It's one thing to sit in your grubby little basement and enjoy the year's best commercials online by yourself. It's another thing to share them with others. Via Alex Butler 
Apple’s remarkable rise, coupled with Steve Jobs’ recent death, has prompted quite a few people to reflect on the historical impact of the “Think Different” ad campaign and the “To the crazy ones” commercial that launched it. There have been a lot of different accounts of how the work was created, who conceived it, and how it was presented to Jobs, so I thought now was a good time to share my own perspective and give you an inside look. Via Alex Butler 
Here's a cool little illustration of the history of advertising, the advertising timeline dates back to 2000BC when Egyptians first invent outdoor advertising by carving public notices in steel, to the year 2011 where online advertising worldwide becomes second in budget priority, typically at the expense of print and radio. Via Alex Butler 
#Digital #Marketing Trends for #2012 http://t.co/xCYXbrBH @ashliving @ericfonville #b2b... 
Product positioning? Selling propositions? Talk-at-consumer promos? That's so 2011. This is about tapping into the Human Element. Via Alex Butler 
The week's best viral videos include some incredible works of video art, videos featuring pure insanity, branded social videos, and even a few clips for the animal lovers. Via KathyTarochione RT @kempah: http://t.co/QewI8B8m #briljant... 
It used to be that promoting a product was an expensive undertaking, one that required excessive amounts of funds for television or radio advertising, or slightly less for publications of the paper... 
Guerilla marketers need to be creative in their marketing. This post will help inspire through various ambient ads and guerrilla marketing examples. 
Today's artists are creating interactive, multimedia experiences where the audience can actively reshape the stories themselves. 
How an established content strategy can turn blog visitors into new clients and show a direct return on investment from your blogging efforts. 
Are the “Likes” on your Facebook Page plateauing? |
Ads are for the Associação da Luta Contra o Cancer (ALCC) in Mozambique promoting, of course, breast cancer awareness. Maybe by not showing the superheroes faces, the non-profit organization doesn't have to pay licensing fees to Marvel and D.C.? Or maybe they're just hoping the ads slip under the radar Via Alex Butler 
If you operate or work for a nonprofit organization, you know that the road to donations to keep you afloat is a bumpy one. Social networking sites like Twitter and Facebook have made it easier than ever to spread the word about the cause that you work so hard to support. Via Alex Butler 
This simple but visually stunning campaign for the World Wildlife Fund by Spain's BBDO office, Contrapunto BBDO. Three spread ads with the same headline. Same message. Same visual effect. Still beautifully compelling with a well executed effect. Via Alex Butler 
YouTube has released the list of the most watched video ads of 2011, and the list includes familiar video ads like VW's "The Force," T-Mobile's "Royal Wedding," and more. Via Alex Butler 
New research published today shows that doodling helps you learn. In fact, say scientists, students should be encouraged to doodle while they take notes in class. Via Tarah Gaa Three human shaped RC planes were flown around New York City to create the illusion of people flying. Lots of fun. The music track is "Unstoppable 2" by Tom ... (What an amazing way to market a film about people who can fly! 
Creating Change on a College CampusHuffington Post (blog)I, along with a few other volunteers, was able to utilize guerilla marketing tactics to raise awareness of human trafficking, which led to a great response from the students on our campus and... 
20 creative guerilla marketing campaigns (20 creative guerilla marketing campaigns | Design daily news http://t.co/jVKbOBiS...)... David Oglivy, one of the real life Mad Men, is the father of content marketing. He understood how information, transparency and speaking your customers’ language come together to persuade prospects to buy while building your brand. 
Interpublic Group of Cos.' McCann Worldgroup, via its health and wellness practice known as HumanCare, has been awarded consumer creative duties for... 
Location-Based Services Partner for Scale Via Alex Butler |
