Spring is an important season for home improvement stores. Lowe's grabs some attention in this key time with Vine loops. The fact that it's Vine gives it some PR value, but the fact that they're really ingenious tips presented with fun animation is what makes them smart marketing rather than gimmicky marketing. Agency: BBDO/NY. Director: from the looks of things, I'm guessing it's "in-house." Via: Campaign Brief.