Get the free app. Pre-register your dog. If your dog goes missing, press “Lost” and a “Lost Dog” ad will be posted to Google’s display ad network to everyone in a 1.5 mile radius and push notifications go out to dog owners nearby who have signed up for the app.
That’s a nice bit of helpful utility that, along with their support of shelters and dog adoption, shows that Pedigree is on the side of dog owners and dogs.
But, be warned that you’re already too late to get on this bandwagon. Anyone from this point on who tries to do something creative with their pre-roll ad will be a follower and not an innovator. We'll all have to find something else.
I like the taxi one okay. And the double-dutch one is fun, though a tad too long. But I feel like they’ve barely scratched the surface of how fun these could be. I hope they get a shot at another round.
This is a fun use of a feature on YouTube that everyone is familiar with: a singer performs for 5 seconds and, if you choose to keep watching, it’s like a thumbs up for the singer. Press “Skip Ad” and it’s a thumbs down. The winner gets a record contract. Perfect tie-in for The Voice.
Ted Baker launched a scavenger hunt on Instagram in which people who have a lot of time to kill are encouraged to follow hints to find some lost elves. Tags in some illustrations lead to other feeds with other illustrations and other hints. Users are using the comments section to share hints. Great use of Instagram. I like the illustrations, too.
Click for LBB Online's article. Adland's item here:
But I’ll go ahead and stick my neck out and say that this will win.
I'm a curmudgeon when it comes to :90 cuts. Most of the time, the director and/or creatives have fallen so in love with their footage that they forget to make their spot last only as long as it needs to. (Case in point: https://www.youtube.com/watch?v=iccscUFY860) But I think this one holds up for 90 seconds.
I love the sets and how dark they kept the film. Very nice. Though the ending might have been different with the mention of air travel and the TSA, eh?
Regram or make a screenshot and play with the filters to reveal hidden messages. People who posted the revealed messages with the hashtag #Pinch_Me could win Ted Baker stuff.
This article from Simply Measured (click the image to read) points out that one key media outlet and two influencers contributed the most engagement. The numbers don’t look THAT impressive. And “potential” impressions strikes me as a little suspect as a measure of success. But it probably didn’t cost that much to create, so the ROI was probably good.
A simple, clean, smart campaign for taking the subway in Beijing. I like that they put the logo and tag in the photo instead on top of the photo. And I like the deadpan expressions of the firemen — it’s like they do this all the time.
This appears to be the first post what Creativity says will be several with a Banana Republic plug. The post is written in the drooling, salacious tone characteristic of the blog: "This smoke show looks like he just stepped out of a Banana Republic ad and onto the 6 train. He's clearly keeping it cool in that outfit, but I'm burning up. #StopDropAndRoll #hotdudesreading"
I love this. I think it’s really clever. But I’m a marketer. Scanning the comments, no one has figured out that this is a paid plug. I wonder what they’ll think when they figure out that it is.
The Canadian Cancer Society says that Big Tobacco is using flavored cigarettes and cigars to encourage youngsters to start smoking. This PSA is a perfectly deadpan, macabre reminder that it still causes cancer.
Agency: Rethink, Toronto. Director: Michael Schmidt. Via: @SuzannePope
Remember last year when this British retailer let people give paper clips and toothpicks so they could spend more money on themselves? This year, they're offering "Could I be any clearer?" Christmas cards.
Once you spot something you want on the Harvey Nichols site, create a card that will show your loved one the item they need to buy along with a not-so-subtle threat of what will happen if they don't.
I think they're especially gutsy for spoofing religious imagery on several of the cards. Maybe brits are less likely to be offended.
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