Compelling Selling
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Current popular favorite in Central New Jersey

At a lunch with a dozen friends after church yesterday, this spot came up in conversation. All these non-advertising people laughed loudly at just the mention of it, and said it's currently their favorite commercial. They correctly identified the advertiser, too. This advertising guy had not seen it until today.

 

A cinema version that took some of them by surprise, too (via @advertgirl): http://www.youtube.com/watch?v=x1QSXMyVYuU&feature=player_embedded

 

Agency: McGarry Bowen, Chicago

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Compelling Selling
Advertising, design, social media, anything that's interesting that's related to selling.
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“We chose to embrace the unknown with wide-eyed wonder...”

Lurpak, director Dougal Wilson, and Wieden+Kennedy, London continue to blaze new trails in the tired genre of food adverts. Beautifully done. Shout-out to the sound designer, too (Aaron Reynolds).

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Sven Hirschmann's curator insight, April 11, 4:33 AM

Tolle Bilder! Da soll mal einer sagen, zu Butter fällt einem nichts ein. ;)

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“If you choose to help, cancer patients won’t face a tough choice”

The acting and direction make this worth 4 minutes of your time. Agency: Publicis Ambience, Mumbai. Director: Manoj Tapadia. Via: SourceECreative

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Scottish Police Federation asks what you would do in a complicated situation

Watch full screen with headphones. The acting, film style, and sound make these feel like very real situations.

 

From the Scottish Police Federation: "Police officers are ordinary people doing an extraordinary job. We deal with events and tragedies others struggle to imagine. We place ourselves in harm’s way so others don’t have to. We make split second decisions every day and we know our every action and reaction is subject to the most enormous scrutiny. We have all met the armchair experts on policing and we have all see examples of split second decisions being micro analysed weeks, months and years after the actual incident. Commenting on policing and criticising police officers is easy but actually doing our job isn’t."

 

Two others:

 

https://www.youtube.com/watch?v=Xs6sQajxlMY&list=PLCudTuDiYZ3l7D-JsGXiMUAEvPV_kvhEX

 

https://www.youtube.com/watch?v=x2P8yO4Pmxk&list=PLCudTuDiYZ3l7D-JsGXiMUAEvPV_kvhEX

 

Director: Simon Ellis. Via: Creative Review.

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If you won’t “Drink Responsibly,” perhaps you’ll “Drink Properly”

Doing PSA's to get people to do the right thing is often an uphill battle. Surely this is the case with drugs, smoking, eating responsibly, and drinking responsibly.

 

Some PSA's try to appeal to your do-gooder side. Some try to scare you. And some appeal to your self-interest. Get pregnant as a teen and no popular guys will date you. Smoking might make you impotent. Drink properly and you'll look cool. Drink too much and you might get an embarrassing nickname you'll never be able to shake.

 

Please note that the content here is R-Rated, but maybe that's the best way to speak to their audience. I hope they tell us later whether it works or not.

 

Agency: Clemenger BBDO, Melbourne. Via: Adland.

 

3 others here: http://www.youtube.com/channel/UCja_0jrZBM7TeOWozWv5BYQ

 

 

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Woman’s hair in ad on subway platform blows around whenever a train arrives

Skip to :22 to see it work. Fun idea for Swedish drug store chain. Agency: Akestam Holst. Via: DesignTaxi.

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Sven Hirschmann's curator insight, February 27, 11:14 AM

Klasse! Sehr schöne Idee :)

Kurt Frenier's curator insight, March 2, 7:57 PM

VERY VERY COOL

VERY VERY ENGAGING

COOL WAY TO BUILD AWARENESS FAST

Kurt

Karen Goldfarb Copywriter's curator insight, March 4, 10:18 AM

Clever.

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“Make good use of your space”

“Make good use of your space” | Compelling Selling | Scoop.it

The case study video is too long and bombastic, but there's a smart idea here. Just watch :21 to :27.

 

Agency: Thjnk, Hamburg. Via: Adfreak.

