Advancements in Light, AR Tech (Advertising, Media)
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Advancements in Light, AR Tech (Advertising, Media)
What advertising and the arts are doing with light projection and projector technology. Also includes some cool 3D stuff.
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Fleet Commander

Developed at the Electronic Visualization Laboratory (EVL) by MS graduate candidate Arthur Nishimoto, "Fleet Commander" explores how a real-time interactive strategy game that would typically rely on complex keyboard commands and mouse interactions be transferred into a multi-user, multi-touch environment.

Originally designed for use with TacTile, a 52-inch multi-touch LCD tabletop display, "Fleet Commander" game play has been ported to EVL's 20-foot wide multi-touch LCD wall, Cyber-Commons.
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KinectShop par Duke/Razorfish

Découvrez la prochaine ère du shopping digital par Duke Razorfish.
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What every little Charlie wants: their personal chocolate factory | Life and style | The Guardian

What every little Charlie wants: their personal chocolate factory | Life and style | The Guardian | Advancements in Light, AR Tech (Advertising, Media) | Scoop.it
Scientists at the University of Exeter have come up with a machine that can 'print' 3D designs in chocolate.
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Sculpting Fluid And Reactive LED Surfaces | The Creators Project

Sculpting Fluid And Reactive LED Surfaces | The Creators Project | Advancements in Light, AR Tech (Advertising, Media) | Scoop.it
Formally an analyst on Wall Street, Jason Krugman now employs himself as an electro-kinetic artist who specializes in interactive light sculptures. He works from basic flexible LED meshes, but that doesn’t mean these are predictable or typical LED fabrications.
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Manifesto of the Zagreb Augmented Reality Kolectiv

The Zagreb Augmented Reality Kolektiv (ZARK) is a coalition of artists, educators, engineers and business professionals who share a vision of AR as the best new means the 21st Century has to offer for the purpose of advancing the arts, education and culture of Croatia as it relates to the rest of Europe and the world.
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The Legend of Zelda: Ocarina of Time 3D (video)

The Legend of Zelda™: Ocarina of Time™ 3D takes the Nintendo 64™ classic -- one of the most critically acclaimed games ever made -- and returns it to the Nintendo 3DS system with the added depth and realism of stunning, glasses free 3D visuals.

In this game, Link™ sets off on a legendary journey through time to stop Ganondorf, the Gerudo King of Thieves who is seeking the Triforce, a holy relic that gives its holder ultimate power. The graphical upgrades and three-dimensional depth breathe new life into the expansive world of Hyrule.
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Bacardi Together Projection Mapping show in Vienna (video)

Bacardi Together Projection Mapping show in Vienna (video) | Advancements in Light, AR Tech (Advertising, Media) | Scoop.it
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Richti-Areal augmented reality installation

Richti-Areal augmented reality installation | Advancements in Light, AR Tech (Advertising, Media) | Scoop.it
A creative application of mapping projections over an urban architectural model.
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Take Off! Augmented Reality infestation in my Flower Garden

Cleater Studio is using PorPOISe, created by Jens De Smit at Layar, to develop the Sky Pavilions layer. You may be near a Sky Pavilion.
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Burberry's holographic runway show in Beijing

Holographic concerts: not just for the Japanese anymore!

In yonder Beijing, Burberry fêted the opening of a new flagship store with a holographic catwalk show, featuring only six human models. The rest were 3D projections that the Digital Buzz Blog says were "almost undetectable and seamlessly integrated into the show."

The new store is one of about 100 Chinese Burberry locations that will be outfitted with "digital experiences."
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Augmented reality: 'Harry Potter' mobile app that will make everything interactive

Augmented reality: 'Harry Potter' mobile app that will make everything interactive | Advancements in Light, AR Tech (Advertising, Media) | Scoop.it
Newspaper pictures that came alive in the fictional world of Harry Potter will soon be a reality thanks to ground-breaking British technology.
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Hot Wheels Secret Race Battle - 3D projection mapping in Sydney

On Thursday March 10, Hot Wheels™ lit up Circular Quay, showcasing groundbreaking 3D projection technology at Customs House in Sydney, Australia.
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Augmented Reality Comes Closer to Reality

Augmented Reality Comes Closer to Reality | Advancements in Light, AR Tech (Advertising, Media) | Scoop.it
It wasn’t until earlier this week when Michael Lynch, Autonomy founder and chief executive, casually demonstrated “Aurasma” on an iPhone, that I gained a clear sense of how life might end up imitating science fiction. Until now images have been overlaid on top of visual world. Autonomy embeds moving imagery within the world itself, transforming what you see in a way that’s visually convincing.

