Compelling Selling
Follow
Find
6.8K views | +0 today
Compelling Selling
Advertising, design, social media, anything that's interesting that's related to selling.
Curated by steve rutter
Your new post is loading...
Your new post is loading...
Scooped by steve rutter
Scoop.it!

Fragile Childhood

This spot does exactly what it sets out to do: it totally creeps you out. Agency: Euro RSCG, Helsinki. Director: Mikko Lehtinen. Via: AdsOfTheWorld

more...
No comment yet.
Scooped by steve rutter
Scoop.it!

Video projections on water spray are so 2011

"Hyper-Matrix created by media artist group Jonpasang" for Hyundai for the Expo in Yeosu, Korea. Via Adverve.

more...
No comment yet.
Scooped by steve rutter
Scoop.it!

How To Make the Most Hi-Tech Car

I guess their lawyers wouldn't allow "high-tech." Fun spot, though. Agency: W+K, Portland. Director: Christopher Riggert. Via: SourceECreative.

more...
No comment yet.
Scooped by steve rutter
Scoop.it!

Just in time for the final sprint to elections

Agency: BBDO/NY. Director: Jim Jenkins. Via: AdsOfTheWorld.

more...
No comment yet.
Scooped by steve rutter
Scoop.it!

It’s tough to figure out family data sharing

New spot from Team Sprint (Leo Burnett and Digitas).

 

more...
No comment yet.
Scooped by steve rutter
Scoop.it!

Long copy billboard targets Hipster Doofuses

Long copy billboard targets Hipster Doofuses | Compelling Selling | Scoop.it

Agency: Hunt Adkins, Minneapolis. Via: adcollector.

 

more...
No comment yet.
Scooped by steve rutter
Scoop.it!

Bundaberg Rum points out that you’re better off than a catfish.

“A catfish has roughly 18x more taste buds than you do. Yet you're the one sipping red gum filtered Bundaberg Red.” Agency: Leo Burnett, Sydney. Director: Psyop. Via: Creative Review.

more...
No comment yet.
Scooped by steve rutter
Scoop.it!

Hats off to the cat trainer.

Hats off to the cat trainer. | Compelling Selling | Scoop.it

This smells a little like spec, but I like it anyway. Click to see the versions with the dog and the bunny. Agency: Grey, Singapore.

more...
No comment yet.
Scooped by steve rutter
Scoop.it!

London’s The Sun Newspaper says get involved

“Cutting through the claptrap & political spin, taking out the rubbish, putting common sense in.” Agency: Grey, London. Director: Keith Schofield. Via: Creativity Online.

more...
No comment yet.
Scooped by steve rutter
Scoop.it!

You know how you turn pages on a tablet?

Exactly. That’s why this is such a cool idea. Agency: Almap BBDO, Brazil. Via: creativecriminals.

more...
No comment yet.
Scooped by steve rutter
Scoop.it!

It's hard to refute a convincing demo

“This buzz kill is brought to you by...” This restroom mirror shows a delayed reflection to demonstrate how alcohol reduces reaction time. By OgilvyOne, Brasil for Allianz. Via designtaxi.

more...
No comment yet.
Scooped by steve rutter
Scoop.it!

“Surf as fast as you think”

Agency: Publicis Conseil, France. Director: Méga Force. Via: Best Ads On TV. Original French version here: 

http://www.youtube.com/watch?v=ctkAdpSSLkI

 

Fellow Scoop-er Morgaine Matthews (http://www.scoop.it/t/inspirational-thingy-ma-bobs) says, "Nice idea but there is one problem. This man doesn't exist."

more...
No comment yet.
Scooped by steve rutter
Scoop.it!

Wander Postcard Project

Wander Postcard Project | Compelling Selling | Scoop.it

Wander, a new social media site focused on travel, is promoting its beta version with nicely-designed "postcards" posted to this tumblr blog each day. Each features a travel quote rendered by a different designer or illustrator.

 

Visitors to the blog are encouraged to pin or reblog their favorites. There's also the option to make one your iPhone or iPad wallpaper.

 

I think it's a great way to bring their brand to life and find like-minded people who will join their platform.

 

Some samples of the Wander site design are here:

http://www.behance.net/gallery/Wander-Product-Summary-Page/4247379

 

(Via SerialThriller)

more...
No comment yet.
Scooped by steve rutter
Scoop.it!

“Wait. Is that a..."

For the xenon directional headlights on the Citroën C4. Agency: H, Paris. Director: Thierry Poiraud. Via: shots.net

more...
No comment yet.
Scooped by steve rutter
Scoop.it!

“A glimpse into the world of John Clayton after a SportsCenter segment.”

Regular viewers of SportsCenter will howl at this make-believe backstory of the bookish NFL analyst. Released to coincide with the first week of NFL season. Look at the pecentage of "likes" on YouTube. You have to admire a campaign that's still going strong after 18 years. As always, directed by David Shane for W+K New York and ESPN. Via: everybody.

 

more...
No comment yet.
Scooped by steve rutter
Scoop.it!

It’s okay to sell the category if you’re 60% cheaper than the category leader

New spot from Boston's Mullen for the Google Nexus 7. They're selling it like it's an iPad. But once you price both, you'll discover that a 16GB iPad is $499 and a 16GB Nexus 7 is $199. Director: Frederic Planchon. Via: TheMplsEgotist. Adweek's story here:

http://www.adweek.com/news/advertising-branding/ad-day-google-143196

more...
No comment yet.
Scooped by steve rutter
Scoop.it!

Catroulette. (Yes, that’s spelled correctly.)

Catroulette. (Yes, that’s spelled correctly.) | Compelling Selling | Scoop.it

“Catroulette is a new way to help shelter cats find a home. It works just like Chatroulette. But with adorable cats.” Agency: Famous, Belgium. Via: CreativeCriminals.

more...
No comment yet.
Scooped by steve rutter
Scoop.it!

Campaign celebrates biking in New York

Campaign celebrates biking in New York | Compelling Selling | Scoop.it

Agency: Mother, New York. Via: Creative Review.

more...
No comment yet.
Scooped by steve rutter
Scoop.it!

“Where is this commercial going?”

That’s a good thing to have going through viewers’ heads as they watch a spot. You just better deliver at the end. This spot does. Agency: Black River FC, Johannesburg. Director: Anton Visser. Via: BestAdsOnTV.
Another in the campaign: http://www.youtube.com/watch?v=wCzlReYjWG4&feature=relmfu

more...
No comment yet.
Scooped by steve rutter
Scoop.it!

Acer says, JACK BAUER WOULD NEVER EVER USE A STOCK PHOTO FOR HIS CUPCAKE COMPANY LOGO!

Agency: Mother, London. Director: Ivan Zacharias. Via: FastCoCreate. More here:

http://www.fastcocreate.com/1681477/kiefer-sutherlands-acer-inspired-cupcakes-are-pretty-badass-cupcakes

more...
No comment yet.
Scooped by steve rutter
Scoop.it!

More movies means more...

Agency: TBWA Paris. Director: Emma Luchini. Via: The Inspiration Room.

 

Nice companion print campaign here: http://theinspirationroom.com/daily/2012/ugc-emotions/

more...
No comment yet.
Scooped by steve rutter
Scoop.it!

The Real Deal

CGI man in CGI city finds real car. Or one that's just animated better than everything else. It's a fun ride regardless. Launch ad for Toyota GT86 by Saatchi & Saatchi, London. Director: Adam Berg. FX: Digital Domain. Music: Edith Piaf.

more...
No comment yet.