Compelling Selling
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How do you tell people age 15 to 20 to avoid tanning?

How do you tell people age 15 to 20 to avoid tanning? | Compelling Selling | Scoop.it

Translation of headline: "Your skin will never forget." Halbye Kaag JWT, Denmark. Click to go to adland.tv and see the one for guys. 

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Compelling Selling
Advertising, design, social media, anything that's interesting that's related to selling.
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Banana Republic sneaks into “Hot Dudes Reading” Instagram feed

Banana Republic sneaks into “Hot Dudes Reading” Instagram feed | Compelling Selling | Scoop.it

This appears to be the first post what Creativity says will be several with a Banana Republic plug. The post is written in the drooling, salacious tone characteristic of the blog: "This smoke show looks like he just stepped out of a Banana Republic ad and onto the 6 train. He's clearly keeping it cool in that outfit, but I'm burning up. #StopDropAndRoll #hotdudesreading"

I love this. I think it’s really clever. But I’m a marketer. Scanning the comments, no one has figured out that this is a paid plug. I wonder what they’ll think when they figure out that it is.

Agency: In-house. Creativity’s piece:  http://creativity-online.com/work/banana-republic-hot-dudes-reading-x-banana-republic/40000

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Do you really need those sunglasses?

Do you really need those sunglasses? | Compelling Selling | Scoop.it

And just to make it easier to give, the call to action is a text number. Click to see the rest of the campaign.


Agency: Saatchi & Saatchi, Amsterdam. Via: blog.KarenHurleydesign.com

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Powerful message. No puppies.

While the ad says the sponsor is NoMore.org, the NFL is really the one behind this spot that will run on this Sunday’s Super Bowl. It’s based on a real 911 call. 

 

More background: http://www.rollingstone.com/tv/videos/watch-the-nfls-harrowing-anti-domestic-violence-super-bowl-psa-20150127

 

Agency: Grey, New York

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“Mmm... strawberry.”

The Canadian Cancer Society says that Big Tobacco is using flavored cigarettes and cigars to encourage youngsters to start smoking. This PSA is a perfectly deadpan, macabre reminder that it still causes cancer.

 

Agency: Rethink, Toronto. Director: Michael Schmidt. Via: @SuzannePope

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Gatorade celebrates 50 years by counting 50 iconic sports numbers

Nicely done. I guess at 1:11 long, this cut is only for YouTube.

Not sure how long it will be up, but they have a YouTube page with each number in the cut explained: http://www.youtube.com/gatorade

 

Agency: TBWA/Chiat Day. Director: The Malloys. Via: Adweek

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NASA’s Jet Propulsion Lab has a cool way to let you know that the Kepler telescope is discovering new exoplanets

NASA’s Jet Propulsion Lab has a cool way to let you know that the Kepler telescope is discovering new exoplanets | Compelling Selling | Scoop.it

Artwork of hi-res posters from the "Exoplanet Travel Bureau" available to download for free. A smart way to keep your fans and your funders -- taxpayers -- engaged and informed.

 

And rather than try to get them printed and hire someone to collect money and mail poster tubes, they simply put them online. Giant files that anyone can print out or alter however they wish.

 

I imagine that it was tricky to negotiate with the illustrators and copyright lawyers. And they open themselves to hi-res spoofs. But I think it's a smart move.

 

Get all three here: http://planetquest.jpl.nasa.gov/media_categories?category=6

 

Couldn't find any credits for artists, designers, or agency. Via Engadget. Their piece: http://www.engadget.com/2015/01/08/nasa-travel-posters-exoplanets/

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Talk about crushed dreams

Here is the NCAA college football season thus far in 60 seconds. Nice, clean, elegant.

 

I couldn’t find the info on who directed and who the agency is. Wieden+Kennedy, New York has done some of the other “Who’s in?” work.

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After so much holiday schmaltz, count on Harvey Nichols to put the crass back in Christmas

After so much holiday schmaltz, count on Harvey Nichols to put the crass back in Christmas | Compelling Selling | Scoop.it

Remember last year when this British retailer let people give paper clips and toothpicks so they could spend more money on themselves? This year, they're offering "Could I be any clearer?" Christmas cards.

