Compelling Selling
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“I hate these cinematic dunks.”

Kyrie Irving for Foot Locker. Agency: BBDO, New York. Director: Jim Jenkins. Via: creativity-online

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Compelling Selling
Advertising, design, social media, anything that's interesting that's related to selling.
Curated by steve rutter
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Doritos Roulette

Doritos Roulette | Compelling Selling | Scoop.it

“One chip out of a handful” is extremely spicy.

I think this is so smart. Creating a party game in a bag reinforces that Doritos are a food meant to be shared with friends. Printing trivia questions on the chips would have “gamified” them, too, but what’s really ingenious here is that the game is based on a dare, on danger.

I bet they sell like crazy. For a year or so. After everyone has done it a few times, it will probably die out, but there’s still a ton of incremental sales to be had.

This makes up for those Lay’s cappuccino-flavored chips.

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The GIFERATOR gives you the tools to trash talk in real time

"During every NFL game, the Madden GIFERATOR will create a live stream of GIF highlights triggered by the action on the field. The experience fuses live NFL data with Madden 15 game footage to generate a fast-refreshing stream of visuals and snarky headlines that fans can edit with their own copy and push to their networks to taunt rivals."


Fun idea, executed well. Agency: Heat. With assist by Google's Art Copy Code.

 

More here: http://www.contagious.com/blogs/news-and-views/15340889-the-giferator

 

And here: http://www.artcopycode.com/campaign/ea-sports

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You have been warned

You have been warned | Compelling Selling | Scoop.it

Ingenious.

 

This has been blowing up on social and traditional media. (Click the image to see the latest view count on imgur).

 

According to a police constable quoted in the Toronto Sun (http://www.torontosun.com/2014/09/03/frosh-week-can-cost-you-york-cops-warn), the hilarious entries on the list come "from experiences from officers here, calls they may have attended or been a part of over the course of their career.”

 

They're not the first local police department to know how to cleverly warn potential offenders: http://seattletimes.com/html/localnews/2021614151_hempfestdoritosxml.html

 

Via: @KreativRehab

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Karen Goldfarb Copywriter's curator insight, September 5, 10:25 AM

Ah, college days!

Amber McGuirk's curator insight, September 6, 4:26 PM

Kudos to the York Regional police on this brilliant image. I first saw this on Facebook and I laughed really hard at some of these. Many kids are out for the first time and are not thinking long term about the actions during Frosh Week. It's giving the students a second chance (hopefully) before they cost their parents thousands. I would like to add I'd happily pay $65 to hide in Wal-Mart. 

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It’s hard to refute a convincing demo

Explanation below the video: "The new BISSELL Symphony All-in-One Vacuum and Steam Mop is the only hard floor cleaner that can vacuum and steam mop at the same time."

 

Agency: kbs+, Toronto. Via: Adteachings.

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“We would have introduced Twix Bites in the 80’s, but...”

Stupid fun. Launched in May, but refreshed a couple of weeks ago.

 

The others:

 

https://www.youtube.com/watch?v=Ao6wx8WF4Q0&index=3&list=PLzukDeA15pm-l0flPswAWjR_czMlMedoy

 

https://www.youtube.com/watch?v=0binQNV4Fyo&list=PLzukDeA15pm-l0flPswAWjR_czMlMedoy&index=4

 

And, according to Adweek, "You can also call 1-844-WHY-SO-LONG for year-by-year information about the Twix Bites delay. (According to the message we got, in 1980, the company spent its entire R&D budget removing the shag carpeting from its offices.)"

 

Agency: BBDO/NY. Director: Jun Diaz.

 

 

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“We’re all gonna die”

The new FXX network is going to launch by airing "Every. Simpsons. Ever."

 

What does that mean? It means "We're all gonna die."

 

I especially like the bleak color of the real world that's such a stark contrast to the hot colors of The Simpsons.

