If you do any kind of marketing on Facebook at all, here's a complaint you're sure to have heard (or even made yourself): "Nobody's engaging with my posts anymore. It's like I'm invisible." Need some advise on how to avoid that? Read this article.
Spencer Conway In the second half of 2014 UK digital advertising expenditure has grown 16.6% to £3.462 billion, according to the Internet Advertising Bureau. That's a big pie – but how do you get a slice of it?
You've seen the videos in your social feeds every day for a month. The Ice Bucket Challenge has raised millions for the ALS Association and is quite possibly the most successful viral charity drive of all time. Your friends have done it, your family has done it, celebrities have done it, maybe you've even done it.
If there are two things that go together on the Internet like cats and pizza—it's cats and friggin' pizza! The latest treat from Japan is a website announcing the grand opening of Pizza Cat!, a Pizza Hut restaurant apparently run entirely by cats.
Oscar Beltran's insight:
So the planning process looks like "what are the favorite topics people have on the internet so we can go viral? ... It's obvious! CATS RULE YOUTUBE!! ... - OK, let's make a Pizza + Cats campaign!"... The account executive who sold this to the client did a great job!
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