Advancements in Light, AR Tech (Advertising, Media)
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Advancements in Light, AR Tech (Advertising, Media)
What advertising and the arts are doing with light projection and projector technology. Also includes some cool 3D stuff.
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Japanese Fashion: LED. Lights for Your Teeth

Japanese Fashion: LED. Lights for Your Teeth | Advancements in Light, AR Tech (Advertising, Media) | Scoop.it
Teens could be wandering around with a new fashion accessory: glowing LED lights on their teeth.

The accessories were created as an experiment by two Japanese designers and are now being used in a commercial advertising a winter sale at a Japanese clothing store, Laforet Harajuku.
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3-D means headaches to many, yet companies push on

3-D means headaches to many, yet companies push on | Advancements in Light, AR Tech (Advertising, Media) | Scoop.it
From Hollywood studios to Japanese TV makers, powerful business interests are betting 3-D will be the future of entertainment, despite a major drawback: It makes millions of people uncomfortable or sick.

Optometrists say as many as one in four viewers have problems watching 3-D movies and TV, either because 3-D causes tiresome eyestrain or because the viewer has problems perceiving depth in real life. In the worst cases, 3-D makes people queasy, leaves them dizzy or gives them headaches...
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Augmented Reality and Artificial Vision Demo by NeuroSystems

Augmented Reality and Artificial Vision technologies demonstration achieved with Kort-X [Vision] and PURE [GPU] by NeuroSystems.
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3D, No glasses, by Jonathan Post

Somewhat limited new technology for accessible 3D viewing without glasses.
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The World’s First Printed Building

The World’s First Printed Building | Advancements in Light, AR Tech (Advertising, Media) | Scoop.it
"In a small shed on an industrial park near Pisa is a machine that can print buildings. The machine itself looks like a prototype for the automotive industry..."

This isn't about light or AR, but I wanted to share it here anyway.
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3D Paintings on Glass

3D Paintings on Glass | Advancements in Light, AR Tech (Advertising, Media) | Scoop.it
Chinese artist Xia Xiaowan transforms canvases into 3D sculptures, using multiple layers of tinted glass and coloured pencils...
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ARmedia Plug-in for Google Sketch-UP

This ARmedia based Plug-in enhances Google Sketch-UP with Augmented Reality functionality.
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Sky Promotes 3D Show with 3D Outdoor (courtesy of JCDecaux)

Sky TV plugs its 3D show "Flying Monsters" with outdoor ads that leap out at you.

Via Paper Plane: http://www.paper-plane.fr/2011/01/sky-saffiche-en-3d/
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Hatsune Miku: World is Mine Live in HD

Crypton Future Media creation Hatsune Miku is the perfect entertainer: 100% synthetic, tireless, unpaid and a show-stopper. She's also mostly crowdsourced.
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Augmented Reality Marketing In 2010 And Beyond

Augmented Reality Marketing In 2010 And Beyond | Advancements in Light, AR Tech (Advertising, Media) | Scoop.it
Indicatively, according to figures from ABI Research, the market for augmented reality (AR) in the US alone is expected to hit $350m (£218m) in 2014, up from about $6m (£3.8m) in 2008.
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Yota Space's 3D Mapping on Mikhailovsky Castle

Yota Space's 3D Mapping on Mikhailovsky Castle | Advancements in Light, AR Tech (Advertising, Media) | Scoop.it
Yota Space Launches with 3D mapping on Mikailovsky Castle
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H&M 3D projection mapping in the city centre of Amsterdam

On 22, 23 & 24 November 2010, H&M brought their flagship store in Amsterdam to live with a 3D projection mapping on the historic building.
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Interactive Art: Playing With Light (Video)

Interactive Art: Playing With Light (Video) | Advancements in Light, AR Tech (Advertising, Media) | Scoop.it
Computational artist Camille Utterback creates interactive art that responds to viewers' gestures and movements using computers, projectors, lights and video cameras. She's the recipient of a MacArthur Fellowship.
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Cryoacoustic Orb on Vimeo

