Advertisement and Brands
4 views | +0 today
Follow
Your new post is loading...
Your new post is loading...
Scooped by London Hoang
Scoop.it!

Tumblr Adds In-Stream Ads Online in First Post-Acquisition Bid to Grow Revenue

Tumblr Adds In-Stream Ads Online in First Post-Acquisition Bid to Grow Revenue | Advertisement and Brands | Scoop.it
tumblr makes its first post-yahoo acquisition move to scale up its ad business, announcing in-stream desktop ads, or sponsored web posts.
London Hoang's insight:

Advertisement revenue comes from different platforms. But users can respond to those advertisement displays through daily interactive activities on blogs, social networking, mobile apps, and websites. As long as Tumblr can maintain its appealing microblogging service and other young consumer driven values, Tumblr can become a good bet for Yahoo at $1.1 billion investment. 

more...
No comment yet.
Scooped by London Hoang
Scoop.it!

How Bentley Blew Past Rolls Royce

How Bentley Blew Past Rolls Royce | Advertisement and Brands | Scoop.it
The long road of the automotive industry is littered with the wrecks of many a brand that broke down along the way—not just the truly awful ones that never should have left the assembly line (the Yugo, the Suzuki X-90), but also the once proud and...
London Hoang's insight:

A brand usually delivers a specific set of values that satisfy potential customers. Customers also want to expose their identity by using a selective brand. If a brand cannot differentiate its identity among other competitors, it will soon or later encounter challenges of being dropt out of markets. 

more...
No comment yet.
Scooped by London Hoang
Scoop.it!

We Think We Know What Elon Musk's Hyperloop Is, And How It Can Get You From LA To San Francisco In 30 Minutes

We Think We Know What Elon Musk's Hyperloop Is, And How It Can Get You From LA To San Francisco In 30 Minutes | Advertisement and Brands | Scoop.it
"The general principles are fairly straightforward."
London Hoang's insight:

If U.S. consumers welcome each new Tesla car model, Tesla will win again. Hybrid and eletric-engine cars have served consumers who have defined their needs as friendly-environmental advocates and trend followers in both consumer eletrics and automobile segments. Fuel-effiency and zero-carbon emission are two green concepts for consumers to choose and respond. 

 

A brand can make its inroad succees with specific key elements not only benefiting consumers' tastes or lifestyles but also social responsibility. 

more...
No comment yet.
Scooped by London Hoang
Scoop.it!

Digital, Media Drive U.S. Agency Revenue | Agency News - Advertising Age

Digital, Media Drive U.S. Agency Revenue | Agency News - Advertising Age | Advertisement and Brands | Scoop.it
digital, media drove u.s. agency revenue up 5.6% in 2012, according to ad age datacenter's analysis of data compiled for nearly 1,000 agencies.
London Hoang's insight:

Digital platforms have opened new opportunities of generating advertisement revenues to many ad firms in U.S. Furthermore, consumers have swtiched from PC and laptop to Smartphone, tablet and handheld devices with mobile and Wi-Fi Internet connections to increase traffic of Internet-based content accessibility over those personal devices. Consumers' new behaviors have determined which methods and platforms advertisement companies need to use. 

more...
No comment yet.