Compelling Selling
Follow
Find
6.7K views | +0 today
Compelling Selling
Advertising, design, social media, anything that's interesting that's related to selling.
Curated by steve rutter
Your new post is loading...
Your new post is loading...
Scooped by steve rutter
Scoop.it!

IKEA assembly service print ads

IKEA assembly service print ads | Compelling Selling | Scoop.it

So simple. So smart. Click to see two more. Agency: Grabarz & Partner, Hamburg. Hat tip: Brandflakesforbreakfast.

more...
No comment yet.
Scooped by steve rutter
Scoop.it!

In Minnesota, the skunks can sing, but retired Twins players can't

This fun spot for the Minnesota State Lottery, featuring the Lucky Lotto Jug Band and former Minnesota Twin Bert Blyleven, tells people how the lottery benefits the state. Agency: Olsen. Via: Adfreak. Story and second spot here: http://www.adweek.com/adfreak/animals-and-aging-baseball-greats-sing-minnesota-lottery-139369

more...
No comment yet.
Scooped by steve rutter
Scoop.it!

Audi A5: Ugly Duckling

Spot from BBH London and director Joachim Back uses a Danny Kaye song to tell the story of how the cutting-edge Audi concept vehicles of the 1920s have given way to better looking Audis today. Via @bbhlondon.

more...
No comment yet.
Scooped by steve rutter
Scoop.it!

Magners Cider is "made in the dark for a better taste"

So others in Clonmel, Ireland, where Magners is made, do many activities in the dark. Agency: Red Brick Road, London. Directors: Dom&Nic. Via: Creative Review.

more...
No comment yet.
Scooped by steve rutter
Scoop.it!

DB Export Dry: The Wine List

Click to see a high-res version of a nice print ad. Agency: Colenso BBDO, New Zealand.

more...
No comment yet.
Scooped by steve rutter
Scoop.it!

"Birdy" for Centraal Beheer

Dutch insurer knows stupid Americans are always good for a laugh. Agency: DDB Amsterdam. Director: Hein Mevissen. Via: TheAdvertisingFan.

 

more...
No comment yet.
Scooped by steve rutter
Scoop.it!

"What rugby team has a pixie as its mascot?"

That's what I thought the first time I watched this spot.

 

Please allow me to share what I learned about rugby on the internet in order to understand this spot.

 

For certain competitions, like the Hong Kong Sevens that happens this weekend, rugby teams have 7 players instead of the typical 15. And at the Hong Kong Sevens, groups of fans dress up in all kinds of crazy "Fancy Dress" outfits -- cowboys, toy soldiers, Mexican wrestlers, pixies -- just for fun. It doesn't necessarily have anything to do with the team they're rooting for. Click on the "Fancy Dress Madness" timeline on Cathay Pacific's Hong Kong Sevens facebook page to see some actual fans' outfits.

http://www.facebook.com/cathaypacific?sk=app_251988614875941

 

The spot has cameos of some international rugby stars.

Director: Paul Middleditch.

Agency: JWT London.

Jealous that they got The Black Keys' "Lonely Boy": everyone else in advertising.

Via: AdForum.

more...
No comment yet.
Scooped by steve rutter
Scoop.it!

Australia's XXXX Beer bought an island and is asking fans to submit ideas for what would make it the perfect place.

Australia's XXXX Beer bought an island and is asking fans to submit ideas for what would make it the perfect place. | Compelling Selling | Scoop.it

Then, they'll have a sweepstakes for who gets to go. Click the image to go to the site. Must be drinking age in Australia (18) to view. By the way, you say it, "Four-Ex." Via ContagiousMagazine.

more...
No comment yet.
Scooped by steve rutter
Scoop.it!

Recalling the 1977 New York City Blackout for Umbro

Fun bit of animation by Buck illustrating the recollection of New York Cosmos soccer player Carlo Alberto Torres arriving in New York the day of the 1977 blackout. Via DesignEnvy.

more...
No comment yet.
Scooped by steve rutter
Scoop.it!

Trending: Social Sharing

Trending: Social Sharing | Compelling Selling | Scoop.it

 

"Social sharing" is basically various ways to build on or improve upon facebook.

