Compelling Selling
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Compelling Selling
Advertising, design, social media, anything that's interesting that's related to selling.
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Old Spice’s Twitter voice is weirdly funny and weirdly consistent

Old Spice’s Twitter voice is weirdly funny and weirdly consistent | Compelling Selling | Scoop.it

In between introducing new commercials and plugging other marketing activity, the Old Spice Twitter stream posts some really funny text posts. I find it more funny than many comedians’ posts. But I especially admire the consistency of voice — clever, unpredictable, and bizarre — even though the brand uses a variety of personalities in video and digital. I wonder if there’s a style guide or if there’s just someone who has a good sense of what the voice is. “Yeah. That’s funny. But it’s not WEIRD and funny.”

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How do you get a city full of foodies with drawers full of take-out menus to use Seamless?

How do you get a city full of foodies with drawers full of take-out menus to use Seamless? | Compelling Selling | Scoop.it

BBH New York did this series of By-New-Yorkers-For-New-Yorkers one-liners. It was hard to pick a favorite. Click to see the others.

 

Sure, it probably reminds you of the Manhattan Mini Storage campaign ( http://www.adweek.com/adfreak/manhattan-mini-storage-insults-half-nyc-126902 ) but one brand can’t have a monopoly on doing New York inside jokes.

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New Verizon campaign has a few gems

I didn’t want to like Wieden & Kennedy’s new campaign for Verizon, but I do.

Some are better than others, but that’s the beauty of launching with over a dozen executions.

Yes, there are bits of other campaigns that show up here, but I think it still works well for people who don’t work in advertising.

The style goes from lush film to animation to simple studio shots, but they’re all tied together with a quirky sense of humor, and an art card at the beginning and the new logo at the end.

Another thing that ties them together is a great voiceover. Media Post says it’s Catherine Keener.

In addition to this :45 above that I like (via @jolee10), I also admire these simple 15’s with object lessons about how a better network makes a difference, particularly with transmitting data:

https://www.youtube.com/watch?v=2P2aEtQ-_kw


https://www.youtube.com/watch?v=1S3Ox1LgAyM


And this quickie little :15 probably works great as a mobile ad:

https://www.youtube.com/watch?v=JdDj3eRz0XQ

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One PMS color and it still has appetite appeal

One PMS color and it still has appetite appeal | Compelling Selling | Scoop.it

Simple. Clever. Nicely done.

 

(And anyone who’s ever done transit advertising will note that a poster like this would be seen as a blank canvas to graffiti artists. But this one is inaccessible – opposite the platform, above the third rail.)

 

Agency: DDB Stockholm. Via: The AdCollector.

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A drink that claims to help concentration tests your concentration to see if you’re concentrating

Fun to watch multiple times. Agency: Party, Tokyo. Via Creative Review's CRBlog, which says, "The puzzles will also play out at train stations and bus stops, and in banner ads."

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“See every detail” on LG’s 4K HDTV

“See every detail” on LG’s 4K HDTV | Compelling Selling | Scoop.it

It took me a second to get it, but when I did I really liked it. Clever, simple, and admirably inexpensive. Probably “faux bono,” meaning something done just for shows, but I still like it.

 

Click the image to see the other two. They’re basically the same idea with different fonts, but the writing is good.


Agency: Y&R, Sao Paolo. Via: Karen Hurley.

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Xbox upgraded Gears of War fans’ tattoos to promote the latest version of the game

Xbox upgraded Gears of War fans’ tattoos to promote the latest version of the game | Compelling Selling | Scoop.it

Xbox is launching “Gears of War Ultimate Edition,” a remastering/upgarding of a popular game. So they offered to remaster/upgrade some fans’ Gears of War tattoos. And it culminated at Comic Con. I love the idea. But the video could’ve been a minute instead of 4:04.

Agency: twofifteenmccann, San Francisco. Via: Creativity Magazine. Their piece here: http://creativity-online.com/work/microsoft-xbox-gears-of-war--gears-ink-documentary-part-2/42744

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Sure takes advantage of London’s Tube strike

Sure takes advantage of London’s Tube strike | Compelling Selling | Scoop.it

Quick and clever. Click the image to see the other two.

Agency: DLKW Lowe. Via: TheDrum.

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Product shots, celebrity endorsement, and attitude all packed into 15 seconds

The YouTube description: "Sometimes the best way to sell your product is to partner with a world-renowned actor. Well, this isn't one of those times."

 

Agency: Droga5, New York. Via: The Drum.

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“Don’t text and drive” ads don’t have to be macabre

“Don’t text and drive” ads don’t have to be macabre | Compelling Selling | Scoop.it

Very funny.

