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The demise of the brand: why technology will usher in a new era of storytelling

The demise of the brand: why technology will usher in a new era of storytelling | Advanced Social Media Marketing | Scoop.it
The demise of the brand: why technology will usher in a new era of storytelling, The rise of the social web is making storytelling even more important, writes Robert Mighall, former Oxford fellow in English literature and one-time editor of the...
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Why storytelling is oxygen for brands

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Bad Spoon's curator insight, November 27, 2013 1:21 AM

Un nouvel article relatant la montée en force du storytelling pour les marques

Advanced Social Media Marketing
Let the world know who you are. Covering both conventional and digital marketing insight and news
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On Riots, Advertising and Not Treating Consumers Like Idiots

On Riots, Advertising and Not Treating Consumers Like Idiots | Advanced Social Media Marketing | Scoop.it
Anyone who communicates for a living, from the lowliest marketing executive to the most seasoned front-bench politician, understands that before you deliver your message, you need to know your
ClickTell Consulting's insight:

What may have changed George Orwell’s opinion about advertising from: “the rattling of a stick inside a swill bucket” to; “the gentle brushing of a feather inside a basket of flowers”?

 

There is no question that conventional marketing & advertising is no longer able to deliver the goods demanded by individuals and governments. Mistakenly, the focus continues to be mainly on the short term needs of the agency’s client rather than the consumer.

 

So, today’s marketing agencies insist upon continuing to address problems that are no longer amenable to single subject focus.  Same old protocols are followed to market, say sugar laden juice drinks, while governments around the globe continue with their fiscal haemorrhage attempting to keep their nationals healthy and the healthcare costs manageable.

 

And right here there is a great opportunity to capitalise on such insight by providing the right mix of talent able to conceive solutions as well as the marketing of the products. The right kind of both  “horizontal” & “vertical” talent  - rather than just  “vertical” - able to cross pollinate seemingly unrelated fields to come up with truly winning solutions. It is only then that a desperately needed bridge can be built between products and the consumers.

 

Marketing agencies must, as a matter of urgency, restructure and re-engineer their culture and affairs so as to deliver solutions – real tangible solutions -  at a level to truly win the hearts and minds of their clients’ customers.

 

It is only then that the George Orwells of the future may describe marketing & advertising as “the gentle brushing of a feather inside a basket of flowers” rather than “the rattling of a stick inside a swill bucket”.

 

Dr Sepe Sehati

Co-founder, ClickTell Consulting

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Color Psychology In Marketing | Branding Strategy Insider

Color Psychology In Marketing | Branding Strategy Insider | Advanced Social Media Marketing | Scoop.it
You'd be wise to consider color psychology when designing your marketing materials. Colors not only enhance the appearance of the item -- they also influence our behavior.
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What Motivates Customers to Make Recommendations on Social Media? [Infographic]

What Motivates Customers to Make Recommendations on Social Media? [Infographic] | Advanced Social Media Marketing | Scoop.it
Customer Behavior - Get the scoop on what drives your customers to make recommendations on their social media networks, and find out how to tailor your marketing to encourage them.
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Addressing Brand Underperformance

Addressing Brand Underperformance | Advanced Social Media Marketing | Scoop.it
Often when executives look to address underperformance on the inside of a brand or business, the temptation is to treat the brand or business as one entity, and to assume that the problems are spread evenly. That’s usually not the case.
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12 Secrets of the Human Brain to Use in Your Marketing [Infographic]

12 Secrets of the Human Brain to Use in Your Marketing [Infographic] | Advanced Social Media Marketing | Scoop.it
Customer Behavior - Knowing how the human mind processes information and images can help you become a more engaging and effective marketer.
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How to Write an Irresistible Headline | Convince and Convert: Social Media Strategy and Content Marketing Strategy

When it comes to getting your content shared, your headline is key. These stats on successful headlines can help you get your content seen.
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How to Create a Benchmark to Measure Content Marketing ROI

How to Create a Benchmark to Measure Content Marketing ROI | Advanced Social Media Marketing | Scoop.it
How do you measure the ROI of content marketing? First, you need to create a benchmark. Here's how.
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How Moms Use Smartphones to Shop

How Moms Use Smartphones to Shop | Advanced Social Media Marketing | Scoop.it
Mobile - Moms are using their smartphones throughout the shopping process both online and in stores, according to a recent report from BabyCenter.
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The Path to Purchase: The Evolution of How We Buy [Infographic]

The Path to Purchase: The Evolution of How We Buy [Infographic] | Advanced Social Media Marketing | Scoop.it
Learn how people have changed their purchasing habits during the past hundred years.
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5 Things Every Social Media Strategy Needs to Succeed

5 Things Every Social Media Strategy Needs to Succeed | Advanced Social Media Marketing | Scoop.it
There is no doubt that social media can be a powerful tool with the potential to connect a business with customers and influencers across the globe. Every day I hear from business owners, "I have all my social media channels set up but how do I ...
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Mark Cuban Explains Why Startups Should Never Hire A PR Firm

