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“My Dream Home” advert

Nicely-done spot for real estate site. Agency: DHM, London. Director: Dawn Shadforth. Music: "Dreaming," by Blondie.

See DavidReviews' review here: http://www.davidreviews.com/DRFeaturedWork.asp?From=DRFeaturedWork&ClipID=36461&UserID=0&SPCount=2&OneOff=-1


Dave Dye is listed as the sole creative. You may recognize his name from D&AD annuals and gaining ad world fame at Leagas Delaney, BMP, AMV and his own agencies. I like his resume on LinkedIn:
http://www.linkedin.com/pub/dave-dye/16/6a8/705

 

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Compelling Selling
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These Gummi Bears cost $43, but they come with an airline ticket to Barcelona

These Gummi Bears cost $43, but they come with an airline ticket to Barcelona | Compelling Selling | Scoop.it

Smart stunt. Transavia, a low-cost airline run by KLM and Air France, offered seemingly high-cost potato chips, Gummi Bears, and granola bars in vending machines and grocery stores that doubled as tickets to European destinations.

Agency: Les Gaulois, Paris. I missed it when it came out in April but just saw it featured on Contagious.com. http://www.contagious.com/blogs/news-and-views/37655749-opinion-location-location-location

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Adam&Eve DDB does it again for Harvey Nichols

A unique idea that is executed very well. An ad like this reminds me that seemingly blah briefs — get the rewards app so you can earn free stuff — can lead to great ideas if you just stick with it.

Director: Layzell Brothers. Via: Adfreak. Their piece here: http://www.adweek.com/adfreak/real-shoplifters-star-ad-harvey-nichols-where-theres-better-way-get-freebies-165887

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Cannes offers a chance to see good work you may have missed

Cannes offers a chance to see good work you may have missed | Compelling Selling | Scoop.it

Here are a several that I liked but hadn’t seen before:


“Vote for us and we’ll vote for you”: a smart, well-coordinated initiative to get the parliment in Beirut to pass a bill against domestic violence: http://www.canneslionsarchive.com/winners/entry/595292/vote-for-us-well-vote-for-you

 

A great way to say this VW has super-fast acceleration: http://www.canneslionsarchive.com/winners/entry/561335/terminal-velocity

 

I like the demo on this billboard: http://www.canneslionsarchive.com/winners/entry/578374/fresh-vs-rotten But unfortunately for them, someone else entered the same idea. http://www.canneslionsarchive.com/winners/entry/578932/the-freshest-billboards Judges gave them both Bronze.

 

Sony takes famous paintings depicting battles and makes them represent videogame battles (pictured above). That’s fun enough, but then they added a way that anyone could put themselves into the scene using a webcam. Cool. http://www.canneslionsarchive.com/winners/entry/562505/gamer-masterpiece

 

This is a good use of social and out-of-home for a bank. Fifth/Third Bank used their channels to help mortgage customers find jobs: http://www.canneslionsarchive.com/winners/entry/563426/reemployment

 

To promote train travel to iconic European cities, these outdoor boards were covered in headphone jacks on a map, with each jack corresponding to a sound from a certain part of the city: http://www.canneslionsarchive.com/winners/entry/590621/sounds-of-the-city

 

I identify with this: “What were you thinking?” http://www.canneslionsarchive.com/winners/entry/573618/the-kayak

 

A toilet paper gave babies a choice of touching something soft, like a doll, or touching something less soft, like a motorcycle or a leather bag filled with money. Whichever the baby touched, the parents took home. Of course, the baby went for the soft thing, disappointing parents and proving the advertiser’s point. While this makes a fun 2-minute film, they instead streamed each “contestant” live as an online game show. It’s hard to tell if it worked – is “160K live views” a lot in Singapore? http://www.canneslionsarchive.com/winners/entry/594965/the-softtest

 

Canal+, a premium cable service like HBO, sells its entertaining service with entertaining commercials, but the sign-up process was drudgery. As are ALL sign-up processes. But they took two characters from one of their properties to make the sign-up process more entertaining. I’m about to move. Perhaps our electric utility could get Key and Peele to make signing up more interesting. Agency: BETC, Paris. http://www.youtube.com/watch?v=E-viEhAx5JY (Skip to :43 to start.)

