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5 Content Lessons & SEO Opportunities From Bloomingdale's

5 Content Lessons & SEO Opportunities From Bloomingdale's | eCommerce:SEO | Scoop.it
4. Look But Don't Touch?

Visuals are amazing tools to pique interest and sell clothes. As Pinterest's traffic generating reports prove, images are powerful.

However, usability is important too. If a product is featured in a lookbook or other image on a retail site, adding a link back to that specific item can increase conversions. Here, the retailer hasn't linked images to the items below.


Via Jeff Domansky
adlopez's insight:

Questions to ask:

What problem does this product solve?How should a visitor picture themselves with this product?
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Jeff Domansky's curator insight, May 24, 2013 12:42 PM

I thought there were some useful content marketing here. Check it out.

eCommerce:SEO
Curated resources and topics on search engine optimization.
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The Top 7 Guides to SEO

The Top 7 Guides to SEO | eCommerce:SEO | Scoop.it
This one is for the new beginners who are interested in SEO and looking to get an edge, and for the experienced ones who want a reference point for the best Guides to SEO out there. When I got into S…
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An-Introduction-to-Alpha-Beta-Campaign-Structure.pdf


Via Ant.Paulet
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How Do I Successfully Run SEO Tests On My Website? - Whiteboard Friday

How Do I Successfully Run SEO Tests On My Website? - Whiteboard Friday | eCommerce:SEO | Scoop.it
In today's Whiteboard Friday, Rand describes three aspects of experiments we should all keep in mind to ensure valid results. He goes on to offer up several ideas for tests you can begin today!
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Top 31 SEO Experiment​s You Want To Know About - Search Engine Journal

Top 31 SEO Experiment​s You Want To Know About - Search Engine Journal | eCommerce:SEO | Scoop.it
If you own an online business, or work in the world of search engine optimization (SEO), then you probably know by now that SEO is not an exact science. Un
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The Most Important Technology Trend Of 2014, According to Mary Meeker

The Most Important Technology Trend Of 2014, According to Mary Meeker | eCommerce:SEO | Scoop.it
Every year, the entire technology industry stops whatever it's doing for an hour to hear what influential analyst Mary Meeker thinks are the most important trends playing out on the internet. Meeker, who's now with the venture capital firm Kleiner Perkins Caufield & Byers, presented this year's version at the Code [...]
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Infographic A Simple Guide to Rich Snippets | Infographics Creator

Infographic A Simple Guide to Rich Snippets | Infographics Creator | eCommerce:SEO | Scoop.it
Infographic A Simple Guide to Rich Snippets WHAT ARE RICH SNIPPETS? Rich snippets (sometimes referred to as structured data) enhance search results by providing extra optional bits of information about your website and its relevance to the user's search query, for example: author, company, video, price, reviews, ratings and much more! UTILISING RICH SNIPPETS Rich snippets can be used to display a number of different kinds of information about your website. It is important you pick the right combination for your needs BREADCRUMBS A breadcrumb trail is a set of links that help a user understand and navigate your site's hierarchy. EVENTS Show a list of dates for future events such as music concerts, special event evenings or gallery openings. MUSIC Display lyrics and links to play tracks on your website directly from the search results page. PRODUCTS Display product information including rating, pricing and availability. RECIPES Show an image, rating information, preparation time and
adlopez's insight:

A great summary on rich snippets. If you are not taking advantage of the schema available for your items, please take the time to review microdata at schema.org and get it into your HTML as soon as possible. 

 

You can verify how it is indexed via Google Webmaster Tools. And among the tools mentioned in infographic, you can also generate your own microdata using the tool available in Google Webmaster Tools.

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100 Conversion Optimization Case Studies

100 Conversion Optimization Case Studies | eCommerce:SEO | Scoop.it
If you’re a marketer, you’re undoubtedly looking for techniques to optimize your website for better conversions.
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10 useful Google Analytics custom dashboards

10 useful Google Analytics custom dashboards | eCommerce:SEO | Scoop.it
A bit of customisation always helps if you want to extract maximum value from Google Analytics.
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The Advanced Guide to Link Building

The Advanced Guide to Link Building | eCommerce:SEO | Scoop.it
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An incredibly detailed guide about link building.

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SEO Ranking Factors - Rank Correlation 2013 for Google USA 2013

SEO Ranking Factors - Rank Correlation 2013 for Google USA 2013 | eCommerce:SEO | Scoop.it
The study deals with the definition and evaluation of ranking factors that have a positive correlation with the front rank in Google organic search results.
adlopez's insight:

Search Metrics show a correlation to social signals and backlinks in regards to higher search results. Based on their data, social signals are quickly earning weight to better rankings.

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5 Useful Google Authorship Cheatsheets and Infographics

5 Useful Google Authorship Cheatsheets and Infographics | eCommerce:SEO | Scoop.it

"Google Plus is a major element in how Google Authorship works. Having an understanding of the importance of this social media tool is crucial in exploiting it."

adlopez's insight:

This article provides content about Google Authorship, it's relation to Google+, and a clear understanding of the process to set up your authorship tags.

