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Scooped by Shelley Anderson
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Advertisers’ Dilemma In Online Video — Reach Or Frequency?

Advertisers’ Dilemma In Online Video — Reach Or Frequency? | ADVERTISING | Scoop.it
Digital advertising is far too big for marketers to ignore. But whether or not the web can have the widespread reach of TV is still a matter for debate.
Shelley Anderson's insight:

National "upfront" TV sales negotiations now include online giants like YouTube and Yahoo.  Broadcast TV still can't be beat for reach but especially with hard-to-reach young demos like people 18-34, online video can add frequency to these heavy internet users.

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If Direct Mail Is Dying, It's Sure Taking Its Time About It

If Direct Mail Is Dying, It's Sure Taking Its Time About It | ADVERTISING | Scoop.it
Direct mailer are not going away. In fact, they're profitable and bring in revenue the companies can’t touch with electronic marketing alone.
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Selfies - how the world fell in love with itself - Telegraph

Selfies - how the world fell in love with itself - Telegraph | ADVERTISING | Scoop.it
As the 'selfie’ officially becomes the word of the year according to Oxford Dictionaries, we look at the social media craze that has gripped pop stars, politicians and even the Pope
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Rescooped by Shelley Anderson from SocialMediaRestaurants.com
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The Next Tech Revolution Could Displace Scads of Wait Staff

The Next Tech Revolution Could Displace Scads of Wait Staff | ADVERTISING | Scoop.it
For all the talk about drones replacing parcel carriers or self-driving cars disrupting the taxi biz, a tech revolution is going to roil the restaurant industry much sooner.

Via SocialMediaRestaurants.com
Shelley Anderson's insight:

A new point of difference for restaurants that independents should consider as chains adopt this new technology.

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Best Way To Have An Idea? Attend Boring Meetings ‹ Advertising Week Social Club

Best Way To Have An Idea? Attend Boring Meetings ‹ Advertising Week Social Club | ADVERTISING | Scoop.it
Shelley Anderson's insight:

Don't we all "do this?

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