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Is Location Based Advertising The Future Of Mobile Marketing And Mobile Advertising?

Is Location Based Advertising The Future Of Mobile Marketing And Mobile Advertising? | Advertisement | Scoop.it
Along with content marketing I don't think there's a more ubiquitous phrase right now in the world of marketing and advertising than anything that starts with the word "mobile." Everyone has their opinion, their idea, their beliefs and so on when...
andy's insight:

Some insight on location based mobile advertising 

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World's Most Creative & Amazing Advertisement In Televisions History

Heeey Everyone ; This is a Video showing you The World's Most Creative & Amazing Advertisment On Television. I Hope You Can Enjoy! *Remember To Comment, Rate...
andy's insight:

a good example of pursiasive advertisement

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Souvantha Bouaaphone's comment, October 7, 2013 9:38 PM
It is sophisticate to use shadow and hand in performance. It makes me think like Wow! how creative is WV :p
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Watch_Dogs -- WeareData Making Of [UK]

Watch_Dogs -- WeareData Making Of [UK] | Advertisement | Scoop.it
Visit the official Website: http://watchdogsgame.com Join us on Facebook: https://www.facebook.com/watchdogsgame Go behind the scenes of Watch_Dogs WeareData...
andy's insight:

Future of Advergaming : I wish I had included this video as a part of discussion question, as this may be the future of advergaming. 

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andy's comment, September 6, 2013 2:52 AM
this is not related 2 any brand or product, however, this may help us to know, how gaming could help us now and in future
Souvantha Bouaaphone's comment, September 7, 2013 1:45 AM
You are right. I had been searching for information about advergames and I found out that now they employ a lot of 3D advergames.
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Michael Bay LOVES Product Placement (The Island)

I remember seeing The Island in the theaters when it came out and being totally blown away by the amount of INSANE product placement. I've been patiently wai...
andy's insight:

This may be agood example of product placement in entertainment media,moreover, Product placement stands out as a marketing strategy because it is imperative to attach the utmost importance to the context and environment within which the product is displayed or used

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andy's comment, August 28, 2013 11:49 PM
Yes Martin,otherwise brand recollection may be difficult for consumers
Geveta Cook's comment, August 29, 2013 7:39 PM
Interesting how (especially in the first couple of scenes) the products seem to be depicted in an ideal setting - futuristic and minimalist set, attractive characters. Appeals to our ideal states no? And yes congruence is key, though a futuristic setting and concept products, we still recognise the brands and accept the placement.
Kay'Gee Rox's comment, September 1, 2013 5:23 AM
This is a favourite movie of mine.......
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The Terminator Movie Trailer

The Terminator Movie Trailer
andy's insight:

As per Affective disposition theory (ADT), the creator this movie used disposition theory to heighten emotional arousal and enjoyment. By applying the steps of the disposition theory, writer heightened the experience of a narrative. Creating a strong disposition towards character leads the viewer towards to hope for a positive outcome for the hero and negative outcome for the villain, however, all the while fearing a negative outcome for the hero and positive outcome for villain.

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Martin K.J. Waiguny's comment, August 14, 2013 7:17 PM
oldie but goldie, really good explanation!
andy's comment, August 15, 2013 6:09 AM
Thanks Martin for your kind words
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Beckman, Burkle Form Branded Entertainment Company, Revive 'Fashion Rocks'

Beckman, Burkle Form Branded Entertainment Company, Revive 'Fashion Rocks' | Advertisement | Scoop.it
former conde nast exec richard beckman and billionaire investor ron burkle have formed a branded entertainment company called three lions entertainment.
andy's insight:

Former Conde Nast executive Richard Beckman and billionaire investor Ron Burkle have formed together a branded entertainment company called Three Lions Entertainment to revive Fasion Rocks. In September, 2008, Conde Nast put Fashion Rocks on standstill due to weakness in advertise market, and never saw fit to revive it. However, Three Lions Entertainment plans to bring them back in 2014. 

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What Is Social Media? Find out exactly what is social media...

What is social media? http://www.socialmediain7minutes.com/what-is-social-media-in-7-minutes/ Social media has become an integral part of our daily lives and...
andy's insight:

It is found,as per  social presence theory, the acoustic, visual, and physical contact that can be achieved–—they allow to emerge between two communication partners. Social presence is influenced by the intimacy (interpersonal vs.mediated) and immediacy (asynchronous vs. synchronous) of themedium, and can be expected to be lower for mediated (e.g., telephone conversation) than interpersonal (e.g., face-to-face iscussion) and for asynchronous (e.g., e-mail) than synchronous (e.g., live chat) communications. The higher the social presence, the larger the social influence that the communication partners have on each other’s behavior, and this may be the reason, organizations are using social media as the platform to promote and increase market presence, I guess this is a good example of social media, however, it is bit lengthy. 

