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AdJourney - Marketing & Advertising Journey
Life is a journey... for us, Advertising is our life.
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How a Japanese clothing brand got men to love shopping

How a Japanese clothing brand got men to love shopping | AdJourney - Marketing & Advertising Journey | Scoop.it
Uniqlo's strategy for male shoppers. Clear insights deliver business results.
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Pizza Hut: Pizza Box Movie Projector (some things are meant to be together)

Pizza Hut: Pizza Box Movie Projector (some things are meant to be together) | AdJourney - Marketing & Advertising Journey | Scoop.it
Some things are meant to be together: gin and tonic... Movies and pizza! That's why Pizza Hut made this great pizza box that doubles as a movie projector for everyone.
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Are LinkedIn Groups Worth the Trouble? 17 Tips for Success

Are LinkedIn Groups Worth the Trouble? 17 Tips for Success | AdJourney - Marketing & Advertising Journey | Scoop.it
Learn to create LinkedIn groups that truly connect you with your audience with these 17 tips from Content Marketing Institute’s community manager.
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How To Design The Perfect Business Logo [Infograhic]

How To Design The Perfect Business Logo [Infograhic] | AdJourney - Marketing & Advertising Journey | Scoop.it
The folks at CompanyFolders have created a great infographic detailing “The Recipe for a Perfect Logo” (below). I like the way it is sliced it down to a few specific actions that you must take: B…
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17 Facebook Experts Reveal Their Best Tips for Improved Engagement and ROI

17 Facebook Experts Reveal Their Best Tips for Improved Engagement and ROI | AdJourney - Marketing & Advertising Journey | Scoop.it
If you do any kind of marketing on Facebook at all, here's a complaint you're sure to have heard (or even made yourself): "Nobody's engaging with my posts anymore. It's like I'm invisible." Need some advise on how to avoid that? Read this article.
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25 Predictions For What Marketing Will Look Like In 2020

25 Predictions For What Marketing Will Look Like In 2020 | AdJourney - Marketing & Advertising Journey | Scoop.it
The future according to brand and agency leaders at GE, Vice, Percolate, Taco Bell, adamampeveDDB, and 72andSunny.
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8 Myths People Believe About Analytics (But Shouldn't)

8 Myths People Believe About Analytics (But Shouldn't) | AdJourney - Marketing & Advertising Journey | Scoop.it
Debunk common myths people believe about analytics and get some resources you can learn from instead.
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Mobile Beats Desktop for Ad Viewability - eMarketer

Mobile Beats Desktop for Ad Viewability - eMarketer | AdJourney - Marketing & Advertising Journey | Scoop.it
Mobile-specific-sized display ads are generally more viewable than those served on desktop, recent research finds. HTML5 standard banner viewability rates are especially strong on mobile.
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A smartphone case maker might have made this year's best Super Bowl ad

The Super Bowl is still two days away, but between Budweiser's attempts to tug on your heartstrings to sell beer, and Kim Kardashian's selfie-centrc self-parody for T-Mobile, we've already seen a...
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The 4 C's Of Success On YouTube: From The Pioneers Of Viral Video For Business

The 4 C's Of Success On YouTube: From The Pioneers Of Viral Video For Business | AdJourney - Marketing & Advertising Journey | Scoop.it
VideoHalf a million dollars … that’s what it would cost you to hire business renegades The Harmon Brothers to craft a viral video for your company on YouTube.
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The 4 Major Digital Ad Formats Face Off

The 4 Major Digital Ad Formats Face Off | AdJourney - Marketing & Advertising Journey | Scoop.it
Much has been said about the death of the traditional banner ad, and new benchmarking research from Adform highlights the format’s inability to compete with more dynamic digital offerings.
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Facebook to Brands: No More Free Rides

Facebook to Brands: No More Free Rides | AdJourney - Marketing & Advertising Journey | Scoop.it
Facebook announced a move this month that will make it more difficult for brands to reach their fans through purely organic marketing efforts.
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Dominos Makes Awesome DVDs That Smell Like Pizza When They're Played

Dominos Makes Awesome DVDs That Smell Like Pizza When They're Played | AdJourney - Marketing & Advertising Journey | Scoop.it
How's this for a brilliant marketing campaign? DVDs that will smell like pizza when played, and look like a pizza after you play them! It delivers the right message to create awareness on product category for your next time watching movies... Maybe even close to the dominos brand!
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How a drink for babies became the adult hangover cure of choice

How a drink for babies became the adult hangover cure of choice | AdJourney - Marketing & Advertising Journey | Scoop.it
Pedialyte, that perennially popular oral electrolyte for ailing kids, has a new target consumer in mind. Adult usage of the brand, owned by Similac formula parent Abbott Laboratories, has grown by ...
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Forbes: The World's 25 Most Valuable Brands 2015

Forbes: The World's 25 Most Valuable Brands 2015 | AdJourney - Marketing & Advertising Journey | Scoop.it
Brand value: the world's most valuable brands in 2015 include tech giants, automotive market leaders, food and beverages, a couple of sports and fashion brands and top retailers around the world.
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Snickers Found Amusing Fails All Over NYC and Put These Stickers Next to Them - no OOH, no tv, no banners... And a great campaign

Snickers Found Amusing Fails All Over NYC and Put These Stickers Next to Them - no OOH, no tv, no banners... And a great campaign | AdJourney - Marketing & Advertising Journey | Scoop.it
BBDO New York continues its run of great work for Snickers with this irresistible out-of-home campaign, in which the candy brand found goofy mistakes all around New York City—and put stickers next to them that read, "You make mistakes when you're ...
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How to Measure Your Website's Power and Influence

How to Measure Your Website's Power and Influence | AdJourney - Marketing & Advertising Journey | Scoop.it
You are a small business owner who has been trying to optimize your website for a while now. You want to know whether you’re making progress.
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Companies paid $2.3 million to be be on Pacquiao's shorts

Companies paid $2.3 million to be be on Pacquiao's shorts | AdJourney - Marketing & Advertising Journey | Scoop.it
Manny Pacquaio and Floyd Mayweather grew up poor, and now they're generating millions for the Fight of the Century -- and the Purse of the Century.
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How to Promote Your Blog Effectively [Infographic]

How to Promote Your Blog Effectively [Infographic] | AdJourney - Marketing & Advertising Journey | Scoop.it
Blogs still play an important part in digital and inbound marketing campaigns. Here are some tips for making the most of your blog.
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Minority Report's futuristic ads scene just came true - almost

Minority Report's futuristic ads scene just came true - almost | AdJourney - Marketing & Advertising Journey | Scoop.it
Lexus is using smart billboards that can tell what type of car you're driving to sell its new wheels.
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5 Metrics Every Marketer Should be Watching

5 Metrics Every Marketer Should be Watching | AdJourney - Marketing & Advertising Journey | Scoop.it
You can always rely on Einstein to give good quote. One of his most famous quotes accurately sums up the biggest challenge of digital marketing measurement: “Not everything that counts…
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When it Comes to Engaging Customers, Instagram Beats Twitter

When it Comes to Engaging Customers, Instagram Beats Twitter | AdJourney - Marketing & Advertising Journey | Scoop.it
A new report shows how people respond to content on the social platforms.
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9 pro tips for creating brilliant digital content | Business | Creative Bloq

9 pro tips for creating brilliant digital content | Business | Creative Bloq | AdJourney - Marketing & Advertising Journey | Scoop.it
Spencer Conway In the second half of 2014 UK digital advertising expenditure has grown 16.6% to £3.462 billion, according to the Internet Advertising Bureau. That's a big pie – but how do you get a slice of it?
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