 

 

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Male Cancer Awareness Campaign asks UK men to GO COMMANDO

"Don't wear your undies and do wear a sticker to help raise awareness for male cancer." A very big sticker. A very big sticker that you get at a sports betting office. Whatever. Fun idea to raise awareness and destigmatize prostate, bowel and testicular cancer. (While also raising awareness and destigmatizing not wearing underwear.)

 

Agency: Lucky Generals. Via: Contagious Magazine. Their piece here: http://www.contagious.com/blogs/news-and-views/12476613-let-s-go-commando

 

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“The more we turn our American oak barrels, the better the bourbon tastes.”

Nice variations on a schtick. (Funny, though, that after all that care in making the bourbon, they serve it in cans as Bourbon and Cola).

 

Agency: CumminsRoss, Melbourne. Director: Tony Rogers. Via Campaign Brief. Their piece here. http://www.campaignbrief.com/2014/02/woodstock-bourbon-launches-maj.html

 

 

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Website for winery is perfectly old school

Website for winery is perfectly old school | Compelling Selling | Scoop.it

This is so well done. Click to check it out.

 

Agency: Hoffman Chrisman, San Francisco. Via: Abduzeedo

 

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Pool Inc.'s comment, February 14, 10:33 AM
http://www.hoffmanchrisman.com
steve rutter's comment, February 15, 12:05 PM
@Pool Inc. Thanks!
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Toronto Silent Film Festival timeline on Instagram

Toronto Silent Film Festival timeline on Instagram | Compelling Selling | Scoop.it

This is a smart use of Instagram. Look at @TSFF2014 on your phone. (It won't work on a desktop.) Turn the phone sideways for a timeline of Charlie Chaplin's work along with clips from his movies. Agency: Cossette, Toronto. Via Digiday.

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All spots in an ad break recreated with Legos to promote The Lego Movie in UK

All spots in an ad break recreated with Legos to promote The Lego Movie in UK | Compelling Selling | Scoop.it

Adweek says it's "a fantastic ad stunt."

 

Rob Schwartz says, "And here is your gold -- potentially Grand Prix -- Cannes Media Lion for 2014. ... Genius."

 

The Guardian, The Independent, and The Telegraph all dutifully quote a press release that says that Warner Brothers' Head of Marketing says, "The Lego ad break is an inspired and truly innovative media first, one the that captures the very essence of The Lego Movie and does a brilliant job of amplifying this eagerly-awaited title."

 

And a UK agency's Twitter (@wearesellsell) feed says, "All of this bollocks talk about 'Media Firsts.' What was the idea? To remake some s**t ads in Lego and fill a break. Congratulations."

 

Well, I say it's pretty smart and a lot of fun.

Adweek continues: "Orchestrated by media agency PHD on Britain's ITV. On Sunday night, the TV broadcaster devoted a whole commercial break during an episode of Dancing on Ice to airing remade versions, done entirely in Lego, of four well-known British ads—to promote The Lego Movie."

 

Seems a shame to reward the people watching "Dancing on Ice," though.

 

Click to see the full ad break as well as the spots that were remade.

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“The beer beer would drink if beer could drink beer”

“The beer beer would drink if beer could drink beer” | Compelling Selling | Scoop.it

That's the tagline for Ponysaurus, a nanobrewery from the folks at Durham, NC agency Baldwin &.

Ponysaurus site here: http://ponysaurusbrewing.com/

(I'm guessing that url was definitely available.)

 

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Sven Hirschmann's curator insight, February 16, 6:37 AM

Toll, wenn Kunden mit solchen Ideen mitgehen :)

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“Borrowed interest and you don’t show the car until 2/3 of the way through and even then you show it mostly from behind? Are you crazy?”

If anyone ever said that, fortunately they were ignored. I think it's a fun, fascinating spot. More here on the agency blog: http://wklondon.typepad.com/welcome_to_optimism/2014/01/being-in-the-business-of-crafting-creative-work-we-know-how-important-appearance-is-but-we-also-know-that-what-lies-benea.html

 

Agency: Wieden+Kennedy, London. Director: Smith and Foulkes
and Nexus.

