Compelling Selling
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CGI baby dances Gangnam Style. And it’s NOT for the Super Bowl.

Agency: McCann, Birmingham. Director: Chris Balmond. Via: Adfreak.

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Compelling Selling
Advertising, design, social media, anything that's interesting that's related to selling.
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Talk about crushed dreams

Here is the NCAA college football season thus far in 60 seconds. Nice, clean, elegant.

 

I couldn’t find the info on who directed and who the agency is. Wieden+Kennedy, New York has done some of the other “Who’s in?” work.

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After so much holiday schmaltz, count on Harvey Nichols to put the crass back in Christmas

After so much holiday schmaltz, count on Harvey Nichols to put the crass back in Christmas | Compelling Selling | Scoop.it

Remember last year when this British retailer let people give paper clips and toothpicks so they could spend more money on themselves? This year, they're offering "Could I be any clearer?" Christmas cards.

 

Once you spot something you want on the Harvey Nichols site, create a card that will show your loved one the item they need to buy along with a not-so-subtle threat of what will happen if they don't.

 

I think they're especially gutsy for spoofing religious imagery on several of the cards. Maybe brits are less likely to be offended.

 

Agency: Adam&Eve DDB, London. Via: Creativity Online.

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A jingle/vignette spot that’s actually really good

The idea, the situations, the casting, and the performances are perfect.

 

Agency: Wieden+Kennedy, Portland. Director: Director: Martin De Thurah. Via: Creative Review.

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New campaign for the New York Post: “Made you look”

New campaign for the New York Post: “Made you look” | Compelling Selling | Scoop.it

That’s good positioning. The Post is the screaming tabloid that’s the polar opposite of the New York Times.

Click for more about this campaign from Goodby Silverstein, NY.

This is good. Good enough to blog. But there’s no campaign for the New York Post that will ever beat one of my favorite campaigns ever: “The Three Biggest Lies In New York.” It was so savvy, so… New York. It let people in suits read their 25¢ afternoon paper on the subway with pride.

The only samples I found on the internet are pretty far down in this post about Kirschenbaum & Bond, the New York agency behind the campaign:

http://davedye.com/2014/08/26/graffitti/


And, for good measure, here’s proof that Goodby’s new campaign fits the Post:

http://www.mandatory.com/2012/12/03/the-most-ridiculous-new-york-post-headlines-over-the-years/

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Double-page spread newspaper ad boldly proclaims, “Nothing Happened”

Double-page spread newspaper ad boldly proclaims, “Nothing Happened” | Compelling Selling | Scoop.it

The copy in the corner poetically points out that though a fire at a major power plant knocked out 4 nuclear power plants, the people of the UK didn’t notice because wind energy covered the difference.

Agency: Not listed. Perhaps in-house. Via: CreativeCriminals

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One way to avoid Early Holiday Ad Backlash

One way to avoid Early Holiday Ad Backlash | Compelling Selling | Scoop.it

1. Admit that you're jumping the gun.

 

2. Charm me in the process.

 

Two more in the series:

 

http://adsoftheworld.com/media/outdoor/ikea_portugal_early_christmas_sale_1

 

http://adsoftheworld.com/media/outdoor/ikea_portugal_early_christmas_sale_4

 

Agency: TBWA, Lisbon, Portugal. Via AdsOfTheWorld

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Dress your Campbell’s soup cans in “Can Costumes” for Halloween

Dress your Campbell’s soup cans in “Can Costumes” for Halloween | Compelling Selling | Scoop.it

Chicken Noodle becomes "Mummy Bandages." Tomato becomes "Mad Scientist Potion." Simple, fun, and well-executed.

 

Agency: BBDO/NY. Illustrator: Christopher Lee

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Tourism campaign encourages New Yorkers to visit exotic locales (in other neighborhoods)

Tourism campaign encourages New Yorkers to visit exotic locales (in other neighborhoods) | Compelling Selling | Scoop.it

This is spot-on for New Yorkers. Many people live there for years without going past the heart of Manhattan unless they're going to the airport. Click to see Adweek's article and the other posters. They all look great. I hope they sell prints. Created in house.