 

Once you spot something you want on the Harvey Nichols site, create a card that will show your loved one the item they need to buy along with a not-so-subtle threat of what will happen if they don't.

 

I think they're especially gutsy for spoofing religious imagery on several of the cards. Maybe brits are less likely to be offended.

 

Agency: Adam&Eve DDB, London. Via: Creativity Online.

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A jingle/vignette spot that’s actually really good

The idea, the situations, the casting, and the performances are perfect.

 

Agency: Wieden+Kennedy, Portland. Director: Director: Martin De Thurah. Via: Creative Review.

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New campaign for the New York Post: “Made you look”

New campaign for the New York Post: “Made you look” | Compelling Selling | Scoop.it

That’s good positioning. The Post is the screaming tabloid that’s the polar opposite of the New York Times.

Click for more about this campaign from Goodby Silverstein, NY.

This is good. Good enough to blog. But there’s no campaign for the New York Post that will ever beat one of my favorite campaigns ever: “The Three Biggest Lies In New York.” It was so savvy, so… New York. It let people in suits read their 25¢ afternoon paper on the subway with pride.

The only samples I found on the internet are pretty far down in this post about Kirschenbaum & Bond, the New York agency behind the campaign:

http://davedye.com/2014/08/26/graffitti/


And, for good measure, here’s proof that Goodby’s new campaign fits the Post:

http://www.mandatory.com/2012/12/03/the-most-ridiculous-new-york-post-headlines-over-the-years/

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Double-page spread newspaper ad boldly proclaims, “Nothing Happened”

Double-page spread newspaper ad boldly proclaims, “Nothing Happened” | Compelling Selling | Scoop.it

The copy in the corner poetically points out that though a fire at a major power plant knocked out 4 nuclear power plants, the people of the UK didn’t notice because wind energy covered the difference.

Agency: Not listed. Perhaps in-house. Via: CreativeCriminals

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One way to avoid Early Holiday Ad Backlash

One way to avoid Early Holiday Ad Backlash | Compelling Selling | Scoop.it

1. Admit that you're jumping the gun.

 

2. Charm me in the process.

 

Two more in the series:

 

http://adsoftheworld.com/media/outdoor/ikea_portugal_early_christmas_sale_1

 

http://adsoftheworld.com/media/outdoor/ikea_portugal_early_christmas_sale_4

 

Agency: TBWA, Lisbon, Portugal. Via AdsOfTheWorld

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Dress your Campbell’s soup cans in “Can Costumes” for Halloween

Dress your Campbell’s soup cans in “Can Costumes” for Halloween | Compelling Selling | Scoop.it

Chicken Noodle becomes "Mummy Bandages." Tomato becomes "Mad Scientist Potion." Simple, fun, and well-executed.

 

Agency: BBDO/NY. Illustrator: Christopher Lee

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“Why THREE Musketeers?”

This is smart campaign that could go for years. And I think it’s a memorable way to set up its unique form as described well in the tagline: “The perfect amount of chocolate, fluffy, and Musketeer.”

 

Here’s the whole campaign on their YouTube channel: https://www.youtube.com/channel/UC3WasXQgZ7ApbIhJyw02hdA


I like the taxi one okay. And the double-dutch one is fun, though a tad too long. But I feel like they’ve barely scratched the surface of how fun these could be. I hope they get a shot at another round.


And one other small nit: Why use the same type treatment as ESPN’s well-known “Without Sports…” campaign? http://www.youtube.com/watch?v=cIAVW8sMseI

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Expensive, impractical, and mighty clever

Expensive, impractical, and mighty clever | Compelling Selling | Scoop.it

Agency: Lowe, Thailand. Via: blog.karenhurleydesign.com

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Ad student holds agency hashtags hostage in order to score meeting

...and makes fun of the whole hashtag phenomenon in the process. 

 

The website features some funny animation and sound design: wehaveyourhastag.com

 

Adweek's piece here: http://www.adweek.com/adfreak/ad-student-hijacks-agency-hashtags-instagram-hoping-job-interviews-162484

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“What a clever little cartoon. Wait. I just got lured into watching an instructional video about helping choking babies.”

