OK Advertisers ... your client asks you to increase sales ... your insight: people are not drinking as often as they should because they don't remember to do so. What would you do? ... most advertisers would develop a media campaign, but what if you use your package itself to remind people to drink water every time they should?
A renaissance in digital display advertising is underway which will finally put an end to the tyranny of the banner. Smart publishers, brand marketers and agencies will participate in creating the new digital advertising order by adopting and experimenting with new mobile, native, digital video and, yes, browser banner formats like the IAB Rising Stars. […]
Spencer Conway In the second half of 2014 UK digital advertising expenditure has grown 16.6% to £3.462 billion, according to the Internet Advertising Bureau. That's a big pie – but how do you get a slice of it?
You've seen the videos in your social feeds every day for a month. The Ice Bucket Challenge has raised millions for the ALS Association and is quite possibly the most successful viral charity drive of all time. Your friends have done it, your family has done it, celebrities have done it, maybe you've even done it.
If there are two things that go together on the Internet like cats and pizza—it's cats and friggin' pizza! The latest treat from Japan is a website announcing the grand opening of Pizza Cat!, a Pizza Hut restaurant apparently run entirely by cats.
Oscar Beltran's insight:
So the planning process looks like "what are the favorite topics people have on the internet so we can go viral? ... It's obvious! CATS RULE YOUTUBE!! ... - OK, let's make a Pizza + Cats campaign!"... The account executive who sold this to the client did a great job!
Rejoice, happy-go-lucky and environmentally conscious Coca-Cola lovers. Thanks to this new "2nd Lives" kit from the brand, you can now transform your Coke into something even more delightful. Is that just an empty soda bottle? Nope, it's a squirt gun. Useless piece of trash?
Banana Boat for Men is putting sunscreen in terms guys can understand, with words like "bacon" and "nap." You, lazy pig that you are, will turn into crispy pork parts if you fall asleep in the sun—but only if you don't use the brand's product, says one spot in a new series of four.
Oscar Beltran's insight:
It looks their strategy is clear and their insight too! ... Men don't buy and don't have a specialized sunscreen! ... Yes! ... they are mainly bought by women! so Banana Boat clearly wants men to buy their own and increase sales.