AdLit
Follow
Find tag "Marketing"
6.0K views | +9 today
AdLit
Enabling the CCSS version of exemplary adolescent literacy.
Your new post is loading...
Your new post is loading...
Rescooped by Lynnette Van Dyke from Leadership Think Tank
Scoop.it!

What global marketers need to know about mother tongue and global response

What global marketers need to know about mother tongue and global response | AdLit | Scoop.it
The powerful psychology behind marketing to people in their mother tongue http://t.co/joQcP16cU6 #marketing #advertising

Via Kasia Hein-Peters, Dean J. Fusto, Aki Puustinen
more...
Kasia Hein-Peters's curator insight, March 24, 6:10 PM

The emotional power of mother tongue

Rescooped by Lynnette Van Dyke from iMad about iPad
Scoop.it!

How To Ask [for stories]--And Listen [to stories]--Like You Mean It

How To Ask [for stories]--And Listen [to stories]--Like You Mean It | AdLit | Scoop.it

Questions are the expressive, probing language for growing others; listening is the receptive, facilitating language for growing others. These two complementary approaches form a continuous growth conversation loop.

 

Leaders who are helping others to grow and innovate are always trying to craft the best questions to make a difference. Here's how to ask the questions that will propel your team and your organization forward.

 

Listening -- I mean listening really well -- is sometimes hard to do. Here's a great article by Kevin Cashman, author of The Pause Principle, reminding us that the more deeply and authentically we can listen to another, the deeper our questions go, and the deeper our understanding becomes.

 

Listening deeply is the first storytelling skill to build -- so you know which story to share or ask for. And then so you can dig more deeply into the story to understand what it really means.

 

For leaders, this is essential. For anyone wanting to master business storytelling, it is critical. Many marketing and branding folks have still not caught on to listening as being a vital component when using stories.

 

Sooooo -- here's a reminder that also contains some great insights, a list of what not to do, and a nice section on the power of authentic questions.

 

Now I'll go on a hunt and see if I can find an article for you just on the Art of the Question. For as they say in Appreciative Inquiry, the question is the intervention -- so knowing how to craft and ask the question is key.

 

In the meantime, enjoy this article.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


Via Karen Dietz, molly mullee
more...
No comment yet.
Rescooped by Lynnette Van Dyke from Transmedia: Storytelling for the Digital Age
Scoop.it!

Beautiful Creatures, Terrible Numbers by Caitlin Burns [#Transmedia]

Beautiful Creatures, Terrible Numbers by Caitlin Burns [#Transmedia] | AdLit | Scoop.it

Caitlin Burns:  "Building a foundation for a long running entertainment franchise requires techniques such as transmedia storytelling that expand narratives successfully across multiple media platforms, so that fans can dive deeper into the world in ways that feel authentic."


Via The Digital Rocking Chair
more...
The Digital Rocking Chair's curator insight, March 19, 2013 12:45 AM

Caitlin Burns makes the case for transmedia storytelling when marketing YA novel-based properties ....

Normand Miron's curator insight, March 19, 2013 8:13 AM

Expanding their universe.  Doesn't take good old Albert to understand this ;)