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5 Facebook Marketing Resources You’re Not Using Yet

5 Facebook Marketing Resources You’re Not Using Yet | AdJourney - Marketing & Advertising Journey | Scoop.it
These five official Facebook tools will guide your business in its quest for marketing tips, news and case studies.
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AdJourney - Marketing & Advertising Journey
Life is a journey... for us, Advertising is our life.
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17 Facebook Experts Reveal Their Best Tips for Improved Engagement and ROI

17 Facebook Experts Reveal Their Best Tips for Improved Engagement and ROI | AdJourney - Marketing & Advertising Journey | Scoop.it
If you do any kind of marketing on Facebook at all, here's a complaint you're sure to have heard (or even made yourself): "Nobody's engaging with my posts anymore. It's like I'm invisible." Need some advise on how to avoid that? Read this article.
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25 Predictions For What Marketing Will Look Like In 2020

25 Predictions For What Marketing Will Look Like In 2020 | AdJourney - Marketing & Advertising Journey | Scoop.it
The future according to brand and agency leaders at GE, Vice, Percolate, Taco Bell, adamampeveDDB, and 72andSunny.
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8 Myths People Believe About Analytics (But Shouldn't)

8 Myths People Believe About Analytics (But Shouldn't) | AdJourney - Marketing & Advertising Journey | Scoop.it
Debunk common myths people believe about analytics and get some resources you can learn from instead.
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Mobile Beats Desktop for Ad Viewability - eMarketer

Mobile Beats Desktop for Ad Viewability - eMarketer | AdJourney - Marketing & Advertising Journey | Scoop.it
Mobile-specific-sized display ads are generally more viewable than those served on desktop, recent research finds. HTML5 standard banner viewability rates are especially strong on mobile.
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A smartphone case maker might have made this year's best Super Bowl ad

The Super Bowl is still two days away, but between Budweiser's attempts to tug on your heartstrings to sell beer, and Kim Kardashian's selfie-centrc self-parody for T-Mobile, we've already seen a...
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The 4 C's Of Success On YouTube: From The Pioneers Of Viral Video For Business

The 4 C's Of Success On YouTube: From The Pioneers Of Viral Video For Business | AdJourney - Marketing & Advertising Journey | Scoop.it
VideoHalf a million dollars … that’s what it would cost you to hire business renegades The Harmon Brothers to craft a viral video for your company on YouTube.
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The 4 Major Digital Ad Formats Face Off

The 4 Major Digital Ad Formats Face Off | AdJourney - Marketing & Advertising Journey | Scoop.it
Much has been said about the death of the traditional banner ad, and new benchmarking research from Adform highlights the format’s inability to compete with more dynamic digital offerings.
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Facebook to Brands: No More Free Rides

Facebook to Brands: No More Free Rides | AdJourney - Marketing & Advertising Journey | Scoop.it
Facebook announced a move this month that will make it more difficult for brands to reach their fans through purely organic marketing efforts.
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Ikea Lampoons Apple to Promote Its 'Bookbook'

Ikea Lampoons Apple to Promote Its 'Bookbook' | AdJourney - Marketing & Advertising Journey | Scoop.it
Ikea's revolutionary 2015 catalog has no cables and eternal battery life.
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Gap's New Celebrity Ads Tell Us to 'Dress Normal.' What Does That Mean, Exactly?

Gap's New Celebrity Ads Tell Us to 'Dress Normal.' What Does That Mean, Exactly? | AdJourney - Marketing & Advertising Journey | Scoop.it
See this Gap ad with Anjelica Huston? How would you describe her look? Stylish? Sophisticated? Exceptional? Not according to Gap, which, as you can see, chooses a more unlikely word: Normal.
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Study: Digital Display Ads Nine Times More Effective Than TV for Insurance Brands

Study: Digital Display Ads Nine Times More Effective Than TV for Insurance Brands | AdJourney - Marketing & Advertising Journey | Scoop.it
The catchy jingles and memorable mascots we see on TV don’t seem to be what are attracting consumers to auto insurance companies these days.
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Elena Pitic's curator insight, September 10, 2014 8:52 PM

It is interesting and it does make sense to advertise online since most people today are on the go and they use digital devices from wherever their location might be. The TV advertisements may take longer and it may be harder to reach the consumers therefore. Hence as a marketer they must first ensure that the ads are played when people are at home watching TV.

