内陆卡卡的Advanced Advertising世界
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内陆卡卡的Advanced Advertising世界
Advanced Advertising,Addressable Advertising,Target Advertising
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Dynamic Ad Insertion for Live TV from QuickPlay - mediacaster

Dynamic Ad Insertion for Live TV from QuickPlay - mediacaster | 内陆卡卡的Advanced Advertising世界 | Scoop.it
Dynamic Ad Insertion for Live TV from QuickPlay mediacaster Yospace 's cloud-based video delivery platform is described as a frame accurate server-side ad replacement for both live and on-demand streams, supporting VAST and SCTE-130 compliant...
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OpenTV Sets Next-Gen Roadmap To Improve ROI in Cable Ad Sales

OpenTV Sets Next-Gen Roadmap  To Improve ROI in Cable Ad Sales | 内陆卡卡的Advanced Advertising世界 | Scoop.it
April 30, 2014 – Prospects for sustaining a high growth rate in the booming local cable TV ad business look greater than ever in light of new efforts underway at OpenTV aimed at driving greater efficiency and higher CPMs in the $21-billion market.
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An Android World: Limitless Expansion in Tablets, Smaller Devices, and New Hardware

An Android World: Limitless Expansion in Tablets, Smaller Devices, and New Hardware | 内陆卡卡的Advanced Advertising世界 | Scoop.it
Android Domination in Tablets Android beats iOS, becomes top tablet OS: Linux rules Report: Android Marches to 62 Percent of Tablet Market It’s no secret that Android has become a dominant force in the smartphone arena, with Strategy Analytics...
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idio Expands Content Intelligence Technology Into North America

idio Expands Content Intelligence Technology Into North America | 内陆卡卡的Advanced Advertising世界 | Scoop.it
Content analytics and personalization strategy gains traction with global brands
LONDON – Following its Series A funding of $2.35MM, UK-based marketing technology firm idio, Ltd. announces the launch of idio Inc.
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Comcast-TWC Merger Is About New, not Old Biz

Comcast-TWC Merger Is  About New, not Old Biz | 内陆卡卡的Advanced Advertising世界 | Scoop.it
Most of the reaction to the proposed Comcast acquisition of Time Warner Cable has centered on how this unprecedented concentration of cable clout might negatively impact the pay TV and OTT video markets, the corollary being a presumption that...
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Digital Video Rising Stars Added to IAB Standard Ad Portfolio, Augmenting Sight, Sound & Motion with Interactivity at Scale

Digital Video Rising Stars Added to IAB Standard Ad Portfolio, Augmenting Sight, Sound & Motion with Interactivity at Scale | 内陆卡卡的Advanced Advertising世界 | Scoop.it
Data Reveals That Interactive Digital Video Ad Units Increase Purchase Intent By 225% Over Traditional Digital Video Ad Formats
PALM DESERT, Calif.
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Adform, Europe’s Premier Ad Tech Partner, Expands Global Reach with Opening of U.S. Offices

Adform, Europe’s Premier Ad Tech Partner, Expands Global Reach with Opening of U.S. Offices | 内陆卡卡的Advanced Advertising世界 | Scoop.it
Los Angeles, CA – Adform (www.adform.com), the premier ad tech partner for Europe’s media agencies, trading desks, advertisers and publishers, today announced the opening of sales and support offices in New York City and Los Angeles, California.
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Watching TV Without Paying for Cable

Watching TV Without Paying for Cable | 内陆卡卡的Advanced Advertising世界 | Scoop.it
Plus, how to add punctuation to dictated text. ((Lab News) "Watching TV Without Paying for Cable" by J. D.
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Broadpeak takes the CDN further into the home

Broadpeak takes the CDN further into the home | 内陆卡卡的Advanced Advertising世界 | Scoop.it
The operator CDN provider already enables multicast to multiscreen devices, thanks to CDN clients in home gateways.
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Cloud TV: the ultimate solution for service providers?

Cloud TV: the ultimate solution for service providers? | 内陆卡卡的Advanced Advertising世界 | Scoop.it
While the CapEx benefits of eliminating STBs may look appealing, there are concerns that the operator Smart TV app will increase management complexity in the field, blur the lines of responsibility for problems and make it hard to manage...
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Envivio encoders used for live streaming on blink TV multiscreen service

Envivio encoders used for live streaming on blink TV multiscreen service | 内陆卡卡的Advanced Advertising世界 | Scoop.it
Envivio Muse encoders and Envivio Halo network media processors (NMP) have been deployed by Omni for live streaming of premium content as part of the new blink TV service in the Philippines.
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European first as Vodafone Germany performs live tests of LTE Broadcast

European first as Vodafone Germany performs live tests of LTE Broadcast | 内陆卡卡的Advanced Advertising世界 | Scoop.it
Vodafone Germany is the first European carrier to conduct live tests with LTE Broadcast in collaboration with communications technology and services provider Ericsson, Qualcomm Technologies and Samsung.
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SkyLife deploys major cloud PVR service to complement in-home storage