 

Agency: FX Networks in-house. Director: Paul Tolton. Via: AdForum.

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Even if it’s a simple idea, you might as well execute the hell out of it

Even if it’s a simple idea, you might as well execute the hell out of it | Compelling Selling | Scoop.it

Okay. Bad pun. But stunning art direction. Click to see a bigger version.

 

Agency: JWT, Shanghai. Via: Ads of the World.

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Wireless provider offers free roaming abroad, then apologizes for all of the “holiday spam” that results

Wireless provider offers free roaming abroad, then apologizes for all of the “holiday spam” that results | Compelling Selling | Scoop.it

There's a TV spot that's fun, but I like the print and the simple and silly landing page: www.stopholidayspam.com

 

Agency: Wieden+Kennedy, London.

 

(And, Speaking of 3, today marks 3 years that I've been on ScoopIt.)

 

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Allianz France uses Google Street View to show ways people need insurance

Allianz France uses Google Street View to show ways people need insurance | Compelling Selling | Scoop.it

Click to see more examples.

 

Agency: Ogilvy, Paris. Via: fellow Scooper J. B. Burdin. See his ScoopIt blog here: http://www.scoop.it/t/digital-creatives

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Velveeta buys skillets from online auctions then sends them back to their owners with a box of Velveeta Cheesy Skillets mix

Velveeta buys skillets from online auctions then sends them back to their owners with a box of Velveeta Cheesy Skillets mix | Compelling Selling | Scoop.it

Pretty funny. Click the image above to see the site and all 1000 skillets.

 

I guess the trick is to make sure that more people besides those 1000 skillet sellers and ad nerds like me know they did it.

 

Agency: Wieden+Kennedy. Via: Creativity Online. Their item here:

http://creativity-online.com/work/velveeta-cheesy-skillets-what-my-skillet-is-for/36183

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Miniature Coke kiosk introduces miniature Coke cans to Germany

Miniature Coke kiosk introduces miniature Coke cans to Germany | Compelling Selling | Scoop.it

I hope it didn't offend any short Germans. Agency: Ogilvy&Mather. Via: psfk.

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Hay, nice way to build to build on your brand’s eco cred

Hay, nice way to build to build on your brand’s eco cred | Compelling Selling | Scoop.it

Click to see the sand and dirt versions in the overly-long case study video. Agency: Saatchi&Saatchi, Sydney. Via: Adeevee, via Karen Hurley Design.

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I endorse this use of borrowed interest

I endorse this use of borrowed interest | Compelling Selling | Scoop.it

A step removed from the product. But that makes the benefit of the product crystal clear and very relateable. Click to see the second one.

Agency: DDB, Buenos Aires. Via: Adeevee.

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“Shot It, Got It”: get just the right screen grab in an Instagram video, post it, and get deal on the item

Agency: Forsman & Bodenfors, Gothenburg, Sweden.

 

Adweek's piece and three of the Instagram videos here: http://www.adweek.com/adfreak/you-get-half-products-if-you-can-screenshot-them-these-fast-moving-instagram-videos-160013

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Jack Daniel’s serves up odd, funny, moving, and bizarre bar stories

Jack Daniel’s serves up odd, funny, moving, and bizarre bar stories | Compelling Selling | Scoop.it

Video, audio, and text. Some are better than others, but the production value and art direction are perfect throughout. And I think it's spot-on for the brand: contemporary, but classic and authentic.

 

Trailer: http://www.youtube.com/watch?v=Wt924kp8a5A

 

Agency: Arnold Worldwide

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“Use our product or disaster will strike”

Who needs a labeling gadget in our digitally-led age? This guy, for sure. And you just might as well.

 

Hilarious spot. Great casting and performances. Excellent edit. I predict a Cannes Lion. (Though I'm not gutsy enough to say which metal.)

 

Agency: Rosapark (French agency doing an ad for Brother UK) Director: Bart Timmer. Via @WeAreSellSell.

