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AdJourney - Marketing & Advertising Journey
Life is a journey... for us, Advertising is our life.
Curated by Oscar Beltran
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10 Brands That Got Creative With the Ice Bucket Challenge Without Calling on the CEO

10 Brands That Got Creative With the Ice Bucket Challenge Without Calling on the CEO | AdJourney - Marketing & Advertising Journey | Scoop.it
You've seen the videos in your social feeds every day for a month. The Ice Bucket Challenge has raised millions for the ALS Association and is quite possibly the most successful viral charity drive of all time.  Your friends have done it, your family has done it, celebrities have done it, maybe you've even done it.
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It Looks Like Pizza Hut in Japan Is Now Totally Being Run by Cats

It Looks Like Pizza Hut in Japan Is Now Totally Being Run by Cats | AdJourney - Marketing & Advertising Journey | Scoop.it
If there are two things that go together on the Internet like cats and pizza—it's cats and friggin' pizza!  The latest treat from Japan is a website announcing the grand opening of Pizza Cat!, a Pizza Hut restaurant apparently run entirely by cats.
Oscar Beltran's insight:
So the planning process looks like "what are the favorite topics people have on the internet so we can go viral? ... It's obvious! CATS RULE YOUTUBE!! ... - OK, let's make a Pizza + Cats campaign!"... The account executive who sold this to the client did a great job!
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Online Video Advertising Is Growing Many Times Faster Than TV, Search, And Most Other Digital Ad Markets

Online Video Advertising Is Growing Many Times Faster Than TV, Search, And Most Other Digital Ad Markets | AdJourney - Marketing & Advertising Journey | Scoop.it
The online video ad market is growing faster than search, desktop display, and TV advertising.
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New Danish Grocery Store Offers Free Food For The Price Of A Review

New Danish Grocery Store Offers Free Food For The Price Of A Review | AdJourney - Marketing & Advertising Journey | Scoop.it
Costs $3.39 a month. Tryvertising!!!
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Facebook Lets Advertisers See Which Ad on Which Device Led You to Buy

Facebook Lets Advertisers See Which Ad on Which Device Led You to Buy | AdJourney - Marketing & Advertising Journey | Scoop.it
If you see a Facebook ad on your phone for a shirt and then bought that shirt 18 hours later on your desktop, should the mobile ad get the credit?
Facebook believes it should — ...
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The 5 best brand reactions to Luis Suarez's big bite

The 5 best brand reactions to Luis Suarez's big bite | AdJourney - Marketing & Advertising Journey | Scoop.it
Uruguay star Luis Suarez took a bit of an opponent again. Naturally, brands were quick to join the feast on Twitter.
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Coca-Cola Invents 16 Crazy Caps to Turn Empty Bottles Into Useful Objects

Coca-Cola Invents 16 Crazy Caps to Turn Empty Bottles Into Useful Objects | AdJourney - Marketing & Advertising Journey | Scoop.it
Rejoice, happy-go-lucky and environmentally conscious Coca-Cola lovers. Thanks to this new "2nd Lives" kit from the brand, you can now transform your Coke into something even more delightful. Is that just an empty soda bottle? Nope, it's a squirt gun. Useless piece of trash?
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Karen Goldfarb Copywriter's curator insight, June 6, 12:57 PM

Fun with packaging! 

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Banana Boat Wants to Help Men Spend More Manly Time in the Sun

Banana Boat Wants to Help Men Spend More Manly Time in the Sun | AdJourney - Marketing & Advertising Journey | Scoop.it
Banana Boat for Men is putting sunscreen in terms guys can understand, with words like "bacon" and "nap." You, lazy pig that you are, will turn into crispy pork parts if you fall asleep in the sun—but only if you don't use the brand's product, says one spot in a new series of four.
Oscar Beltran's insight:

It looks their strategy is clear and their insight too! ... Men don't buy and don't have a specialized sunscreen! ... Yes! ... they are mainly bought by women! so Banana Boat clearly wants men to buy their own and increase sales.

