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The Secret Recipe for Viral Content Marketing Success

The Secret Recipe for Viral Content Marketing Success | Advertisement | Scoop.it
We know that content marketing is one of the best ways to engage with audiences and potential customers online. But what happens when a business has tried content marketing and has seen few returns?

Via The Fish Firm
Joey Stinson's insight:

hmmm.....this seems to be a rather bold statement. 

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Mr Tozzo's curator insight, May 13, 2013 5:20 AM
The Secret Recipe for Viral Content Marketing Success
Greg Bonsib's curator insight, May 13, 2013 6:49 PM

Content is at the heart of the matter.

Billy R Bennett's comment, May 13, 2013 8:57 PM
Great article.
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INFOGRAPHIC: 10 Tips For Facebook Page Admins Crafting Status Updates - AllFacebook

INFOGRAPHIC: 10 Tips For Facebook Page Admins Crafting Status Updates - AllFacebook | Advertisement | Scoop.it
Facebook page builder ShortStack doesn’t call it quits once its users’ pages are up and running, sharing its advice on how page administrators can craft the most effective status updates.

Via Brian Yanish - MarketingHits.com
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Pierrick Fischer's curator insight, July 12, 2013 5:44 AM

10 tips to create your Facebook posts!

 

How many of them do you use right now? 

Witmer Group's curator insight, July 23, 2013 6:41 PM

Great tips!  

BreAnn Hollinger's curator insight, August 15, 2013 5:08 AM

Helpful infographic for creating status updates for admin pages! 

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Twitter on Paper / Infographics

Twitter on Paper / Infographics | Advertisement | Scoop.it

Twitter is a cultural phenomenon that has changed the way we communicate around the world.

This infographic looks at the Twitter facts and shares some interesting facts about the social media site which continues to grow daily. The numbers might just blow you away...


Via Lauren Moss
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Scott Langston's curator insight, June 5, 2013 5:16 PM

Twitter as a classroom tool? I'm just playing around, but there maybe something here for instant feedback? Dedicated class twitter account etc? Anyone doing this?

Katie Elizabeth's curator insight, August 8, 2013 10:24 AM

Twitter is a social media that many of you already use.  What has been/will be it's ultimate impact on culture?

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Best Times to Post on Social Media [INFOGRAPHIC]

Best Times to Post on Social Media [INFOGRAPHIC] | Advertisement | Scoop.it

Social media is 24/7. Someone is always tweeting, posting on Facebook, or uploading a new picture to instagram. However, for social media managers and businesses alike, this can be quite of a challenge.

We obviously can’t be online all day, even for those of us who are social media managers or strategist. But how do you know when to best reach your audience? There are a couple different ways to determine when your audience is online: view the infographic and visit the article link for insights and takeaways...


Via Lauren Moss
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Mike Gingerich's curator insight, May 17, 2013 5:21 AM

Interesting.  Not sure if I can agree with a blanket best time on Facebook Pages.  In general, yes, after 8 p.m. things will start slowing down but 8 am. seems late for the start as well.

Angela Goldsmith's curator insight, June 11, 2013 10:09 AM

Excellent view into the best times to target your social media posts!  

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The Most Social Companies (in the Least Social Industries) [Infographic]

The Most Social Companies (in the Least Social Industries) [Infographic] | Advertisement | Scoop.it

Being social (e.g. actively using social media) in industries that are typically viewed as less of a fit for social media can be a great way to stand out, to show thought leadership and to reach new audiences.

 

To find out what people are doing to connect with their customers, partners and other industry stakeholders on social media in less social industries, take a look at the data in this infographic, where you’ll see:

Why you should be social, even if not everyone in your industry is on boardExamples of companies innovating in social mediaThings to watch out for with social media in non-social industries 

Examples that we used include companies in the following industries:

MedicalPoliceAutomotiveVeterinaryLibraries
Via Lauren Moss
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Des Walsh's curator insight, May 20, 2013 5:43 PM

Helpful infographic and notes

Joe Wise's curator insight, May 21, 2013 2:29 PM

The longest infographic ever made >

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An Infographic Guide to Content Marketing

An Infographic Guide to Content Marketing | Advertisement | Scoop.it

Content marketing is of much more importance today than it ever has been.

Did you know that 90% of all organizations use content marketing in their efforts now? This infographic is filled with vital information on content marketing such as – 91% of B2B marketers use content marketing and 86% B2C marketers are making use of it.

Content marketing is here to stay and these stats definitely prove the fact.


Via Lauren Moss
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Susan Anderson's curator insight, June 12, 2013 7:07 AM

Wow! Companies with blogs produce 67% more leads than those without. 

