Compelling Selling
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Compelling Selling
Advertising, design, social media, anything that's interesting that's related to selling.
Curated by steve rutter
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Creepy retargeting technology that people might not mind

You’ve seen them stalking you online. In a weak moment, you check out a shoe on Zappos or a mustache-shaped septum ring on Overstock (or maybe that’s just me) and it follows you around the internet the next couple of days in retargeted banners.

Post-It played with that diabolical digital functionality to demonstrate one reason why you buy Post-Its: to remind yourself of stuff.

So Post-It’s banners invite you to enter a reminder right in the banner and then that reminder will follow you around as you surf. Smart.

Agency: Proximity, Russia. Via: Adweek. Their piece: http://www.adweek.com/adfreak/3m-makes-retargeted-banner-ads-less-annoying-turning-them-post-it-notes-165033 (Worth looking at just to see how fast you can read all the names in the credits).

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Omo takes on easy enemies, but does so with panache

Omo takes on easy enemies, but does so with panache | Compelling Selling | Scoop.it

Omo detergent has a nice campaign that says, “Dirt is good.” Basically encouraging people to not hold back on account of your clothes. Because Omo (Persil in some countries) will clean your clothes, feel free to be creative, and get messy. They take it another step by featuring kids, who typically get far more messy than adults and are therefore a better torture test.

These ads take on an easy enemy. Free play outside versus screens is no contest really, but the ads still make their point beautifully.

Another ad in the series: http://adsoftheworld.com/media/print/omo_bravery

Agency: DLKW Lowe, London. Photographer: Dario Mitidieri. Via: AdsOfTheWorld

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Bluetooth speaker maker sings its instruction manual -- in 5 different music genres

By Bravo Y&R. Via HelloYouCreatives.

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“Own your weekend or someone else will”

Okay, this isn’t that earthshaking an idea. But the casting, acting, wardrobe, direction, and editing are PERFECT.

Director: James Rouse. Agency: BBH, London. Via: SourceECreative

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I’m calling it. Cannes Silver.

Rob Schwartz has the guts to make these predictions all the time on his tumblr, http://metalpotential.tumblr.com/

But I’ll go ahead and stick my neck out and say that this will win.

I'm a curmudgeon when it comes to :90 cuts. Most of the time, the director and/or creatives have fallen so in love with their footage that they forget to make their spot last only as long as it needs to. (Case in point: https://www.youtube.com/watch?v=iccscUFY860) But I think this one holds up for 90 seconds.

I love the sets and how dark they kept the film. Very nice. Though the ending might have been different with the mention of air travel and the TSA, eh?

Agency: DDB Paris. Director: Noam Murro. Via: Creativity Magazine.

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Ted Baker hid messages you could see only by using Instagram filters

Ted Baker hid messages you could see only by using Instagram filters | Compelling Selling | Scoop.it

Regram or make a screenshot and play with the filters to reveal hidden messages. People who posted the revealed messages with the hashtag #Pinch_Me could win Ted Baker stuff.

This article from Simply Measured (click the image to read) points out that one key media outlet and two influencers contributed the most engagement. The numbers don’t look THAT impressive. And “potential” impressions strikes me as a little suspect as a measure of success. But it probably didn’t cost that much to create, so the ROI was probably good.

Agency: Poke, London.

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When you absolutely, positively need to “Get there faster”

When you absolutely, positively need to “Get there faster” | Compelling Selling | Scoop.it

A simple, clean, smart campaign for taking the subway in Beijing. I like that they put the logo and tag in the photo instead on top of the photo. And I like the deadpan expressions of the firemen — it’s like they do this all the time.

Could they do more than one? Oh, sure:

http://adsoftheworld.com/media/print/beijing_subway_pizza

http://adsoftheworld.com/media/print/beijing_subway_paramedics

Agency: Grey, Beijing. Via: AdsOfTheWorld

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Banana Republic sneaks into “Hot Dudes Reading” Instagram feed

Banana Republic sneaks into “Hot Dudes Reading” Instagram feed | Compelling Selling | Scoop.it

This appears to be the first post what Creativity says will be several with a Banana Republic plug. The post is written in the drooling, salacious tone characteristic of the blog: "This smoke show looks like he just stepped out of a Banana Republic ad and onto the 6 train. He's clearly keeping it cool in that outfit, but I'm burning up. #StopDropAndRoll #hotdudesreading"

I love this. I think it’s really clever. But I’m a marketer. Scanning the comments, no one has figured out that this is a paid plug. I wonder what they’ll think when they figure out that it is.