 

The New Zealand Transport agency wanted to get its message to not drive stoned to a hard-to-reach target. They used Snapchat in an innovative way. http://www.canneslionsarchive.com/winners/entry/570982/tinnyvision

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“Wait. You want me to do an ad about an AUSTRALIAN wine supporting ENGLAND’S cricket team?!”

“Wait. You want me to do an ad about an AUSTRALIAN wine supporting ENGLAND’S cricket team?!” | Compelling Selling | Scoop.it

Odd assignment. Brilliant solve. Click to see the other two.


Agency: McCann, London. Via: AdCollector.

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What do you do with all those charger cords now that phones recharge wirelessly?

What do you do with all those charger cords now that phones recharge wirelessly? | Compelling Selling | Scoop.it

Samsung did a stunt in Belgium to promote the new Galaxy S6 Edge that doesn’t need cords to recharge: they took old Samsung cords and turned them into hammocks and chairs and stuck them in a park.

Hang-tags on the pieces read, “Use our cables to recharge yourself. We don’t need them anymore.

Agency: Leo Burnett, Brussels. Via: DesignTaxi.

If you want to see the overly-long case study video (curiously, there was no time-laspe of them building these): http://www.youtube.com/watch?v=44u-zm7ejXM

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Clean, clear, and clever

Clean, clear, and clever | Compelling Selling | Scoop.it

The copy in the corner: “Phuket is even better on weekdays. Book now at airasia.com.”

 

Sure, it’s a claim that any airline could make, but Air Asia is the one that made it and will get searched first. 

 

Agency: BBDO, Thailand. Via: The Ad Collector. Click to see the whole campaign.

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I like this ad, but I especially like what this ad isn’t

This is a simple, fun spot that’s executed perfectly. But what I especially admire is all the things this commercial ISN’T: demos of CGI stomach diagrams expanding and turning from blue to red, a woman at a party agonizing over how to handle the hostess offering her bruschetta, a man trying to hide his discomfort.

When you think of the commercials for urinary problems that feature pipe people, or the football-throwing big toe for a toe fungus remedy, this looks even smarter. A breath of fresh air even.

There are two other spots, but this one is my favorite.

Agency: adam&eveDDB, London. Directors: Kyra Buschor, Constantin Paeplow. Via: The Drum.

 

*The YouTube video went private. Try this link: http://www.adforum.com/agency/3884/creative-work/34513053/animals/genius-gluten-free

 

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The race is on to rip off this brand’s entertaining podcast. (I have a couple of days’ headstart.)

Serial showed that podcasts could get big audiences and impact the culture enough to earn an SNL parody.

While many companies offer podcasts, any that I’ve started to listen to sound more like the audio version of webinars (BOH-ring!).  

But Slack, a maker of an interoffice communication platform, has created their first 28-minute podcast and I found it as entertaining my favorite public radio podcasts, Radiolab and Planet Money. I listened to it all the way through. A first for any branded podcast.

As Radiolab is to science and Planet Money is to economics, so Slack Variety Pack is to office culture.

Their first episode is fast-paced and engaging with really rich production value. And by “rich production value,” I mean that it sounds like it cost a lot to write, record, and mix.

What’s really interesting to me is how soft-sell it is. That is, there’s 28 minutes of production and about 6 seconds of sell — “…brought to you by Slack. If you don’t know what Slack is, go to Slack.com and change your working life forever.” And, at the very end, there's a tagline. Kind of. "Making work less worky." And that's it.

When I rip off their format for one of my clients, I won’t be so coy about the sponsorship.

The show is produced by a company in Vancouver with folks who used to work for the Canadian Broadcasting Corporation, Canada's NPR. So that explains the accents.

