Advancements in Light, AR Tech (Advertising, Media)
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Advancements in Light, AR Tech (Advertising, Media)
What advertising and the arts are doing with light projection and projector technology. Also includes some cool 3D stuff.
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Whitecaps 3D Projection Mapping

Seven days before the launch of the MLS season, we worked with the Vancouver Whitecaps FC to put on a 3D projection mapping event on the corner of Robson and Granville Streets in Vancouver.
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Hyundai Accent 3D projection mapping

Hyundai has been going for the jugular with its ads lately, attacking the Honda Civic, substandard legroom and sheepish car buyers. But this outdoor execution from Kuala Lumpur, Malaysia, is really something else.

Via adfreak.

http://adweek.blogs.com/adfreak/2011/04/hyundai-wows-with-stunning-3-d-projection.html
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Gummo inject Dutch stamps with augmented reality

Gummo inject Dutch stamps with augmented reality | Advancements in Light, AR Tech (Advertising, Media) | Scoop.it
The aptly-named Gummo, an Amsterdam-based design consultancy, were commissioned by the Dutch Post Office to create a set of stamps celebrating the wonders of forthcoming contemporary architecture in the Netherlands...
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iPad 2 Hologram Setting

The iPad 2 can now enable a hologram setting. See how some of the apps like facebook, iphoto, and angry birds work on the ipad.
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Giant Spheres Created with Light Painting

Giant Spheres Created with Light Painting | Advancements in Light, AR Tech (Advertising, Media) | Scoop.it
Photographer Denis Smith creates photos giant balls of light without any digital trickery, relying instead on light-painting. His technique is to spin a light around while slowly turning his body, creating spheres of light when seen in a long exposure photo.
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Build a 3D Virtual World with 3DVIA

Build a 3D Virtual World with 3DVIA | Advancements in Light, AR Tech (Advertising, Media) | Scoop.it
Did you watch Avatar in 3D and wish you could create a world like that? While currently limited to stereoscopic 3D solutions requiring some form of visor or glasses, 3DVIA could be the first step to fulfulling that dream.

Dassault Systèmes claims that anyone using its free online 3D publishing application 3DVIA Scenes (www.3dvia.com/scenes) can share creations in fully immersive stereoscopic 3D.
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Philips wakes up an entire town

Trailer for the documentary about the Philips wake-up light waking up Longyearbyen, one of the most northerly towns of the Arctic.
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Starbucks Interactive Storefront on Vimeo

Starbucks Interactive Storefront on Vimeo | Advancements in Light, AR Tech (Advertising, Media) | Scoop.it
The latest from The Media Merchants is this interactive experience for Starbucks. Located in the storefronts of two Starbucks, one in Vancouver and one in Toronto, the user guides a creature of their choosing (hummingbird, dragonfly or butterfly) on an adventure to find all the ingredients unique to each of the three Tazo teas currently being promoted by Starbucks.
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World’s First Hologram Airport Staff Unveiled

World’s First Hologram Airport Staff Unveiled | Advancements in Light, AR Tech (Advertising, Media) | Scoop.it
The UK’s Luton and Manchester Airports have today launched holographic members of staff to help passengers through the security process. According to the BBC, these are a world first.
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eCoupled induction powered cereal packets

"Fulton Innovation -- don't worry, we hadn't heard of them either -- is [at CES] in Vegas demonstrating wireless charging tech that has blown our tiny, gambling-addled minds. Its fabulous packaging uses induction power to create, among lots of other things, some of the most amazing cereal boxes we've ever seen, which can illuminate in stages to create an eye-catching effect."
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Kinect hacked to build 3D maps of reality

Kinect hacked to build 3D maps of reality | Advancements in Light, AR Tech (Advertising, Media) | Scoop.it
Kinect hacker extraordinaire Martin Szarski has built a homebrew analogue of Google Maps’ street view in full 3D, using a Kinect and a mobile phone. What did you do this weekend?
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Eat Your Heart Out, Princess Leia!: Kinect-Powered Hologram TV Suggests 3-D Is Not the Tech You're Looking For | Fast Company

