Hashtag #CaptureEuphoria. Agency: Silver + Partners (formerly Amalgamated). Creative Director Eric Silver makes a cameo in a purple outfit at :47. Via: Adrants.
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The caution and trepidation I use to open 2-liter bottles of seltzer is the same feeling I have whenever I click on a clip whose title includes "Anthem." But this one from Oreo is a delight. If you think, like I did, that the song sounds suspiciously like Owl City, you're right.
More from the New York Times here: http://www.nytimes.com/2013/05/11/business/media/creating-an-ad-campaign-for-oreos-as-they-turn-101.html?_r=0
Adland's take here: http://adland.tv/commercials/oreo-wonderfilled-anthem-2013-130-usa
Download the song from Soundcloud here: http://www.oreo.com/wonderfilled/#download-our-song
Agency: The Martin Agency, Richmond. Animation: Royale. Music: Owl City. Via: Adpulp.
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So smart. Agency: Almap BBDO, São Paulo. Via: IBelieveInAdvertising.
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Personal project of designer/illustrator Felipe Franco. Fun idea.
Personally, I'm a little more comfortable with the fictional characters than I am real people who died recently, like Osama Bin Laden and Saddam Hussein.
Via: HelloYouCreatives
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I've taken for granted the way that Google demonstrates its products in an engaging, emotional way. But there's some reasoning behind this approach. That's what I learned from hearing Robert Wong, Chief Creative Officer of Google Creative Labs, speak at Creative Week yesterday.
When you think of it, this could be deadly dull. We're talking about computer screens, after all, and less of the gee-whiz innovation that Apple gets to demo on iPhones. Or, they could have been distracted trying to make their offerings look hip and cutting edge, but they've opted for mainstream warm emotions instead.
Wong explained how this campaign started as videos of product demos intended to be shown in-house only. But when the brass saw it, they decided to air it, and they've been true to this campaign ever since.
One of the hallmarks of the campaign is that everything is true -- these are real photos, posts, hangouts, and screen shots.
Ad Age has a nice summary of his talk here: http://adage.com/article/special-report-digital-conference/google-creative-lab-links-product-stellar-storytelling/240940/
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It certainly makes sense for a super-luxury brand to tell you how to pack their super-luxury clothes in their super-luxury bags. See the summary video above, or experience the site yourself here:
http://www.louisvuitton.com/front/#/eng_US/Collections/Women/Travel/stories/The-Art-of-packing
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Subscribers to newspaper home delivery received these bags over a few days, then an insert with coupons on the last day of the promotion. Click to see OOH that goes with the campaign. Agency: TDA, Boulder. Via: Homadge and Denver Egotist.
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Great way to use paid search. Click to see case video. Agency: AMV BBDO, London. Via: BestAdsOnTV.
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Agency: In-house. Director: Royale, Los Angeles. Via: Motionographer.
Some nice-looking stills and behind-the-scenes info at Royale's site:
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With sites like http://iwastesomuchtime.com/ popular with Coke's target, it makes sense to offer some time-wasters of their own.
Each additional "h" takes you to another mini-site. Other examples:
"Cat or Not":
Sip Coke like a bird:
http://www.ahhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhh.com/
Visitors are invited to submit ideas that Coke will execute to fill out all of the slots.
Agency: Wieden+Kennedy
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Some of the best copywriting I've come across in a long time. Each :30 and :15 is filled with verbal gems while still being unrushed. Oh, and they make a compelling argument to switch to Cree Light Bulbs.
Agency: Baldwin&. Director: Jesse Peretz. Talent: Lance Reddick ("The Wire," and "Fringe"). Via: Campaign Brief.
Others in the campaign:
http://www.youtube.com/watch?v=akhGoPP1doc&list=PLtECghye06-m4JOEiy1KA2k-PvxpfCEPh
http://www.youtube.com/watch?v=zZXI987vpD0&list=PLtECghye06-m4JOEiy1KA2k-PvxpfCEPh&index=4
http://www.youtube.com/watch?v=O_5mai4Bhvc&list=PLtECghye06-m4JOEiy1KA2k-PvxpfCEPh&index=2
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Just about every color, size, and form of Post-Its is used here in this fun film. They also invite you to submit your own Post-It flipbook movie to win an iPad: "Jetzt mitmachen und gewinnen auf http://www.mypostit.ch!"