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“Chocolate with caffeine inside.”

“Chocolate with caffeine inside.” | Compelling Selling | Scoop.it

Agency: Leo Burnett (not sure what office). Via:Language of Brands tumblr.

 

More info here: http://www.trendhunter.com/trends/kofli-chocolate

 

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“Problems get harder as you get older”

“Problems get harder as you get older” | Compelling Selling | Scoop.it

 Click to see the other two.

 

Agency: ZOO, Australia. Via AdCollector.tumblr.com

 

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“A cheap ticket for a cheap...”

Now THERE'S a clear mission statement.

 

If you've never flown Spirit Airlines, it's a very, um, UNIQUE experience. Old planes, odd airports, and they charge for everything, including carry-ons and printing boarding passes at the airport. Bathrooms are still free. For the time being.

 

And they do this all with no apologies. They say it's their way to keep fares as low as possible. Some people "get it." The rest tweet their hatred.

 

Perhaps taking inspiration from Jimmy Kimmel's "Celebrities Read Mean Tweets," Spirit unabashedly reads/sings some of their worst tweets and invites you to play along in a contest that offers an appropriately-stingy prize of a few Spirit frequent flier miles -- not nearly enough to get a free flight.

 

Spirit explains their philosophy here:

http://marketing.spirit.com/how-to-fly-spirit-airlines/en/

 

Agency: Barkley, Kansas City. Via: @schwartzie14

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Nicely done

I like this spot.

 

Agency: DDB, Vancouver. Director: Brian Billow. Via: Ads of the World.

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Imagine being in a movie theater in England and this plays before the feature

I think this is a great way to demonstrate a product feature. Agency: Adam&Eve/DDB, London. Director: Paul W. S. Anderson. Via: Creativity Online.

 

The first one, an homage (or rip-off) of "Speed": https://www.youtube.com/watch?v=S4FSUQ7p9Ns

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It’s not easy to be this smart in this short a time

Does it matter how you get there as long as you get there? I would be intrigued enough to look into this.

 

The simple writing and the mellow read from the announcer make these very short ads actually seem languid. And I like that they somehow assured the client that people would be able to find them with a Google search and that they didn't need to add "www.LowCostHolidays.co.uk" and a toll-free number on the end frame. (That is, IF that's how they aired and these YouTube clips aren't not-for-air agency versions.)

 

Here are two others. It won't take much of your time to check them out:

 

https://www.youtube.com/watch?v=VdheI9AeDa8

 

https://www.youtube.com/watch?v=hbO9sbbPbnM

 

Agency: Beta. Via: The Drum

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“First Moon Party”: odd but noteworthy

This is a tad, um... let's see... scatalogical? No, that's not right. "Scatological" doesn't include menstruation, right?

 

But it's noteworthy for good writing, good performances, and a good edit. Oh, and millions of YouTube views.

 

I also think it's a pretty smart way to tell moms and girls it's smart to have this in the house ready to go when it's needed.

 

And there's the bonus of telling girls to not lie to their mothers.

 

Agency: In-house. Written and Directed by Jamie T. McCelland and Pete Marquis. Via: Creative Criminals.

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“Keep ads out of your movies”

“Keep ads out of your movies” | Compelling Selling | Scoop.it

So silly that it works. A fresh reminder of the benefit of premium movie channels. Click to see the other two.

 

For the record... I would have gotten an illustrator to paint the toothbrush in the same style as the rest of the poster, and I would've gone with the adult diaper for "Pride and Prejudice and Incontinence."


Agency: DDB Germany. Via: Karen Hurley Design.

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It’s just a product demo, but it’s an absolutely beautiful product demo

New for the iPad from TBWA Chiat/Day Media Arts Lab. 

 

Apple's landing page is a nice companion to the spot:

http://www.apple.com/your-verse/exploring-without-limits/

 

Via: Adweek.

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