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Sutharsan Ab's comment, October 12, 2013 10:56 PM
good one. It is definitely the new medium of communication. At the same time I feel that the viewers are so mature on the content they view on the social network these days. Its definitely a challenge in future to get them involved
andy's comment, October 12, 2013 11:12 PM
u r r8, however, thr would definitely may b a solution in the coming yrs, moreover, as an individual, v all like 2 do most of our stuff via smart phones, so brand promotion activities may concentrate more on platforms such as mobile
Sheila Vargas Corrêa's comment, October 13, 2013 3:44 AM
amazing revolution that came to teach marketers how to efficiently engage with the relevant audience. nice one !!!
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Americas Army 3 Extended Soldier Trailer [HD] (Rate This Game)

Developer: U.S. Army Release: TBA Genre: FPS Platform: PC Publisher: U.S. Army FOR MORE MACHINIMA GOTO: http://www.youtube.com/subscription_center?add_user=m...
andy's insight:

This is an example of Ingame advertising (IGA),it was used by US army to recruit new soldiers, and this prooved to be one the best tools used by American army for recruiting till date.  

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shailni rana's comment, September 29, 2013 6:30 PM
i am not good with these kind of games...but ya i wana try it...
Geveta Cook's comment, October 2, 2013 8:56 PM
Uh just me or is this an advergame? (as oppose to IGA). Being published by the U.S. Army and all.
andy's comment, October 2, 2013 9:18 PM
Yes this was used by US army to recruit new soldiers
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Extended Video - Tobacco Targeting Kids

They try and make it seem like they want to protect kids from smoking. But in reality... They've been targeting children for decades. It all started about 10...
andy's insight:

In real quantifiable terms, children are spoilt in ways that go far beyond materialism, they may have the most body fat and the greatest sense of entitlement since records began. There may be a number of distinct reasons: a lack of authority amongst adults may be the main culprit, however the commercialisation of childhood runs a close second, moreover an increase in product placement  is a spoiler's charter.

Commercial enticements may harm children's mental and physical health in ways we haven't fully understood: yes, it's a case of monkey see, monkey want, but the process doesn't stop there. What children see through product placement increases their sense of entitlement to what they see, which in turn increases their pester power, which in turn makes parents' work of mediating their children's demands more difficult. Ultimately, this retards the development of children's capacity for deferred gratification, now referred to as impulse control.

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Souvantha Bouaaphone's comment, August 30, 2013 10:32 PM
Geez! I used to watch flintstone cartoon but I have never seen that version before. It is not a cool idea to advertise cigarette in cartoon.
Henrik Lysdahl's comment, September 1, 2013 8:39 AM
this was poorly nuanced i think...
andy's comment, September 6, 2013 2:54 AM
Sorry for late reply, this may look weird,however, just wanted to show, how advergaming is used by org. in a irrational way
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'Inception' Trailer 2 HD

For more info on 'Inception' visit: http://www.hollywood.com
andy's insight:

Inception could be a good example of transportation theory, since it is concerned with the immersion of individuals within narrative content and the subsequent effects of the transportation experience. An analogy in the form of a journey to explain the process of transportation:

Somebody 'the traveller' is transported, by some means of transportation, as a result of performing certain actions. The traveller goes some distance from his or her world of origin, which makes some aspects of the world of origin inaccessible. The traveller returns to the world of origin, somewhat changed by the journey

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andy's comment, August 22, 2013 7:52 AM
@ Geveta @ Martin - Thanks for commenting , sorry for late reply
Souvantha Bouaaphone's comment, August 23, 2013 2:36 AM
What you believe is real is not real and what is not real become realism :) good video as example.
andy's comment, August 24, 2013 2:49 AM
@ Souvantha - U c its all in the mind n the way u look at a thing :)
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Did You Know 4.0

This is another official update to the original "Shift Happens" video. This completely new Fall 2009 version includes facts and stats focusing on the changin...
andy's insight:

quiet interesting to know, about convergence of old and new media is happening 

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andy's comment, August 8, 2013 9:54 AM
@Sutharsan - yes v r,moreover, I believe this is just the beginning of new era
Martin K.J. Waiguny's comment, August 14, 2013 7:09 PM
thats a really good one.
Charu Kathait's comment, August 18, 2013 5:40 PM
Good One