Agency: Noise, Zürich. Via: Adverve.
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Regardless your stance on gun control, you have to acknowledge that this powerfully and succinctly communicates why some people are open to challenging a constitutional right. Agency: Grey, New York. Director: Adam Goldstein. Via: @copyranter
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Click to see the full range of this really cool identity. I like the variations on the logo and how they bring color into the tray liners and gift boxes. Agency: Somewhere Else, Singapore.
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I was watching this spot while sipping iced coffee from my plastic Starbucks cup through a plastic straw and felt disgusted with myself. Until Levi's told me they can make Jeans from it. Cool. Nice line at the end, too. Agency: Levi's. Director: Everynone. Via: The Drum.
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Cute spot demonstrates VW's "fuel-saving Start/Stop technology, which automatically switches off the car's engine when stationary" by showing a downside of the feature. In the spirit of the classic Benson&Hedges campaign that showed the downside of having such a long cigarette.
Agency: Adam&Eve/DDB, London. Director: James Rouse. Nice performance from the dad, by the way. Via: Adweek.
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I think Coke is the single best marketer at global advertising. Rather than take one piece of creative and run it everywhere, they have a clear campaign idea and encourage local adaptations based on unique local insights. This is a prime example.
Agency: McCann, Denmark. Via: HelloYouCreatives
Another example of building on a great local insight:
http://www.youtube.com/watch?v=wu7kBdECu84
And then, when one country has a success with something that isn't dependent on a local insight, Coke imports it to other countries. For example, putting names on bottles did well in Australia,
http://www.youtube.com/watch?v=2l_WzEdUd0o
So they're doing it in the UK now:
http://www.psfk.com/2013/05/share-a-coke-uk-campaign.html
Another example of replicating success: The Happiness Truck
http://www.youtube.com/watch?v=hVap-ZxSDeE
http://www.youtube.com/watch?v=sBh-J3ec7Mw
http://www.youtube.com/watch?v=A0n2iKaF2rg
http://www.youtube.com/watch?v=x6zTWlFrF78
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Normally, I'm a snob when it comes to puns. But this tagline is just too perfect to resist. Click on the image to see the rest of the campaign. Agency: Publicis, Spain. Via: AdsReviewedToday.
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For Santec Security Systems. Agency: Serviceplan, Hamburg. Director: Benjamin Brettschneider. Via: AdForum.
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Fun spot for a small-but-roomy Volkswagen from Adam&Eve DDB, London. Nicely directed by Chris Palmer. Via: The Drum.
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Spring is an important season for home improvement stores. Lowe's grabs some attention in this key time with Vine loops. The fact that it's Vine gives it some PR value, but the fact that they're really ingenious tips presented with fun animation is what makes them smart marketing rather than gimmicky marketing. Agency: BBDO/NY. Director: from the looks of things, I'm guessing it's "in-house." Via: Campaign Brief.
Tyler Negus Snidow's comment,
May 1, 9:35 AM
ThX for sharing. So much junk on Vine. Good to see this from Lowe's!
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This is from last year, but I just discovered it.
The event is like Super Bowl of Australian Rules Football. Of companies that were sponsors, NAB got a whopping 98% of social media buzz.
One of the TVCs announcing contest:
http://www.youtube.com/watch?v=Pkma47RYq4M
A collection of Instagram posts from the day:
http://storify.com/NAB/nabstandin-the-afl-grand-final-day-highlights-you
Agency: Clemenger BBDO, Melbourne
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Users play with settings and see results. More about it here: http://www.popphoto.com/news/2013/04/canons-outside-auto-lets-you-play-virtual-dslr
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So it’s come to this.
An out-of-home piece that hits home for me. And a fresh way of looking at a familiar campaign for taking a break Kit-Kat. Agency: JWT, Netherlands. Via: http://metalpotential.tumblr.com/
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