Compelling Selling
Follow
Find
6.6K views | +0 today
Compelling Selling
Advertising, design, social media, anything that's interesting that's related to selling.
Curated by steve rutter
Your new post is loading...
Your new post is loading...
Scooped by steve rutter
Scoop.it!

“Keep ads out of your movies”

“Keep ads out of your movies” | Compelling Selling | Scoop.it

So silly that it works. A fresh reminder of the benefit of premium movie channels. Click to see the other two.

 

For the record... I would have gotten an illustrator to paint the toothbrush in the same style as the rest of the poster, and I would've gone with the adult diaper for "Pride and Prejudice and Incontinence."


Agency: DDB Germany. Via: Karen Hurley Design.

more...
No comment yet.
Scooped by steve rutter
Scoop.it!

It’s just a product demo, but it’s an absolutely beautiful product demo

New for the iPad from TBWA Chiat/Day Media Arts Lab. 

 

Apple's landing page is a nice companion to the spot:

http://www.apple.com/your-verse/exploring-without-limits/

 

Via: Adweek.

more...
No comment yet.
Scooped by steve rutter
Scoop.it!

Bald Cartoons

Bald Cartoons | Compelling Selling | Scoop.it

"Cartoons from all over the world have gone bald, sending out the message that a child with cancer deserves to be seen just like any other child."

 

Ogilvy Brazil got creators of popular comic strips and cartoons to release images of their characters with no hair on their heads for Cancer Awareness Month.

There are images that you’re encouraged to use as your Facebook or Twitter image and there are posters to download.

I normally roll my eyes at case study videos, but I think that the video at the top of the site was done well. Perhaps because it's explaining the product to regular people instead of awards show judges.

Via: The Drum.

more...
No comment yet.
Scooped by steve rutter
Scoop.it!

See what swiping a credit card sets in motion

MISEREOR is the German Catholic Bishops' Organisation for Development Cooperation. (Thank you, Google).

Zip up to :30-:49 of this long-winded case study to see the cool idea: when you swipe your credit card to donate two Euros, you start a piece of video that shows what your donation can do. Cool idea. Tiresome video.

Agency: Kolle Rebbe. Via: Gute Werbung

more...
Sealand Sun's curator insight, May 6, 2014 9:53 PM

Smartest way to advertise a fundraising concept, by swiping credit cards onto a piece of video you're making donations to the people in need. Awesome idea! The videos convey the idea of "releasing" the poverty, by donating through swiping your credit card.

Sven Hirschmann's curator insight, May 8, 2014 8:21 AM

Schöne Idee! :)

Scooped by steve rutter
Scoop.it!

You’ll be inspired by going to Cannes. How inspired?

You’ll be inspired by going to Cannes. How inspired? | Compelling Selling | Scoop.it

“You’ll come back as stoked as a stock photo model.”

A very inside joke for a very targeted group. Art direction is perfect. Click to see the others.

Agency: McCann, UK. Via Karen Hurley Design blog via AdsOfTheWorld.

 

more...
No comment yet.
Scooped by steve rutter
Scoop.it!

It’s hard to refute a convincing demo

These aren't the typical big machines you see on construction sites. They're new and specialized. To demonstrate what they can do and how they work together, Catepillar and Ogilvy & Mather put together this fun demonstration. No dialogue needed, so it can go global.

And, speaking of smart marketers, Ad Age reports that the video launched as "Stack," with no mention of Jenga. Rather than sic their lawyers on Catepillar, they offered permission to use the name.

 

Making of video: https://www.youtube.com/watch?v=uLhOOiPGrq4

 

Ad Age's piece: http://adage.com/article/btob/caterpillar-scores-viral-hit-large-scale-jenga-game/292723/

 

more...
No comment yet.
Scooped by steve rutter
Scoop.it!

“We choose to embrace the unknown with wide-eyed wonder...”

Lurpak, director Dougal Wilson, and Wieden+Kennedy, London continue to blaze new trails in the tired genre of food adverts. Beautifully done. Shout-out to the sound designer, too (Aaron Reynolds).

more...
Sven Hirschmann's curator insight, April 11, 2014 4:33 AM

Tolle Bilder! Da soll mal einer sagen, zu Butter fällt einem nichts ein. ;)

Scooped by steve rutter
Scoop.it!

