Compelling Selling
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Compelling Selling
Advertising, design, social media, anything that's interesting that's related to selling.
Curated by steve rutter
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Dress your Campbell’s soup cans in “Can Costumes” for Halloween

Dress your Campbell’s soup cans in “Can Costumes” for Halloween | Compelling Selling | Scoop.it

Chicken Noodle becomes "Mummy Bandages." Tomato becomes "Mad Scientist Potion." Simple, fun, and well-executed.

 

Agency: BBDO/NY. Illustrator: Christopher Lee

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Tourism campaign encourages New Yorkers to visit exotic locales (in other neighborhoods)

Tourism campaign encourages New Yorkers to visit exotic locales (in other neighborhoods) | Compelling Selling | Scoop.it

This is spot-on for New Yorkers. Many people live there for years without going past the heart of Manhattan unless they're going to the airport. Click to see Adweek's article and the other posters. They all look great. I hope they sell prints. Created in house.

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Domino’s invites customers to create custom pizzas, promote them to friends, and share in the revenue

Domino’s invites customers to create custom pizzas, promote them to friends, and share in the revenue | Compelling Selling | Scoop.it

Contagious magazine explains, “The site provides helpful advice on how to do this, including direct links to all social platforms and ‘Mogul Tips’ on how to shoot photos and footage of your pizza, so it looks appealing on visual sites such as Instagram, Vine and Snapchat.”

More here:

http://contagious-com.s3.amazonaws.com/assets/images/Webdrive/Ari/Most%20Contagious%202014/make-some-dough.pdf

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Ad for U.S. Open coverage made from tennis balls

Ad for U.S. Open coverage made from tennis balls | Compelling Selling | Scoop.it

For TSN Network. Agency: Leo Burnett, Toronto. Via: @SuzannePope and AdTeachings.

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A product truth brought to life beautifully

Agency: SapientNitro. Director: Philippe André. Visual effects: Glassworks. Music: Nouvelle Vague, "Dance With Me.” Via: KarenHurleyDesign

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Doritos Roulette

Doritos Roulette | Compelling Selling | Scoop.it

“One chip out of a handful” is extremely spicy.

I think this is so smart. Creating a party game in a bag reinforces that Doritos are a food meant to be shared with friends. Printing trivia questions on the chips would have “gamified” them, too, but what’s really ingenious here is that the game is based on a dare, on danger.

I bet they sell like crazy. For a year or so. After everyone has done it a few times, it will probably die out, but there’s still a ton of incremental sales to be had.

This makes up for those Lay’s cappuccino-flavored chips.

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The GIFERATOR gives you the tools to trash talk in real time

"During every NFL game, the Madden GIFERATOR will create a live stream of GIF highlights triggered by the action on the field. The experience fuses live NFL data with Madden 15 game footage to generate a fast-refreshing stream of visuals and snarky headlines that fans can edit with their own copy and push to their networks to taunt rivals."


Fun idea, executed well. Agency: Heat. With assist by Google's Art Copy Code.

 

More here: http://www.contagious.com/blogs/news-and-views/15340889-the-giferator

 

And here: http://www.artcopycode.com/campaign/ea-sports

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You have been warned

You have been warned | Compelling Selling | Scoop.it

Ingenious.

 

This has been blowing up on social and traditional media. (Click the image to see the latest view count on imgur).

 

According to a police constable quoted in the Toronto Sun (http://www.torontosun.com/2014/09/03/frosh-week-can-cost-you-york-cops-warn), the hilarious entries on the list come "from experiences from officers here, calls they may have attended or been a part of over the course of their career.”

 

They're not the first local police department to know how to cleverly warn potential offenders: http://seattletimes.com/html/localnews/2021614151_hempfestdoritosxml.html

 

Via: @KreativRehab

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Karen Goldfarb Copywriter's curator insight, September 5, 1:25 PM

Ah, college days!

Amber McGuirk's curator insight, September 6, 7:26 PM

Kudos to the York Regional police on this brilliant image. I first saw this on Facebook and I laughed really hard at some of these. Many kids are out for the first time and are not thinking long term about the actions during Frosh Week. It's giving the students a second chance (hopefully) before they cost their parents thousands. I would like to add I'd happily pay $65 to hide in Wal-Mart. 

