Compelling Selling
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Compelling Selling
Advertising, design, social media, anything that's interesting that's related to selling.
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OMO detergent says, “Dirt is good.”

OMO detergent says, “Dirt is good.” | Compelling Selling | Scoop.it

Backgrounds created by world champion sand sculptor JOOheng Tan for Lowe in Singapore. Click to see all three. Behind the scenes video here: http://www.youtube.com/watch?feature=player_embedded&v=52VEsbroWqM Via: Ads of the World.

 

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Catchy ditty warns to not buy puppies online

TV commercial for San Francisco Society for the Prevention of Cruelty to Animals. Director: Jullien Brothers. Agency: BBDO San Francisco. Via: ItsNiceThat.

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“Cannes Lions 2012 Prediction” Pinterest collection

“Cannes Lions 2012 Prediction” Pinterest collection | Compelling Selling | Scoop.it

More here: http://adage.com/article/agency-news/check-pinterest-page-2012-cannes-predictions/235175/

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Swiss Life: “For all life’s twists and turns.”

Swiss Life: “For all life’s twists and turns.” | Compelling Selling | Scoop.it

Sometimes all a good idea needs is type. Agency: Spillmann/Felser/Leo Burnett. Click for more.

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How does the world's premiere graphic design studio celebrate its anniversary?

Like this.

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Verizon Mother's Day Spot

I think this is an fun way to get explain who this phone would be good for and why. But here's a YouTube reviewer who disagrees:

http://www.youtube.com/watch?v=ccs5Gk-p7TU&feature=related

 

 

And if you click on some of the other uploads of the spot listed to the right that were recorded off TV with phones and tablets, you'll see a wide variety of vehemently negative and positive comments.

 

It's academic anyway, because Verizon got rid of the subtitles (and the concept):

http://www.nytimes.com/2012/05/21/business/media/q-and-a-with-stuart-elliott.html

 

There's one with a stereotypically uncommunicative dad and son that's fun, too.

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This wine bottle sells beer

This wine bottle sells beer | Compelling Selling | Scoop.it

Spot-on wine label spoof tells Australian guys, "You don't have to do this" and that they should buy DB Export Dry instead. It's part of the campaign mentioned here 3/23: http://adsoftheworld.com/media/print/db_export_dry_the_wine_list?size=_original

Via AllThatInpiresMe.

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Roman Polanski, Helena Bonham Carter, and Ben Kingsley for Prada

Polanski surprised those attending a screening of "Tess" at Cannes by playing this short film for Prada first. Via Adrants. More here: http://www.guardian.co.uk/fashion/fashion-blog/2012/may/22/prada-roman-polanski-cannes

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Vo5: The Pliktisijiteur Pageant

"If these people are such prudes, why are they having a pageant with their men?" Don't worry about that and just enjoy the ride. Directed by Adam Hashemi. Agency: Euro RSCG London.

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App gamifies Cancer Treatment for Children

App gamifies Cancer Treatment for Children | Compelling Selling | Scoop.it

Pain Squad app is designed for kids with cancer to replace their pain diary, in a fun, interactive way. So smart. Click to go to link and watch video case study. Agency: Cundari, Toronto. More here: http://www.fastcocreate.com/1680653/pain-squad-mobile-app-gamifies-cancer-treatment-for-sick-kids

http://mashable.com/2012/05/02/cancer-treatment-app/
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ONLY: The Liberation

ONLY: The Liberation | Compelling Selling | Scoop.it

European clothing chain ONLY posts a music video with LOTS of interactive options. Stop the film anytime by clicking it and you can see more details about the clothes the women are wearing in the scene, or pin a still to Pinterest. Shot in Florida. Via HelloYouCreatives.

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Why would you want to watch ESPN live on your laptop?

Oh. That's why.

 

Agency: Wieden + Kennedy. Director: Steve Miller. Via: Creative Review.

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“Labourers by day. Cricket Stars by Sprite.”

There are some projects surfacing as contenders at Cannes that I somehow missed when they came out. Here's one I think is fascinating. Agency: O&M Dubai. Via: Contagious.

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“Cool New Tide Detergent Video”

“The Onion had some fun with Tide this week http://www.theonion.com/articles/hey-everybody-this-cool-new-tide-detergent-video-i,28356/ Now it's our turn.”

 

Via AgencySpy: http://www.mediabistro.com/agencyspy/tide-responds-to-onion-article_b34229

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Pine-Sol Pranked

How do you get someone to volunteer to be repeatedly exposed to your tagline and spokesperson? This worked on me. Via Adrants. (They must have gotten signed releases BEFORE the filming, because if I reacted like these guys, I wouldn't sign.)

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VW - “The Original Click”

"Don't accept imitations. Prefer original parts." AlmapBBDO uses YouTube pop-ups in a fresh way. This is the case video. Via CreativityOnline.

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Amnesty International says your signature is more powerful than you think

Director : Cyrille de Vignemont. Agency: TBWA/Paris. Via: BestAdsOnTV.

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Golden Gate Bridge 75th anniversary posters

Golden Gate Bridge 75th anniversary posters | Compelling Selling | Scoop.it

Gorgeous posters by Goodby Silverstein & Partners. Click to see the full collection. And the snarky, snobby comments. Via Creative Review.

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Russian newspaper uses “Real-Time Social Shaming” to combat bad parking

Through their app, take a photo of a bad parking job and it will be shown in online ads the immediate vicinity. Via msnbc.com.

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"Download your favorite band" taken to amazing lengths by Coca-Cola Columbia

To promote their music app, Coke hosted a free concert. The featured band was suspended above the crowd. The more songs that were downloaded, the lower the band became, until they reached the stage. Via Adverve.

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Fun Audit

Fun Audit | Compelling Selling | Scoop.it

Trident will audit your facebook. Agency: Saatchi, NY. Credits here: http://creativereview.co.uk/feed/may-2012/02/trident-gum-a-the-fun-audit

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Drench "Office"

Hats off to the seemingly-game actors, particularly the guy with the phone. I like the droll VO, too. Agency: CHI, London. Via Thinkbox.

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