Great execution: the graphics, the cut, music, the voiceover. And I find it interesting that it's very different from the codgers-in-overalls-making-barrels work of the past yet it still feels like the brand.
On the 4th viewing, though, you might pick up on the fact that while the bottle in the spot is a regular Jack Daniels bottle, the one at the end is "Sinatra Select," a super-premium whiskey that costs over $150 a bottle.
But, um, if Sinatra loved regular Jack Daniels and I want to be cool like Sinatra, I should drink regular Jack Daniels like he did, right?
This carry-on suitcase weighs only 1.6 kg. Is that light? Well, maybe. What if I said if it's as light as a hungry chicken? And lighter than an un-hungry chicken? It's been a while since I've picked up a chicken, but I would bet all of my luggage is heavier than a chicken.
Doing PSA's to get people to do the right thing is often an uphill battle. Surely this is the case with drugs, smoking, eating responsibly, and drinking responsibly.
Some PSA's try to appeal to your do-gooder side. Some try to scare you. And some appeal to your self-interest. Get pregnant as a teen and no popular guys will date you. Smoking might make you impotent. Drink properly and you'll look cool. Drink too much and you might get an embarrassing nickname you'll never be able to shake.
Please note that the content here is R-Rated, but maybe that's the best way to speak to their audience. I hope they tell us later whether it works or not.
"Don't wear your undies and do wear a sticker to help raise awareness for male cancer." A very big sticker. A very big sticker that you get at a sports betting office. Whatever. Fun idea to raise awareness and destigmatize prostate, bowel and testicular cancer. (While also raising awareness and destigmatizing not wearing underwear.)
This is a smart use of Instagram. Look at @TSFF2014 on your phone. (It won't work on a desktop.) Turn the phone sideways for a timeline of Charlie Chaplin's work along with clips from his movies. Agency: Cossette, Toronto. Via Digiday.
Rob Schwartz says, "And here is your gold -- potentially Grand Prix -- Cannes Media Lion for 2014. ... Genius."
The Guardian, The Independent, and The Telegraph all dutifully quote a press release that says that Warner Brothers' Head of Marketing says, "The Lego ad break is an inspired and truly innovative media first, one the that captures the very essence of The Lego Movie and does a brilliant job of amplifying this eagerly-awaited title."
And a UK agency's Twitter (@wearesellsell) feed says, "All of this bollocks talk about 'Media Firsts.' What was the idea? To remake some s**t ads in Lego and fill a break. Congratulations."
Well, I say it's pretty smart and a lot of fun.
Adweek continues: "Orchestrated by media agency PHD on Britain's ITV. On Sunday night, the TV broadcaster devoted a whole commercial break during an episode of Dancing on Ice to airing remade versions, done entirely in Lego, of four well-known British ads—to promote The Lego Movie."
Seems a shame to reward the people watching "Dancing on Ice," though.
Click to see the full ad break as well as the spots that were remade.
I'm not a gamer, but I love this. Agency 72 and Sunny has created a guy's dream: get kidnapped like a scene in a Bourne movie and whisked away to play the new Call of Duty, guilt-free. Snacks included. After gorging on gaming, you get returned to a family that's thrilled to have you back and is cool with continued time with COD. Via Ads of the World.