If you've never flown Spirit Airlines, it's a very, um, UNIQUE experience. Old planes, odd airports, and they charge for everything, including carry-ons and printing boarding passes at the airport. Bathrooms are still free. For the time being.
And they do this all with no apologies. They say it's their way to keep fares as low as possible. Some people "get it." The rest tweet their hatred.
Perhaps taking inspiration from Jimmy Kimmel's "Celebrities Read Mean Tweets," Spirit unabashedly reads/sings some of their worst tweets and invites you to play along in a contest that offers an appropriately-stingy prize of a few Spirit frequent flier miles -- not nearly enough to get a free flight.
Does it matter how you get there as long as you get there? I would be intrigued enough to look into this.
The simple writing and the mellow read from the announcer make these very short ads actually seem languid. And I like that they somehow assured the client that people would be able to find them with a Google search and that they didn't need to add "www.LowCostHolidays.co.uk" and a toll-free number on the end frame. (That is, IF that's how they aired and these YouTube clips aren't not-for-air agency versions.)
Here are two others. It won't take much of your time to check them out:
So silly that it works. A fresh reminder of the benefit of premium movie channels. Click to see the other two.
For the record... I would have gotten an illustrator to paint the toothbrush in the same style as the rest of the poster, and I would've gone with the adult diaper for "Pride and Prejudice and Incontinence."
"Cartoons from all over the world have gone bald, sending out the message that a child with cancer deserves to be seen just like any other child."
Ogilvy Brazil got creators of popular comic strips and cartoons to release images of their characters with no hair on their heads for Cancer Awareness Month.
There are images that you’re encouraged to use as your Facebook or Twitter image and there are posters to download.
I normally roll my eyes at case study videos, but I think that the video at the top of the site was done well. Perhaps because it's explaining the product to regular people instead of awards show judges.
MISEREOR is the German Catholic Bishops' Organisation for Development Cooperation. (Thank you, Google).
Zip up to :30-:49 of this long-winded case study to see the cool idea: when you swipe your credit card to donate two Euros, you start a piece of video that shows what your donation can do. Cool idea. Tiresome video.
These aren't the typical big machines you see on construction sites. They're new and specialized. To demonstrate what they can do and how they work together, Catepillar and Ogilvy & Mather put together this fun demonstration. No dialogue needed, so it can go global.
And, speaking of smart marketers, Ad Age reports that the video launched as "Stack," with no mention of Jenga. Rather than sic their lawyers on Catepillar, they offered permission to use the name.