advergaming
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Gamification for marketers: what old school games can teach us about ... - Econsultancy (blog)

Gamification for marketers: what old school games can teach us about ... - Econsultancy (blog) | advergaming | Scoop.it
Gamification for marketers: what old school games can teach us about ...
Econsultancy (blog)
The instant win fishing advergame allowed participants to play over and over again in order to better their performance, or in this case, catch more fish.
shailni rana's insight:

it shows the categories that marketers can take advantage of to increase customer engagement and brand awarenes.

 

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Advergaming: Advertising through video games - New Tech Box

Advergaming: Advertising through video games - New Tech Box | advergaming | Scoop.it
The practice of using video games to promote a particular product or an organization is known as “Advergaming”. Wired magazine first used this term in a.
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videogames to promote products

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shailni rana's comment, September 9, 2013 3:43 AM
mentioning three categories of advergameing..ATL,BTL,TTL