And, according to the Telegraph, the voice talent includes a SIR: “David Walliams, David Mitchell, Johnny Vegas, and Sir John Hurt have voiced an animated ad showing how to save a choking baby.” (http://www.telegraph.co.uk/news/celebritynews/11339361/Stars-voice-animated-ad-showing-how-to-save-a-choking-baby.html)


Agency: BBH, London. Directors: Si and Ad. Via: BestAdsOnTV

 

 

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Newcastle presents an “(Un)Official Snack Chip Contest Submission”

The note on the YouTube post explains, “A certain snack chip brand asked fans to make ads for a shot at free airtime. So Newcastle made a beer ad disguised as a chip ad.”

 

Not as fun as last year’s, but still plenty fun.

Agency: Droga5. Via: AdForum.

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Finding these flags in a Norwegian flag is a smart way to sell Norwegian Airlines

Finding these flags in a Norwegian flag is a smart way to sell Norwegian Airlines | Compelling Selling | Scoop.it

Agency: M&C Saatchi. Via: AdTeachings

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Press “Skip Ad” on a pre-roll unit for The Voice and you dash a singer’s dreams

This is a fun use of a feature on YouTube that everyone is familiar with: a singer performs for 5 seconds and, if you choose to keep watching, it’s like a thumbs up for the singer. Press “Skip Ad” and it’s a thumbs down. The winner gets a record contract. Perfect tie-in for The Voice.

Agency: Publicis, Brazil. Via: fellow scooper @jbburdin. His ScoopIt: http://www.scoop.it/t/digital-creatives

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If you like Ted Baker stuff and have some time to kill with your phone, join their Instagram scavenger hunt

If you like Ted Baker stuff and have some time to kill with your phone, join their Instagram scavenger hunt | Compelling Selling | Scoop.it

Ted Baker launched a scavenger hunt on Instagram in which people who have a lot of time to kill are encouraged to follow hints to find some lost elves. Tags in some illustrations lead to other feeds with other illustrations and other hints. Users are using the comments section to share hints. Great use of Instagram. I like the illustrations, too.

 

Click for LBB Online's article. Adland's item here:

http://adland.tv/adnews/ted-baker-launch-holiday-themed-campaign-tedselfie/1582829150#xUQ3IroV1BZ7oDkK.99

 

Agency: Poke. Via: Adland.

 

Update: This was the first Instagram scavenger hunt I had seen. Turns out that LBB Online had another one featured a few items down on their blog: http://lbbonline.com/news/vml-qais-blasts-off-with-instagram-scavenger-hunt-for-aqua-water/

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Even if this isn’t real, it’s pretty clever

Even if this isn’t real, it’s pretty clever | Compelling Selling | Scoop.it

15.4-pound grocery checkout divider. Via TheInspirationRoom. No agency listed.

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Sainsbury's wins Christmas

It's not even halfway through November, but I'm going to call it. Sainsbury's has the best Christmas/holiday spot. Agency: AMV/BBDO, London. Director: Ringan Ledwidge. Via: Adweek.

 

(Though I wish they spent less time with Silent Night and made more of the moment when those first people risked their lives to exit the foxhole.)

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Yes, it’s schmaltzy. But it’s just the right amount of schmaltzy.

Maybe you're smarter than me and saw the ending coming. I didn't.

 

Nicely cast, performed, shot, and edited.

 

Oh, and there's the required-these-days attempt for it to live on in social with a special hashtag. Though I think it's better as just a spot.

 

Agency: Mother, London. Director: Noam Murro.

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Get your finger on the “R” key to watch this fun video from Honda

Get your finger on the “R” key to watch this fun video from Honda | Compelling Selling | Scoop.it

Pressing the “R” key switches you between two cleverly parallel stories, one about a dad picking up his kids at school in a Honda Civic and the other about a heist in a Honda Civic Type R Concept Car.

Agency: W+K London. Director: Daniel Wolfe. Via: CreativeCriminals.

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