The 9 dumbest ways to measure social media | Adult Education and Organizational Leadership | Scoop.it

By Kent LEWIS

 

There are a host of issues created by meaningless metrics, which include but are not limited to: wasting time, wasting money, and making bad decisions based on inaccurate, incomplete, or incomprehensible data.

 

More depressing than being easily gamed by humans is the fact that Klout scores have been vulnerable to manipulation by robots and related tools. As such, it's dangerous when companies use it to make decisions, from hiring to assessing the "influence" of fans and rewarding (or ignoring) them accordingly.

 

The fix: Take Klout with grain of salt and a shot of tequila. To get the most value from Klout, focus on trending your score and benchmarking against competitors.

 

Read more, a MUST:

http://www.imediaconnection.com/article_full.aspx?id=33132

 


Via Gust MEES