This Kikcstarter crowdfunded project aims at personalized jewelry items. They will be using generative design algorythms enabling their designers to create an unending range of designs based on genetic models that they create. They intend to select the best 1000 of each series and print only one out of each.
This has alredy been done by my friend Lionel Dean at future factories, with his "Icon" collection.
Please visit his page at http://www.futurefactories.com/ to see the aplication of generative design in different products. Some of his works are also at FOC: http://www.freedomofcreation.com/shop/order.php?pid=1058
And here you can read (only Spanish) an interview from his visit to Fundación Prodintec: http://www.lne.es/gijon/2012/05/18/trabajo-creativo-siglo-xxi-traslada-masivo-software/1243508.html ;