At a lunch with a dozen friends after church yesterday, this spot came up in conversation. All these non-advertising people laughed loudly at just the mention of it, and said it's currently their favorite commercial. They correctly identified the advertiser, too. This advertising guy had not seen it until today.
A cinema version that took some of them by surprise, too (via @advertgirl): http://www.youtube.com/watch?v=x1QSXMyVYuU&amp;amp;feature=player_embedded
Agency: McGarry Bowen, Chicago