Kaye Blum's curator insight, June 12, 2013 4:04 PM

A clear infographic explaining the significance of content marketing, especially for B2B.

Delton Allred's curator insight, July 2, 2013 8:33 AM

Interesting infographic! The information it provides is a good way to capture the process of creating and writing content.

 

Don't like the graphics so much.

 

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The Evolution of Permission Marketing: What You Need to Succeed in 2013

The Evolution of Permission Marketing: What You Need to Succeed in 2013 | Advertisement | Scoop.it

... You can’t force anyone to pay attention to you online. All you can do is entice. Permission Marketing was an expanded observation of that fact, and an exploration of an alternative. Instead of trying to gain attention by being increasingly obnoxious, we can earn a prospect’s permission to deliver a message to them.

 

This calls for a whole new tool kit. If people are going to ask you to communicate with them, you have to come up with a form of marketing that’s too valuable to throw away. Advertising copy gives way to content — informative, interesting material that speaks to a highly informed customer....


Via Jeff Domansky
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Jeff Domansky's curator insight, June 19, 2013 12:54 PM

Does your content measure up to the expectations of permission marketing? This post will help you answer that important question

Richard Washington's curator insight, June 19, 2013 8:10 PM

The added importance of really communicating with the consumer on their terms on topics that are important to them is the natural evolution to segmentation and marketing communications.

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How to Tap into Instagram's Massive Audience to Increase E-commerce Sales

How to Tap into Instagram's Massive Audience to Increase E-commerce Sales | Advertisement | Scoop.it

This is a superb overview of Instagram and tips to make it work in your content marketing program....Brands of all sizes are becoming keenly aware of the large marketing opportunity with Instagram’s massive audience.You already know that brands can leverage user-generated photos from Instagram to engage consumers. Today we will measure that engagement and connect it to ecommerce sales....


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Jeff Domansky's curator insight, June 20, 2013 11:29 AM

This is a superb overview of Instagram and tips to make it work in your content marketing program. Always great material from KissMetrics.

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Why the Inverted Pyramid Doesn't Work for Business Blogs

Why the Inverted Pyramid Doesn't Work for Business Blogs | Advertisement | Scoop.it

While the inverted pyramid has been the tried and true structure for news articles, it may not be the best for your marketing content. Here's why....I had a realization … I have never written a blog post in the style of the inverted pyramid. Does that make me a bad writer or bad marketer? Or is the inverted pyramid format an outdated storytelling format for business bloggers and marketing content creators today?To tackle this dilemma, I did some digging, and here’s what I found. Before we start accusing writing formats of being entirely right or wrong, let’s take a look at the history of the inverted pyramid....


Via Jeff Domansky
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Constance S. Ward's curator insight, June 21, 2013 12:31 AM

Here's a controversial look at breaking the rules of writing when drafting your thought leader's blog

Mafalda Correia's curator insight, June 21, 2013 5:12 AM

Research found out that people don't consume information in the way the inverted pyramid presents it in online environment. An eye-tracking study carried out by Nielsen reveals that most people read in a F pattern online, which basically translates to horizontal movement, followed by vertical, scanning movement down the web page.

Another study concluded that people read significantly more content of an online story than in printed newspaper.

So, there are some alternative story formats that work well on business blogs: the pyramid, the list, the yin & yang, the lego. Engaging content comes in different shapes...

Nicolas Buisson's curator insight, June 23, 2013 9:44 PM

Very good overview of how to write articles and how to touch an audience efficiently.

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Harvard professors demand greater role in oversight of edX | Inside Higher Ed

Harvard professors demand greater role in oversight of edX | Inside Higher Ed | Advertisement | Scoop.it

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How to Build Leadership Trust

How to Build Leadership Trust | Advertisement | Scoop.it

What do employees really want from company leaders? The answer may surprise you — and, more important, may prompt you to change some of your practices.


“I don’t think the people who work for you want you to be an optimist anymore,” says GE CEO Jeff Immelt. “They want you to be realistic. They don’t want hollow promises, they want action: What’s your plan, and how are you going to solve problems?”


The hallmarks of what Immelt calls “positive leadership” are authenticity, transparent communication, a focus on the future, and the ability to solve problems and take action.


Via Vicki Kossoff @ The Learning Factor
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Vicki Kossoff @ The Learning Factor's curator insight, May 19, 2013 2:00 PM

Great leadership is built around trust. How truthful CEO communication can build better team alignment and productivity at your company.