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It’s hard to refute a convincing demo

Explanation below the video: "The new BISSELL Symphony All-in-One Vacuum and Steam Mop is the only hard floor cleaner that can vacuum and steam mop at the same time."

 

Agency: kbs+, Toronto. Via: Adteachings.

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“We would have introduced Twix Bites in the 80’s, but...”

Stupid fun. Launched in May, but refreshed a couple of weeks ago.

 

The others:

 

https://www.youtube.com/watch?v=Ao6wx8WF4Q0&index=3&list=PLzukDeA15pm-l0flPswAWjR_czMlMedoy

 

https://www.youtube.com/watch?v=0binQNV4Fyo&list=PLzukDeA15pm-l0flPswAWjR_czMlMedoy&index=4

 

And, according to Adweek, "You can also call 1-844-WHY-SO-LONG for year-by-year information about the Twix Bites delay. (According to the message we got, in 1980, the company spent its entire R&D budget removing the shag carpeting from its offices.)"

 

Agency: BBDO/NY. Director: Jun Diaz.

 

 

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“We’re all gonna die”

The new FXX network is going to launch by airing "Every. Simpsons. Ever."

 

What does that mean? It means "We're all gonna die."

 

I especially like the bleak color of the real world that's such a stark contrast to the hot colors of The Simpsons.

 

Agency: FX Networks in-house. Director: Paul Tolton. Via: AdForum.

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Even if it’s a simple idea, you might as well execute the hell out of it

Even if it’s a simple idea, you might as well execute the hell out of it | Compelling Selling | Scoop.it

Okay. Bad pun. But stunning art direction. Click to see a bigger version.

 

Agency: JWT, Shanghai. Via: Ads of the World.

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Wireless provider offers free roaming abroad, then apologizes for all of the “holiday spam” that results

Wireless provider offers free roaming abroad, then apologizes for all of the “holiday spam” that results | Compelling Selling | Scoop.it

There's a TV spot that's fun, but I like the print and the simple and silly landing page: www.stopholidayspam.com

 

Agency: Wieden+Kennedy, London.

 

(And, Speaking of 3, today marks 3 years that I've been on ScoopIt.)

 

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Experience a typically nightmarish coast-to-coast flight. In real time.

What’s it like to fly from Newark to San Francisco on Blah Airlines instead of Virgin America? Watch and see.

You should know, however, that the video is the ACTUAL length of a coast-to-coast flight: 5 hours and 45 minutes.

It’s not only a genius stunt, it’s really funny.

Scrub through and you’ll trip on some funny Flight-From-Hell moments. Here are some that I found:

1:24:00 Boring seat mates talking

1:37:00 Awakened by flight attendant

3:02:30-3:04:00 Awakened by flight attendant announcement

3:28:30 The pilot points out a scenic view

3:56:20 The movie

5:32:10  More boring seat mate

Agency: Eleven, San Francisco. Via: LBBOnline.

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Nice spot. (And a not-so-subliminal suggestion to judges as to what award it should get.)

I love these stylish spots from 72andSunny for Sonos sound systems. The one above is my favorite. Here are the other two of the six they released that I also like:

http://www.youtube.com/watch?v=F-kkWuM_ySs

https://www.youtube.com/watch?v=BWrl4rfGxOw

But what’s up with the logo in the upper right and the giant logo at the beginning of these other two spots? Was the client so worried about branding in the :15s? It would be better without them.

Director: Tomas Dieguez. Via: Creativity Online.

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Google promotes updated search app all over New York City

Google promotes updated search app all over New York City | Compelling Selling | Scoop.it

This is ingenious, but I can't help but wonder if it makes a better Adweek post (and award show entry) than actual campaign. I think for it to work, their target should see at least two of these. Hopefully, these are just the first of 100 such placements and that they'll add some traditional media to make it more obvious (deli coffee cups, hot dog stand umbrellas, dry cleaner bags, and a few select out-of-home placements).

