2013 was a year of exploration for brands on social media. From testing Vines to launching Instagram ads, many companies were dabbling in social media efforts across the Web just to see how customers would react.
Don't mess with a classic or with a brand that is already a highly-valuable asset. If rebranding, take care on what customers might think about the evolution. Take into account that a rebranding process is not only designing a face-lifted logo or getting a new "cool name"... Is all about how the customer experience will be and having consistency across every single touch point between the brand and its' clients.
Avis Budget Group focuses on a 360-degree view of the customer by applying a segmentation strategy called 'customer lifetime value.' This allows it to look at the relationship not just as a transaction but from a longer-term view as well.
Online marketing. Content marketing. Inbound marketing. Native advertising. Sponsored content. There's a lot of buzzwords being tossed about these days when it come to making it easier for people to find your brand online.
Of the millions of American consumers planning to soon buy an automobile, 21 percent say that digital advertising will affect their purchase decision, says a joint report from the Interactive Advertising Bureau and stats company Prosper Insights.