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AdJourney - Marketing & Advertising Journey
Life is a journey... for us, Advertising is our life.
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25 Creative Packaging Designs That Practically Sell Themselves

25 Creative Packaging Designs That Practically Sell Themselves | AdJourney - Marketing & Advertising Journey | Scoop.it
We often consider the products we use and their packaging to be two separate things – the product is the thing we want, and its packaging is a piece of trash to be thrown away.
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Karen Goldfarb Copywriter's curator insight, April 22, 6:02 PM

I love packaging because it's all right there, trying to evoke.

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7 Ways Brands Are Using Social Media to Build Customer Loyalty in 2014 [INFOGRAPHIC] | DashBurst

7 Ways Brands Are Using Social Media to Build Customer Loyalty in 2014 [INFOGRAPHIC] | DashBurst | AdJourney - Marketing & Advertising Journey | Scoop.it
2013 was a year of exploration for brands on social media. From testing Vines to launching Instagram ads, many companies were dabbling in social media efforts across the Web just to see how customers would react.
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Imran Ghaznavi's comment, April 16, 11:24 PM
very important for new media advertising
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11 Major Rebranding Disasters And What You Can Learn From Them

11 Major Rebranding Disasters And What You Can Learn From Them | AdJourney - Marketing & Advertising Journey | Scoop.it
Don't mess with a classic or with a brand that is already a highly-valuable asset. If rebranding, take care on what customers might think about the evolution. Take into account that a rebranding process is not only designing a face-lifted logo or getting a new "cool name"... Is all about how the customer experience will be and having consistency across every single touch point between the brand and its' clients.
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The 6 Most-Used Social Networks on Mobile in the U.S.

The 6 Most-Used Social Networks on Mobile in the U.S. | AdJourney - Marketing & Advertising Journey | Scoop.it
A new report says that Instagram users are on mobile 98% of the time while using the network, while Pinterest users are on mobile 92% of the time.
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Who Is the Average Gmail User? An article for targeting purposes

Who Is the Average Gmail User? An article for targeting purposes | AdJourney - Marketing & Advertising Journey | Scoop.it
Here are seven facts and stats about the everyday Gmail user. While not very specific, this facts will help when targeting on e-mail campaigns.
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How Avis Budget Group Uses Data To Drive Its Marketing

How Avis Budget Group Uses Data To Drive Its Marketing | AdJourney - Marketing & Advertising Journey | Scoop.it
Avis Budget Group focuses on a 360-degree view of the customer by applying a segmentation strategy called 'customer lifetime value.' This allows it to look at the relationship not just as a transaction but from a longer-term view as well.
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Google Breaks Yahoo's Seven-Month Streak As Most-Trafficked US Site

Google Breaks Yahoo's Seven-Month Streak As Most-Trafficked US Site | AdJourney - Marketing & Advertising Journey | Scoop.it
comScore today released its top 50 US Web properties for February 2014. While Yahoo has been dominating Google for the last seven months straight, the two
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Is Social Media Necessary For Getting New Customers?

Is Social Media Necessary For Getting New Customers? | AdJourney - Marketing & Advertising Journey | Scoop.it
Oscar Beltran's insight:

Is it absolutely necessary? ... You bet is not, but if you run social media the right way, it'll drive customers to different stages of your sales funnel.

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New Millward Brown Study Shows Mobile Use Now Outpacing TV | Digital

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Who Runs The (Social Media) World? Girls. | TechCrunch

Who Runs The (Social Media) World? Girls. | TechCrunch | AdJourney - Marketing & Advertising Journey | Scoop.it
Behind every great social media platform stands millions of great women. And boy do they love their smartphones! According to research compiled by..
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Wonderful Subway Ad Shows a Woman's Hair Blowing Around Whenever a Train Arrives

Wonderful Subway Ad Shows a Woman's Hair Blowing Around Whenever a Train Arrives | AdJourney - Marketing & Advertising Journey | Scoop.it
Here's more billboard crack for you out-of-home addicts.
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Six Ways To Get More Word-Of-Mouth Referrals

Six Ways To Get More Word-Of-Mouth Referrals | AdJourney - Marketing & Advertising Journey | Scoop.it
No matter what kind of startup you run, word-of-mouth is a precious marketing asset -- and one too many entrepreneurs fail to capitalize on.
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8 Ways Businesses Can Use Facebook Embedded Posts

