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Talking to the young and restless

Talking to the young and restless | Advertising and Ad Marketing News | Scoop.it

Is the solution to improve India’s economic downturn in the hands of its youth? Possibly, considering how well-connected, informed, tech-savvy and sensible they seem to be. Read More

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Brands in disguise | impactonnet

Brands in disguise | impactonnet | Advertising and Ad Marketing News | Scoop.it

The Supreme Court‘s total ban on advertising of tobacco products in July has brought the spotlight on alcohol brands, which find ways around the restrictions to create brand recall.

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Rising to the challenge

Rising to the challenge | Advertising and Ad Marketing News | Scoop.it

Viren Popli, Executive Vice President, Strategy and Market Development,  Mahindra Two-Wheelers, shares how they have learnt from their past failed launches, and are happy being the challenger. Click to Know More!

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Business, Advertising and Ad Marketing News | Impact On Net Indi

Business, Advertising and Ad Marketing News | Impact On Net Indi | Advertising and Ad Marketing News | Scoop.it

Impact is weekly print magazine publishing information on Advertising and Ad Marketing news specifically targeted towards Agency & Business Managers.

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Building on an icon | impactonnet

Building on an icon | impactonnet | Advertising and Ad Marketing News | Scoop.it

The Taj Group of Hotels has stood tall over the decades as one of India’s oldest and most reputed hospitality brands. Deepa Misra Harris, Sr Vice President, Sales and Marketing, of the Group, takes us through the brand’s journey so far.

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Broadcasters make a case for CPT | Impactonnet Magazine

Broadcasters make a case for CPT | Impactonnet Magazine | Advertising and Ad Marketing News | Scoop.it
Gaurav Bhatia's insight:

Is the industry better off adopting the Cost Per Thousand (CPT) system, based on absolute numbers, over Cost Per Ratings Point (CPRP), a relative measure, to gauge television audiences?

Is the industry better off adopting the Cost Per Thousand (CPT) system, based on absolute numbers, over Cost Per Ratings Point (CPRP), a relative measure, to gauge television audiences?
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Featured Advertising and Marketing News | Impact Magazine India

Featured Advertising and Marketing News | Impact Magazine India | Advertising and Ad Marketing News | Scoop.it

Be up to date with all top notch Advertising and Marketing News from the Industry with the featured content at Impact Magazine India.

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