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How to Measure Your Website's Power and Influence

How to Measure Your Website's Power and Influence | AdJourney - Marketing & Advertising Journey | Scoop.it
You are a small business owner who has been trying to optimize your website for a while now. You want to know whether you’re making progress.
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Companies paid $2.3 million to be be on Pacquiao's shorts

Companies paid $2.3 million to be be on Pacquiao's shorts | AdJourney - Marketing & Advertising Journey | Scoop.it
Manny Pacquaio and Floyd Mayweather grew up poor, and now they're generating millions for the Fight of the Century -- and the Purse of the Century.
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How to Promote Your Blog Effectively [Infographic]

How to Promote Your Blog Effectively [Infographic] | AdJourney - Marketing & Advertising Journey | Scoop.it
Blogs still play an important part in digital and inbound marketing campaigns. Here are some tips for making the most of your blog.
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Minority Report's futuristic ads scene just came true - almost

Minority Report's futuristic ads scene just came true - almost | AdJourney - Marketing & Advertising Journey | Scoop.it
Lexus is using smart billboards that can tell what type of car you're driving to sell its new wheels.
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5 Metrics Every Marketer Should be Watching

5 Metrics Every Marketer Should be Watching | AdJourney - Marketing & Advertising Journey | Scoop.it
You can always rely on Einstein to give good quote. One of his most famous quotes accurately sums up the biggest challenge of digital marketing measurement: “Not everything that counts…
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When it Comes to Engaging Customers, Instagram Beats Twitter

When it Comes to Engaging Customers, Instagram Beats Twitter | AdJourney - Marketing & Advertising Journey | Scoop.it
A new report shows how people respond to content on the social platforms.
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9 pro tips for creating brilliant digital content | Business | Creative Bloq

9 pro tips for creating brilliant digital content | Business | Creative Bloq | AdJourney - Marketing & Advertising Journey | Scoop.it
Spencer Conway In the second half of 2014 UK digital advertising expenditure has grown 16.6% to £3.462 billion, according to the Internet Advertising Bureau. That's a big pie – but how do you get a slice of it?
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Flip This: Video Ads Hit Flipboard

Flip This: Video Ads Hit Flipboard | AdJourney - Marketing & Advertising Journey | Scoop.it
Flipboard is joining Facebook and Spotify in embracing video ads on its platform this year.
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10 Brands That Got Creative With the Ice Bucket Challenge Without Calling on the CEO

10 Brands That Got Creative With the Ice Bucket Challenge Without Calling on the CEO | AdJourney - Marketing & Advertising Journey | Scoop.it
You've seen the videos in your social feeds every day for a month. The Ice Bucket Challenge has raised millions for the ALS Association and is quite possibly the most successful viral charity drive of all time.  Your friends have done it, your family has done it, celebrities have done it, maybe you've even done it.
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It Looks Like Pizza Hut in Japan Is Now Totally Being Run by Cats

It Looks Like Pizza Hut in Japan Is Now Totally Being Run by Cats | AdJourney - Marketing & Advertising Journey | Scoop.it
If there are two things that go together on the Internet like cats and pizza—it's cats and friggin' pizza!  The latest treat from Japan is a website announcing the grand opening of Pizza Cat!, a Pizza Hut restaurant apparently run entirely by cats.
Oscar Beltran's insight:
So the planning process looks like "what are the favorite topics people have on the internet so we can go viral? ... It's obvious! CATS RULE YOUTUBE!! ... - OK, let's make a Pizza + Cats campaign!"... The account executive who sold this to the client did a great job!
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Online Video Advertising Is Growing Many Times Faster Than TV, Search, And Most Other Digital Ad Markets

Online Video Advertising Is Growing Many Times Faster Than TV, Search, And Most Other Digital Ad Markets | AdJourney - Marketing & Advertising Journey | Scoop.it
The online video ad market is growing faster than search, desktop display, and TV advertising.
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