8 Ways Businesses Can Use Facebook Embedded Posts | AdJourney - Marketing & Advertising Journey | Scoop.it
We asked a panel of eight successful entrepreneurs how they're using embedded posts to amp up website traffic and social engagement.
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Tweet-a-Coffee: Another example of Starbucks brilliance | Mike McCready

Tweet-a-Coffee: Another example of Starbucks brilliance | Mike McCready | AdJourney - Marketing & Advertising Journey | Scoop.it
There's no denying that Starbucks understands technology, and more importantly, their customers. In 2011, Starbucks began accepting mobile payments through
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10 Simple Tricks For Getting More Out Of Conventions And Trade Shows

10 Simple Tricks For Getting More Out Of Conventions And Trade Shows | AdJourney - Marketing & Advertising Journey | Scoop.it
Conferences, trade shows and conventions are excellent places for startup CEOs to make new connections -- if you know what you're doing.
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YouTube to Run TV Ads Promoting Video Creators in Big 2014 Push

YouTube to Run TV Ads Promoting Video Creators in Big 2014 Push | AdJourney - Marketing & Advertising Journey | Scoop.it
youtube is responding to agency execs' call for more content promotion with its biggest marketing push of the year to debut monday.
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5 Tips to Boost Your Brand in A Changing SEO Environment

5 Tips to Boost Your Brand in A Changing SEO Environment | AdJourney - Marketing & Advertising Journey | Scoop.it
Online marketing. Content marketing. Inbound marketing. Native advertising. Sponsored content. There's a lot of buzzwords being tossed about these days when it come to making it easier for people to find your brand online.
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Successful Brands Don't Care About Sales on Twitter [CHART]

Successful Brands Don't Care About Sales on Twitter [CHART] | AdJourney - Marketing & Advertising Journey | Scoop.it
According to a new survey, brands are using Twitter to boost brand awareness, not sales.
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Consumers mostly trust expert reviews, but branded content & user reviews have a place

Consumers mostly trust expert reviews, but branded content & user reviews have a place | AdJourney - Marketing & Advertising Journey | Scoop.it
Attention marketers: Look to expert reviews before you deploy your own branded content to attract consumers. According to a new Nielsen study, 85 percent of consumers look to content from experts b...
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Engagement: The secret to engagement is to create great content. Period.

Engagement: The secret to engagement is to create great content. Period. | AdJourney - Marketing & Advertising Journey | Scoop.it
The secret to engagement is to create great content. Period.
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How One Company Is Extremely Successful Without Using Social Media At All

How One Company Is Extremely Successful Without Using Social Media At All | AdJourney - Marketing & Advertising Journey | Scoop.it
Signature Foods, has more than 200 employees and did more than $65 million in revenue in 2012. And it has zero social media presence.
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The Amazon Effect: Staples To Close 225 Stores, Says It’s Now Making Half Of All Sales Online | TechCrunch

The Amazon Effect: Staples To Close 225 Stores, Says It’s Now Making Half Of All Sales Online | TechCrunch | AdJourney - Marketing & Advertising Journey | Scoop.it
The Amazon effect continues to be felt among the brick-and-mortar faithful. Today, office supply superstore Staples announced that it would close 225 stores..
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Why Most Startups Get Branding Wrong (and How to Fix It)

Why Most Startups Get Branding Wrong (and How to Fix It) | AdJourney - Marketing & Advertising Journey | Scoop.it
Developing a brand sooner rather than later is a major factor in a startup's success. Here's how to make sure you're doing it right.
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How to Align Search With the Rest of Your Campaigns

How to Align Search With the Rest of Your Campaigns | AdJourney - Marketing & Advertising Journey | Scoop.it
Regardless of vertical or brand, the path to purchase is complex. Your target audience doesn't see channels - they perceive your brand across the entire digital and offline spec...
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Study: Auto Shoppers 71% More Influenced by Digital Ads

Study: Auto Shoppers 71% More Influenced by Digital Ads | AdJourney - Marketing & Advertising Journey | Scoop.it
Of the millions of American consumers planning to soon buy an automobile, 21 percent say that digital advertising will affect their purchase decision, says a joint report from the Interactive Advertising Bureau and stats company Prosper Insights.
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