Via ProductHunt and Fast Company. Their piece here: http://www.fastcompany.com/3046272/slacks-new-podcast-this-american-life-meets-office-space-meets-monty-python

Fortune is less impressed. Their headline: “Slack is starting a podcast for some reason.” (http://fortune.com/2015/05/18/slack-podcast/)

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How do you raise awareness for a disease no one has ever heard of?

TBWA London found a unique way to show how Ataxia affects people. Director: Bif. Effects: The Mill.


And this is an actual integrated campaign. Be sure and see the print, too: http://www.campaignlive.co.uk/news/1289053/

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Pedigree offers a clever way to use Google ads to find lost dogs

Get the free app. Pre-register your dog. If your dog goes missing, press “Lost” and a “Lost Dog” ad will be posted to Google’s display ad network to everyone in a 1.5 mile radius and push notifications go out to dog owners nearby who have signed up for the app.

That’s a nice bit of helpful utility that, along with their support of shelters and dog adoption, shows that Pedigree is on the side of dog owners and dogs.

Campaign Brief’s article here: http://www.campaignbrief.com/2015/04/pedigree-google-launch-dog-pos.html


Agency: Colenso BBDO, New Zealand

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The Golden Age of the YouTube Pre-Roll Ad...is offically over

Here’s a series of YouTube pre-rolls that make the most of the first 5 seconds viewers are forced to watch before they have the option to skip the ad.

Featured above is Ricky Gervais for Netflix and Optus in Australia.


Some recent pre-rolls for GEICO which have earned a ton of views on their own:

https://www.youtube.com/watch?v=pvcj9xptNOQ


https://www.youtube.com/watch?v=8Dvx060Rx3g


And, if you have 7 1/2 minutes, here’s one from Android that has pretty much no point but is a lot of fun. Remember that an actual pre-roll would have the “Skip ad” button in the lower right corner:

https://www.youtube.com/watch?v=rDPopoBL698


But, be warned that you’re already too late to get on this bandwagon. Anyone from this point on who tries to do something creative with their pre-roll ad will be a follower and not an innovator. We'll all have to find something else.

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Life = dishes

Nice spot for a dishwasher detergent. (Though the :30 might be better than this :40 which is a tad too long).

A companion: http://www.youtube.com/watch?v=_7T4GtVGEMc


Agency: Wieden+Kennedy, London. Director: Megaforce. Via: Fast Company

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These ads definitely don’t overpromise

These ads definitely don’t overpromise | Compelling Selling | Scoop.it

The headlines win you over with the truth, and the copy does a little bit of selling.

 

Click to see three more.

 

Agency: Ogilvy & Mather, Cape Town. Via: AdTeachings tumblr

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Xbox upgraded Gears of War fans’ tattoos to promote the latest version of the game

Xbox upgraded Gears of War fans’ tattoos to promote the latest version of the game | Compelling Selling | Scoop.it

Xbox is launching “Gears of War Ultimate Edition,” a remastering/upgarding of a popular game. So they offered to remaster/upgrade some fans’ Gears of War tattoos. And it culminated at Comic Con. I love the idea. But the video could’ve been a minute instead of 4:04.

Agency: twofifteenmccann, San Francisco. Via: Creativity Magazine. Their piece here: http://creativity-online.com/work/microsoft-xbox-gears-of-war--gears-ink-documentary-part-2/42744

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Sure takes advantage of London’s Tube strike

Sure takes advantage of London’s Tube strike | Compelling Selling | Scoop.it

Quick and clever. Click the image to see the other two.

Agency: DLKW Lowe. Via: TheDrum.

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Product shots, celebrity endorsement, and attitude all packed into 15 seconds

The YouTube description: "Sometimes the best way to sell your product is to partner with a world-renowned actor. Well, this isn't one of those times."

 

Agency: Droga5, New York. Via: The Drum.

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“Don’t text and drive” ads don’t have to be macabre

“Don’t text and drive” ads don’t have to be macabre | Compelling Selling | Scoop.it

Very funny.

Agency: Y&R, Johannesburg. Via: Karen Hurley Design tumblr.