Aurasma — Mr. Lynch acknowledged that all of the good product names are already taken these days — is based on the company’s IDOL pattern recognizer, squeezed down to run on an iPhone 4.

It requires all of the computing horsepower the hand-held Apple smartphone can muster and it makes it possible to recognize a database of about a half-million objects. The neat trick, however, is it then uses the iPhone’s computing power to correctly “insert” a video image into the scene on the screen of the handset or tablet, complete with convincing 3D accuracy.
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Surprise, surprise: 3D displays cause migraines, nausea and visual fatigue.

Surprise, surprise: 3D displays cause migraines, nausea and visual fatigue. | Advancements in Light, AR Tech (Advertising, Media) | Scoop.it
Recent increased usage of stereo displays has been accompanied by public concern about potential adverse effects associated with prolonged viewing of stereo imagery. There are numerous potential sources of adverse effects, but we focused on how vergence–accommodation conflicts in stereo displays affect visual discomfort and fatigue. In one experiment, we examined the effect of viewing distance on discomfort and fatigue.
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First Ever Animated Tattoo - By K.A.R.L.

Gain access to more creative minds at http://www.facebook.com/ballantines. On June the 16th 2011 Paris based tattoo artist K.A.R.L. realised the first ever a...
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Augmented reality companies compete to see whose eyewear works best

Augmented reality companies compete to see whose eyewear works best | Advancements in Light, AR Tech (Advertising, Media) | Scoop.it
Although bulky virtual reality glasses are clearly dorky, Seattle-based Innovega believes some folks, particularly those with bad vision, would be willing to pay for special contact lenses and sunglasses that offer high-definition video and gaming.
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Poseable 3D Human CAD models for SolidWorks, Rhino and More

Poseable 3D Human CAD models for SolidWorks, Rhino and More | Advancements in Light, AR Tech (Advertising, Media) | Scoop.it
Eric Lagman, human and industrial designer from South Carolina, has poured hour upon hour into creating the best human models known to the modern CAD industry. His new site, CADHuman.com, delivers the monochromatic body parts direct to your modeling environment.
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Human Body Maps | 3D Models of the Human Anatomy

Human Body Maps | 3D Models of the Human Anatomy | Advancements in Light, AR Tech (Advertising, Media) | Scoop.it
BodyMaps is an interactive visual search tool that allows users to explore the human body in 3-D.
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With Help From Shapeways, You Can Print Your Dishes

With Help From Shapeways, You Can Print Your Dishes | Advancements in Light, AR Tech (Advertising, Media) | Scoop.it
Shapeways, a 3-D printing company, announced Thursday that it will now allow its customers to print objects in a food-safe ceramic material.
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3D Projection Mapping: 10 Jaw-Dropping Examples [VIDEOS]

3D Projection Mapping: 10 Jaw-Dropping Examples [VIDEOS] | Advancements in Light, AR Tech (Advertising, Media) | Scoop.it
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The Interaction of Our Lives | QR Codes and Augmented Reality

The Interaction of Our Lives | QR Codes and Augmented Reality | Advancements in Light, AR Tech (Advertising, Media) | Scoop.it
Our daily lives are filled with advertisements of the latest and greatest technologies offering to “change the way we live.” Today with such a low entry point, (thanks to the success of the Internet,) these technologies are coming in at a rapid pace.
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3D Projection Mapping: 10 Jaw-Dropping Examples [VIDEOS]

3D Projection Mapping: 10 Jaw-Dropping Examples [VIDEOS] | Advancements in Light, AR Tech (Advertising, Media) | Scoop.it
3D projection mapping is a relatively new technology currently being used all around the world to help generate extra buzz around marketing campaigns. Here are 10 great examples.
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3D artist conjures stunning tiger from hidden, crouching women (although it... - StumbleUpon

3D artist conjures stunning tiger from hidden, crouching women (although it... - StumbleUpon | Advancements in Light, AR Tech (Advertising, Media) | Scoop.it
RT @JoyWizard: 3D artist paints stunning tiger from hidden, crouching women (who had to pose for a back-breaking 24 hours).
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2D Glasses that Make 3D Movies Watchable

2D Glasses that Make 3D Movies Watchable | Advancements in Light, AR Tech (Advertising, Media) | Scoop.it
When you watch a 3D movie each of your eyes are seeing a slightly different image. Your brain combines those images together, creating the illusion of a 3D image.

2D Glasses block the same image with both lenses, so each eye gets the same picture, resulting in a 2D image and elimination of eyeball strain.
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Float4 Interactive :: Wisconsin Institutes for Discovery

Float4 collaborated in a joint effort to push the limits of interactive technology and natural user interfaces.
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