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The most beautiful site you’ve ever seen for a hand-held mixer

The most beautiful site you’ve ever seen for a hand-held mixer | Compelling Selling | Scoop.it

Films, photos, and posters with quotes are all sharable. Agency: House of Radon, Stockholm. Via thedsgnblog.

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Compelling Selling
Advertising, design, social media, anything that's interesting that's related to selling.
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Even if it’s a simple idea, you might as well execute the hell out of it

Even if it’s a simple idea, you might as well execute the hell out of it | Compelling Selling | Scoop.it

"Hell." Get it? Okay. Bad pun. But stunning art direction. Click to see a bigger version.

 

Agency: JWT, Shanghai. Via: Ads of the World.

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Wireless provider offers free roaming abroad, then apologizes for all of the “holiday spam” that results

Wireless provider offers free roaming abroad, then apologizes for all of the “holiday spam” that results | Compelling Selling | Scoop.it

There's a TV spot that's fun, but I like the print and the simple and silly landing page: www.stopholidayspam.com

 

Agency: Wieden+Kennedy, London.

 

(And, Speaking of 3, today marks 3 years that I've been on ScoopIt.)

 

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Allianz France uses Google Street View to show ways people need insurance

Allianz France uses Google Street View to show ways people need insurance | Compelling Selling | Scoop.it

Click to see more examples.

 

Agency: Ogilvy, Paris. Via: fellow Scooper J. B. Burdin. See his ScoopIt blog here: http://www.scoop.it/t/digital-creatives

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Velveeta buys skillets from online auctions then sends them back to their owners with a box of Velveeta Cheesy Skillets mix

Velveeta buys skillets from online auctions then sends them back to their owners with a box of Velveeta Cheesy Skillets mix | Compelling Selling | Scoop.it

Pretty funny. Click the image above to see the site and all 1000 skillets.

 

I guess the trick is to make sure that more people besides those 1000 skillet sellers and ad nerds like me know they did it.

 

Agency: Wieden+Kennedy. Via: Creativity Online. Their item here:

http://creativity-online.com/work/velveeta-cheesy-skillets-what-my-skillet-is-for/36183

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Miniature Coke kiosk introduces miniature Coke cans to Germany

Miniature Coke kiosk introduces miniature Coke cans to Germany | Compelling Selling | Scoop.it

I hope it didn't offend any short Germans. Agency: Ogilvy&Mather. Via: psfk.

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Hay, nice way to build to build on your brand’s eco cred

Hay, nice way to build to build on your brand’s eco cred | Compelling Selling | Scoop.it

Click to see the sand and dirt versions in the overly-long case study video. Agency: Saatchi&Saatchi, Sydney. Via: Adeevee, via Karen Hurley Design.

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I endorse this use of borrowed interest

I endorse this use of borrowed interest | Compelling Selling | Scoop.it

A step removed from the product. But that makes the benefit of the product crystal clear and very relateable. Click to see the second one.

Agency: DDB, Buenos Aires. Via: Adeevee.

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“Just because it fits doesn’t mean it’ll work”

“Just because it fits doesn’t mean it’ll work” | Compelling Selling | Scoop.it

Agency: Ogilvy & Mather, Cape Town, South Africa. Via Brilliant Ads.

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4 powerfully simple messages

For the Quebec Automobile Insurance Corporation. I like the casting and subtle performances. Bonus points for finding a new way to talk about issues that dozens of of others have already tackled.

 

The other 3:

 

http://www.youtube.com/watch?v=CRQMg59_ZiE


http://www.youtube.com/watch?v=KUsoiLXZSIk

http://www.youtube.com/watch?v=PD-6XMNzwMI

 

Agency: Lg2, Quebec. Director: Nicolas Monette. Via: AdsOfTheWorld.

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If you believe in reincarnation, you might also believe that women like the smell of Axe

Actually, I shouldn't make fun of this because it's executed so well and it's got a compelling message for the product at the end.

Agency: BBH, London. Director: Tim Godsall. Vi:a metalpotential.

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Sven Hirschmann's curator insight, April 28, 5:17 AM

War ja von Axe nicht anders zu erwarten... wieder ein super Spot :)

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Perhaps the most awkward pause in the history of advertising

A new spot from Grip Limited in Toronto. Right. Grip. The name of the agency is Grip Limited.

 

Another one: http://www.youtube.com/watch?v=mjdA4E7SnIc

 

Director: Matt Swanson. Via: AdForum

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“The kitchen you are imagining is in HiperCentro Corona”

“The kitchen you are imagining is in HiperCentro Corona” | Compelling Selling | Scoop.it

Agency: Sancho BBDO. Via: Gute Werbung

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The Call

I love this. The chaos of the film juxtaposed with the serene music and voiceover. The sentiment expressed feels authentic. And there's even a relevant tie-in to the advertiser's product.

 

Agency: Grey, London. Director: Marcus Söderlund

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Nicely done

I like this spot.

 

Agency: DDB, Vancouver. Director: Brian Billow. Via: Ads of the World.

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Imagine being in a movie theater in England and this plays before the feature

I think this is a great way to demonstrate a product feature. Agency: Adam&Eve/DDB, London. Director: Paul W. S. Anderson. Via: Creativity Online.

