Dos Equis is back with more adventures from The Most Interesting Man In The World. I agree with Adweek: "the original TV-spot formula remains the purest distillation of the character."
Often, when creatives or brand managers move onto a successful campaign, they're tempted to "refresh" it. But sometimes, that's not necessary. So here's to all those who have the good sense to leave well enough alone with Dos Equis, Sportscenter, M&M's, and Allstate's Mayhem.
Agency: Havas, New York. Director: Scott Miller. Via: Adweek.