Compelling Selling
Follow
Find
6.6K views | +2 today
 
Scooped by steve rutter
onto Compelling Selling
Scoop.it!

CGI baby dances Gangnam Style. And it’s NOT for the Super Bowl.

Agency: McCann, Birmingham. Director: Chris Balmond. Via: Adfreak.

more...
No comment yet.
Compelling Selling
Advertising, design, social media, anything that's interesting that's related to selling.
Curated by steve rutter
Your new post is loading...
Your new post is loading...
Scooped by steve rutter
Scoop.it!

Powerful message. No puppies.

While the ad says the sponsor is NoMore.org, the NFL is really the one behind this spot that will run on this Sunday’s Super Bowl. It’s based on a real 911 call. 

 

More background: http://www.rollingstone.com/tv/videos/watch-the-nfls-harrowing-anti-domestic-violence-super-bowl-psa-20150127

 

Agency: Grey, New York

more...
No comment yet.
Scooped by steve rutter
Scoop.it!

“Mmm... strawberry.”

The Canadian Cancer Society says that Big Tobacco is using flavored cigarettes and cigars to encourage youngsters to start smoking. This PSA is a perfectly deadpan, macabre reminder that it still causes cancer.

 

Agency: Rethink, Toronto. Director: Michael Schmidt. Via: @SuzannePope

more...
No comment yet.
Scooped by steve rutter
Scoop.it!

Gatorade celebrates 50 years by counting 50 iconic sports numbers

Nicely done. I guess at 1:11 long, this cut is only for YouTube.

Not sure how long it will be up, but they have a YouTube page with each number in the cut explained: http://www.youtube.com/gatorade

 

Agency: TBWA/Chiat Day. Director: The Malloys. Via: Adweek

more...
No comment yet.
Scooped by steve rutter
Scoop.it!

NASA’s Jet Propulsion Lab has a cool way to let you know that the Kepler telescope is discovering new exoplanets

NASA’s Jet Propulsion Lab has a cool way to let you know that the Kepler telescope is discovering new exoplanets | Compelling Selling | Scoop.it

Artwork of hi-res posters from the "Exoplanet Travel Bureau" available to download for free. A smart way to keep your fans and your funders -- taxpayers -- engaged and informed.

 

And rather than try to get them printed and hire someone to collect money and mail poster tubes, they simply put them online. Giant files that anyone can print out or alter however they wish.

 

I imagine that it was tricky to negotiate with the illustrators and copyright lawyers. And they open themselves to hi-res spoofs. But I think it's a smart move.

 

Get all three here: http://planetquest.jpl.nasa.gov/media_categories?category=6

 

Couldn't find any credits for artists, designers, or agency. Via Engadget. Their piece: http://www.engadget.com/2015/01/08/nasa-travel-posters-exoplanets/

more...
No comment yet.
Scooped by steve rutter
Scoop.it!

Talk about crushed dreams

Here is the NCAA college football season thus far in 60 seconds. Nice, clean, elegant.

 

I couldn’t find the info on who directed and who the agency is. Wieden+Kennedy, New York has done some of the other “Who’s in?” work.

more...
No comment yet.
Scooped by steve rutter
Scoop.it!

After so much holiday schmaltz, count on Harvey Nichols to put the crass back in Christmas

After so much holiday schmaltz, count on Harvey Nichols to put the crass back in Christmas | Compelling Selling | Scoop.it

Remember last year when this British retailer let people give paper clips and toothpicks so they could spend more money on themselves? This year, they're offering "Could I be any clearer?" Christmas cards.

 

Once you spot something you want on the Harvey Nichols site, create a card that will show your loved one the item they need to buy along with a not-so-subtle threat of what will happen if they don't.

 

I think they're especially gutsy for spoofing religious imagery on several of the cards. Maybe brits are less likely to be offended.

 

Agency: Adam&Eve DDB, London. Via: Creativity Online.

more...
No comment yet.
Scooped by steve rutter
Scoop.it!

A jingle/vignette spot that’s actually really good

The idea, the situations, the casting, and the performances are perfect.

 

Agency: Wieden+Kennedy, Portland. Director: Director: Martin De Thurah. Via: Creative Review.

more...
No comment yet.
Scooped by steve rutter
Scoop.it!

New campaign for the New York Post: “Made you look”

New campaign for the New York Post: “Made you look” | Compelling Selling | Scoop.it

That’s good positioning. The Post is the screaming tabloid that’s the polar opposite of the New York Times.

Click for more about this campaign from Goodby Silverstein, NY.

This is good. Good enough to blog. But there’s no campaign for the New York Post that will ever beat one of my favorite campaigns ever: “The Three Biggest Lies In New York.” It was so savvy, so… New York. It let people in suits read their 25¢ afternoon paper on the subway with pride.