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[Infographic] Google's 200 Ranking Factors - Search Engine Journal

[Infographic] Google's 200 Ranking Factors - Search Engine Journal | eCommerce:SEO | Scoop.it

"The piece covers all of the known 200 ranking signals that Google uses to rank sites and pages. However, it’s important to note that many of these aren’t proven or official ranking signals."

adlopez's insight:

The 200 known factors that have been proven or suspected of influencing Google's search algorithm.

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Does SEO Boil Down to Site Crawlability and Content Quality? - Whiteboard Friday

Does SEO Boil Down to Site Crawlability and Content Quality? - Whiteboard Friday | eCommerce:SEO | Scoop.it
What does good SEO really mean these days? Rand takes us beyond crawlability and content quality for a peek inside the art and science of the practice.
adlopez's insight:

The best concise description of SEO thus far, and expands on why saying SEO is purely about content and crawlability is a reductionist view of the discipline.

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Google Analytics Resource Guide of Epic Proportions - Builtvisible

Google Analytics Resource Guide of Epic Proportions - Builtvisible | eCommerce:SEO | Scoop.it
This is meant to educate and be a resource for people on a range of GA topics from types of tracking to what exactly is being calculated to even cover some common issues seen recently. So either start at the top and read the whole post or click on a specific topic and just read …
adlopez's insight:

If you are new to Google Analytics, I highly encourage you to read this guide. It covers all of the fundamentals you need to know.

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Understanding Cross Device Measurement and the User-ID

Understanding Cross Device Measurement and the User-ID | eCommerce:SEO | Scoop.it
In this article I review the concept of cross device measurement and how to use the Google Analytics User-ID feature.
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How Social Sharing Drives eCommerce Sales? (Infographic) | VIRALBLOG.COM

How Social Sharing Drives eCommerce Sales? (Infographic) | VIRALBLOG.COM | eCommerce:SEO | Scoop.it
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The 10 Best PPC Tips from My Inbound.org AMA (Ask Me Anything) | WordStream

The 10 Best PPC Tips from My Inbound.org AMA (Ask Me Anything) | WordStream | eCommerce:SEO | Scoop.it

Larry Kim's top 10 best PPC tips from his Ask Me Anything segment on inbound.org. 

adlopez's insight:

Larry Kim makes mention of several excellent points and resources for paid search campaigns. I noted value from his use of remarketing, emphasis on Google Adwords quality score, and recommended resources for SEMs.

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Personas: The Art and Science of Understanding the Person Behind the Visit

Personas: The Art and Science of Understanding the Person Behind the Visit | eCommerce:SEO | Scoop.it
With the erosion of keyword intelligence and the move to strings-not-things for the user, Google is pushing all marketers to focus more on their target audience. This post will teach you how to understand that audience, the future of Google, and how to build data-driven personas step by step.
adlopez's insight:

Extremely detailed guide to market segmentation for SEOs. Goes deep into developing your target audience based on data driven analysis.

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Multi-Channel Attribution: Definitions, Models and a Reality Check

Multi-Channel Attribution: Definitions, Models and a Reality Check | eCommerce:SEO | Scoop.it
What multi-channel attribution models deliver value when marketing across devices (TV, phones, tablets) & channels (search, display, social)?
adlopez's insight:

Very useful post on the topic of multi-channel attributions. Breaks the MCA problem into the three differrent categories that marketers, CMOs, and CEOs commonly misinterprete. Provides methodologies for proper attribution.

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Hot for Local! NEW Google Keyword Planner - KW Research by City

Hot for Local! NEW Google Keyword Planner - KW Research by City | eCommerce:SEO | Scoop.it
Google has a HOT new LOCAL keyword research tool called the Keyword Planner. It shows detailed keyword analysis by city. The LOCAL keyword research
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The Advanced Guide to SEO

The Advanced Guide to SEO | eCommerce:SEO | Scoop.it
adlopez's insight:

An extensive SEO guide that covers all of the major aspects of on-site SEO.

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Google Changes Guidelines

Google Changes Guidelines | eCommerce:SEO | Scoop.it
Google has changed their guidelines, they no longer recommend link building
adlopez's insight:

Google guidelines have changed. 

Before: In general, webmasters can improve the rank of their sites by increasing the number of high-quality sites that link to their pages.

After: In general, webmasters can improve the rank of their sites by creating high-quality sites that users will want to use and share.

 

All sources indicate that social does indeed effect page rankings. At the same time, do not forget that the page rank algorithm is based on linking throughout the web. Linking is fundamental to search. It will always remain a critical portion of SEO strategy and should not be overturned in light new information of social media's impact.

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The Ultimate Pinterest SEO Guide

The Ultimate Pinterest SEO Guide | eCommerce:SEO | Scoop.it

"By applying a few tweaks to your Pinterest profile, pins and website, you can easily take advantage of Pinterest’s viral nature and recieve the SEO bump you’ve been looking for."

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SEO Pagination Guide: The pros and cons of Content Pagination – part 1 | Web SEO Analytics

SEO Pagination Guide: The pros and cons of Content Pagination – part 1 | Web SEO Analytics | eCommerce:SEO | Scoop.it
Pagination is the practice of dividing a piece of content into different pages and it heavily affects User experience, Web Development and SEO. It is a commonly
adlopez's insight:

Of particular note are the cons of having pagination. After reviewing them, there is little reason to go this route.

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