This is no secret, of course. Content marketing is now a well-established technique and the space has become pretty competitive. So, the question is, how do you invest wisely in content marketing to improve your capabilities so that you can compete and stand out from the noise?
It's predicted that 59% of B2C marketers and 55% of B2B marketers are increasing their spend in content. With more and more companies developing a content marketing plan for their business, it's important to understand how you're performing against industry standards. That's why we joined forces with Smart Insights and surveyed over 700 marketers across Europe to see how they've been aclimatising to the new age of content marketing.
The survey revealed a number of interesting trends. For example, nearly three quarters (71%) of businesses are creating more content in 2015 compared to 2014 [tweet this] and only 12% feel they have an optimised content marketing strategy [tweet this].
Creating new content shouldn't be a guessing game. Proper research, including figuring out where and how other organizations have seen success, will put your hard work to far better use.How To Conduct A Creative Content Research in 2015?
How To Conduct A Creative Content Research in 2015?
Want an answer to the question, "What is content marketing anyway?" This collection of infographics addresses 5 big content marketing questions:
WHAT is the purpose of content marketing?
WHY should businesses use it?
WHO would make a great content marketer?
HOW does content marketing work?
WHEN did brands start using content marketing?
Businesses and organizations across the globe are using content to build awareness, generate leads and delight customers. And with so much hype and growing budget centered around content marketing, it's important to have a clear grasp on exactly what content marketing is.
An effective Social Networking Strategy is one that can make excellent effect for the brand on the internet.An effective Social Networking Strategy is one..
••➨Loveneet Singh is a SEO/Social Media Marketing Manager at H.T.Logics , A Web Designing and SEO Company in Chandigarh. He is also a Chief Editor of SocialSeoLand and regularly publishes and Curates Social Marketing and SEO Content across various communities and blogs including Social Media Magazine , Social Marketing & SEO Magazine , Top Social SEO Blog.
FREE White Papers/Guides : Social Media, SEO & Marketing This paper contains valuable insight into the marketing value of major cultural events and social media conversations. It examines the online ...
HubSpot and Smart Insights summarise data from over 700 marketers across Europe to set a benchmark on how competitive Content Marketing has become.
Content Marketing should be the fuel that drives all the key inbound marketing techniques across web, search,social and email marketing. But this isn’t a secret -- content marketing is now a well-established technique and has become hyper-competitive.
So, the question is: how should your company invest in content marketing so that you can stand out from the noise and make an impact on the bottom line?
The idea that social media signals impact search ranking is “hotly contested” within the SEO community, according to SUSO's Pryce. “While there is clear evidence that having an active and engaged social following can help amplify your marketing efforts and lead to earned links, there is no direct impact on search rankings,” he says.
Pryce advises others to continue to grow social profiles “on the most suitable networks, but don't assume that getting more Likes, tweets and Google +1s will directly help your search visibility.”
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.