 

The first one, an homage (or rip-off) of "Speed": https://www.youtube.com/watch?v=S4FSUQ7p9Ns

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It’s not easy to be this smart in this short a time

Does it matter how you get there as long as you get there? I would be intrigued enough to look into this.

 

The simple writing and the mellow read from the announcer make these very short ads actually seem languid. And I like that they somehow assured the client that people would be able to find them with a Google search and that they didn't need to add "www.LowCostHolidays.co.uk" and a toll-free number on the end frame. (That is, IF that's how they aired and these YouTube clips aren't not-for-air agency versions.)

 

Here are two others. It won't take much of your time to check them out:

 

https://www.youtube.com/watch?v=VdheI9AeDa8

 

https://www.youtube.com/watch?v=hbO9sbbPbnM

 

Agency: Beta. Via: The Drum

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“First Moon Party”: odd but noteworthy

This is a tad, um... let's see... scatalogical? No, that's not right. "Scatological" doesn't include menstruation, right?

 

But it's noteworthy for good writing, good performances, and a good edit. Oh, and millions of YouTube views.

 

I also think it's a pretty smart way to tell moms and girls it's smart to have this in the house ready to go when it's needed.

 

And there's the bonus of telling girls to not lie to their mothers.

 

Agency: In-house. Written and Directed by Jamie T. McCelland and Pete Marquis. Via: Creative Criminals.

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“Keep ads out of your movies”

“Keep ads out of your movies” | Compelling Selling | Scoop.it

So silly that it works. A fresh reminder of the benefit of premium movie channels. Click to see the other two.

 

For the record... I would have gotten an illustrator to paint the toothbrush in the same style as the rest of the poster, and I would've gone with the adult diaper for "Pride and Prejudice and Incontinence."


Agency: DDB Germany. Via: Karen Hurley Design.

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It’s just a product demo, but it’s an absolutely beautiful product demo

New for the iPad from TBWA Chiat/Day Media Arts Lab. 

 

Apple's landing page is a nice companion to the spot:

http://www.apple.com/your-verse/exploring-without-limits/

 

Via: Adweek.

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Bald Cartoons

Bald Cartoons | Compelling Selling | Scoop.it

"Cartoons from all over the world have gone bald, sending out the message that a child with cancer deserves to be seen just like any other child."

 

Ogilvy Brazil got creators of popular comic strips and cartoons to release images of their characters with no hair on their heads for Cancer Awareness Month.

There are images that you’re encouraged to use as your Facebook or Twitter image and there are posters to download.

I normally roll my eyes at case study videos, but I think that the video at the top of the site was done well. Perhaps because it's explaining the product to regular people instead of awards show judges.

Via: The Drum.

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See what swiping a credit card sets in motion

MISEREOR is the German Catholic Bishops' Organisation for Development Cooperation. (Thank you, Google).

Zip up to :30-:49 of this long-winded case study to see the cool idea: when you swipe your credit card to donate two Euros, you start a piece of video that shows what your donation can do. Cool idea. Tiresome video.

Agency: Kolle Rebbe. Via: Gute Werbung

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Sealand Sun's curator insight, May 6, 9:53 PM

Smartest way to advertise a fundraising concept, by swiping credit cards onto a piece of video you're making donations to the people in need. Awesome idea! The videos convey the idea of "releasing" the poverty, by donating through swiping your credit card.

Sven Hirschmann's curator insight, May 8, 8:21 AM

Schöne Idee! :)

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You’ll be inspired by going to Cannes. How inspired?

You’ll be inspired by going to Cannes. How inspired? | Compelling Selling | Scoop.it

“You’ll come back as stoked as a stock photo model.”

A very inside joke for a very targeted group. Art direction is perfect. Click to see the others.

Agency: McCann, UK. Via Karen Hurley Design blog via AdsOfTheWorld.

 

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It’s hard to refute a convincing demo

These aren't the typical big machines you see on construction sites. They're new and specialized. To demonstrate what they can do and how they work together, Catepillar and Ogilvy & Mather put together this fun demonstration. No dialogue needed, so it can go global.

And, speaking of smart marketers, Ad Age reports that the video launched as "Stack," with no mention of Jenga. Rather than sic their lawyers on Catepillar, they offered permission to use the name.

 

Making of video: https://www.youtube.com/watch?v=uLhOOiPGrq4

 

Ad Age's piece: http://adage.com/article/btob/caterpillar-scores-viral-hit-large-scale-jenga-game/292723/

 

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“We choose to embrace the unknown with wide-eyed wonder...”

Lurpak, director Dougal Wilson, and Wieden+Kennedy, London continue to blaze new trails in the tired genre of food adverts. Beautifully done. Shout-out to the sound designer, too (Aaron Reynolds).

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Sven Hirschmann's curator insight, April 11, 4:33 AM

Tolle Bilder! Da soll mal einer sagen, zu Butter fällt einem nichts ein. ;)

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“If you choose to help, cancer patients won’t face a tough choice”

The acting and direction make this worth 4 minutes of your time. Agency: Publicis Ambience, Mumbai. Director: Manoj Tapadia. Via: SourceECreative

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