 

More here: http://toobigformyscoopit.tumblr.com/post/20986941287/trending-social-sharing

more...
No comment yet.
Scooped by steve rutter
Scoop.it!

Ecotricity: Dump The Big Six

Nice use of animation in this video by an English company that sells wind and solar power. "The Big Six" are utilities in the UK that sell nuclear power. Agency: Man + Hatchet. Via AdForum.

more...
No comment yet.
Scooped by steve rutter
Scoop.it!

Eat A Chiquita website

Case study of the Eat A Chiquita website. Pretty robust: custom banana stickers, facebook, games, mockumentaries. Sadly, it doesn't seem that the site is still active. Agency: Famous Interactive, Culver City. Via: bestadsontv.

more...
No comment yet.
Scooped by steve rutter
Scoop.it!

Burger King hot sauce billboard

Burger King hot sauce billboard | Compelling Selling | Scoop.it

An eye-level billboard in Turkey made of hot sauce containers. Empty containers make the white area. Covered containers make the red area. Click for more photos. Agency: Young & Rubicam, Istanbul. Via: NotCot.

more...
No comment yet.
Scooped by steve rutter
Scoop.it!

Powder Mountain billboards try reverse psychology

Powder Mountain billboards try reverse psychology | Compelling Selling | Scoop.it

 

Any ski resort willing to joke about all their snow actually being asbestos must be a pretty good client. Click for the other three. Agency: Super Top Secret, Salt Lake City. via: Communication Arts

more...
No comment yet.
Scooped by steve rutter
Scoop.it!

Stop-Motion Sugar Cube Man looks for a home

For Tiense Suiker (which I'm guessing translates to "tense sugar") by Euro RSCG Brussels. Nice job of integrating live action and stop motion. Though I can't help wanting to shout, "Don't put that in your coffee! You don't know where that sugar has been!" Via: @SouthsideAdGuy. Long version: http://www.youtube.com/watch?v=epbbHJDm5SQ

more...
No comment yet.
Scooped by steve rutter
Scoop.it!

Toyota Japan goes Anime

Lush production by hot-shot feature animators Studio 4C and cyclops eggplants from space. What's not to love? This is the trailer for what will be 7 episodes, each 3-4 minutes long. The trailer was released in conjuction with this weekend's International Anime Fair in Tokyo.

 

Microsite:

http://www.toytoyota.com/pes/#kichijoji

 

More details, including plans for social media and a scavenger hunt in Tokyo:

http://www.eastwind.es/blogs/eastwindmarketingycomunicacion/en/2012/03/23/toyota-pes-project-wholy-unveiled-at-the-tokyo-international-anime-fair/

more...
No comment yet.
Scooped by steve rutter
Scoop.it!

Recruiting video for W+K, Shanghai

AgencySpy says the video invites people to take a creativity test to weed out who they'll pursue. So where do I go to take the test? I guess the titles at the end say. The titles that are in Chinese. Animation by Shotopop.

more...
No comment yet.
Scooped by steve rutter
Scoop.it!

It's hard to refute a convincing demo

"To prove that the summer does not make sense without the sun, we’ve done an experiment using beads that only reveal their color when exposed to sun’s ultraviolet rays." For Nivea by Click, Rio de Janeiro.

more...
No comment yet.
Scooped by steve rutter
Scoop.it!

Newsweek commemorates return of "Mad Men" with an issue that features 1965-era layout and ads

Newsweek commemorates return of "Mad Men" with an issue that features 1965-era layout and ads | Compelling Selling | Scoop.it

A stack of print copies was delivered to our ad agency this morning. Click on the image to see Ad Age's slide show of the ads.

more...
No comment yet.
Scooped by steve rutter
Scoop.it!

Coca-Cola converts corporate box into a dorm

Fans can enter a contest to spend the 24 hours up to the end of a match in the dorm. Free food and Coke. via psfk.

more...
No comment yet.
Scooped by steve rutter
Scoop.it!

The Toilet Book

Innovative way to get one's book in front of creative directors.

more...
No comment yet.