The only samples I found on the internet are pretty far down in this post about Kirschenbaum & Bond, the New York agency behind the campaign:

http://davedye.com/2014/08/26/graffitti/


And, for good measure, here’s proof that Goodby’s new campaign fits the Post:

http://www.mandatory.com/2012/12/03/the-most-ridiculous-new-york-post-headlines-over-the-years/

more...
No comment yet.
Scooped by steve rutter
Scoop.it!

Double-page spread newspaper ad boldly proclaims, “Nothing Happened”

Double-page spread newspaper ad boldly proclaims, “Nothing Happened” | Compelling Selling | Scoop.it

The copy in the corner poetically points out that though a fire at a major power plant knocked out 4 nuclear power plants, the people of the UK didn’t notice because wind energy covered the difference.

Agency: Not listed. Perhaps in-house. Via: CreativeCriminals

more...
No comment yet.
Scooped by steve rutter
Scoop.it!

One way to avoid Early Holiday Ad Backlash

One way to avoid Early Holiday Ad Backlash | Compelling Selling | Scoop.it

1. Admit that you're jumping the gun.

 

2. Charm me in the process.

 

Two more in the series:

 

http://adsoftheworld.com/media/outdoor/ikea_portugal_early_christmas_sale_1

 

http://adsoftheworld.com/media/outdoor/ikea_portugal_early_christmas_sale_4

 

Agency: TBWA, Lisbon, Portugal. Via AdsOfTheWorld

more...
No comment yet.
Scooped by steve rutter
Scoop.it!

Dress your Campbell’s soup cans in “Can Costumes” for Halloween

Dress your Campbell’s soup cans in “Can Costumes” for Halloween | Compelling Selling | Scoop.it

Chicken Noodle becomes "Mummy Bandages." Tomato becomes "Mad Scientist Potion." Simple, fun, and well-executed.

 

Agency: BBDO/NY. Illustrator: Christopher Lee

more...
No comment yet.
Scooped by steve rutter
Scoop.it!

Tourism campaign encourages New Yorkers to visit exotic locales (in other neighborhoods)

Tourism campaign encourages New Yorkers to visit exotic locales (in other neighborhoods) | Compelling Selling | Scoop.it

This is spot-on for New Yorkers. Many people live there for years without going past the heart of Manhattan unless they're going to the airport. Click to see Adweek's article and the other posters. They all look great. I hope they sell prints. Created in house.

more...
No comment yet.
Scooped by steve rutter
Scoop.it!

Domino’s invites customers to create custom pizzas, promote them to friends, and share in the revenue

Domino’s invites customers to create custom pizzas, promote them to friends, and share in the revenue | Compelling Selling | Scoop.it

Contagious magazine explains, “The site provides helpful advice on how to do this, including direct links to all social platforms and ‘Mogul Tips’ on how to shoot photos and footage of your pizza, so it looks appealing on visual sites such as Instagram, Vine and Snapchat.”

More here:

http://contagious-com.s3.amazonaws.com/assets/images/Webdrive/Ari/Most%20Contagious%202014/make-some-dough.pdf

more...
No comment yet.
Scooped by steve rutter
Scoop.it!

Ad student holds agency hashtags hostage in order to score meeting

...and makes fun of the whole hashtag phenomenon in the process. 

 

The website features some funny animation and sound design: wehaveyourhastag.com

 

Adweek's piece here: http://www.adweek.com/adfreak/ad-student-hijacks-agency-hashtags-instagram-hoping-job-interviews-162484

more...
No comment yet.
Scooped by steve rutter
Scoop.it!

“What a clever little cartoon. Wait. I just got lured into watching an instructional video about helping choking babies.”

And, according to the Telegraph, the voice talent includes a SIR: “David Walliams, David Mitchell, Johnny Vegas, and Sir John Hurt have voiced an animated ad showing how to save a choking baby.” (http://www.telegraph.co.uk/news/celebritynews/11339361/Stars-voice-animated-ad-showing-how-to-save-a-choking-baby.html)


Agency: BBH, London. Directors: Si and Ad. Via: BestAdsOnTV

 

 

more...
No comment yet.
Scooped by steve rutter
Scoop.it!

Newcastle presents an “(Un)Official Snack Chip Contest Submission”

The note on the YouTube post explains, “A certain snack chip brand asked fans to make ads for a shot at free airtime. So Newcastle made a beer ad disguised as a chip ad.”

 

Not as fun as last year’s, but still plenty fun.

Agency: Droga5. Via: AdForum.

more...
No comment yet.
Scooped by steve rutter
Scoop.it!

Finding these flags in a Norwegian flag is a smart way to sell Norwegian Airlines

Finding these flags in a Norwegian flag is a smart way to sell Norwegian Airlines | Compelling Selling | Scoop.it

Agency: M&C Saatchi. Via: AdTeachings

more...
No comment yet.
Scooped by steve rutter
Scoop.it!

