This video introduces the Mustang Customizer. You earn points by customizing cars online or through the app, sharing your creations in social media, and inviting friends to play. It seems like this would have limited appeal, but car models have limited appeal, so I bet this works very well for Ford.
This video shows their first winner: http://www.youtube.com/watch?v=5IIC5CJkReQ&amp;feature=youtu.be
The site is here: http://www.ford.com/cars/mustang/customizer/
Agency: Team Detroit