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Advertising, I say
A writer's eye-view of the ad biz and more
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Rescooped by Karen Goldfarb Copywriter from AdJourney - Marketing & Advertising Journey
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Coca-Cola Invents 16 Crazy Caps to Turn Empty Bottles Into Useful Objects

Coca-Cola Invents 16 Crazy Caps to Turn Empty Bottles Into Useful Objects | Advertising, I say | Scoop.it
Rejoice, happy-go-lucky and environmentally conscious Coca-Cola lovers. Thanks to this new "2nd Lives" kit from the brand, you can now transform your Coke into something even more delightful. Is that just an empty soda bottle? Nope, it's a squirt gun. Useless piece of trash?

Via Oscar Beltran
Karen Goldfarb Copywriter's insight:

Fun with packaging! 

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Rescooped by Karen Goldfarb Copywriter from consumer psychology
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The Subtleties Behind the Company Logos of Coca-Cola, Apple, Nike, and Amazon

The Subtleties Behind the Company Logos of Coca-Cola, Apple, Nike, and Amazon | Advertising, I say | Scoop.it

"Company logos for Amazon, Coca-Cola, Nike, and Apple garner immediate recognition. But these logos do more than that. Here's what that label actually says..."

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Via Leona Ungerer
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Belkacem Nabout's curator insight, November 21, 2013 1:51 PM
Produits Universaliss Bank....Produits Universaliss Laboratory
http://www.universaliss.net/leader/trader/mpfr/belkacem1173  ;