SkyLife deploys major cloud PVR service to complement in-home storage | 内陆卡卡的Advanced Advertising世界 | Scoop.it
The Korean satellite operator SkyLife has launched a cloud-based PVR service called SkyLife on Demand.
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OTT Faces Challenges, Consumers Stay WIth Linear TV - MediaPost Communications

OTT Faces Challenges, Consumers Stay WIth Linear TV - MediaPost Communications | 内陆卡卡的Advanced Advertising世界 | Scoop.it
OTT Faces Challenges, Consumers Stay WIth Linear TV
MediaPost Communications
Though proponents of over-the-top TV -- OTT platforms and services -- see strong growth, there are some near-term impediments.
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DirecTV and Cable Installers Needed ASAP*********

DirecTV and Cable Installers Needed ASAP********* (CENTRAL North and South Carolina) http://t.co/9Y7WBGyCQs
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BehaviorMatrix Issued Groundbreaking Foundational Patent for Advertising Platforms

BehaviorMatrix Issued Groundbreaking Foundational Patent for Advertising Platforms | 内陆卡卡的Advanced Advertising世界 | Scoop.it
Patent Allows for Unique Capture of Digital Emotional Data – Poised to Transform the Advertising and Social CRM Industries PHILADELPHIA – Applied behavior analytics company BehaviorMatrix, LLC, announced that it was granted a groundbreaking...
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33Across Launches the Intent Signal Platform, Introduces a New Class of Advertising

33Across Launches the Intent Signal Platform, Introduces a New Class of Advertising | 内陆卡卡的Advanced Advertising世界 | Scoop.it
 Intent Signal Platform harnesses proprietary search and sharing signals from embedded code on more than 625,000 publishers to create new “In-View” ad units and enhanced audience performance NEW YORK – 33Across (www.33Across.com), a leading...
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IPTV Rollout on IPv6 Sheds New Light on Cloud Benefits

IPTV Rollout on IPv6 Sheds  New Light on Cloud Benefits | 内陆卡卡的Advanced Advertising世界 | Scoop.it
February 21, 2014 – As the buzz around cloud-based virtualization of network services and functions intensifies, an as-yet-undisclosed commercial implementation of these concepts for a pay TV service crystalizes the potential of what’s in store in...
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eXelate Expands in Israel, Following Year of Company Milestones Including 50% Growth

eXelate Expands in Israel, Following Year of Company Milestones Including 50% Growth | 内陆卡卡的Advanced Advertising世界 | Scoop.it
Recently Named to Deloitte Technology’s Fast 500 and Forbes Most Promising Companies, Company Plans to Grow Israel Team by 30 Percent in 2014 TEL AVIV, ISRAEL – eXelate, the leading smart data and analytics engine powering smarter digital marketing...
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Videonet webcast tomorrow on making the cloud work for TV, with Deutsche Telekom and Cisco

Videonet webcast tomorrow on making the cloud work for TV, with Deutsche Telekom and Cisco | 内陆卡卡的Advanced Advertising世界 | Scoop.it
Videonet is hosting a webcast tomorrow at 2pm GMT about ‘Making the cloud work for TV’. We are joined by two experts on the subject, Dr.
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OpenX Launches Native O|X – Largest Mobile-First Native Ad Exchange

OpenX Launches Native O|X – Largest Mobile-First Native Ad Exchange | 内陆卡卡的Advanced Advertising世界 | Scoop.it
Launch Partners IconApps, Tagged, RUN, mediasmart, and Celtra Participate in Industry’s Most Compelling and Diverse Exchange for Mobile Native Ads
BARCELONA, SPAIN – OpenX Technologies, Inc.
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Don’t Let Content Rights Issues Rain on the Cloud DVR Parade

Don’t Let Content Rights Issues Rain on the Cloud DVR Parade | 内陆卡卡的Advanced Advertising世界 | Scoop.it
The business benefits for cloud DVR are obvious but how cloud DVR can be deployed depends as much on rights agreements as it does on technical merit.
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ADB says software more important than ever for CPE, as it passes 50 million device landmark

ADB says software more important than ever for CPE, as it passes 50 million device landmark | 内陆卡卡的Advanced Advertising世界 | Scoop.it
Statistic of the year: A typical broadband gateway has more lines of code than an F-36 stealth fighter.
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Telecable launches 40 channel TVE service with help of Accedo

Telecable launches 40 channel TVE service with help of Accedo | 内陆卡卡的Advanced Advertising世界 | Scoop.it
Telecable, one of the main cable operators in Spain, operating in the Asturias region, has launched a TV Everywhere service with 40 linear channels, VOD movies and TV shows for viewing on Android tablets and Android smartphones.
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TVB offers archive drama for multiscreen with Verimatrix security

TVB offers archive drama for multiscreen with Verimatrix security | 内陆卡卡的Advanced Advertising世界 | Scoop.it
TVB.COM, a member of Television Broadcasts Limited (TVB), which is Hong Kong’s largest independent television broadcaster and the world’s largest Chinese language television program provider, has selected the Verimatrix Video Content Authority...
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