AdJourney - Marketing & Advertising Journey
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AdJourney - Marketing & Advertising Journey
Life is a journey... for us, Advertising is our life.
Curated by Oscar Beltran
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Since When Did Small Mean Global?

Small businesses are more global than ever. Being small doesn't mean you can't reach markets outside national borders. What does it take?
Oscar Beltran's insight:
It takes great organization discipline, a global way of thinking (insight uncovering) and unparalleled teamwork.
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Microsoft to buy LinkedIn for $26.2B in cash, makes big move into enterprise social media

Microsoft to buy LinkedIn for $26.2B in cash, makes big move into enterprise social media | AdJourney - Marketing & Advertising Journey | Scoop.it
Huge news today in the world of M&A in enterprise and social networking services: Microsoft has announced that it is acquiring LinkedIn, the social..
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Instagram Is Now Attracting More Advertising Than Twitter

Instagram Is Now Attracting More Advertising Than Twitter | AdJourney - Marketing & Advertising Journey | Scoop.it
Advertising agencies are for the 1st time using Instagram more frequently than Twitter for ad campaigns, a survey released Thursday showed.
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New Facebook Ad Feature is a Game Changer!

New Facebook Ad Feature is a Game Changer! | AdJourney - Marketing & Advertising Journey | Scoop.it
Starting immediately non-Facebook Users will see ads from the Platform outside the site. This is a game changer! Businesses can now target anyone who visits a website or mobile app within Facebook’…
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Dynamic Retargeting and Instagram, Together at Last

Dynamic Retargeting and Instagram, Together at Last | AdJourney - Marketing & Advertising Journey | Scoop.it
Starting today, Dynamic Products Ads (DPA) are finally available on Instagram.
Oscar Beltran's insight:
Such a great place to get your product seen. You should have a great product picture strategy to get the best results out of it!
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New Google Maps ads will drop branded pins on your search results

New Google Maps ads will drop branded pins on your search results | AdJourney - Marketing & Advertising Journey | Scoop.it
Yes, Google builds plenty of useful and fun products, but don't ever forget -- the company is first and foremost an advertising business.
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3 Secrets of the Best Designed Websites in the World

3 Secrets of the Best Designed Websites in the World | AdJourney - Marketing & Advertising Journey | Scoop.it
Are there any secrets we can learn from the best designed websites in the world? Yes. In this article, you will learn about three main…
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Instagram overhauls analytics and business profiles | Articles | Home

Instagram overhauls analytics and business profiles | Articles | Home | AdJourney - Marketing & Advertising Journey | Scoop.it
CSS only mobile first navigation
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Amazon's Big Private Label Push, and Why Name Brands Matter Less Nowadays

Amazon's Big Private Label Push, and Why Name Brands Matter Less Nowadays | AdJourney - Marketing & Advertising Journey | Scoop.it
Amazon is expanding sales of private labels into groceries and household goods, joining other retailers in the push for more store brands.
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9 Mobile Marketing Trends Dominating 2015

9 Mobile Marketing Trends Dominating 2015 | AdJourney - Marketing & Advertising Journey | Scoop.it
Mobilegeddon is upon us. Google’s latest algorithm update was all about mobile devices and how they handle search. Basically, if you’re not mobile ready – you’ll soon be irrelevant. But we di…
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With Better Targeting, Alcohol Brands Bet Big on Digital

With Better Targeting, Alcohol Brands Bet Big on Digital | AdJourney - Marketing & Advertising Journey | Scoop.it
For years, beer and spirits brands steered clear of digital marketing and social media because of challenges in making sure posts do not break strict regulations by pitching underage consumers.
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The Complete Social Media Image Size Guide: With Awesome Design Tips [Infographic] – Design School

The Complete Social Media Image Size Guide: With Awesome Design Tips [Infographic] – Design School | AdJourney - Marketing & Advertising Journey | Scoop.it
In this super post you'll find dimensions for Facebook, Twitter, Google+, Pinterest and more.
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Pokemon Go Is Driving Insane Amounts of Sales at Small Local Businesses. Here's How It Works

Pokemon Go Is Driving Insane Amounts of Sales at Small Local Businesses. Here's How It Works | AdJourney - Marketing & Advertising Journey | Scoop.it
For $1.19 an hour, you can have more customers than you've ever seen in your life
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Dos Equis is working on crafting the Most Interesting Brand in the World

Dos Equis is working on crafting the Most Interesting Brand in the World | AdJourney - Marketing & Advertising Journey | Scoop.it
Dos Equis’s long-running character was immensely successful during his run – but now the company is contemplating how to move beyond an icon that dominated its advertising identity for a decade
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5 Big Changes Coming to AdWords: Everything You Need to Know

5 Big Changes Coming to AdWords: Everything You Need to Know | AdJourney - Marketing & Advertising Journey | Scoop.it
For a few years now Google has been making big announcements in the spring, and they've usually revolved around mobile - in 2013, there was th
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9 Questions to Ask Before Creating Another Social Media Account

9 Questions to Ask Before Creating Another Social Media Account | AdJourney - Marketing & Advertising Journey | Scoop.it
Figure out if you're ready to create a new social media account by running through this list of helpful questions.
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5 Unconventional Tips to Increase Brand Loyalty Through Social Media

5 Unconventional Tips to Increase Brand Loyalty Through Social Media | AdJourney - Marketing & Advertising Journey | Scoop.it
Great social media strategy is more than just responding quickly to all of your fans.
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How to Really Optimize Your Social Media Ad Campaigns for Mobile Devices

How to Really Optimize Your Social Media Ad Campaigns for Mobile Devices | AdJourney - Marketing & Advertising Journey | Scoop.it
It's time to start putting some real strategy and effort into your mobile social media ads. Learn how to optimize your campaigns inside.
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How to Run Social Media for a Company Everybody Hates - Hootsuite Social Media Management

How to Run Social Media for a Company Everybody Hates - Hootsuite Social Media Management | AdJourney - Marketing & Advertising Journey | Scoop.it
As a social media marketer, running social media for a company that everybody hates is probably one of the most challenging opportunities you’ll face.
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The 76ers are the first NBA team to sell a jersey ad

The 76ers are the first NBA team to sell a jersey ad | AdJourney - Marketing & Advertising Journey | Scoop.it
VIDEO: Reportedly worth $5 million... This is seriously changing the US sports ads game... Will NHL, NFL and MLB follow this?
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The main reason why people are not already using ad blockers should worry publishers

The main reason why people are not already using ad blockers should worry publishers | AdJourney - Marketing & Advertising Journey | Scoop.it
The majority of non-ad blocker users are simply not aware they can block ads.
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The Dummie’s Guide to Running a Digital Strategy

The Dummie’s Guide to Running a Digital Strategy | AdJourney - Marketing & Advertising Journey | Scoop.it
Nick Annetts offers these tips for getting up to speed when developing a digital marketing strategy for your business.
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How to Create LinkedIn Ads That Generate Results For Your Business

How to Create LinkedIn Ads That Generate Results For Your Business | AdJourney - Marketing & Advertising Journey | Scoop.it
Do you use LinkedIn to prospect for new business? LinkedIn ads are an excellent way to increase visibility and generate leads. Find out more here.
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Why Brands Need to Invest in Experiential Marketing

Why Brands Need to Invest in Experiential Marketing | AdJourney - Marketing & Advertising Journey | Scoop.it
With so much content available to consumers every which way, experiential marketing is a good way for brands to stand out.
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