Press “Skip Ad” on a pre-roll unit for The Voice and you dash a singer’s dreams

This is a fun use of a feature on YouTube that everyone is familiar with: a singer performs for 5 seconds and, if you choose to keep watching, it’s like a thumbs up for the singer. Press “Skip Ad” and it’s a thumbs down. The winner gets a record contract. Perfect tie-in for The Voice.

Agency: Publicis, Brazil. Via: fellow scooper @jbburdin. His ScoopIt: http://www.scoop.it/t/digital-creatives

more...
No comment yet.
Scooped by steve rutter
Scoop.it!

If you like Ted Baker stuff and have some time to kill with your phone, join their Instagram scavenger hunt

If you like Ted Baker stuff and have some time to kill with your phone, join their Instagram scavenger hunt | Compelling Selling | Scoop.it

Ted Baker launched a scavenger hunt on Instagram in which people who have a lot of time to kill are encouraged to follow hints to find some lost elves. Tags in some illustrations lead to other feeds with other illustrations and other hints. Users are using the comments section to share hints. Great use of Instagram. I like the illustrations, too.

 

Click for LBB Online's article. Adland's item here:

http://adland.tv/adnews/ted-baker-launch-holiday-themed-campaign-tedselfie/1582829150#xUQ3IroV1BZ7oDkK.99

 

Agency: Poke. Via: Adland.

 

Update: This was the first Instagram scavenger hunt I had seen. Turns out that LBB Online had another one featured a few items down on their blog: http://lbbonline.com/news/vml-qais-blasts-off-with-instagram-scavenger-hunt-for-aqua-water/

more...
No comment yet.
Scooped by steve rutter
Scoop.it!

Even if this isn’t real, it’s pretty clever

Even if this isn’t real, it’s pretty clever | Compelling Selling | Scoop.it

15.4-pound grocery checkout divider. Via TheInspirationRoom. No agency listed.

more...
No comment yet.
Scooped by steve rutter
Scoop.it!

Sainsbury's wins Christmas

It's not even halfway through November, but I'm going to call it. Sainsbury's has the best Christmas/holiday spot. Agency: AMV/BBDO, London. Director: Ringan Ledwidge. Via: Adweek.

 

(Though I wish they spent less time with Silent Night and made more of the moment when those first people risked their lives to exit the foxhole.)

more...
No comment yet.
Scooped by steve rutter
Scoop.it!

Yes, it’s schmaltzy. But it’s just the right amount of schmaltzy.

Maybe you're smarter than me and saw the ending coming. I didn't.

 

Nicely cast, performed, shot, and edited.

 

Oh, and there's the required-these-days attempt for it to live on in social with a special hashtag. Though I think it's better as just a spot.

 

Agency: Mother, London. Director: Noam Murro.

more...
No comment yet.
Scooped by steve rutter
Scoop.it!

Get your finger on the “R” key to watch this fun video from Honda

Get your finger on the “R” key to watch this fun video from Honda | Compelling Selling | Scoop.it

Pressing the “R” key switches you between two cleverly parallel stories, one about a dad picking up his kids at school in a Honda Civic and the other about a heist in a Honda Civic Type R Concept Car.

Agency: W+K London. Director: Daniel Wolfe. Via: CreativeCriminals.

more...
No comment yet.
Scooped by steve rutter
Scoop.it!

Experience a typically nightmarish coast-to-coast flight. In real time.

What’s it like to fly from Newark to San Francisco on Blah Airlines instead of Virgin America? Watch and see.

You should know, however, that the video is the ACTUAL length of a coast-to-coast flight: 5 hours and 45 minutes.

It’s not only a genius stunt, it’s really funny.

Scrub through and you’ll trip on some funny Flight-From-Hell moments. Here are some that I found:

1:24:00 Boring seat mates talking

1:37:00 Awakened by flight attendant

3:02:30-3:04:00 Awakened by flight attendant announcement

3:28:30 The pilot points out a scenic view (my favorite bit)

3:56:20 The movie

5:32:10  More boring seat mate

Agency: Eleven, San Francisco. Via: LBBOnline.

more...
No comment yet.
Scooped by steve rutter
Scoop.it!

Nice spot. (And a not-so-subliminal suggestion to judges as to what award it should get.)

I love these stylish spots from 72andSunny for Sonos sound systems. The one above is my favorite. Here are the other two of the six they released that I also like:

http://www.youtube.com/watch?v=F-kkWuM_ySs

https://www.youtube.com/watch?v=BWrl4rfGxOw

But what’s up with the logo in the upper right and the giant logo at the beginning of these other two spots? Was the client so worried about branding in the :15s? It would be better without them.

Director: Tomas Dieguez. Via: Creativity Online.

more...
No comment yet.