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AdJourney - Marketing & Advertising Journey
Life is a journey... for us, Advertising is our life.
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The Dummie’s Guide to Running a Digital Strategy

The Dummie’s Guide to Running a Digital Strategy | AdJourney - Marketing & Advertising Journey | Scoop.it
Nick Annetts offers these tips for getting up to speed when developing a digital marketing strategy for your business.
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How to Create LinkedIn Ads That Generate Results For Your Business

How to Create LinkedIn Ads That Generate Results For Your Business | AdJourney - Marketing & Advertising Journey | Scoop.it
Do you use LinkedIn to prospect for new business? LinkedIn ads are an excellent way to increase visibility and generate leads. Find out more here.
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Why Brands Need to Invest in Experiential Marketing

Why Brands Need to Invest in Experiential Marketing | AdJourney - Marketing & Advertising Journey | Scoop.it
With so much content available to consumers every which way, experiential marketing is a good way for brands to stand out.
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This Infographic Will Show You What’s Killing Your Creativity

This Infographic Will Show You What’s Killing Your Creativity | AdJourney - Marketing & Advertising Journey | Scoop.it
You're going to want to take some life notes.
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How a Japanese clothing brand got men to love shopping

How a Japanese clothing brand got men to love shopping | AdJourney - Marketing & Advertising Journey | Scoop.it
Uniqlo's strategy for male shoppers. Clear insights deliver business results.
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Pizza Hut: Pizza Box Movie Projector (some things are meant to be together)

Pizza Hut: Pizza Box Movie Projector (some things are meant to be together) | AdJourney - Marketing & Advertising Journey | Scoop.it
Some things are meant to be together: gin and tonic... Movies and pizza! That's why Pizza Hut made this great pizza box that doubles as a movie projector for everyone.
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Are LinkedIn Groups Worth the Trouble? 17 Tips for Success

Are LinkedIn Groups Worth the Trouble? 17 Tips for Success | AdJourney - Marketing & Advertising Journey | Scoop.it
Learn to create LinkedIn groups that truly connect you with your audience with these 17 tips from Content Marketing Institute’s community manager.
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How To Design The Perfect Business Logo [Infograhic]

How To Design The Perfect Business Logo [Infograhic] | AdJourney - Marketing & Advertising Journey | Scoop.it
The folks at CompanyFolders have created a great infographic detailing “The Recipe for a Perfect Logo” (below). I like the way it is sliced it down to a few specific actions that you must take: B…
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17 Facebook Experts Reveal Their Best Tips for Improved Engagement and ROI

17 Facebook Experts Reveal Their Best Tips for Improved Engagement and ROI | AdJourney - Marketing & Advertising Journey | Scoop.it
If you do any kind of marketing on Facebook at all, here's a complaint you're sure to have heard (or even made yourself): "Nobody's engaging with my posts anymore. It's like I'm invisible." Need some advise on how to avoid that? Read this article.
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25 Predictions For What Marketing Will Look Like In 2020

25 Predictions For What Marketing Will Look Like In 2020 | AdJourney - Marketing & Advertising Journey | Scoop.it
The future according to brand and agency leaders at GE, Vice, Percolate, Taco Bell, adamampeveDDB, and 72andSunny.
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8 Myths People Believe About Analytics (But Shouldn't)

8 Myths People Believe About Analytics (But Shouldn't) | AdJourney - Marketing & Advertising Journey | Scoop.it
Debunk common myths people believe about analytics and get some resources you can learn from instead.
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9 Mobile Marketing Trends Dominating 2015

9 Mobile Marketing Trends Dominating 2015 | AdJourney - Marketing & Advertising Journey | Scoop.it
Mobilegeddon is upon us. Google’s latest algorithm update was all about mobile devices and how they handle search. Basically, if you’re not mobile ready – you’ll soon be irrelevant. But we di…
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With Better Targeting, Alcohol Brands Bet Big on Digital

With Better Targeting, Alcohol Brands Bet Big on Digital | AdJourney - Marketing & Advertising Journey | Scoop.it
For years, beer and spirits brands steered clear of digital marketing and social media because of challenges in making sure posts do not break strict regulations by pitching underage consumers.
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The Complete Social Media Image Size Guide: With Awesome Design Tips [Infographic] – Design School

The Complete Social Media Image Size Guide: With Awesome Design Tips [Infographic] – Design School | AdJourney - Marketing & Advertising Journey | Scoop.it
In this super post you'll find dimensions for Facebook, Twitter, Google+, Pinterest and more.
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#CharlieCharlie Challenge is a movie promo ... and did great!

#CharlieCharlie Challenge is a movie promo ... and did great! | AdJourney - Marketing & Advertising Journey | Scoop.it
If you haven’t heard of the Charlie Charlie Challenge (story here) by now, you obviously haven’t been paying attention to the Interwebs. This phenomenon, which is actually the product of what happens when basic physics collide head-on with stupid people,… Continue Reading →
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how to get more business thanks to google maps?

how to get more business thanks to google maps? | AdJourney - Marketing & Advertising Journey | Scoop.it
Why do you need your business on Google Maps?More and more users prefer Internet to Yellow pages to find a company or service online o (...)
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Dominos Makes Awesome DVDs That Smell Like Pizza When They're Played

Dominos Makes Awesome DVDs That Smell Like Pizza When They're Played | AdJourney - Marketing & Advertising Journey | Scoop.it
How's this for a brilliant marketing campaign? DVDs that will smell like pizza when played, and look like a pizza after you play them! It delivers the right message to create awareness on product category for your next time watching movies... Maybe even close to the dominos brand!
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How a drink for babies became the adult hangover cure of choice

How a drink for babies became the adult hangover cure of choice | AdJourney - Marketing & Advertising Journey | Scoop.it
Pedialyte, that perennially popular oral electrolyte for ailing kids, has a new target consumer in mind. Adult usage of the brand, owned by Similac formula parent Abbott Laboratories, has grown by ...
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Forbes: The World's 25 Most Valuable Brands 2015

Forbes: The World's 25 Most Valuable Brands 2015 | AdJourney - Marketing & Advertising Journey | Scoop.it
Brand value: the world's most valuable brands in 2015 include tech giants, automotive market leaders, food and beverages, a couple of sports and fashion brands and top retailers around the world.
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Snickers Found Amusing Fails All Over NYC and Put These Stickers Next to Them - no OOH, no tv, no banners... And a great campaign

Snickers Found Amusing Fails All Over NYC and Put These Stickers Next to Them - no OOH, no tv, no banners... And a great campaign | AdJourney - Marketing & Advertising Journey | Scoop.it
BBDO New York continues its run of great work for Snickers with this irresistible out-of-home campaign, in which the candy brand found goofy mistakes all around New York City—and put stickers next to them that read, "You make mistakes when you're ...
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How to Measure Your Website's Power and Influence

How to Measure Your Website's Power and Influence | AdJourney - Marketing & Advertising Journey | Scoop.it
You are a small business owner who has been trying to optimize your website for a while now. You want to know whether you’re making progress.
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Companies paid $2.3 million to be be on Pacquiao's shorts

Companies paid $2.3 million to be be on Pacquiao's shorts | AdJourney - Marketing & Advertising Journey | Scoop.it
Manny Pacquaio and Floyd Mayweather grew up poor, and now they're generating millions for the Fight of the Century -- and the Purse of the Century.
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