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Must’ve scored well on “branding”

Must’ve scored well on “branding” | Compelling Selling | Scoop.it

This is an ad for… well, you should know what it’s for. Agency: DM9/DDB, Sao Paulo. Via: Ad Collector.

Click to see the other two.

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Creepy retargeting technology that people might not mind

You’ve seen them stalking you online. In a weak moment, you check out a shoe on Zappos or a mustache-shaped septum ring on Overstock (or maybe that’s just me) and it follows you around the internet the next couple of days in retargeted banners.

Post-It played with that diabolical digital functionality to demonstrate one reason why you buy Post-Its: to remind yourself of stuff.

So Post-It’s banners invite you to enter a reminder right in the banner and then that reminder will follow you around as you surf. Smart.

Agency: Proximity, Russia. Via: Adweek. Their piece: http://www.adweek.com/adfreak/3m-makes-retargeted-banner-ads-less-annoying-turning-them-post-it-notes-165033 (Worth looking at just to see how fast you can read all the names in the credits).

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Omo takes on easy enemies, but does so with panache

Omo takes on easy enemies, but does so with panache | Compelling Selling | Scoop.it

Omo detergent has a nice campaign that says, “Dirt is good.” Basically encouraging people to not hold back on account of your clothes. Because Omo (Persil in some countries) will clean your clothes, feel free to be creative, and get messy. They take it another step by featuring kids, who typically get far more messy than adults and are therefore a better torture test.

These ads take on an easy enemy. Free play outside versus screens is no contest really, but the ads still make their point beautifully.

Another ad in the series: http://adsoftheworld.com/media/print/omo_bravery

Agency: DLKW Lowe, London. Photographer: Dario Mitidieri. Via: AdsOfTheWorld

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Bluetooth speaker maker sings its instruction manual -- in 5 different music genres

By Bravo Y&R. Via HelloYouCreatives.

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“Own your weekend or someone else will”

Okay, this isn’t that earthshaking an idea. But the casting, acting, wardrobe, direction, and editing are PERFECT.

Director: James Rouse. Agency: BBH, London. Via: SourceECreative

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I’m calling it. Cannes Silver.

Rob Schwartz has the guts to make these predictions all the time on his tumblr, http://metalpotential.tumblr.com/

But I’ll go ahead and stick my neck out and say that this will win.

I'm a curmudgeon when it comes to :90 cuts. Most of the time, the director and/or creatives have fallen so in love with their footage that they forget to make their spot last only as long as it needs to. (Case in point: https://www.youtube.com/watch?v=iccscUFY860) But I think this one holds up for 90 seconds.

I love the sets and how dark they kept the film. Very nice. Though the ending might have been different with the mention of air travel and the TSA, eh?

Agency: DDB Paris. Director: Noam Murro. Via: Creativity Magazine.

 

Update: It didn't even get shortlisted at Cannes in 2015. But they might have decided to enter it next year.

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Ted Baker hid messages you could see only by using Instagram filters

Ted Baker hid messages you could see only by using Instagram filters | Compelling Selling | Scoop.it

Regram or make a screenshot and play with the filters to reveal hidden messages. People who posted the revealed messages with the hashtag #Pinch_Me could win Ted Baker stuff.

This article from Simply Measured (click the image to read) points out that one key media outlet and two influencers contributed the most engagement. The numbers don’t look THAT impressive. And “potential” impressions strikes me as a little suspect as a measure of success. But it probably didn’t cost that much to create, so the ROI was probably good.

Agency: Poke, London.

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When you absolutely, positively need to “Get there faster”

When you absolutely, positively need to “Get there faster” | Compelling Selling | Scoop.it

A simple, clean, smart campaign for taking the subway in Beijing. I like that they put the logo and tag in the photo instead on top of the photo. And I like the deadpan expressions of the firemen — it’s like they do this all the time.

Could they do more than one? Oh, sure:

http://adsoftheworld.com/media/print/beijing_subway_pizza

http://adsoftheworld.com/media/print/beijing_subway_paramedics

Agency: Grey, Beijing. Via: AdsOfTheWorld

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