Agency: In-house. Creativity’s piece:  http://creativity-online.com/work/banana-republic-hot-dudes-reading-x-banana-republic/40000

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Do you really need those sunglasses?

Do you really need those sunglasses? | Compelling Selling | Scoop.it

And just to make it easier to give, the call to action is a text number. Click to see the rest of the campaign.


Agency: Saatchi & Saatchi, Amsterdam. Via: blog.KarenHurleydesign.com

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Powerful message. No puppies.

While the ad says the sponsor is NoMore.org, the NFL is really the one behind this spot that will run on this Sunday’s Super Bowl. It’s based on a real 911 call. 

 

More background: http://www.rollingstone.com/tv/videos/watch-the-nfls-harrowing-anti-domestic-violence-super-bowl-psa-20150127

 

Agency: Grey, New York

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“Mmm... strawberry.”

The Canadian Cancer Society says that Big Tobacco is using flavored cigarettes and cigars to encourage youngsters to start smoking. This PSA is a perfectly deadpan, macabre reminder that it still causes cancer.

 

Agency: Rethink, Toronto. Director: Michael Schmidt. Via: @SuzannePope

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Gatorade celebrates 50 years by counting 50 iconic sports numbers

Nicely done. I guess at 1:11 long, this cut is only for YouTube.

Not sure how long it will be up, but they have a YouTube page with each number in the cut explained: http://www.youtube.com/gatorade

 

Agency: TBWA/Chiat Day. Director: The Malloys. Via: Adweek

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NASA’s Jet Propulsion Lab has a cool way to let you know that the Kepler telescope is discovering new exoplanets

NASA’s Jet Propulsion Lab has a cool way to let you know that the Kepler telescope is discovering new exoplanets | Compelling Selling | Scoop.it

Artwork of hi-res posters from the "Exoplanet Travel Bureau" available to download for free. A smart way to keep your fans and your funders -- taxpayers -- engaged and informed.

 

And rather than try to get them printed and hire someone to collect money and mail poster tubes, they simply put them online. Giant files that anyone can print out or alter however they wish.

 

I imagine that it was tricky to negotiate with the illustrators and copyright lawyers. And they open themselves to hi-res spoofs. But I think it's a smart move.

 

Get all three here: http://planetquest.jpl.nasa.gov/media_categories?category=6

 

Couldn't find any credits for artists, designers, or agency. Via Engadget. Their piece: http://www.engadget.com/2015/01/08/nasa-travel-posters-exoplanets/

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I like this ad, but I especially like what this ad isn’t

This is a simple, fun spot that’s executed perfectly. But what I especially admire is all the things this commercial ISN’T: demos of CGI stomach diagrams expanding and turning from blue to red, a woman at a party agonizing over how to handle the hostess offering her bruschetta, a man trying to hide his discomfort.

When you think of the commercials for urinary problems that feature pipe people, or the football-throwing big toe for a toe fungus remedy, this looks even smarter. A breath of fresh air even.

There are two other spots, but this one is my favorite.

Agency: adam&eveDDB, London. Directors: Kyra Buschor, Constantin Paeplow. Via: The Drum.

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The race is on to rip off this brand’s entertaining podcast. (I have a couple of days’ headstart.)

Serial showed that podcasts could get big audiences and impact the culture enough to earn an SNL parody.

While many companies offer podcasts, any that I’ve started to listen to sound more like the audio version of webinars (BOH-ring!).  

But Slack, a maker of an interoffice communication platform, has created their first 28-minute podcast and I found it as entertaining my favorite public radio podcasts, Radiolab and Planet Money. I listened to it all the way through. A first for any branded podcast.

As Radiolab is to science and Planet Money is to economics, so Slack Variety Pack is to office culture.

Their first episode is fast-paced and engaging with really rich production value. And by “rich production value,” I mean that it sounds like it cost a lot to write, record, and mix.

What’s really interesting to me is how soft-sell it is. That is, there’s 28 minutes of production and about 6 seconds of sell — “…brought to you by Slack. If you don’t know what Slack is, go to Slack.com and change your working life forever.” And, at the very end, there's a tagline. Kind of. "Making work less worky." And that's it.

When I rip off their format for one of my clients, I won’t be so coy about the sponsorship.

The show is produced by a company in Vancouver with folks who used to work for the Canadian Broadcasting Corporation, Canada's NPR. So that explains the accents.

Via ProductHunt and Fast Company. Their piece here: http://www.fastcompany.com/3046272/slacks-new-podcast-this-american-life-meets-office-space-meets-monty-python

Fortune is less impressed. Their headline: “Slack is starting a podcast for some reason.” (http://fortune.com/2015/05/18/slack-podcast/)

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How do you raise awareness for a disease no one has ever heard of?

