Compelling Selling
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Compelling Selling
Advertising, design, social media, anything that's interesting that's related to selling.
Curated by steve rutter
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Moss designs on billboard promote natural ingredients

Moss designs on billboard promote natural ingredients | Compelling Selling | Scoop.it

Agency: Lowe Swing Communications, Sofia, Bulgaria. Via: helloyoucreatives.

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Is an expensive wedding gift the reason Neal gets 25% off his tires?

"Well, Neal, it's not." Best performance among many good performances comes from the announcer. Agency: DDB UK. Via: Campaign.

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Parents just don’t understand.

EA Sports’ NCAA Football ’13 lets you put 10 Heismann winners on any team you choose. Some folks think that's just wrong. Agency: Heat, San Francisco. Via Adrants.

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Toyota says that your internal combustion engine is absurdly old-fashioned

Epic, exaggerated, and fun. Agency: Saatchi & Saatchi, Milan. Director: Xavier Mairesse. Via: AdForum.

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“You smell like you look amazing.”

“Do you have the courage to try new Old Spice Danger Zone? No? Then use Old Spice Danger Zone, which will give you the courage to try new Old Spice Danger Zone.” Via Adfreak. Agency: W+K.

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Canadian National Canthem

Hipster musicians perform “O Canada” with instruments made from Molson Canadian bottles and cans, just in time for Canada Day. Their countrymen must be so proud. Agency: Rethink.

 

There are still a couple of days for an American beer to post a response. But instead of the Star Spangled Banner, pick a song that's a more accurate National Anthem. Like "You Gotta Fight For Your Right To Party." Coors? Bud? Brooklyn? Who's up to the challenge?


Via k3hamilton
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“Move to Trash”

“Move to Trash” | Compelling Selling | Scoop.it

Commentary posted on a "That's My Boy" poster in a New York City subway station. Via HelloYouCreatives.

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Can “The Man Your Man Could Smell Like” work on radio? But of course.

The Cannes judges thought so, too. You have to listen to this in stereo to get the full effect. Agency: Wieden + Kennedy.

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Honesty Shouldn't Go Unrewarded

So says the National Australia Bank. This stunt promotes their honest credit card with low interest and no hidden fees. Their pitch is here:

http://www.nab.com.au/wps/wcm/connect/nab/campaigns/personal/204/1

 

This is the same bank that did a massive campaign on Valentine's Day 2011 encouraging people to “break up with” their bank. More on that here:

 http://www.trulydeeply.com.au/madly/2011/02/17/national-australia-banks-break-up-campaing-brand-differentiation-with-a-difference/

and here:

http://www.smartcompany.com.au/advertising-and-marketing/20110216-five-lessons-from-nab-s-bank-break-up-marketing-campaign.html

 

Agency: Clemenger BBDO. Via: Hello You Creatives

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I'm rooting for the Guardian's Three Little Pigs spot for Cannes Film Grand Prix

Leo Burnett's links to things they think will win. The Guardian spot is in the second link.

 

http://www.theinspiration.com/2012/06/2012-cannes-predictions-by-leo-burnett-25th-anniversary-part-1/

 

http://www.theinspiration.com/2012/06/2012-cannes-predictions-by-leo-burnett-25th-anniversary-part-2/

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steve rutter's comment, June 23, 2012 5:28 PM
Rats. Chipotle won.
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Contest to guess what these preschoolers will build in a Lego shop window

One day in August, preschoolers will decorate a shop window in Stockholm. The first to figure out what they build will win 5000 Swiss Kroners ($712 USD) worth of Duplo. This spot gives some hints. This is smart because it invites parents to play, and they’re the ones who buy toys. And who would want more than $712 worth of Duplos?

Agency: Jung Von Matt. Via: Creative Review

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Can ANYONE upgrade at Phones4U?

It appears that anyone can indeed upgrade. I think that Dean Gaffney is British B-list celeb like you might find here on "Celebrity Apprentice." http://en.wikipedia.org/wiki/Dean_Gaffney Agency: Adam & Eve. Director: Guy Manwaring. Via: Campaign.

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“And the award for best integration of a fire escape with a billboard goes to...”

“And the award for best integration of a fire escape with a billboard goes to...” | Compelling Selling | Scoop.it

...Arnold Worldwide for this ad in New York City for Carnival Cruise Lines. Via theNYEgotist.

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Heineken says that if you order a Heineken, you really class up the joint.

Agency: TBWA\NEBOKO (Amsterdam). Director: Director: Martin Krejci. Adrants had a different take on it: http://www.adrants.com/2012/07/potentially-interesting-night-out.php

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Kids say the darndest things.

See what these Thai smokers say when kids ask for a light. Agency: Ogilvy Thailand. Via Adweek. More here: http://www.adweek.com/adfreak/kids-outsmart-smokers-crafty-guerrilla-stunt-141523

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Little Caesars “Babe”

Two product deals, product shot, price supers, logo, and a creepy grandpa joke -- all in 15 seconds. Agency: BFG9000 New York. Director: Harold Einstein. Via: great-ads.blogspot.com

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MER Juice Drink: The Lovinator

MER Juice Drink: The Lovinator | Compelling Selling | Scoop.it

Ads of the Worlds explains, “MER is Sweden’s most popular non-carbonated juice drink. The creative concept ‘Love MER’ (‘mer’ means more in Swedish) is the foundation for the latest campaign ‘The Lovinator.’” Agency: McCann, Stockholm. Director: Tobias Bergman.

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UNIQLO: Dry Mesh Project on Pinterest

UNIQLO: Dry Mesh Project on Pinterest | Compelling Selling | Scoop.it

Massive, coordinated posting to Pinterest makes animation of sorts.

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Spot-on spoof of catalog cover on the current issue of Bloomberg Businessweek

Spot-on spoof of catalog cover on the current issue of Bloomberg Businessweek | Compelling Selling | Scoop.it

This collection of crimes against typography looked even more striking in a colleague's mailbox at the office than it does on the newsstand. Click for details and a larger version.

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Airline ads say, “Don‘t fly”

BBH London premiered this spot today for British Airways' Olympics campaign. Full story and print here: http://bbh-labs.com/going-for-gold

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Madame et Mousieur, the Outdoor Grand Prix

Madame et Mousieur, the Outdoor Grand Prix | Compelling Selling | Scoop.it

From Adweek: Jonathan Mak Long, the 20-year-old Hong Kong design student whose logo tribute to Steve Jobs rocketed around the world last year, has now added an Outdoor Grand Prix at Cannes to his résumé—for a Coke poster that Ogilvy Shanghai commissioned after seeing the Jobs image.

 

Also winning the Grand Prix, the "invisible Mercedes" featured here March 5th:

http://www.youtube.com/watch?feature=player_embedded&v=ZIGzpi9lCck

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WWF says to go easy on the toilet paper.

WWF says to go easy on the toilet paper. | Compelling Selling | Scoop.it

I don't know what the headline says, but you get the idea. Via @helloyoucreatives.

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