Cryoacoustic Orb on Vimeo | Advancements in Light, AR Tech (Advertising, Media) | Scoop.it
Cryoacoustic Orb is a sound installation involving multiple illuminated acrylic orbs filled with slowly melting ice. Hydrophones frozen inside the ice amplify the sounds of the melting process, which are electronically processed and spatialized...
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Augmented reality ads on the rise around Europe

Augmented reality ads on the rise around Europe | Advancements in Light, AR Tech (Advertising, Media) | Scoop.it
A growing number of European startups have taken to creating virtual experiences that double as commercials. But as this sector is rapidly expanding, challenges remain.
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Leading in 3-D TV, Breaking Japan’s Glass Ceiling

Leading in 3-D TV, Breaking Japan’s Glass Ceiling | Advancements in Light, AR Tech (Advertising, Media) | Scoop.it
"It is the Achilles’ heel of 3-D television: the clunky glasses that viewers must wear to see images pop out in 3-D.

"But Rieko Fukushima, a researcher at Toshiba, developed a way to do away with the glasses — and at the same time is helping to crack Japan’s glass ceiling for women."
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Hans Rosling's 200 Countries, 200 Years, 4 Minutes - The Joy of Stats

Hans Rosling [...] explores stats in a way he has never done before - using augmented reality animation. In this spectacular section of 'The Joy of Stats' he tells the story of the world in 200 countries over 200 years using 120,000 numbers - in just four minutes.

Plotting life expectancy against income for every country since 1810, Hans shows how the world we live in is radically different from the world most of us imagine.
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Polaroid + Lady Gaga: high tech hit or bad romance?

Polaroid + Lady Gaga: high tech hit or bad romance? | Advancements in Light, AR Tech (Advertising, Media) | Scoop.it
Meet Polaroid's new creative director: Lady Gaga. The singer and self-proclaimed "visionary" rolled out three new Polaroid products designed to make your night at the club last a little longer. You do need a camera in your glasses, don't you?
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Intel: Adidas Virtual Shoe Wall

Intel: Adidas Virtual Shoe Wall | Advancements in Light, AR Tech (Advertising, Media) | Scoop.it
U.K. shop Start Creative designed the touch screen wall which allows customers to see 3D views and information on shoes.
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IBM Seer Augmented Reality App Ensures No Confused Android Users At Wimbledon

IBM Seer Augmented Reality App Ensures No Confused Android Users At Wimbledon | Advancements in Light, AR Tech (Advertising, Media) | Scoop.it
Just days after Layar gave us a realtor's tour of Amsterdam, IBM has released a similar—and more comprehensive—app for attendees of the Wimbledon tennis tournament.
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YouTube - IBM Next 5 in 5 -- 2010

IBM unveils its fifth annual "Next Five in Five" -- a list of innovations with the potential to change the way people work, live and play. Includes 3-D holograms, citizen scientists, personalized GPS.
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BMW's After-Image Logo Exposure

BMW's After-Image Logo Exposure | Advancements in Light, AR Tech (Advertising, Media) | Scoop.it
BMW runs an ad that uses photo technology to leave users with an impression of the logo behind their eyes once it's over.
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Falling Light, Troika with Swarovski

Falling Light, Troika with Swarovski | Advancements in Light, AR Tech (Advertising, Media) | Scoop.it
We've featured the brilliant London based multi-disciplinary art and design practice Troika previously - experimenting with mechanisms, and with light - here.
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Short animated film: "Mon Ami le Robot"/"Playing With Light"

Short animated film: "Mon Ami le Robot"/"Playing With Light" | Advancements in Light, AR Tech (Advertising, Media) | Scoop.it
This short film, produced by Gobelins interns Louis Thomas, Theo Guignard and Benjamin Moreau, toys with light, and our perception of it, in animation. You almost feel it sting your eyes!
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