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Lots of Israelis drink a local coffee brand but were afraid to admit it because it's not a premium brand. So the agency created a campaign of outdoor ads featuring real users proudly declaring that they use the brand. Testimonials are nothing new, but what's smart here is that while they created hundreds of outdoor ads, each one was unique with a unique user and unique copy. In addition, each featured user was able to request where their ad would be displayed. Everyone was so proud of their ad that they took pictures to share with everyone on their social networks. They claim that their users quickly went from being ashamed of the brand to being proud of the brand. I believe them. (The real heroes here? The print production team that had to create so many unique mechanicals, proofread them all, make proofs, and make sure the right ones were put up the right place. Oof. Can you imagine?) Agency: BBR Saatchi & Saatchi. Via: AdsOfTheWorld
"An inspiring Coca-Cola film released today shows that what unites us is stronger than what sets us apart. High-tech vending machines installed in two popular shopping malls in Lahore, Pakistan and New Delhi, India – two cities separated by only 325 miles, but seemingly worlds apart due to decades of political tension – invited consumers to put their differences aside and share a simple moment over a Coke." The key here is "an inspiring Coca-Cola film." Coke isn't concerned with how many people experience this machine in person, but by how many people around the world experience the film. Smart. Via Adweek.
Click to see the full range of this really cool identity. I like the variations on the logo and how they bring color into the tray liners and gift boxes. Agency: Somewhere Else, Singapore.
I was watching this spot while sipping iced coffee from my plastic Starbucks cup through a plastic straw and felt disgusted with myself. Until Levi's told me they can make Jeans from it. Cool. Nice line at the end, too. Agency: Levi's. Director: Everynone. Via: The Drum.
Cute spot demonstrates VW's "fuel-saving Start/Stop technology, which automatically switches off the car's engine when stationary" by showing a downside of the feature. In the spirit of the classic Benson&Hedges campaign that showed the downside of having such a long cigarette.
Agency: Adam&Eve/DDB, London. Director: James Rouse. Nice performance from the dad, by the way. Via: Adweek.
Normally, I'm a snob when it comes to puns. But this tagline is just too perfect to resist. Click on the image to see the rest of the campaign. Agency: Publicis, Spain. Via: AdsReviewedToday.
For Santec Security Systems. Agency: Serviceplan, Hamburg. Director: Benjamin Brettschneider. Via: AdForum.
Fun spot for a small-but-roomy Volkswagen from Adam&Eve DDB, London. Nicely directed by Chris Palmer. Via: The Drum.
Spring is an important season for home improvement stores. Lowe's grabs some attention in this key time with Vine loops. The fact that it's Vine gives it some PR value, but the fact that they're really ingenious tips presented with fun animation is what makes them smart marketing rather than gimmicky marketing. Agency: BBDO/NY. Director: from the looks of things, I'm guessing it's "in-house." Via: Campaign Brief.
by EURO RSCG, Buenos Aires. Via HelloYouCreatives.
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Simple, colorful, playful, Googly. Play with the grid in the upper left and see the difference between countries by switching on the lower right. I've included it here as a sales vehicle because it reinforces the fact that Google has free Trends and Analytics resources that help you get the most from paid search. Via @cwiggins.
“It pays to get the order right”
Fresh from this morning's commute: a fun way to sell a specific lottery game where getting the numbers in right order pays a bigger prize. Obviously campaign-able, but I haven't seen any others yet. For New York Lottery, so I'm assuming the agency is DDB New York.
So smart. Agency: Almap BBDO, São Paulo. Via: IBelieveInAdvertising.
Personal project of designer/illustrator Felipe Franco. Fun idea. Personally, I'm a little more comfortable with the fictional characters than I am real people who died recently, like Osama Bin Laden and Saddam Hussein. Via: HelloYouCreatives
I've taken for granted the way that Google demonstrates its products in an engaging, emotional way. But there's some reasoning behind this approach. That's what I learned from hearing Robert Wong, Chief Creative Officer of Google Creative Labs, speak at Creative Week yesterday. When you think of it, this could be deadly dull. We're talking about computer screens, after all, and less of the gee-whiz innovation that Apple gets to demo on iPhones. Or, they could have been distracted trying to make their offerings look hip and cutting edge, but they've opted for mainstream warm emotions instead. Wong explained how this campaign started as videos of product demos intended to be shown in-house only. But when the brass saw it, they decided to air it, and they've been true to this campaign ever since. One of the hallmarks of the campaign is that everything is true -- these are real photos, posts, hangouts, and screen shots. Ad Age has a nice summary of his talk here: http://adage.com/article/special-report-digital-conference/google-creative-lab-links-product-stellar-storytelling/240940/
Subscribers to newspaper home delivery received these bags over a few days, then an insert with coupons on the last day of the promotion. Click to see OOH that goes with the campaign. Agency: TDA, Boulder. Via: Homadge and Denver Egotist.
Great way to use paid search. Click to see case video. Agency: AMV BBDO, London. Via: BestAdsOnTV.
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