Eat Your Heart Out, Princess Leia!: Kinect-Powered Hologram TV Suggests 3-D Is Not the Tech You're Looking For | Fast Company | Advancements in Light, AR Tech (Advertising, Media) | Scoop.it
Kinect hacks keep getting better: Now, thanks to the brawny brains of MIT, there's a Kinect-powered Holographic TV project.
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Towards a Talking Newspaper [Video]

Towards a Talking Newspaper  [Video] | Advancements in Light, AR Tech (Advertising, Media) | Scoop.it
A recently developed app uses an iPhone’s computing power to recognize an image and insert a video matching the photo onto the screen, for instance, creating a moving image inside a newspaper.
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The Evolution of Mobile

Using cutting edge 3D Projection Mapping techniques on a small scale, never seen before, Vodafone bring you the Evolution of Mobile.
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Kinect hack turns tourists into 3D souvenirs [Video]

Kinect hack turns tourists into 3D souvenirs [Video] | Advancements in Light, AR Tech (Advertising, Media) | Scoop.it
As souvenirs go, a miniature replica of yourself -- striking a pose of your choosing on Barcelona's La Rambla street -- is a far sight more original than a bullfights-and-senoritas snow globe.

This past January, the hilariously titled BlablabLAB enlisted three Kinects and a RepRap machine to snap passersby and render them into personalized tchotchkes, in a project called Be Your Own Souvenir.
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Augmented Reality App Could Save Librarians Hours

Augmented Reality App Could Save Librarians Hours | Advancements in Light, AR Tech (Advertising, Media) | Scoop.it
Miami University's Augmented Reality Research Group (MU ARRG! - that exclamation point, I confess, is my addition), led by Professor Bo Brinkman, has developed an Android app that could save librarians a lot of time and hassle. Using the Android's camera, the app "reads" a bookshelf, and with an AR overlay, quickly flags those books that are misplaced. It will also point to the correct place on the bookshelf so the book can easily be re-shelved correctly.
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3D printers create edible objects

3D printers create edible objects | Advancements in Light, AR Tech (Advertising, Media) | Scoop.it
An engineering lab and a culinary school have teamed up to construct novel edible objects with 3D printers that use puréed foods in place of ink.
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A Day Made of Glass...

Watch "A Day Made of Glass" and take a look at Corning's vision for the future with specialty glass at the heart of it.
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3D ipad: Holographium

3D ipad: Holographium | Advancements in Light, AR Tech (Advertising, Media) | Scoop.it
The Holographium is an intelligent and fun to use holographic text extrusion app for your iPhone, iPod touch and iPad. Drag out any text you like in front of your digital camera and capture the results by taking long exposure shots.
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Cornell tests dots that light cancer cells

Cornell tests dots that light cancer cells | Advancements in Light, AR Tech (Advertising, Media) | Scoop.it
Dubbed Cornell dots (or "C dots" for short), the brightly glowing nanoparticles are silica spheres less than 8 nanometers (one-billionth of a meter) in diameter that hold dye molecules. Those spheres are basically glass, chemically inert and small enough to pass through the body and out in a urine stream, and for clinical use are coated with polyethylene glycol so the body will not reject them as foreign substances.
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Yahoo! 3D Gesture Control Installation | By Brandfirst & Softkinetic's iisu™

This was shot in San Francisco at Yahoo! Headquarters in 2010, where Brandfirst & Softkinetic's leading 3D gesture control interactive marketing project now resides!
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RFID in Yo' Kicks (video)

RFID in Yo' Kicks (video) | Advancements in Light, AR Tech (Advertising, Media) | Scoop.it
WESC gives us Karmatech, a line of tennis shoes outfitted with RFID that users must opt to activate once they get home.

The RFID-outfitted "social shoe" can automatically update your socnets and flash personalised (if otherwise unimaginative) hello's to you from the brand while you're out in the world, struttin' your shit.
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Holocube scales up with life-sized, 70-inch, HC70 holographic projector (video)

Holocube scales up with life-sized, 70-inch, HC70 holographic projector (video) | Advancements in Light, AR Tech (Advertising, Media) | Scoop.it
First they were little, then they added touchability, now Holocube's holograms in a box are going big time -- in that the company's latest model is physically much larger than the others. It's the HC70, a new version with a 70-inch transparent screen that can be viewed from both sides.
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