I think this is so smart. Creating a party game in a bag reinforces that Doritos are a food meant to be shared with friends. Printing trivia questions on the chips would have “gamified” them, too, but what’s really ingenious here is that the game is based on a dare, on danger.
I bet they sell like crazy. For a year or so. After everyone has done it a few times, it will probably die out, but there’s still a ton of incremental sales to be had.
This makes up for those Lay’s cappuccino-flavored chips.
"During every NFL game, the Madden GIFERATOR will create a live stream of GIF highlights triggered by the action on the field. The experience fuses live NFL data with Madden 15 game footage to generate a fast-refreshing stream of visuals and snarky headlines that fans can edit with their own copy and push to their networks to taunt rivals."
Fun idea, executed well. Agency: Heat. With assist by Google's Art Copy Code.
And, according to Adweek, "You can also call 1-844-WHY-SO-LONG for year-by-year information about the Twix Bites delay. (According to the message we got, in 1980, the company spent its entire R&D budget removing the shag carpeting from its offices.)"
If you've never flown Spirit Airlines, it's a very, um, UNIQUE experience. Old planes, odd airports, and they charge for everything, including carry-ons and printing boarding passes at the airport. Bathrooms are still free. For the time being.
And they do this all with no apologies. They say it's their way to keep fares as low as possible. Some people "get it." The rest tweet their hatred.
Perhaps taking inspiration from Jimmy Kimmel's "Celebrities Read Mean Tweets," Spirit unabashedly reads/sings some of their worst tweets and invites you to play along in a contest that offers an appropriately-stingy prize of a few Spirit frequent flier miles -- not nearly enough to get a free flight.
Does it matter how you get there as long as you get there? I would be intrigued enough to look into this.
The simple writing and the mellow read from the announcer make these very short ads actually seem languid. And I like that they somehow assured the client that people would be able to find them with a Google search and that they didn't need to add "www.LowCostHolidays.co.uk" and a toll-free number on the end frame. (That is, IF that's how they aired and these YouTube clips aren't not-for-air agency versions.)
Here are two others. It won't take much of your time to check them out:
So silly that it works. A fresh reminder of the benefit of premium movie channels. Click to see the other two.
For the record... I would have gotten an illustrator to paint the toothbrush in the same style as the rest of the poster, and I would've gone with the adult diaper for "Pride and Prejudice and Incontinence."