TBWA London found a unique way to show how Ataxia affects people. Director: Bif. Effects: The Mill.


And this is an actual integrated campaign. Be sure and see the print, too: http://www.campaignlive.co.uk/news/1289053/

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Pedigree offers a clever way to use Google ads to find lost dogs

Get the free app. Pre-register your dog. If your dog goes missing, press “Lost” and a “Lost Dog” ad will be posted to Google’s display ad network to everyone in a 1.5 mile radius and push notifications go out to dog owners nearby who have signed up for the app.

That’s a nice bit of helpful utility that, along with their support of shelters and dog adoption, shows that Pedigree is on the side of dog owners and dogs.

Campaign Brief’s article here: http://www.campaignbrief.com/2015/04/pedigree-google-launch-dog-pos.html


Agency: Colenso BBDO, New Zealand

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The Golden Age of the YouTube Pre-Roll Ad

Here’s a series of YouTube pre-rolls that make the most of the first 5 seconds viewers are forced to watch before they have the option to skip the ad.

Featured above is Ricky Gervais for Netflix and Optus in Australia.


Some recent pre-rolls for GEICO which have earned a ton of views on their own:

https://www.youtube.com/watch?v=pvcj9xptNOQ


https://www.youtube.com/watch?v=8Dvx060Rx3g


And, if you have 7 1/2 minutes, here’s one from Android that has pretty much no point but is a lot of fun. Remember that an actual pre-roll would have the “Skip ad” button in the lower right corner:

https://www.youtube.com/watch?v=rDPopoBL698


But, be warned that you’re already too late to get on this bandwagon. Anyone from this point on who tries to do something creative with their pre-roll ad will be a follower and not an innovator. We'll all have to find something else.

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PalmTreePromos's curator insight, April 22, 9:41 AM

Attentions spans of gnats! 5 seconds is sooooooooo long...

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Life = dishes

Nice spot for a dishwasher detergent. (Though the :30 might be better than this :40 which is a tad too long).

A companion: http://www.youtube.com/watch?v=_7T4GtVGEMc


Agency: Wieden+Kennedy, London. Director: Megaforce. Via: Fast Company

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These ads definitely don’t overpromise

These ads definitely don’t overpromise | Compelling Selling | Scoop.it

The headlines win you over with the truth, and the copy does a little bit of selling.

 

Click to see three more.

 

Agency: Ogilvy & Mather, Cape Town. Via: AdTeachings tumblr

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“Why THREE Musketeers?”

This is smart campaign that could go for years. And I think it’s a memorable way to set up its unique form as described well in the tagline: “The perfect amount of chocolate, fluffy, and Musketeer.”

 

Here’s the whole campaign on their YouTube channel: https://www.youtube.com/channel/UC3WasXQgZ7ApbIhJyw02hdA


I like the taxi one okay. And the double-dutch one is fun, though a tad too long. But I feel like they’ve barely scratched the surface of how fun these could be. I hope they get a shot at another round.


And one other small nit: Why use the same type treatment as ESPN’s well-known “Without Sports…” campaign? http://www.youtube.com/watch?v=cIAVW8sMseI

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Expensive, impractical, and mighty clever

Expensive, impractical, and mighty clever | Compelling Selling | Scoop.it

Agency: Lowe, Thailand. Via: blog.karenhurleydesign.com

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Ad student holds agency hashtags hostage in order to score meeting

...and makes fun of the whole hashtag phenomenon in the process. 

 

The website features some funny animation and sound design: wehaveyourhastag.com

 

Adweek's piece here: http://www.adweek.com/adfreak/ad-student-hijacks-agency-hashtags-instagram-hoping-job-interviews-162484

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“What a clever little cartoon. Wait. I just got lured into watching an instructional video about helping choking babies.”

And, according to the Telegraph, the voice talent includes a SIR: “David Walliams, David Mitchell, Johnny Vegas, and Sir John Hurt have voiced an animated ad showing how to save a choking baby.” (http://www.telegraph.co.uk/news/celebritynews/11339361/Stars-voice-animated-ad-showing-how-to-save-a-choking-baby.html)


Agency: BBH, London. Directors: Si and Ad. Via: BestAdsOnTV

 

 

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Newcastle presents an “(Un)Official Snack Chip Contest Submission”

The note on the YouTube post explains, “A certain snack chip brand asked fans to make ads for a shot at free airtime. So Newcastle made a beer ad disguised as a chip ad.”

 

Not as fun as last year’s, but still plenty fun.

Agency: Droga5. Via: AdForum.

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