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BloggingClicks - Pay Per Click Advertising

BloggingClicks, InciteMinds Pay Per Click Advertising solution, is a non-invasive, cost-efficient way of getting your site and products in front of thousands of people.
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Use coupon Code: double and BloggingClicks will match your initial deposit but $2000

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Facebook Marketing The Online Internet Facebook Marketing Guide

Facebook Marketing The Online Internet Facebook Marketing Guide | Advertise Online | Scoop.it
Facebook Marketing The Online Internet Facebook Marketing Guide Social networking websites are becoming more and more popular each day. Websites like these are primarily used as a social utility that...
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How an Internet Marketing Firm can help your business - WordJack Media

How an Internet Marketing Firm can help your business - WordJack Media | Advertise Online | Scoop.it
How an Internet Marketing Firm Can Help Your Business http://t.co/s7z8Tixhlh
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Learn How To Make Money Online - Home Page

Learn How To Make Money Online - Home Page | Advertise Online | Scoop.it
Making money online is no different than making money with any business. To make money online you have to understand that you are running a business. You cannot expect to just sit around in your underwear and work for 5 minutes and earn a fortune.
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Pinterest Announces Rich Pins for Articles

Pinterest Announces Rich Pins for Articles | Advertise Online | Scoop.it
Check out Pinterest's latest, awesome feature for content creators.
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it will be interesting to see how this will assist Pinners and Inbound Marketers.

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Internet Advertising – a New Dimension of Business Promotion - Business 2 Community

Internet Advertising – a New Dimension of Business Promotion - Business 2 Community | Advertise Online | Scoop.it
Internet Advertising – a New Dimension of Business Promotion
Business 2 Community
Internet advertising has come a long way since its first steps, made by using some ad banners at the end of 1994.
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intersting article

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Here's the deal: How newspapers can dominate local online promotions - Inland Press

Here's the deal: How newspapers can dominate local online promotions - Inland Press | Advertise Online | Scoop.it
Here's the deal: How newspapers can dominate local online promotions
Inland Press
Online promotions present an exciting revenue opportunity for newspapers.
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Lead Marketing in a Home Based Internet Business

RT @UltimateSEOs: Lead Marketing in a Home Based Internet Business http://t.co/KvKkEQMzZX
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POWER : Internet Marketing Tips That Will Get You Building Your Business In No Time

POWER : Internet Marketing Tips That Will Get You Building Your Business In No Time | Advertise Online | Scoop.it
Internet Marketing Tips That Will Get You Building Your Business In No Time: By Maribel BirnellThe Internet is... http://t.co/6TPJTEhgcq
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A Guide to Online Advertising for Your Brand - Business 2 Community

A Guide to Online Advertising for Your Brand - Business 2 Community | Advertise Online | Scoop.it

While there are both pros and cons to advertise this way, brands have the ability to figure out the way that best works for them, and find success and reach a lot of potential customers.
Read more at http://twints.us/advertising-online

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4 simple steps to improve consumer engagement

4 simple steps to improve consumer engagement | Advertise Online | Scoop.it

Brands that don't understand online behavior engage with consumers at the worst times. Here's when customers are ready to shop and how to best connect with them.

 

Brands live and die by their ability to understand and target consumer behaviors. When digital marketing strategies align with consumer online shopping behaviors, it's a major accomplishment for brands eager to capture their share of the digital marketplace.

 

The catch is that marketers often base digital spend on assumptions and perceived consumer behavior rather than the actual ways consumers interact with brands online. As a result, investments designed to improve consumer engagement -- email promotions, social media interactions, mobile spend -- frequently miss the mark, compromising the brand's ability to connect with the right consumers at the right times.

 

The misalignment of brands and consumers is even more relevant during the holiday shopping season. For instance, a recent study showed that half of consumers are influenced by social media when making online purchases, but only 8 percent of Facebook campaigns and 4 percent of Twitter campaigns focus on money-saving promotions. Unless big brands effectively calibrate their marketing strategies to align with actual consumer behaviors, it's unlikely that they will be able to achieve holiday sales targets -- not to mention sales goals for the rest of the year.

 

Continue Reading .... 

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Joly Yuan's curator insight, September 26, 2013 10:37 AM

This article is mainly about specific consumer engagement, referring to the online retailers. The article states how to improve consumer engagement when digital marketing strategies align with consumer online shopping behaviors. It is suggested that the best ways to improve consumer engagement is to have the right timing with the right consumers. Then the author indicates that there are four useful steps to improving consumer engagement. Firstly, it is better to start early to promote specials, discounts, and exclusive offers to consumers. Secondly, bands need to segment their consumer, and send more frequent and urgent messaging to reminder audiences to shop with us. Thirdly, the marketers should understand when the right time for consumer online shopping. Lastly, marketers should interact with the consumer on mobile more frequently. In my opinion, this article is really helpful for understanding ways in which businesses can improve consumer engagement.

Kimberley Mar's curator insight, March 18, 2014 7:10 AM

This article reinforces the importance of improving consumer engagement for a brand. The survival of a brand is based on understanding and targeting consumer behaviour, which are vital to comprehend in order to maximize your brand's potential. For instance, online brands need to align their digital marketing strategies with consumer online shopping behaviours in order to capture a share of the digital market place. In order to do so, marketers need to understand the 'actual' ways consumers interact rather than make assumptions or perceptions of consumer behaviour. From this article I have extracted 4 concepts that a company could perform in order to improve their ability to engage with consumers via online channels of marketing: 1) Start Early, in relation to emailing promotions and including free shipping options, discounts and exclusive offers which will drive purchase decisions. 2) Segment Audience, by targeting shoppers with frequent and  urgent messages that have deadlines for offers in order to avoid message fatigue. 3) Consider Timing, relates to the release of the promotional material at specific times of the day when consumers are most likely to be online. By understanding these consumer buying patterns, marketers are able to establish a system that will release promotional materials at peek hours. 4) Leverage Mobile, will take advantage of the constant use of the mobile phone by enabling consumers to view messaging and interact with the brand via online platforms accessed via their mobile. High levels of consumer engagement are vital for the survival of a brand and once achieved, allows for comprehensive and consistent marketing strategies to be implicated. In conclusion, by aligning digital channel promotions with the real-world consumers behaviours, in the long term result in increased return of investment and establish strategies that deliver results. 

Shichi Zhong's curator insight, May 14, 2014 12:21 AM

Good article and very clear points. It mentioned that social media is now a very important tool to develop consumer engagement. I agree with this opinion, most people now choose online shopping rather than go to the physical stores. This is actually a marketing change from physical to online model. If companies want to improve consumer engagement they should pay more attention to social media area and online sale model. This is the future marketing key element. The author talk about 4 steps to improve consumer engagement,  these steps can truly help marketers to develop the market well via social media tools and therefore gain the consumers