Spot from BBH London and director Joachim Back uses a Danny Kaye song to tell the story of how the cutting-edge Audi concept vehicles of the 1920s have given way to better looking Audis today. Via @bbhlondon.
That's what I thought the first time I watched this spot.
Please allow me to share what I learned about rugby on the internet in order to understand this spot.
For certain competitions, like the Hong Kong Sevens that happens this weekend, rugby teams have 7 players instead of the typical 15. And at the Hong Kong Sevens, groups of fans dress up in all kinds of crazy "Fancy Dress" outfits -- cowboys, toy soldiers, Mexican wrestlers, pixies -- just for fun. It doesn't necessarily have anything to do with the team they're rooting for. Click on the "Fancy Dress Madness" timeline on Cathay Pacific's Hong Kong Sevens facebook page to see some actual fans' outfits.
Case study of the Eat A Chiquita website. Pretty robust: custom banana stickers, facebook, games, mockumentaries. Sadly, it doesn't seem that the site is still active. Agency: Famous Interactive, Culver City. Via: bestadsontv.
An eye-level billboard in Turkey made of hot sauce containers. Empty containers make the white area. Covered containers make the red area. Click for more photos. Agency: Young & Rubicam, Istanbul. Via: NotCot.
For Tiense Suiker (which I'm guessing translates to "tense sugar") by Euro RSCG Brussels. Nice job of integrating live action and stop motion. Though I can't help wanting to shout, "Don't put that in your coffee! You don't know where that sugar has been!" Via: @SouthsideAdGuy. Long version: http://www.youtube.com/watch?v=epbbHJDm5SQ
Lush production by hot-shot feature animators Studio 4C and cyclops eggplants from space. What's not to love? This is the trailer for what will be 7 episodes, each 3-4 minutes long. The trailer was released in conjuction with this weekend's International Anime Fair in Tokyo.
AgencySpy says the video invites people to take a creativity test to weed out who they'll pursue. So where do I go to take the test? I guess the titles at the end say. The titles that are in Chinese. Animation by Shotopop.
"To prove that the summer does not make sense without the sun, we’ve done an experiment using beads that only reveal their color when exposed to sun’s ultraviolet rays." For Nivea by Click, Rio de Janeiro.
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