 

Agency: 72 and Sunny.

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Yes, it’s a sophomoric pun, but it’s a fresh take on the well-trodden get-rich-with-Lotto brief

Yes, it’s a sophomoric pun, but it’s a fresh take on the well-trodden get-rich-with-Lotto brief | Compelling Selling | Scoop.it

To go with a pun that sophomoric, it takes... nevermind.

 

I also like the clean and colorful art direction.

Two more:

http://adsoftheworld.com/media/print/loto_libanais_balls_3

http://adsoftheworld.com/media/print/loto_libanais_balls_1

Agency: BBDO, Dubai. Via: AdsOftheWorld

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Gatorade made a beautiful salute to Derek Jeter

Nice idea. Perfect music choice. Excellent edit.

 

Agency: TBWA/Chiat Day. Director: Henry-Alex Rubin.

 

And, for once, the :90 is not just for YouTube. It's going to air on a Yankee game.

 

Via Adweek. Their piece here: http://www.adweek.com/news/advertising-branding/ad-day-gatorades-epic-farewell-derek-jeter-will-be-tough-beat-160202

 

Compare with Nike's tribute:

https://www.youtube.com/watch?v=LO6TpbqTTxI

 

And MLB's tribute:

http://mashable.com/2014/09/19/mlb-derek-jeter-tribute/

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“Shot It, Got It”: get just the right screen grab in an Instagram video, post it, and get deal on the item

Agency: Forsman & Bodenfors, Gothenburg, Sweden.

 

Adweek's piece and three of the Instagram videos here: http://www.adweek.com/adfreak/you-get-half-products-if-you-can-screenshot-them-these-fast-moving-instagram-videos-160013

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Jack Daniel’s serves up odd, funny, moving, and bizarre bar stories

Jack Daniel’s serves up odd, funny, moving, and bizarre bar stories | Compelling Selling | Scoop.it

Video, audio, and text. Some are better than others, but the production value and art direction are perfect throughout. And I think it's spot-on for the brand: contemporary, but classic and authentic.

 

Trailer: http://www.youtube.com/watch?v=Wt924kp8a5A

 

Agency: Arnold Worldwide

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“Use our product or disaster will strike”

Who needs a labeling gadget in our digitally-led age? This guy, for sure. And you just might as well.

 

Hilarious spot. Great casting and performances. Excellent edit. I predict a Cannes Lion. (Though I'm not gutsy enough to say which metal.)

 

Agency: Rosapark (French agency doing an ad for Brother UK) Director: Bart Timmer. Via @WeAreSellSell.

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“Chocolate with caffeine inside.”

“Chocolate with caffeine inside.” | Compelling Selling | Scoop.it

Agency: Leo Burnett (not sure what office). Via:Language of Brands tumblr.

 

More info here: http://www.trendhunter.com/trends/kofli-chocolate

 

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“Problems get harder as you get older”

“Problems get harder as you get older” | Compelling Selling | Scoop.it

 Click to see the other two.

 

Agency: ZOO, Australia. Via AdCollector.tumblr.com

 

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“A cheap ticket for a cheap...”

Now THERE'S a clear mission statement.

 

If you've never flown Spirit Airlines, it's a very, um, UNIQUE experience. Old planes, odd airports, and they charge for everything, including carry-ons and printing boarding passes at the airport. Bathrooms are still free. For the time being.

 

And they do this all with no apologies. They say it's their way to keep fares as low as possible. Some people "get it." The rest tweet their hatred.

 

Perhaps taking inspiration from Jimmy Kimmel's "Celebrities Read Mean Tweets," Spirit unabashedly reads/sings some of their worst tweets and invites you to play along in a contest that offers an appropriately-stingy prize of a few Spirit frequent flier miles -- not nearly enough to get a free flight.

 

Spirit explains their philosophy here:

http://marketing.spirit.com/how-to-fly-spirit-airlines/en/

 

Agency: Barkley, Kansas City. Via: @schwartzie14

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Nicely done

I like this spot.

 

Agency: DDB, Vancouver. Director: Brian Billow. Via: Ads of the World.

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