Advance Placement Human Geography
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Rescooped by Dennis V Thomas from Geography Education!

Market Segmentation

Market Segmentation | Advance Placement Human Geography |
Nielsen Prizm is a tool used by companies to analyze their customers spending habits, lifestyle choices and spatial patterns.  Using their Zip Code Look Up feature, you can search any zip code to g...


This is an interesting glimpse into how market research analysts view neighborhoods, geography and spatial analysis.  This economic and cultural data has a wide range of uses (albeit with some serious limitations). 


Tags: socioeconomic, neighborhood, place, economic, consumption, spatial, mapping. 

Via Seth Dixon
CIM Academy's curator insight, July 17, 2015 5:13 AM

Segmentation is a key element in strategic planning. This article discusses the importance of market segmentation and provides some key insights. 

Rescooped by Dennis V Thomas from Human Geography!

Exit polls 2012: How votes are shifting

Exit polls 2012: How votes are shifting | Advance Placement Human Geography |
See how much voter groups have shifted in the 2012 exit polls, compared to 2008. Early numbers are preliminary and may change significantly until midday Wednesday, when poll results are finalized.


The 2012 election mostly went as predicted (given Virginia and Florida's voting pattern, I'd invite you to re-think the "Where Does the South Begin" or at least to contextualize the political and cultural implications for the defining the vernacular region of "the South").  I'm sure we've all seen the electoral college map, but this great graphic shows the demographic groups voting patterns that produced that map. 

Via Seth Dixon, Matthew Wahl
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