Agency: Y&R, Johannesburg. Via: Karen Hurley Design tumblr.

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Must’ve scored well on “branding”

Must’ve scored well on “branding” | Compelling Selling | Scoop.it

This is an ad for… well, you should know what it’s for. Agency: DM9/DDB, Sao Paulo. Via: Ad Collector.

Click to see the other two.

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Creepy retargeting technology that people might not mind

You’ve seen them stalking you online. In a weak moment, you check out a shoe on Zappos or a mustache-shaped septum ring on Overstock (or maybe that’s just me) and it follows you around the internet the next couple of days in retargeted banners.

Post-It played with that diabolical digital functionality to demonstrate one reason why you buy Post-Its: to remind yourself of stuff.

So Post-It’s banners invite you to enter a reminder right in the banner and then that reminder will follow you around as you surf. Smart.

Agency: Proximity, Russia. Via: Adweek. Their piece: http://www.adweek.com/adfreak/3m-makes-retargeted-banner-ads-less-annoying-turning-them-post-it-notes-165033 (Worth looking at just to see how fast you can read all the names in the credits).

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Omo takes on easy enemies, but does so with panache

Omo takes on easy enemies, but does so with panache | Compelling Selling | Scoop.it

Omo detergent has a nice campaign that says, “Dirt is good.” Basically encouraging people to not hold back on account of your clothes. Because Omo (Persil in some countries) will clean your clothes, feel free to be creative, and get messy. They take it another step by featuring kids, who typically get far more messy than adults and are therefore a better torture test.

These ads take on an easy enemy. Free play outside versus screens is no contest really, but the ads still make their point beautifully.

Another ad in the series: http://adsoftheworld.com/media/print/omo_bravery

Agency: DLKW Lowe, London. Photographer: Dario Mitidieri. Via: AdsOfTheWorld

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State-of-the-art prankvertising

You don’t have to be a rugby fan to tell that this is a funny bit. You can get it if you watch :30-:50 and 1:28 on. Agency: Rothco. Via: Adweek.

 

 

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“When everyday moments seem impossible”

“When everyday moments seem impossible” | Compelling Selling | Scoop.it

I think this is a great way to show back pain feels. Click to see the other two. Agency: Saatchi & Saatchi, Geneva/Frankfurt/Milan. Via: TheAdCollection.tumblr.com

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Andes Beer holds fake casting call late on a Saturday night to clear a town’s hunks out of the nightclubs

It’s a simple idea, but I love how they executed it with the hunks themselves unwittingly telling the story. It probably didn’t make any actual difference for average-looking guys, but that’s not the point.

 

Agency: Del Campo Saatchi & Saatchi, Buenos Aires. Via: Creativity Online.

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Travel, please

Travel, please | Compelling Selling | Scoop.it

Simple, eye-catching truth. Click to see the other two. Agency: DM9Sul, Porto Alegre, Brazil. Via: @suzannepope.

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It’s hard to refute a convincing demo

It’s hard to refute a convincing demo | Compelling Selling | Scoop.it

Subscribers to this Brazilian magazine get a package of Neutrogena Deep Clean wipes and are encouraged to wipe off the actress’ makeup.


Agency: DM9DDB, Sao Paolo. Via: BrandflakesForBreakfast. Adweek’s piece here.

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These Gummi Bears cost $43, but they come with an airline ticket to Barcelona

These Gummi Bears cost $43, but they come with an airline ticket to Barcelona | Compelling Selling | Scoop.it

Smart stunt. Transavia, a low-cost airline run by KLM and Air France, offered seemingly high-cost potato chips, Gummi Bears, and granola bars in vending machines and grocery stores that doubled as tickets to European destinations.

Agency: Les Gaulois, Paris. I missed it when it came out in April but just saw it featured on Contagious.com. http://www.contagious.com/blogs/news-and-views/37655749-opinion-location-location-location

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Adam&Eve DDB does it again for Harvey Nichols

A unique idea that is executed very well. An ad like this reminds me that seemingly blah briefs — get the rewards app so you can earn free stuff — can lead to great ideas if you just stick with it.

Director: Layzell Brothers. Via: Adfreak. Their piece here: http://www.adweek.com/adfreak/real-shoplifters-star-ad-harvey-nichols-where-theres-better-way-get-freebies-165887

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Cannes offers a chance to see good work you may have missed

Cannes offers a chance to see good work you may have missed | Compelling Selling | Scoop.it

Here are a several that I liked but hadn’t seen before:


“Vote for us and we’ll vote for you”: a smart, well-coordinated initiative to get the parliment in Beirut to pass a bill against domestic violence: http://www.canneslionsarchive.com/winners/entry/595292/vote-for-us-well-vote-for-you

 

A great way to say this VW has super-fast acceleration: http://www.canneslionsarchive.com/winners/entry/561335/terminal-velocity

 

I like the demo on this billboard: http://www.canneslionsarchive.com/winners/entry/578374/fresh-vs-rotten But unfortunately for them, someone else entered the same idea. http://www.canneslionsarchive.com/winners/entry/578932/the-freshest-billboards Judges gave them both Bronze.