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Domino’s invites customers to create custom pizzas, promote them to friends, and share in the revenue

Domino’s invites customers to create custom pizzas, promote them to friends, and share in the revenue | Compelling Selling | Scoop.it

Contagious magazine explains, “The site provides helpful advice on how to do this, including direct links to all social platforms and ‘Mogul Tips’ on how to shoot photos and footage of your pizza, so it looks appealing on visual sites such as Instagram, Vine and Snapchat.”

More here:

http://contagious-com.s3.amazonaws.com/assets/images/Webdrive/Ari/Most%20Contagious%202014/make-some-dough.pdf

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Ad for U.S. Open coverage made from tennis balls

Ad for U.S. Open coverage made from tennis balls | Compelling Selling | Scoop.it

For TSN Network. Agency: Leo Burnett, Toronto. Via: @SuzannePope and AdTeachings.

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A product truth brought to life beautifully

Agency: SapientNitro. Director: Philippe André. Visual effects: Glassworks. Music: Nouvelle Vague, "Dance With Me.” Via: KarenHurleyDesign

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Doritos Roulette

Doritos Roulette | Compelling Selling | Scoop.it

“One chip out of a handful” is extremely spicy.

I think this is so smart. Creating a party game in a bag reinforces that Doritos are a food meant to be shared with friends. Printing trivia questions on the chips would have “gamified” them, too, but what’s really ingenious here is that the game is based on a dare, on danger.

I bet they sell like crazy. For a year or so. After everyone has done it a few times, it will probably die out, but there’s still a ton of incremental sales to be had.

This makes up for those Lay’s cappuccino-flavored chips.

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The GIFERATOR gives you the tools to trash talk in real time

"During every NFL game, the Madden GIFERATOR will create a live stream of GIF highlights triggered by the action on the field. The experience fuses live NFL data with Madden 15 game footage to generate a fast-refreshing stream of visuals and snarky headlines that fans can edit with their own copy and push to their networks to taunt rivals."


Fun idea, executed well. Agency: Heat. With assist by Google's Art Copy Code.

 

More here: http://www.contagious.com/blogs/news-and-views/15340889-the-giferator

 

And here: http://www.artcopycode.com/campaign/ea-sports

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Press “Skip Ad” on a pre-roll unit for The Voice and you dash a singer’s dreams

This is a fun use of a feature on YouTube that everyone is familiar with: a singer performs for 5 seconds and, if you choose to keep watching, it’s like a thumbs up for the singer. Press “Skip Ad” and it’s a thumbs down. The winner gets a record contract. Perfect tie-in for The Voice.

Agency: Publicis, Brazil. Via: fellow scooper @jbburdin. His ScoopIt: http://www.scoop.it/t/digital-creatives

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If you like Ted Baker stuff and have some time to kill with your phone, join their Instagram scavenger hunt

If you like Ted Baker stuff and have some time to kill with your phone, join their Instagram scavenger hunt | Compelling Selling | Scoop.it

Ted Baker launched a scavenger hunt on Instagram in which people who have a lot of time to kill are encouraged to follow hints to find some lost elves. Tags in some illustrations lead to other feeds with other illustrations and other hints. Users are using the comments section to share hints. Great use of Instagram. I like the illustrations, too.

 

Click for LBB Online's article. Adland's item here:

http://adland.tv/adnews/ted-baker-launch-holiday-themed-campaign-tedselfie/1582829150#xUQ3IroV1BZ7oDkK.99

 

Agency: Poke. Via: Adland.

 

Update: This was the first Instagram scavenger hunt I had seen. Turns out that LBB Online had another one featured a few items down on their blog: http://lbbonline.com/news/vml-qais-blasts-off-with-instagram-scavenger-hunt-for-aqua-water/

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Even if this isn’t real, it’s pretty clever

Even if this isn’t real, it’s pretty clever | Compelling Selling | Scoop.it

15.4-pound grocery checkout divider. Via TheInspirationRoom. No agency listed.

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Sainsbury's wins Christmas

It's not even halfway through November, but I'm going to call it. Sainsbury's has the best Christmas/holiday spot. Agency: AMV/BBDO, London. Director: Ringan Ledwidge. Via: Adweek.

 

(Though I wish they spent less time with Silent Night and made more of the moment when those first people risked their lives to exit the foxhole.)

