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9 Resources To Create Better B2B Buyer Personas

9 Resources To Create Better B2B Buyer Personas | Addiction Treatment Marketing | Scoop.it
According to Aberdeen Research, marketers who use buyer personas and map content to the Buyer Journey enjoy 73% higher conversions from response to marketing qualified lead. At this point, you know y…

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5 Health-care Hashtags You Sould Be Following Right Now - American College of Chest Physicians

5 Health-care Hashtags You Sould Be Following Right Now - American College of Chest Physicians | Addiction Treatment Marketing | Scoop.it
Physicians - looking for the very latest in your area of expertise? Here are five health-care hashtags you should be following today. (Our social media specialist weighs in on her top 5 must-follow hashtags!
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Luxury Addiction Treatment in Annapolis from Tranquility Woods - YouTube

Live Now: Compelling recovery video, commercial from Tranquility Woods Luxury #Addiction Treatment in #Annapolis, MD: We opened our addiction treatment center in Annapolis...
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Solid #addiction #recovery #video commercial @annapolisrehab
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Meet the people using social media to make a difference - NHS Employers

Meet the people using social media to make a difference - NHS Employers | Addiction Treatment Marketing | Scoop.it
Meet the people using #socialmedia to make a difference (RT @nhsemployers: Healthcare #socialpioneers list out today!
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Beyond the Buzz: Staying Professional on Facebook | HealthWorks Collective

Beyond the Buzz: Staying Professional on Facebook | HealthWorks Collective | Addiction Treatment Marketing | Scoop.it
While social media use in healthcare has the potential to bring value to patient-provider relationships, it is not without its ethical and professional challenges.
Addiction Marketing's insight:
Solid #socialmedia insights.
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This marketing tool can auto-generate 600+ customized landing pages for your ... - VentureBeat

This marketing tool can auto-generate 600+ customized landing pages for your ... - VentureBeat | Addiction Treatment Marketing | Scoop.it
This marketing tool can auto-generate 600+ customized #landingpages for your ... Marketing software company @Captora is announcing its second round of funding today – a new $22 million.
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This could make #marketing much #easier.. @captora @venturebeat
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3 Phases Of Human-Centered Marketing - Business 2 Community

3 Phases Of Human-Centered Marketing - Business 2 Community | Addiction Treatment Marketing | Scoop.it
3 Phases Of Human-Centered Marketing Business 2 Community To develop a human-centered approach to modern marketing, there are three phases' marketers and organizations can journey through. I call this framework for Human-Centered Marketing – H.U.M..
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Is Your Company Marketing Like a Taxicab Business in the Age of Uber? - Entrepreneur

Is Your Company Marketing Like a Taxicab Business in the Age of Uber? - Entrepreneur | Addiction Treatment Marketing | Scoop.it
@Entrepreneur Is Your Company Marketing Like a Taxicab Business in the Age of @Uber?
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Guerrilla book marketing: Write the novel, then sell it - CNBC.com

Guerrilla book marketing: Write the novel, then sell it - CNBC.com | Addiction Treatment Marketing | Scoop.it
@CNBC.com Guerrilla book marketing: Write the novel, then sell it CNBC.com ... with book clubs or create off-shoot products based on fictional characters.
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11 Insights of 2 E-patients | Health Care Social Media.

11 Insights of 2 E-patients | Health Care Social Media. | Addiction Treatment Marketing | Scoop.it
@MedCrunch had the pleasure to speak to Kerri Spalding and Marie Ennis both empowered and vocal epatients and active members of the Docto (Read these 11 Insights of 2 #E-patients http://t.co/TyvAppIOJl)...
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#PortadaLat to examine video marketing in Latin Markets, buy your ticket and ... - Portada-online.com

#PortadaLat to examine video marketing in Latin Markets, buy your ticket and ... - Portada-online.com | Addiction Treatment Marketing | Scoop.it
#PortadaLat to examine #videomarketing in #Latin Markets, buy your ticket and ... Portada-online.com "The state of Online Video is similar to that of the cable market 30 years ago.
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Even at mainstream companies, Latino audiences are driving marketing trends - MiamiHerald.com

Even at mainstream companies, Latino audiences are driving marketing trends - MiamiHerald.com | Addiction Treatment Marketing | Scoop.it
Even at mainstream companies, #Latino audiences are driving #marketing trends MiamiHerald.com Targeting Hispanics, Google will soon launch a new domain, called .soy (.I am) — another avenue toward reaching the vast, tech-savvy, Spanish-speaking...
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Great #Latino #marketing insights #soy
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LinkedIn Adds Trending Content List And A Score For Companies’ Content Marketing Efforts | @TechCrunch

LinkedIn Adds Trending Content List And A Score For Companies’ Content Marketing Efforts | @TechCrunch | Addiction Treatment Marketing | Scoop.it
#LinkedIn is introducing some new tools for businesses hoping to attract a following with their LinkedIn content. First up, there's a content marketing..
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#drugrehabs get #patient #insights
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Bringing psychotherapy to the masses, ThriveOn - iMedicalApps

Bringing psychotherapy to the masses, ThriveOn - iMedicalApps | Addiction Treatment Marketing | Scoop.it

San Francisco-based seed fund investment firm Rock Health recently held Rock Health Rounds, an event for practicing physicians, to preview some of its healthcare startups.

