Compelling Selling
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Compelling Selling
Advertising, design, social media, anything that's interesting that's related to selling.
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Amazing mind reader

I won't reveal the ending or the advertiser. But it's worth 2:30 of your time. Agency: Duval Guillaume, Belgium. Via: Adrants.

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The Return of D Rose

One of the best-crafted spots I've seen this year. Shots, edit, sound design, concept, all flawless. Agency: 180 LA. Director: Stacy Wall. Via: Ad Age. Their article: 

http://adage.com/article/creativity-pick-of-the-day/return-derrick-rose-epic-adidas-spot/237428/?utm_source=pulsenews&utm_medium=referral&utm_campaign=Feed:+AdvertisingAge/LatestNews+%28Advertising+Age+-+Latest+News%29

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Tennis player crumpling in pain into fetal position tells Swedes about a special line of sports injury products

Tennis player crumpling in pain into fetal position tells Swedes about a special line of sports injury products | Compelling Selling | Scoop.it

Agency: Forsman & Bodenfors. Photographer: Aorta. Click to see the other two.

 

Adverblog says, "Swedish pharmacy Apoteket have a big range to prevent and treat sports injuries, and by telling the Swedes about it they want to attract more of the elite athletes."

 

Then would it hurt to say that at the bottom of the ad?

 

Turns out they did say something in the version that's on the photographer's website (and what is most likely the ad that's actually running): http://www.lundlund.com/?p=news&action=show&type=News&gid=3822

 

 

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Topshop makes the most of their runway show during London's Fashion Week.

• Those who watched the live feed online could order the clothes immediately.
• With "Shoot the Show," they could snap a still frame from the live feed and post it to Facebook.
• They could download the tracks played during the show.
• They could buy the beauty products used and see tutorials about how to recreate the makeup looks.
• They could tweet a review of the show and hope theirs was picked as the best so they could get to attend Topshop's next runway show.
And all of this input gave Topshop valuable, instantaneous input on what looks were liked the most.

 

Via Contagious Magazine. Their write-up: http://www.contagiousmagazine.com/2012/09/topshop_to_deliver_live_customisation_of_the_catwalk.php

 

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Good advice: “Don't be that tangerine-coloured juice monkey.”

Good advice: “Don't be that tangerine-coloured juice monkey.” | Compelling Selling | Scoop.it

Nice writing. Nice design. Agency: JayGrey, Sydney. Via: BestAdsOnTV.

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Grey Poupon MIGHT allow you to Like it on Facebook

Grey Poupon MIGHT allow you to Like it on Facebook | Compelling Selling | Scoop.it

Will you be allowed into the Society of Good Taste? Perchance. "Those whose applications are declined will have their LIKE rescinded." (By the way, Grey Poupon, it's bad manners to keep your hat on in a screening room.)

 

The mock-snootiness continues on their Pinterest boards: http://pinterest.com/greypoupon/

 

AdAge story here: http://adage.com/article/creativity-pick-of-the-day/refined-a-fan-grey-poupon-s-facebook-page/237159/

 

Agency: Crispin Porter + Bogusky. Via: Adfreak

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Wander Postcard Project

Wander Postcard Project | Compelling Selling | Scoop.it

Wander, a new social media site focused on travel, is promoting its beta version with nicely-designed "postcards" posted to this tumblr blog each day. Each features a travel quote rendered by a different designer or illustrator.

 

Visitors to the blog are encouraged to pin or reblog their favorites. There's also the option to make one your iPhone or iPad wallpaper.

 

I think it's a great way to bring their brand to life and find like-minded people who will join their platform.

 

Some samples of the Wander site design are here:

http://www.behance.net/gallery/Wander-Product-Summary-Page/4247379

 

(Via SerialThriller)

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“Wait. Is that a..."

For the xenon directional headlights on the Citroën C4. Agency: H, Paris. Director: Thierry Poiraud. Via: shots.net

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“A glimpse into the world of John Clayton after a SportsCenter segment.”

Regular viewers of SportsCenter will howl at this make-believe backstory of the bookish NFL analyst. Released to coincide with the first week of NFL season. Look at the pecentage of "likes" on YouTube. You have to admire a campaign that's still going strong after 18 years. As always, directed by David Shane for W+K New York and ESPN. Via: everybody.

