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Palmarès Ipsos de la publicité 2013

Palmarès Ipsos de la publicité 2013 | Advert, Design | Scoop.it
Le palmarès Ipsos de la pub récompense chaque année les publicités préférées des Français. La classification des pubs se fait selon le
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20 Web Design Examples of Blog Front-end Structures

20 Web Design Examples of Blog Front-end Structures | Advert, Design | Scoop.it
For our weekly website selection, today we bring you a collection related to blogging: below are the best and most suggestive websites created for blogging or generating...
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Great Advertising Is Both Local and Global - Jerry Wind, Stan ...

Great Advertising Is Both Local and Global - Jerry Wind, Stan ... | Advert, Design | Scoop.it
It's hard to create relevant and timely global advertising themes, positioning, and stories that reinforce the brand, appeal to consumers around the world, and can be creatively delivered through all touch points.
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Here Are The Major Players In Mobile Advertising - Business Insider

Here Are The Major Players In Mobile Advertising - Business Insider | Advert, Design | Scoop.it
In a recent report from BI Intelligence on the mobile advertising ecosystem, we explain the complexities and fractures, and examine the central and dynamic roles played by mobile ad networks, demand side platforms, mobile ...
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In the World of Branded Content, Original Always Wins | Advertising Age

In the World of Branded Content, Original Always Wins | Advertising Age | Advert, Design | Scoop.it

Quick! Name a corporate brand that does amazing content aggregation! Hmm ... wait. I can't think of any, either. Okay, let's try this: Name a brand that creates amazing original content. I can think of a dozen. Red Bull, Gilt Groupe, GE, BirchBox ... the list of memorable branded content campaigns surely goes on. As the deluge of content that gushes from our screens intensifies, the odds of a brand standing out get dimmer all the time. Couple that with the storm of brands now starting to do content -- whether for native advertising, as owned media or for social-media flow -- and the noise is only going to get worse....


Via Jeff Domansky
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Jamie Snow's curator insight, September 24, 2014 10:29 PM

As clutter evades our screens, brands have become diluted. Whether you use traditional media such as the new yorker known for their trust and checking tbecoming authorities or low production using cleverness and voice gaining interest as others crave content. However they look at pushing themselves forward through payment and placement instead of creating the kind of content that will build a brand more effectively than forced advertising is the kind of content consumers will want to share with each other. Being original saves money and creates expression that those targeted will view and trust.

Payton Cox's curator insight, September 29, 2014 7:18 PM

As the fight for market share between brands increases so does the noise and clutter invading our lives. That is why it is important for brands to gain consumers attention. This article discusses the top of the spectrum in achieving this are media publications such as the New Zealand Herald who invest in high production-value content. However, I do not believe brands necessarily need to use this medium to get consumers attention, brands that have managed to achieve mind share are the ones who produce original content.

 

 

Mathew Weir's comment, October 1, 2014 8:06 PM
As the content of advertisement intensifies the odds of a brand standing out get dimmer all the time. This is why it is imperative for brands to gains consumers attention and brands like redbull are succeeded at this. This article states that the high end of the spectrum media like the New York times uses high-production-value content. Below that, individuals with powerful personal brands gain our respect, perhaps with a bit less weight than a large organization, and often by being published by those organizations.
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Grid-Based Web Design, Simplified | Smashing Magazine

Grid-Based Web Design, Simplified | Smashing Magazine | Advert, Design | Scoop.it
A grid at its barest is nothing more than a series of intersecting horizontal and vertical lines spaced at regular intervals, but its innate propensity for creating order out of chaos makes it one of the most powerful tools at a designer's disposal.
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What's Next in Digital Advertising - Folio Magazine

What's Next in Digital Advertising - Folio Magazine | Advert, Design | Scoop.it
Folio Magazine What's Next in Digital Advertising Folio Magazine One of the challenges for publishers on the digital advertising front is adopting and deploying emerging premium formats, while keeping a close eye on how the more traditional units...
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15 brilliant examples of billboard advertising

15 brilliant examples of billboard advertising | Advert, Design | Scoop.it

An innovative billboard design can be very hard to miss and attract attention from miles around. Check out these 15 brilliantly creative examples...

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Joly Yuan's comment, August 22, 2013 10:03 AM
This article brings me lots of creative ideas. Billboards as the most common outdoor advertising have very high exposure to consumers on daily basis. An innovative billboard can capture people’s interest and attract people’s attention. What can cause the drivers to endanger their lives to take a look at your billboards while they’re driving? Great billboard can answer this question well. It should be graphic-oriented, informative, interesting and most importantly, creative. An good advertising billboard raises brand recognition and brand awareness, also has large impact on consumer decision making. This article is a good simple show how integrated marketing communication influences the customer's behaviors through one of the most common communication tools- adverting. This is a good way to promote our brands and increase market sales.
Emily Zhang's comment, August 22, 2013 6:19 PM
These billboard are great. In today's market, outdoor advertising is quickly gaining in popularity; the wide impact and cost-effective nature of billboard advertising is undeniable. They are catching eyes and could help companies increase sales. Because compare to the 24 hour per day exposure of a billboard versus a TV commercial or a newspaper advertisement, these advertisements have a useful life of 30 seconds at most. In addition to this great advantage is the fact that billboard advertising is very affordable than others.
Wenzi Liu's comment, August 22, 2013 6:50 PM
I believed that meaningful billboards like these once can well communicate with consumers about the brand’s personality. Creating brand personality is a good way to increase brand awareness and customer’s loyalty.
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Digital Magazines Dive Into Native Advertising | MediaShift

Digital Magazines Dive Into Native Advertising | MediaShift | Advert, Design | Scoop.it

One of the challenges of using sponsored content for today's digital magazines is that standard PDF-like replica editions typically only include static ad pages, like those in print issues. GTxcel (the just-rebranded company formerly known as Godengo+Texterity) is releasing a new product, Turnstyle, that will allow publishers to add interactive sponsored content to an HTML5-based magazine app.

 

Available first for iOS apps and later for other platforms, Turnstyle allows a publisher to insert interstitial full-page ads that can show video and lead to additional pages of sponsored content within the app, accessible through touch interaction with the ad. Readers can interact with all of this content without leaving the magazine app. Interactivity will be fully functional offline as well. Personalization and geolocation features are likely to be added in the future....


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