Fallon, London finds or creates a unique quality for a parity product and runs with it.
The Frothy Beast says, "Welcome to my Frothy life. Bend your knees, adjust your trousers and get ready to froth out. Follow my frothy frolics on the Twitter (@wispa)."
Sample tweet: "Went to sleep last night standing on one leg on an upright broom. This morning I have a bit of cramp, but my whole house is clean!"