This appears to be the first post what Creativity says will be several with a Banana Republic plug. The post is written in the drooling, salacious tone characteristic of the blog: "This smoke show looks like he just stepped out of a Banana Republic ad and onto the 6 train. He's clearly keeping it cool in that outfit, but I'm burning up. #StopDropAndRoll #hotdudesreading"
I love this. I think it’s really clever. But I’m a marketer. Scanning the comments, no one has figured out that this is a paid plug. I wonder what they’ll think when they figure out that it is.
The Canadian Cancer Society says that Big Tobacco is using flavored cigarettes and cigars to encourage youngsters to start smoking. This PSA is a perfectly deadpan, macabre reminder that it still causes cancer.
Agency: Rethink, Toronto. Director: Michael Schmidt. Via: @SuzannePope
Remember last year when this British retailer let people give paper clips and toothpicks so they could spend more money on themselves? This year, they're offering "Could I be any clearer?" Christmas cards.
Once you spot something you want on the Harvey Nichols site, create a card that will show your loved one the item they need to buy along with a not-so-subtle threat of what will happen if they don't.
I think they're especially gutsy for spoofing religious imagery on several of the cards. Maybe brits are less likely to be offended.
That’s good positioning. The Post is the screaming tabloid that’s the polar opposite of the New York Times.
Click for more about this campaign from Goodby Silverstein, NY.
This is good. Good enough to blog. But there’s no campaign for the New York Post that will ever beat one of my favorite campaigns ever: “The Three Biggest Lies In New York.” It was so savvy, so… New York. It let people in suits read their 25¢ afternoon paper on the subway with pride.
The only samples I found on the internet are pretty far down in this post about Kirschenbaum & Bond, the New York agency behind the campaign:
The copy in the corner poetically points out that though a fire at a major power plant knocked out 4 nuclear power plants, the people of the UK didn’t notice because wind energy covered the difference.
Agency: Not listed. Perhaps in-house. Via: CreativeCriminals
I like the taxi one okay. And the double-dutch one is fun, though a tad too long. But I feel like they’ve barely scratched the surface of how fun these could be. I hope they get a shot at another round.
This is a fun use of a feature on YouTube that everyone is familiar with: a singer performs for 5 seconds and, if you choose to keep watching, it’s like a thumbs up for the singer. Press “Skip Ad” and it’s a thumbs down. The winner gets a record contract. Perfect tie-in for The Voice.
Ted Baker launched a scavenger hunt on Instagram in which people who have a lot of time to kill are encouraged to follow hints to find some lost elves. Tags in some illustrations lead to other feeds with other illustrations and other hints. Users are using the comments section to share hints. Great use of Instagram. I like the illustrations, too.
Click for LBB Online's article. Adland's item here:
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