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Pinterest Launches First Paid Ads With Kraft, Gap and Others

Pinterest Launches First Paid Ads With Kraft, Gap and Others | AdJourney - Marketing & Advertising Journey | Scoop.it
pinterest is finally going to make some money through the launch of promoted pins, according to sales chief joanne bradford.
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19 Social Media Facts That Every Marketer Should Know

19 Social Media Facts That Every Marketer Should Know | AdJourney - Marketing & Advertising Journey | Scoop.it
If you're a marketer, this is why your brands needs to dominate social media.
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Gap's New Celebrity Ads Tell Us to 'Dress Normal.' What Does That Mean, Exactly?

Gap's New Celebrity Ads Tell Us to 'Dress Normal.' What Does That Mean, Exactly? | AdJourney - Marketing & Advertising Journey | Scoop.it
See this Gap ad with Anjelica Huston? How would you describe her look? Stylish? Sophisticated? Exceptional? Not according to Gap, which, as you can see, chooses a more unlikely word: Normal.
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Study: Digital Display Ads Nine Times More Effective Than TV for Insurance Brands

Study: Digital Display Ads Nine Times More Effective Than TV for Insurance Brands | AdJourney - Marketing & Advertising Journey | Scoop.it
The catchy jingles and memorable mascots we see on TV don’t seem to be what are attracting consumers to auto insurance companies these days.
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Elena Pitic's curator insight, September 10, 8:52 PM

It is interesting and it does make sense to advertise online since most people today are on the go and they use digital devices from wherever their location might be. The TV advertisements may take longer and it may be harder to reach the consumers therefore. Hence as a marketer they must first ensure that the ads are played when people are at home watching TV.

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Lovely Ad for Pinterest Shows How It Can Inspire Collaborative Brilliance (or at Least Dinner)

Lovely Ad for Pinterest Shows How It Can Inspire Collaborative Brilliance (or at Least Dinner) | AdJourney - Marketing & Advertising Journey | Scoop.it
Pinterest touts its newly unveiled messaging feature in this handsomely shot two-and-a-half minute video from production house Strike Anywhere.
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Why brands should care about Pinterest in 5 charts - Digiday

Why brands should care about Pinterest in 5 charts - Digiday | AdJourney - Marketing & Advertising Journey | Scoop.it
Pinterest users spend more on average than Facebook users, and other reasons why brands should be interested in Pinterest's ad products.
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The Real Reason People Love Pinterest

The Real Reason People Love Pinterest | AdJourney - Marketing & Advertising Journey | Scoop.it

The real reason why people love Pinterest relies on an old theory. Remember the Maslow pyramid? Self actualization and personal realization are the main drivers here!

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This Vittel Water Bottle Will Remind You to Drink Every Hour

This Vittel Water Bottle Will Remind You to Drink Every Hour | AdJourney - Marketing & Advertising Journey | Scoop.it
Oscar Beltran's insight:

OK Advertisers ... your client asks you to increase sales ... your insight: people are not drinking as often as they should because they don't remember to do so. What would you do? ... most advertisers would develop a media campaign, but what if you use your package itself to remind people to drink water every time they should?

 

Awesome execution!

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Bye, Bye Banner: Emerging Display Formats & What Marketers Need To Know

Bye, Bye Banner: Emerging Display Formats & What Marketers Need To Know | AdJourney - Marketing & Advertising Journey | Scoop.it
A renaissance in digital display advertising is underway which will finally put an end to the tyranny of the banner. Smart publishers, brand marketers and agencies will participate in creating the new digital advertising order by adopting and experimenting with new mobile, native, digital video and, yes, browser banner formats like the IAB Rising Stars. […]
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Here Are the 15 Finalists in Pornhub's Search for a Brilliant Non-Pornographic Ad

Here Are the 15 Finalists in Pornhub's Search for a Brilliant Non-Pornographic Ad | AdJourney - Marketing & Advertising Journey | Scoop.it
Those who have been waiting with baited breath for the results of Pornhub's SFW advertising contest were assuaged today with the unveiling of 15 finalists. And there's quite the smattering of innuendo and suggestion in this batch, featuring a few videos, some clever image and word plays, and some that almost literally spell it out.
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Karen Goldfarb Copywriter's curator insight, May 21, 1:38 PM

Sex sells, but what sells sex?

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B2B Brands: What You Do Is Not Who You Are

B2B Brands: What You Do Is Not Who You Are | AdJourney - Marketing & Advertising Journey | Scoop.it
b2b brands are used to talking about what they do instead of who they are. how to create a corporate persona to differentiate your brand from the competition.
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