• Those who watched the live feed online could order the clothes immediately. • With "Shoot the Show," they could snap a still frame from the live feed and post it to Facebook. • They could download the tracks played during the show. • They could buy the beauty products used and see tutorials about how to recreate the makeup looks. • They could tweet a review of the show and hope theirs was picked as the best so they could get to attend Topshop's next runway show. And all of this input gave Topshop valuable, instantaneous input on what looks were liked the most.
Will you be allowed into the Society of Good Taste? Perchance. "Those whose applications are declined will have their LIKE rescinded." (By the way, Grey Poupon, it's bad manners to keep your hat on in a screening room.)
Wander, a new social media site focused on travel, is promoting its beta version with nicely-designed "postcards" posted to this tumblr blog each day. Each features a travel quote rendered by a different designer or illustrator.
Visitors to the blog are encouraged to pin or reblog their favorites. There's also the option to make one your iPhone or iPad wallpaper.
I think it's a great way to bring their brand to life and find like-minded people who will join their platform.
Regular viewers of SportsCenter will howl at this make-believe backstory of the bookish NFL analyst. Released to coincide with the first week of NFL season. Look at the pecentage of "likes" on YouTube. You have to admire a campaign that's still going strong after 18 years. As always, directed by David Shane for W+K New York and ESPN. Via: everybody.
New spot from Boston's Mullen for the Google Nexus 7. They're selling it like it's an iPad. But once you price both, you'll discover that a 16GB iPad is $499 and a 16GB Nexus 7 is $199. Director: Frederic Planchon. Via: TheMplsEgotist. Adweek's story here:
“Visitors to the Soho pop-up shop will be able to pay for a packet of Special K Cracker Crisps by tweeting a message about the snack. The shop is staffed by shop assistants in red dresses who will check each customer's tweet before giving them a pack of crisps.” (UK/US Translation: sweets shop=candy store; crisps=chips) Agency: Slice. Via: Campaign. Location for cheap, hungry Londoners: Meard Street, off of Dean Street, Soho, W1.
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