“If you choose to help, cancer patients won’t face a tough choice”

The acting and direction make this worth 4 minutes of your time. Agency: Publicis Ambience, Mumbai. Director: Manoj Tapadia. Via: SourceECreative

more...
No comment yet.
Scooped by steve rutter
Scoop.it!

Scottish Police Federation asks what you would do in a complicated situation

Watch full screen with headphones. The acting, film style, and sound make these feel like very real situations.

 

From the Scottish Police Federation: "Police officers are ordinary people doing an extraordinary job. We deal with events and tragedies others struggle to imagine. We place ourselves in harm’s way so others don’t have to. We make split second decisions every day and we know our every action and reaction is subject to the most enormous scrutiny. We have all met the armchair experts on policing and we have all see examples of split second decisions being micro analysed weeks, months and years after the actual incident. Commenting on policing and criticising police officers is easy but actually doing our job isn’t."

 

Two others:

 

https://www.youtube.com/watch?v=Xs6sQajxlMY&list=PLCudTuDiYZ3l7D-JsGXiMUAEvPV_kvhEX

 

https://www.youtube.com/watch?v=x2P8yO4Pmxk&list=PLCudTuDiYZ3l7D-JsGXiMUAEvPV_kvhEX

 

Director: Simon Ellis. Via: Creative Review.

more...
No comment yet.
Scooped by steve rutter
Scoop.it!

If you won’t “Drink Responsibly,” perhaps you’ll “Drink Properly”

Doing PSA's to get people to do the right thing is often an uphill battle. Surely this is the case with drugs, smoking, eating responsibly, and drinking responsibly.

 

Some PSA's try to appeal to your do-gooder side. Some try to scare you. And some appeal to your self-interest. Get pregnant as a teen and no popular guys will date you. Smoking might make you impotent. Drink properly and you'll look cool. Drink too much and you might get an embarrassing nickname you'll never be able to shake.

 

Please note that the content here is R-Rated, but maybe that's the best way to speak to their audience. I hope they tell us later whether it works or not.

 

Agency: Clemenger BBDO, Melbourne. Via: Adland.

 

3 others here: http://www.youtube.com/channel/UCja_0jrZBM7TeOWozWv5BYQ

 

 

more...
No comment yet.
Scooped by steve rutter
Scoop.it!

Woman’s hair in ad on subway platform blows around whenever a train arrives

Skip to :22 to see it work. Fun idea for Swedish drug store chain. Agency: Akestam Holst. Via: DesignTaxi.

more...
Sven Hirschmann's curator insight, February 27, 2014 11:14 AM

Klasse! Sehr schöne Idee :)

Kurt Frenier's curator insight, March 2, 2014 7:57 PM

VERY VERY COOL

VERY VERY ENGAGING

COOL WAY TO BUILD AWARENESS FAST

Kurt

Karen Goldfarb Copywriter's curator insight, March 4, 2014 10:18 AM

Clever.

Scooped by steve rutter
Scoop.it!

“Make good use of your space”

“Make good use of your space” | Compelling Selling | Scoop.it

The case study video is too long and bombastic, but there's a smart idea here. Just watch :21 to :27.

 

Agency: Thjnk, Hamburg. Via: Adfreak.

 

 

more...
No comment yet.
Scooped by steve rutter
Scoop.it!

Male Cancer Awareness Campaign asks UK men to GO COMMANDO

"Don't wear your undies and do wear a sticker to help raise awareness for male cancer." A very big sticker. A very big sticker that you get at a sports betting office. Whatever. Fun idea to raise awareness and destigmatize prostate, bowel and testicular cancer. (While also raising awareness and destigmatizing not wearing underwear.)

 

Agency: Lucky Generals. Via: Contagious Magazine. Their piece here: http://www.contagious.com/blogs/news-and-views/12476613-let-s-go-commando

 

more...
No comment yet.
Scooped by steve rutter
Scoop.it!

Hay, nice way to build to build on your brand’s eco cred

Hay, nice way to build to build on your brand’s eco cred | Compelling Selling | Scoop.it

Click to see the sand and dirt versions in the overly-long case study video. Agency: Saatchi&Saatchi, Sydney. Via: Adeevee, via Karen Hurley Design.

more...
No comment yet.
Scooped by steve rutter
Scoop.it!

I endorse this use of borrowed interest

I endorse this use of borrowed interest | Compelling Selling | Scoop.it

A step removed from the product. But that makes the benefit of the product crystal clear and very relateable. Click to see the second one.