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Yes, it’s schmaltzy. But it’s just the right amount of schmaltzy.

Maybe you're smarter than me and saw the ending coming. I didn't.

 

Nicely cast, performed, shot, and edited.

 

Oh, and there's the required-these-days attempt for it to live on in social with a special hashtag. Though I think it's better as just a spot.

 

Agency: Mother, London. Director: Noam Murro.

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Get your finger on the “R” key to watch this fun video from Honda

Get your finger on the “R” key to watch this fun video from Honda | Compelling Selling | Scoop.it

Pressing the “R” key switches you between two cleverly parallel stories, one about a dad picking up his kids at school in a Honda Civic and the other about a heist in a Honda Civic Type R Concept Car.

Agency: W+K London. Director: Daniel Wolfe. Via: CreativeCriminals.

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Experience a typically nightmarish coast-to-coast flight. In real time.

What’s it like to fly from Newark to San Francisco on Blah Airlines instead of Virgin America? Watch and see.

You should know, however, that the video is the ACTUAL length of a coast-to-coast flight: 5 hours and 45 minutes.

It’s not only a genius stunt, it’s really funny.

Scrub through and you’ll trip on some funny Flight-From-Hell moments. Here are some that I found:

1:24:00 Boring seat mates talking

1:37:00 Awakened by flight attendant

3:02:30-3:04:00 Awakened by flight attendant announcement

3:28:30 The pilot points out a scenic view (my favorite bit)

3:56:20 The movie

5:32:10  More boring seat mate

Agency: Eleven, San Francisco. Via: LBBOnline.

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Nice spot. (And a not-so-subliminal suggestion to judges as to what award it should get.)

I love these stylish spots from 72andSunny for Sonos sound systems. The one above is my favorite. Here are the other two of the six they released that I also like:

http://www.youtube.com/watch?v=F-kkWuM_ySs

https://www.youtube.com/watch?v=BWrl4rfGxOw

But what’s up with the logo in the upper right and the giant logo at the beginning of these other two spots? Was the client so worried about branding in the :15s? It would be better without them.

Director: Tomas Dieguez. Via: Creativity Online.

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Google promotes updated search app all over New York City

Google promotes updated search app all over New York City | Compelling Selling | Scoop.it

This is ingenious, but I can't help but wonder if it makes a better Adweek post (and award show entry) than actual campaign. I think for it to work, their target should see at least two of these. Hopefully, these are just the first of 100 such placements and that they'll add some traditional media to make it more obvious (deli coffee cups, hot dog stand umbrellas, dry cleaner bags, and a few select out-of-home placements).

 

Agency: 72 and Sunny.

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Yes, it’s a sophomoric pun, but it’s a fresh take on the well-trodden get-rich-with-Lotto brief

Yes, it’s a sophomoric pun, but it’s a fresh take on the well-trodden get-rich-with-Lotto brief | Compelling Selling | Scoop.it

To go with a pun that sophomoric, it takes... nevermind.

 

I also like the clean and colorful art direction.

Two more:

http://adsoftheworld.com/media/print/loto_libanais_balls_3

http://adsoftheworld.com/media/print/loto_libanais_balls_1

Agency: BBDO, Dubai. Via: AdsOftheWorld

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Gatorade made a beautiful salute to Derek Jeter

Nice idea. Perfect music choice. Excellent edit.

 

Agency: TBWA/Chiat Day. Director: Henry-Alex Rubin.

 

And, for once, the :90 is not just for YouTube. It's going to air on a Yankee game.

 

Via Adweek. Their piece here: http://www.adweek.com/news/advertising-branding/ad-day-gatorades-epic-farewell-derek-jeter-will-be-tough-beat-160202

 

Compare with Nike's tribute:

https://www.youtube.com/watch?v=LO6TpbqTTxI

 

And MLB's tribute:

http://mashable.com/2014/09/19/mlb-derek-jeter-tribute/

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“Shot It, Got It”: get just the right screen grab in an Instagram video, post it, and get deal on the item

Agency: Forsman & Bodenfors, Gothenburg, Sweden.

 

Adweek's piece and three of the Instagram videos here: http://www.adweek.com/adfreak/you-get-half-products-if-you-can-screenshot-them-these-fast-moving-instagram-videos-160013

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