John Michel's curator insight, June 16, 2013 6:30 PM

Recent management studies support the idea that workers respond best not to cheerleading or a continuous stream of happy talk, but to evidence of a strong connection between words and deeds. Employees are much more likely to trust their immediate supervisors than top corporate executives, according to global consulting firm Blessing White. Why? Because employees can match what managers say with what they do. That’s more difficult to do given the layers of management that may separate them from top leaders, which makes it imperative that top leaders spell out specific actions the company will take, explain why, and offer proof that such actions have been taken.

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Ten Ways that Organizations Kill Innovation

Ten Ways that Organizations Kill Innovation | Advertisement | Scoop.it

Every company is looking for the magic formula that will produce breakthrough products and services.


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Ivon Prefontaine's curator insight, June 4, 2013 6:15 PM

The list is a good one but probably could be longer.

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How Social Sharing Drives eCommerce Sales? (Infographic)

How Social Sharing Drives eCommerce Sales? (Infographic) | Advertisement | Scoop.it
Some of us are finally discovering how social sharing drives eCommerce sales and marketing ROI. Get more insights from this story with infographic. Retail seems to get the picture: eCommerce is still growing with the speed of light.

Via The Fish Firm
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Clémentine Martin's curator insight, May 29, 2013 1:29 AM

E-commerce is becoming more and more social...

hector norockey's comment, May 29, 2013 2:52 AM
For a developing nation it creates employment and give comfort , save money and time both.
hector norockey's comment, June 2, 2013 12:30 PM
online business is going to be more popular today...
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Bill For It

Bill For It | Advertisement | Scoop.it

Designers’ biggest problems come from confusing work and passion. I am one of the worst offenders: Not billing for time worked; Writing-off massive parts…


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Bruce McMahon's curator insight, June 13, 2013 5:45 AM

Great perspective on a problem that plagues many agencies.

 

Santiago R. Perez's curator insight, June 13, 2013 7:32 AM

I can totally relate to this essay! Being validated and valued for your work should equate with being compensated for the time spent and the inherent value of the outcome. This is especially true when attempting to achieve simplicity, soemthing that we all know takes a lot of hard work and [complexity].

Toni Moss's curator insight, June 29, 2013 8:43 AM

The way to poverty. I couldn't agree more and beware of clients who leverage our passion.

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How Social Media Impacts SEO and Site Ranking: infographic

How Social Media Impacts SEO and Site Ranking: infographic | Advertisement | Scoop.it

Search engine optimization has not been dependent on a minimal number of factors for a long time now, such as number of times a keyword appeared on a page, and it continues to become a more complex web of on and off-page factors every month. One of the more recent factors that has had an impact on search ranking is social media.


This infographic breaks down ways that social media influences the visibility of your website in search results, including:

 

Social media can help search engines find and index your content faster Likes, shares, retweets, etc. indicates to search engine that content is new and interesting, often leading to a temporary increase in rankingsYour content will increase in search results for people connected to youIncreases domain authority and the number of inbound links to your website
Via Lauren Moss
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Jayne Courts's comment, May 22, 2013 12:54 AM
Venkatesh - if I am able I give my site as much media support as I can. As a social media trainer I need to 'try out' media before I can teach others to use it and give an insight into which is useful and which is not. So I tend to put my site and what I am doing out on the various social media platforms at least twice a day - I don't over emphasise my site because that can be counter productive (people switch off if all they see from you is self-promotion) and so it is keeping your presence alive but not switching off potential clients by constant ME, ME, ME. I perform both SEO services and social media training for others (see - just a bit of self promotion LOL)
Michelle Gilstrap's curator insight, May 22, 2013 9:18 AM

SEO and Social Media why it works and how it helps your ranking. Excellent infograpic.

Stephanie Smetana's curator insight, July 9, 2013 4:17 PM

This infographic is a great way to depict many of the articles I've previously pointed out that cover SEO and social media. It is almost easier to explain the relationship in an image format, especially for those who don't have a background in SEO.

 

There are many other factors that go into how much social media truly affects SEO, so there is more to be explained after this. But this is a great introductory image. It also emphasizes the speed with which social media makes an impact.

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The Journey of a Tweet: Infographic

The Journey of a Tweet: Infographic | Advertisement | Scoop.it

Twitter is a cultural phenomenon that has changed the way we communicate around the world. This infographic shows the literal journey of a tweet - from the initial tweet to the retweet and beyond.


This graph shows that a single tweet can cross social media channels in mere seconds. In this age of quick technology, people are getting information at such a rapid rate that it’s hard to keep up at times...

Check out the infographic for more interesting facts.


Via Lauren Moss
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Maria Persson's curator insight, May 15, 2013 10:01 PM

Look closely...where do your tweets go in your 'professional circles'?

