Changes is integrated marketing
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Social Media, Mobile, and Content Marketing: 4 Trends That Rocked 2012 - ClickZ

Social Media, Mobile, and Content Marketing: 4 Trends That Rocked 2012 - ClickZ | Changes is integrated marketing | Scoop.it
ClickZSocial Media, Mobile, and Content Marketing: 4 Trends That Rocked 2012ClickZ2012-marketing-highlights 2012 was a year of inflection points on social media, mobile, and content marketing.
Holley Marie Butler's insight:

I found this article interesting as it gives a summary of the dominant marketing trends from 2012 in relation to social media. The diverse range of social media sites that people used show how marketers not only need to utalise social media as apart of IMC to keep up with their target market, but also will need more than just a facebook page in order  to effectivly interact with their audience. it also highlighted the growing useage of mobile phones and how this is being used more frequently to shop online, therefore marketers need to ensure their product is easily accessable via mobile. 

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Ksenia Khor's comment, May 7, 2013 8:53 PM
This is a very interesting article. I think it just underlines that using social media as a marketing tool does not mean having a Facebook page anymore. It's more about being on top of all the other social media platforms and utilising them efficiently for building brand equity and engaging with consumers.
Holley Marie Butler's comment, May 9, 2013 3:56 AM
Yes I agree that in order for a brand to be successful and connect with customers through these channels, they must really think of who they are targeting and how they use their social media.
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What Integrated Marketing Looks Like Now

What Integrated Marketing Looks Like Now | Changes is integrated marketing | Scoop.it
I’ve been playing the marketing game for over twenty-five years and the term “integrated marketing” has been around at least that long.
Holley Marie Butler's insight:

With so many communication outlets such as facebook, twitter and instagram, it can be hard to form a solid intergrated marketing communications strategy. However I feel that with both clarity and culture as described in this article, organisations will have a better chance of integarting the many communication channels avaliable to them, as they both believe and understand of the purpose of their organisation. This will help better align the communication channels and make sure that the brand is not confusing to customers. An example of a brand doing this is BNZ who had their much hyped 'money is good, money is bad' adverts alongside endorsing super rugby teams, which sent mixed messages to consumers. 

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Ksenia Khor's comment, March 20, 2013 5:11 AM
This articles gives some valuable advice to marketers and reminds them of the basics - a unified message and clarity of that message. This task would be much easier twenty years ago when there not that many communication channels. Now presenting a sound IMC program is much more challenging. I liked your BNZ example for clarity. Their campaign just seemed so confusing when I first saw it.
Shu'aib Dopey Lakey's comment, March 20, 2013 8:53 AM
That is so true that a few years ago it would’ve been so simple, it just got harder and more fragmented as a result of new technologies. What stood out most for me was that it must be hard for brands that have been around for years to have to change strategies or in some cases even fight against this new trend of conformity and going with the times, it must be hard to decide whether to change or stay to their old ways.
Holley Marie Butler's comment, March 21, 2013 2:26 AM
I agree Shu'aib that many companies now are faced with either completely redefining or changing their strategies, which would pose a great challenge to a marketing and IMC team.
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Your Digital Media Is Integrated…Now What?

Your Digital Media Is Integrated…Now What? | Changes is integrated marketing | Scoop.it
By Will Perkins, Senior Account Manager, IgnitionOne It’s not hard to imagine how larger advertisers can quickly find themselves caught standing still in...
Holley Marie Butler's insight:

I think that this article rasies an excellent point on how important it is in the digital age to be able to work as a team and integrate different  parts of a marketing team and allocate them all a budget that is flexible. This should be done in order to account for new social media trends and ventures that may want  to be explored in order  to fully reach the businesses target market.  

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Ksenia Khor's comment, April 9, 2013 12:00 AM
This article points out the importance of internal integrations within an organisation. Some marketing practitiners think that integration which is implied by IMC concerns only external communication channels which are aimed at consumers. However, in order to achieve real integration, communication and collaboration among different departments should be established.
Holley Marie Butler's comment, April 9, 2013 5:53 PM
Yes I think that for a company to be truly integrated it needs to integrate its internal marketing and communications teams.