Mark Cuban Explains Why Startups Should Never Hire A PR Firm | Advanced Social Media Marketing | Scoop.it
You don't need it, says Cuban.
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KLM Royal Dutch Airlines surprises passengers in Amsterdam

KLM Royal Dutch Airlines surprises passengers in Amsterdam | Advanced Social Media Marketing | Scoop.it
KLM launches a social experiment that houses special messages on headrests for passengers in Amsterdam
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The (completely subjective) digital psychology top ten countdown

The (completely subjective) digital psychology top ten countdown | Advanced Social Media Marketing | Scoop.it
Digital Psychology is a relatively new discipline that combines theory from the worlds of behavioural economics, psychology and digital marketing to create digital communications that are compelling and persuasive to our unconscious minds.
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Uber's New Identity Exposes Brand Weakness | Branding Strategy Insider

Uber's New Identity Exposes Brand Weakness | Branding Strategy Insider | Advanced Social Media Marketing | Scoop.it
Playing around with logos is not brand management. Uber’s new logo has distracted its CEO, generated a mountain of negative PR and highlighted the company’s apparent lack of strategic focus.
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How Brand Perceptions Are Formed In The Mind

How Brand Perceptions Are Formed In The Mind | Advanced Social Media Marketing | Scoop.it
A strong brand gets the prefrontal cortex on your side.
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Deloitte Digital Study: Digitally-Influenced Sales in Retail Brick-and-Mortar Stores to Reach $2.2 Trillion by Year-end

Deloitte Digital Study: Digitally-Influenced Sales in Retail Brick-and-Mortar Stores to Reach $2.2 Trillion by Year-end | Advanced Social Media Marketing | Scoop.it
NEW YORK, May 13, 2015 /PRNewswire/ -- Digital interactions are expected to influence 64 cents of every dollar...
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Marketing Technology Is Big (Really Big) Business

Marketing Technology Is Big (Really Big) Business | Advanced Social Media Marketing | Scoop.it
Spending on marketing technology is on the rise – to the tune of $120 billion over the next decade, according to a Silicon Valley venture capital firm.
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The Mistake Companies Make When Marketing to Different Cultures

The Mistake Companies Make When Marketing to Different Cultures | Advanced Social Media Marketing | Scoop.it
Demographics don’t tell you who’s buying.
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How to create InMail Campaigns that actually work - Social Garden

How to create InMail Campaigns that actually work - Social Garden | Advanced Social Media Marketing | Scoop.it
LinkedIn as a platform allows you to target specific professionals in a field. Here are some InMail campaigns that actually work, and will help you to reach your
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New Data: What Types of Content Perform Best on Social Media?

New Data: What Types of Content Perform Best on Social Media? | Advanced Social Media Marketing | Scoop.it
Check out this original research from BuzzStream and Fractl on what content performs best on social media throughout the year.
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YouGov | Americans Rely On Online Reviews Despite Not Trusting Them

YouGov | Americans Rely On Online Reviews Despite Not Trusting Them | Advanced Social Media Marketing | Scoop.it
Americans rely on online reviews to make purchase decisions but at the same time they do not trust that reviews are true and fair. The majority of Americans rely on online reviews. 78% check out the review section before making a purchase and nearly half of Americans (44%) are active ...
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How Much Search Traffic Actually Comes from Googling? - eMarketer

How Much Search Traffic Actually Comes from Googling? - eMarketer | Advanced Social Media Marketing | Scoop.it
No one comes even close to rivaling Google for organic search traffic. According to recent research, the search giant accounts for more than 90% of online and mobile web organic search traffic worldwide. Mobile continues to fuel overall organic search growth, and other industry sources put Google's share of US mobile organic search referrals above 85%.
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THE AD-VIEWABILITY REPORT: The Top Statistics That Illustrate The Growing Problem Of Unseen Digital Ads

THE AD-VIEWABILITY REPORT: The Top Statistics That Illustrate The Growing Problem Of Unseen Digital Ads | Advanced Social Media Marketing | Scoop.it
The viewability challenge: Users are often served an ad that appears in an inactive web window.
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Branding Strategy Insider | 7 key considerations for brand expansion

Branding Strategy Insider | 7 key considerations for brand expansion | Advanced Social Media Marketing | Scoop.it
7 factors to consider as your brand plans for growth in the year ahead. Navigate a responsible course between stretch and over-reach.
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40 Brand Logos With Hidden Messages, Starting With the Most Famous One

40 Brand Logos With Hidden Messages, Starting With the Most Famous One | Advanced Social Media Marketing | Scoop.it
You probably already know the story behind the famous FedEx logo and its clever use of negative space. (If you don't, read this.) But of course, it's hardly the only logo with a "hidden message." British plastic card maker Oomph has collected 40 such logos—check them out below.
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