EmbroidMe New Lenox's curator insight, May 16, 2013 6:34 AM

Amazing how information sharing has changed in such a short amount of time with Twitter.

Joe Wise's curator insight, May 16, 2013 2:32 PM

Always wondered what the .....

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Why Is Facebook Blue? The Science Behind Colors In Marketing

Why Is Facebook Blue? The Science Behind Colors In Marketing | Advertisement | Scoop.it

There are some amazing examples of how colors actually affect our purchasing decisions. After all, sight is the strongest developed sense in most human beings. It’s only natural that 90% of an assessment for trying out a product is made by color alone.


So how do colors really affect us, and what is the science of colors in marketing, really? As we strive to make improvements to online products, studying this phenomenon is key. Find some of the latest, most interesting research on the subject at the article link...


Via Lauren Moss
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Ellen Diane's comment, May 29, 2013 5:48 AM
I don't know Ken- Colour is very powerful- you should research it;)
Ellen Diane's comment, May 29, 2013 5:48 AM
I don't know Ken- Colour is very powerful- you should research it;)
sistema italia srl's curator insight, May 29, 2013 7:41 AM

La Strategia di Marketing guarda anche al Colore. Qual'è quello che si abbina meglio al vostro business? scegliamolo insieme :-)

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Social Media Infographic: Finding Your Way Around Google+

Social Media Infographic: Finding Your Way Around Google+ | Advertisement | Scoop.it

It’s about time you give some love to Google+, a social media platform set to attract more people not only because of its new dressed up interface, but also by the recent features added.


Google+ is obviously betting big on photos as it launches its ability to “auto awesome” images uploaded to it. Its mobile app came through with its refreshing updates as well. All in all, it has been a very active month for Google+ and the new wave of features is projected to increase its social networking share.

Now here’s an infographic ready to turn anyone who’s willing to make the jump an instant Google+ savvy user.


Via Lauren Moss
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Jordan Anderson- www.havefunandprofit.com's curator insight, July 18, 2013 5:23 PM

It is now far more better!

Athena Catedral's curator insight, August 6, 2013 2:52 AM

Succinct cheat sheet for Google + posting

John Thomas's curator insight, February 12, 10:47 AM

Social Media Infographic: Finding Your Way Around Google+

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Design With Impact: A Guide to Webpage Anatomy

Design With Impact: A Guide to Webpage Anatomy | Advertisement | Scoop.it

Find out all the tips on how to design an impactful webpage with the Graphitas’ infogaphic, Design With Impact: A Guide to Webpage Anatomy.  See what you can and can’t live without on your webpage with the Impact-O-Meter.


Via Lauren Moss
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Ellyn Winters's curator insight, June 19, 2013 5:30 AM

Very cool infographic showing the high impact marketing rationale behind today's modern web design methods. 

Laurence Segbo's curator insight, June 19, 2013 6:10 AM

Pour faire de belles infographies... une alternative à infogr.am

Louise Robinson-Lay's curator insight, June 20, 2013 2:07 AM

How to use design to help make a website more appealing.

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7 Reasons Social Media Is Bad for Marketing

7 Reasons Social Media Is Bad for Marketing | Advertisement | Scoop.it

While social media has contributed many great things to marketers, all of the good stuff doesn’t come without its own baggage. We have talked about the good side of social media for marketing a lot on this blog, but we have under-reported on the negative aspects that social media has brought to the marketing industry. Stepping back to think about it, these seven negatives are clearly consequences of the growth of social media as a marketing discipline.Here are 7 Reasons Social Media Is Bad for Marketing...


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debbieleven's curator insight, June 20, 2013 1:43 AM

I'd add that people feel obliged to do social media without thinking about whether it will connect them with the audiecnes that matter, it's the trendy thing to do.  Also, it's not about the big numbers - fans, followers, but it's easy to get swept away with those.

Jeff Domansky's curator insight, June 20, 2013 11:28 AM

I liked this counterpoint to content and social marketing.

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How Millennials Are Changing The Face Of Retail Shopping - Business 2 Community

How Millennials Are Changing The Face Of Retail Shopping - Business 2 Community | Advertisement | Scoop.it

The all-in-one shopping experience of major in-store retailers is becoming a thing of the past, as the ease and convenience of online shopping is putting more pressure on in-store retailers than ever. It can be far less preferable to go to a brick-and-mortar store when online purchases arrive within a few days and shipping is (often) free. Additionally, the sheer quantity of online vendors has afforded Millennials (and consumers in general) more retail options than ever before, thereby allowing Millennials to be more selective with their purchases. Millennials actually prefer to browse for products over purchasing them, and only pull the trigger after a smile of satisfaction – a retailer’s ability to “make me smile” is 33 percent more important to Millennials than Baby Boomers.Online retailers interested in appealing to Millennial consumers need to provide them with a more shareable and social shopping experience. As the pioneers of social media, it is especially important for online retailers to offer products and advice to Millennials on social networks. Millennials want to share these things with 100, 1,000, or even 10,000 friends and followers (i.e. your potential customers). This dialog can be enhanced by a well-developed mobile strategy that engages the 50 percent of Millennials that are browsing and reviewing products via their mobile devices....