Agency: DDB, Buenos Aires. Via: Adeevee.

more...
No comment yet.
Scooped by steve rutter
Scoop.it!

“Just because it fits doesn’t mean it’ll work”

“Just because it fits doesn’t mean it’ll work” | Compelling Selling | Scoop.it

Agency: Ogilvy & Mather, Cape Town, South Africa. Via Brilliant Ads.

more...
No comment yet.
Scooped by steve rutter
Scoop.it!

4 powerfully simple messages

For the Quebec Automobile Insurance Corporation. I like the casting and subtle performances. Bonus points for finding a new way to talk about issues that dozens of of others have already tackled.

 

The other 3:

 

http://www.youtube.com/watch?v=CRQMg59_ZiE


http://www.youtube.com/watch?v=KUsoiLXZSIk

http://www.youtube.com/watch?v=PD-6XMNzwMI

 

Agency: Lg2, Quebec. Director: Nicolas Monette. Via: AdsOfTheWorld.

more...
No comment yet.
Scooped by steve rutter
Scoop.it!

If you believe in reincarnation, you might also believe that women like the smell of Axe

Actually, I shouldn't make fun of this because it's executed so well and it's got a compelling message for the product at the end.

Agency: BBH, London. Director: Tim Godsall. Vi:a metalpotential.

more...
Sven Hirschmann's curator insight, April 28, 2014 5:17 AM

War ja von Axe nicht anders zu erwarten... wieder ein super Spot :)

Scooped by steve rutter
Scoop.it!

Perhaps the most awkward pause in the history of advertising

A new spot from Grip Limited in Toronto. Right. Grip. The name of the agency is Grip Limited.

 

Another one: http://www.youtube.com/watch?v=mjdA4E7SnIc

 

Director: Matt Swanson. Via: AdForum

more...
No comment yet.
Scooped by steve rutter
Scoop.it!

“The kitchen you are imagining is in HiperCentro Corona”

“The kitchen you are imagining is in HiperCentro Corona” | Compelling Selling | Scoop.it

Agency: Sancho BBDO. Via: Gute Werbung

more...
No comment yet.
Scooped by steve rutter
Scoop.it!

The Call

I love this. The chaos of the film juxtaposed with the serene music and voiceover. The sentiment expressed feels authentic. And there's even a relevant tie-in to the advertiser's product.

 

Agency: Grey, London. Director: Marcus Söderlund

more...
No comment yet.
Scooped by steve rutter
Scoop.it!

“Just because it isn’t happening here doesn’t mean it isn’t happening”

This puts the Syrian conflict in a different context to pack an emotional whollop.

 

Agency: Don't Panic London. Director: Martin Stirling.

 

more...
No comment yet.
Scooped by steve rutter
Scoop.it!

Kitty Litter flyer printed on catnip paper

That's one way to get your direct mail noticed. Or, as Adfreak put it: "Watch cats basically hump direct mail coated with kitty crack."

 

Agency: Rethink, Toronto. Via: theinspirationroom.com

more...
Sven Hirschmann's curator insight, March 3, 2014 3:15 PM

Willst Du Katzenfreunde erreichen? Dann verschicke solche Mailings! Tolle Idee... muss man erstmal drauf kommen :)

Karen Goldfarb Copywriter's curator insight, March 4, 2014 10:16 AM

Too bad cats aren't the decision makers. Oh wait, yes they are...

Scooped by steve rutter
Scoop.it!

Sinatra was cool. Sinatra loved Jack Daniels. So what do YOU think of Jack Daniels?

Great execution: the graphics, the cut, music, the voiceover. And I find it interesting that it's very different from the codgers-in-overalls-making-barrels ads of the past, yet it still feels like the brand.


On the 4th viewing, though, you might pick up on the fact that while the bottle in the spot is a regular Jack Daniels bottle, the one at the end is "Sinatra Select," a super-premium whiskey that costs over $150 a bottle.

 

But, um, if Sinatra loved regular Jack Daniels and I want to be cool like Sinatra, I should drink regular Jack Daniels like he did, right?

 

Agency: Arnold. Director: Jake Banks. Via: Adland.

 

 

more...
No comment yet.
Scooped by steve rutter
Scoop.it!

Children see. Children Do.

"Make your influence positive." Well-crafted reminder for us parents.

 

Agency: DDB, Sydney. Director: Sean Meehan. Via: FeelDesain

more...
No comment yet.