 

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“The kitchen you are imagining is in HiperCentro Corona”

“The kitchen you are imagining is in HiperCentro Corona” | Compelling Selling | Scoop.it

Agency: Sancho BBDO. Via: Gute Werbung

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The Call

I love this. The chaos of the film juxtaposed with the serene music and voiceover. The sentiment expressed feels authentic. And there's even a relevant tie-in to the advertiser's product.

 

Agency: Grey, London. Director: Marcus Söderlund

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“Just because it isn’t happening here doesn’t mean it isn’t happening”

This puts the Syrian conflict in a different context to pack an emotional whollop.

 

Agency: Don't Panic London. Director: Martin Stirling.

 

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Kitty Litter flyer printed on catnip paper

That's one way to get your direct mail noticed. Or, as Adfreak put it: "Watch cats basically hump direct mail coated with kitty crack."

 

Agency: Rethink, Toronto. Via: theinspirationroom.com

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Sven Hirschmann's curator insight, March 3, 3:15 PM

Willst Du Katzenfreunde erreichen? Dann verschicke solche Mailings! Tolle Idee... muss man erstmal drauf kommen :)

Karen Goldfarb Copywriter's curator insight, March 4, 10:16 AM

Too bad cats aren't the decision makers. Oh wait, yes they are...

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Sinatra was cool. Sinatra loved Jack Daniels. So what do YOU think of Jack Daniels?

Great execution: the graphics, the cut, music, the voiceover. And I find it interesting that it's very different from the codgers-in-overalls-making-barrels work of the past yet it still feels like the brand.


On the 4th viewing, though, you might pick up on the fact that while the bottle in the spot is a regular Jack Daniels bottle, the one at the end is "Sinatra Select," a super-premium whiskey that costs over $150 a bottle.

 

But, um, if Sinatra loved regular Jack Daniels and I want to be cool like Sinatra, I should drink regular Jack Daniels like he did, right?

 

Agency: Arnold. Director: Jake Banks. Via: Adland.

 

 

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Children see. Children Do.

"Make your influence positive." Well-crafted reminder for us parents.

 

Agency: DDB, Sydney. Director: Sean Meehan. Via: FeelDesain

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This ad for a 4mm-thin TV is 4mm thin

This ad for a 4mm-thin TV is 4mm thin | Compelling Selling | Scoop.it

So smart. Agency: M&C Saatchi, Stockholm. Via: TheInspiration.

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It’s hard to refute a convincing demo

It’s hard to refute a convincing demo | Compelling Selling | Scoop.it

Copy: "The benefits of trimming down-there-hair."


Agency: Ogilvy and Mather, Johannesburg. Via: AdsOfTheWorld.

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It’s hard to refute a convincing demo

This carry-on suitcase weighs only 1.6 kg. Is that light? Well, maybe. What if I said if it's as light as a hungry chicken? And lighter than an un-hungry chicken? It's been a while since I've picked up a chicken, but I would bet all of my luggage is heavier than a chicken.

 

Agency: Saatchi & Saatchi, Brussels. Via: AdsOfTheWorld.

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Snickers billboard just off Times Square makes good use of the building it’s on

Snickers billboard just off Times Square makes good use of the building it’s on | Compelling Selling | Scoop.it

Spotted on 7th Avenue, between 48th and 49th Streets, just off Times Square in New York City. Agency: I assume BBDO, New York.

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Absolutely gorgeous recitation of a mega-corporation’s unrelated lines of business

Tough brief. Beautiful ad.

 

Director: Dante Ariola. Agency: BBDO, New York. Via: LBBOnline.

 

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Adweek declares that Motel 6 had the best ad on the Super Bowl

The radio broadcast of the Super Bowl, that is. Agency: Richards Group, Dallas.


Click the headline to see Adweek's article or click this link to go directly to the spot:
http://soundcloud.com/westwoodone/motel-6-super-bowl-audio-index

 

 

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