 

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It’s okay to sell the category if you’re 60% cheaper than the category leader

New spot from Boston's Mullen for the Google Nexus 7. They're selling it like it's an iPad. But once you price both, you'll discover that a 16GB iPad is $499 and a 16GB Nexus 7 is $199. Director: Frederic Planchon. Via: TheMplsEgotist. Adweek's story here:

http://www.adweek.com/news/advertising-branding/ad-day-google-143196

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Catroulette. (Yes, that’s spelled correctly.)

Catroulette. (Yes, that’s spelled correctly.) | Compelling Selling | Scoop.it

“Catroulette is a new way to help shelter cats find a home. It works just like Chatroulette. But with adorable cats.” Agency: Famous, Belgium. Via: CreativeCriminals.

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Campaign celebrates biking in New York

Campaign celebrates biking in New York | Compelling Selling | Scoop.it

Agency: Mother, New York. Via: Creative Review.

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It’s hard to refute irrefutable logic.

It’s hard to refute irrefutable logic. | Compelling Selling | Scoop.it

Agency: Goodby, Silverstein & Partners, San Francisco.

 

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The farm where veggie burgers and veggie sesame chicken comes from

Very charming for an enormous agribusiness conglomerate. Note the comments and the number of views. Agency: Venables Bell, San Francisco. Director: Kirk Kelly of Laika. Via: Adweek.

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Special K Tweets Shop: smart, social sampling? Or “undermining Twitter”?

Special K Tweets Shop: smart, social sampling? Or “undermining Twitter”? | Compelling Selling | Scoop.it

“Visitors to the Soho pop-up shop will be able to pay for a packet of Special K Cracker Crisps by tweeting a message about the snack. The shop is staffed by shop assistants in red dresses who will check each customer's tweet before giving them a pack of crisps.” (UK/US Translation: sweets shop=candy store; crisps=chips) Agency: Slice. Via: Campaign. Location for cheap, hungry Londoners: Meard Street, off of Dean Street, Soho, W1.

 

The Guardian asks, “Would you do it? Does it undermine Twitter?” http://www.guardian.co.uk/money/blog/2012/sep/25/twitter-tweet-advert-free-product?newsfeed=true

 

Also for discussion: Is The Guardian making mountains out of molehills in attempt to spark discussion with their "Open Journalism"?

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Man fights cancer. But then…

Agency: BBH London. Director: Benito Montorio. Via: FastCoCreate. Their write-up: http://www.fastcocreate.com/1681613/st-john-ambulance-ad-demonstrates-lifes-less-pleasant-surprises

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Not many brands could do this with their logo

Not many brands could do this with their logo | Compelling Selling | Scoop.it

And then sell it to people for $24.99. T-shirt design for Nike by Cristiano Siqueira. Click the image to see another cool design. Via SerialThriller.

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“The Bus”

Adweek says, "far and away the most faux-epic public-transit commercial we've ever seen." Agency: Midttrafik Kommunikation (in-house?), Denmark. Director: Marc Wilkins.

 

Adweek's article here: http://www.adweek.com/news/advertising-branding/ad-day-midttrafik-143671

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Fragile Childhood

This spot does exactly what it sets out to do: it totally creeps you out. Agency: Euro RSCG, Helsinki. Director: Mikko Lehtinen. Via: AdsOfTheWorld

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Video projections on water spray are so 2011

"Hyper-Matrix created by media artist group Jonpasang" for Hyundai for the Expo in Yeosu, Korea. Via Adverve.

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How To Make the Most Hi-Tech Car

I guess their lawyers wouldn't allow "high-tech." Fun spot, though. Agency: W+K, Portland. Director: Christopher Riggert. Via: SourceECreative.

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Just in time for the final sprint to elections

Agency: BBDO/NY. Director: Jim Jenkins. Via: AdsOfTheWorld.

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“Bad Dog, Good Volkswagen”

New from Volkswagen and Deutsch, LA. Director: Noam Murro. Via: Adweek, FastCoCreate.

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It’s tough to figure out family data sharing

New spot from Team Sprint (Leo Burnett and Digitas).

 

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Long copy billboard targets Hipster Doofuses

Long copy billboard targets Hipster Doofuses | Compelling Selling | Scoop.it

Agency: Hunt Adkins, Minneapolis. Via: adcollector.

 

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