 

Sony takes famous paintings depicting battles and makes them represent videogame battles (pictured above). That’s fun enough, but then they added a way that anyone could put themselves into the scene using a webcam. Cool. http://www.canneslionsarchive.com/winners/entry/562505/gamer-masterpiece

 

This is a good use of social and out-of-home for a bank. Fifth/Third Bank used their channels to help mortgage customers find jobs: http://www.canneslionsarchive.com/winners/entry/563426/reemployment

 

To promote train travel to iconic European cities, these outdoor boards were covered in headphone jacks on a map, with each jack corresponding to a sound from a certain part of the city: http://www.canneslionsarchive.com/winners/entry/590621/sounds-of-the-city

 

I identify with this: “What were you thinking?” http://www.canneslionsarchive.com/winners/entry/573618/the-kayak

 

A toilet paper gave babies a choice of touching something soft, like a doll, or touching something less soft, like a motorcycle or a leather bag filled with money. Whichever the baby touched, the parents took home. Of course, the baby went for the soft thing, disappointing parents and proving the advertiser’s point. While this makes a fun 2-minute film, they instead streamed each “contestant” live as an online game show. It’s hard to tell if it worked – is “160K live views” a lot in Singapore? http://www.canneslionsarchive.com/winners/entry/594965/the-softtest

 

Canal+, a premium cable service like HBO, sells its entertaining service with entertaining commercials, but the sign-up process was drudgery. As are ALL sign-up processes. But they took two characters from one of their properties to make the sign-up process more entertaining. I’m about to move. Perhaps our electric utility could get Key and Peele to make signing up more interesting. Agency: BETC, Paris. http://www.youtube.com/watch?v=E-viEhAx5JY (Skip to :43 to start.)

 

The New Zealand Transport agency wanted to get its message to not drive stoned to a hard-to-reach target. They used Snapchat in an innovative way. http://www.canneslionsarchive.com/winners/entry/570982/tinnyvision

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“Wait. You want me to do an ad about an AUSTRALIAN wine supporting ENGLAND’S cricket team?!”

“Wait. You want me to do an ad about an AUSTRALIAN wine supporting ENGLAND’S cricket team?!” | Compelling Selling | Scoop.it

Odd assignment. Brilliant solve. Click to see the other two.


Agency: McCann, London. Via: AdCollector.

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What do you do with all those charger cords now that phones recharge wirelessly?

What do you do with all those charger cords now that phones recharge wirelessly? | Compelling Selling | Scoop.it

Samsung did a stunt in Belgium to promote the new Galaxy S6 Edge that doesn’t need cords to recharge: they took old Samsung cords and turned them into hammocks and chairs and stuck them in a park.

Hang-tags on the pieces read, “Use our cables to recharge yourself. We don’t need them anymore.

Agency: Leo Burnett, Brussels. Via: DesignTaxi.

If you want to see the overly-long case study video (curiously, there was no time-laspe of them building these): http://www.youtube.com/watch?v=44u-zm7ejXM

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Clean, clear, and clever

Clean, clear, and clever | Compelling Selling | Scoop.it

The copy in the corner: “Phuket is even better on weekdays. Book now at airasia.com.”

 

Sure, it’s a claim that any airline could make, but Air Asia is the one that made it and will get searched first. 

 

Agency: BBDO, Thailand. Via: The Ad Collector. Click to see the whole campaign.

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I like this ad, but I especially like what this ad isn’t

This is a simple, fun spot that’s executed perfectly. But what I especially admire is all the things this commercial ISN’T: demos of CGI stomach diagrams expanding and turning from blue to red, a woman at a party agonizing over how to handle the hostess offering her bruschetta, a man trying to hide his discomfort.

When you think of the commercials for urinary problems that feature pipe people, or the football-throwing big toe for a toe fungus remedy, this looks even smarter. A breath of fresh air even.

There are two other spots, but this one is my favorite.

Agency: adam&eveDDB, London. Directors: Kyra Buschor, Constantin Paeplow. Via: The Drum.

 

*The YouTube video went private. Try this link: http://www.adforum.com/agency/3884/creative-work/34513053/animals/genius-gluten-free

 

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