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Jeff Domansky's curator insight, June 20, 2013 11:23 AM

Valuable insight into retail strategies and marketing to millennials.

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Leadership and Risk Culture

Leadership and Risk Culture | Advertisement | Scoop.it

In an increasingly volatile world there is arguably no more important role for senior leaders than to prepare their organizations for risk – taking it, avoiding it and managing it.  This was apparent before, during and after the 2008 financial crisis. Some organizations were ill prepared to manage the risks they had built up over the previous decade of dramatically expanded leverage. They either failed or were badly damaged by the financial markets meltdown and subsequent recession. Others had recognized the risks and had either avoided them or developed robust coping structures, systems, processes and cultures that allowed them to survive or even prosper when the immediate crisis was over.


Via Vicki Kossoff @ The Learning Factor
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Vicki Kossoff @ The Learning Factor's curator insight, May 13, 2013 1:35 PM

It is only slightly arguable, but many believe that the ability to manage risk is the crucible of a leader’s effectiveness. Failure to manage risk and to develop a risk-focused culture will sink the company and the CEO. Citing two recent, highly visible cases, these Ivey professors describe how the leaders of TD Bank Group and Maple Leaf Foods designed and implemented a strong risk management ethos and strategy in their companies.

Daniels's curator insight, May 13, 2013 1:43 PM

Risk management as an essential. Leadership's role in risk prevention.

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The End of Competitive Advantage

The End of Competitive Advantage | Advertisement | Scoop.it

Virtually all strategy frameworks and tools in use today are based on a single dominant idea: that the purpose of strategy is to achieve a sustainable competitive advantage. This idea is strategy’s most fundamental concept. It’s every company’s holy grail. And it’s no longer relevant for more and more companies...


Via Kenneth Mikkelsen
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Tom Hood's comment, June 4, 2013 6:35 AM
I love Rita's work and this is a great read. Her big idea that competitive advantage is fleeting is on point. The way she recommends dealing with it to become systematic about innovation and she offers a "playbook" framework. I agree with Christopher's caution about not changing for change's sake. Thanks!
Suchitra Mishra's curator insight, July 1, 2013 8:42 PM

Brilliant insights. Need to read this before reviewing/creating your organizational strategy

Tony Brugman (Bright & Company)'s curator insight, July 2, 2013 7:48 AM

Steve Denning discusses this intriguing new book called 'The End of Competitive Advantage'. According to the author Rita Gunther McGrath, all our current ideas about strategy and competitive advantage are based on the 'old economy'. The 'Creative Economy', however, requires a different strategy approach.


For example, "one of the biggest changes is “to stop thinking of within-industry competition as the most significant competitive threat. (..) Today, competition can come from anywhere. Now entire product lines—whole markets—could be destroyed almost overnight as customers defect in droves by “big bang disruption."

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Twenty-first-century suffragettes: what would you fight for now?

Twenty-first-century suffragettes: what would you fight for now? | Advertisement | Scoop.it
On the centenary of the death of Emily Davison, we ask prominent figures from the worlds of arts, science and politics what still needs addressing in the fight for women's rights

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Under pressure: Leadership lessons from history

Under pressure: Leadership lessons from history | Advertisement | Scoop.it
Recently, British biographer and historian Amanda Foreman addressed more than 700 people at The Sydney Institute’s annual dinner. Her subject was leadership and, in particular, leadership styles.

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John Michel's curator insight, May 28, 2013 6:30 AM

While courage, vision, resourcefulness and discipline are important, true leadership is not just a sum of these abilities. The true leader is the one who has the emotional intelligence to motivate and inspire followers, particularly when there is a crisis. What we learn from these examples is that it is the secondary characteristics – the subtle qualities that encircle an outstanding talent – that often determines the outcome.

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The "idea guy" and the "idea editor" @marcoarment

The "idea guy" and the "idea editor" @marcoarment | Advertisement | Scoop.it

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blogbrevity's comment, May 22, 2013 10:30 AM
Retrospective on tumblr from Marco Arment.