Rock Health’s startups aim to change the way healthcare operates — including diseases such as obesity and care coordination within geriatrics. The nonprofit organization, based San Francisco’s booming Mission Bay neighborhood, partners with institutions such as UCSF (University of California, San Francisco) and Harvard Medical School; healthcare industry stalwarts GE, UnitedHealth Group, and Genentech; as well as other venture capital and investment firms such as Kleiner Perkins Caufield & Byers and Alexandria Real Estate Equities.

Several of Rock Health’s startups have launched or will launch mobile applications. ThriveOn, for instance, aims to bring psychotherapy to a wider audience via cognitive behavior therapy principles. We interviewed Alejandro Foung from ThriveOn about his team’s mental healthcare app. As CEO, Alejandro Foung has worked in business development for Trulia, WizeCommerce, and Huddler. Drawing from his background in psychology and economics from Stanford University, Foung is spearheading this venture with Rock Health with co-founder Nicholas Letourneau and clinical psychologist Megan Jones PsyD.

What inspired you and Nick to launch on ThriveOn?

[Mental health is] the black sheep of  healthcare. It’s pretty taboo. There’s a lot of stigma around this. I was a psychology major at Stanford, and [in] high school I thought I wanted to do psychology for the rest of my life. I then realized I didn’t want to be a clinical psychologist. I worked at consumer technology for 8 or 9 years, at eBay, NexTab (a comparison shopping site), and Trulia. I…met my cofounder there.

When Trulia had its IPO, Nick and I just took a step back and thought we’d have a opportunity since we have more wiggle room to start our own thing. We were fascinated in the behavioral health area. We did a bunch of interviews with people who we thought were doing behavior change in real life and thought about how we could build something in real life with the needs with real people. We interviewed tons of people across multiple disciplines. The people who were the most passionate and [have] the most need is mental health. [We ultimately were awarded] a $4M NIMH [(National Institutes of Mental Health, part of the NIH)] grant last August.

So what can ThriveOn do?

[ThriveOn can] broadly disseminate prevention and mental healthcare using CBT [(Cognitive Behavioral Therapy)]. You can license this program that has been shown with good results [with a] 50% reduction in disordered eating behavior. It’s a specific program that targets body image for subclinical eating disorders. There is a proven efficacy as face-to-face [therapy, with] 1/10 the cost and 1/5 of a therapist’s time. That’s incredibly powerful.

Our research partners are at Stanford and Washington University in St. Louis. They are the principal investigators on the grant and we provide the technology. We have disseminated it to 30 universities across the country: 15 get the program, and 15 are controls.

That’s very strong. But 30 different universities can be quite diverse.

The way we control is that we control for demographics, geography, and then randomize the interventions. It’s a three-year study, and we’re one year in.

One of the issues with psychiatric applications is that very few people are aware of them. How are you getting this app distributed and marketed?

[ThriveOn] is for students, and the counseling centers for the universities are our distribution channel. Stigma, access, and cost are primary issues. Because we have an affordable solution that’s evidenced-based and easy to do, we have good traction. We haven’t done much PR and we already have 3,000 [users]. We were on SXSW and was voted top health startup. We’ll actually be announcing our funding and a few other things in September.

Besides eating disorders, what other areas does your intervention address?

This is kind of an entry to do CBT bigger and better, and address more subclinical issues in mental health. Our product is an online assessment that uses GAD-4 [(for generalized anxiety disorder)] and PHQ-9 [(patient health questionnaire, for screening depression)] and other standardized assessments in key areas: mood, anxiety, stress, sleep, social, and body image. As far as where [our product caters to] the spectrum of needs, our sweet spot is subclinical.  [Our clients are] people who want to improve their emotional wellness, which is subclinical in psychiatry.

 

And then we can customize the program to tailor it to [the user's] needs and give them these programs that are delivered via mobile phone. [The program is comprised of] 10 to 15 minutes of assessment, tracking [tools], and connections to a licensed therapist, MFT or LCSW. [Users can access] a dashboard of their interaction with the program, getting text messages, feedback, and follow-up as they finish every week. The results we have show are [drawn from] the body image program. It reduced [patients'] eating behavior and they’ve maintained [healthy] behaviors for the entire 2 years. Using 1/5th of therapist’s time and 1/10th of the cost. That’s the basis for our whole business: to address a population that’s typically underserved, but in an affordable way that’s 1/4 of the cost

 

Anything else you’d like our readers to know about ThriveOn?

One thing we want to do is get more coaches. We’re looking for licensed therapists to be part of our network. Half a dozen people every day are applying to be our coaches, and we’re not even advertising this. People are interested in providing sservices … and it’s asynchronous, so you can do this in between or time… 10-25% of [a therapist's] time is unbillable because of no-shows and cancellations. You can do ThriveOn in those moments. [Plus, therapists can do this from home:] 99% of the care providers are female in our network; 25% are wanting to work from home because of their family.

The second thing is we are working on with Palo Alto Medical Foundation. The idea is that 60% of the people going into primary care have some sort of mental health need, but [primary care providers] don’t have anywhere to send them. They could send them [to ThriveOn] because [it's] easy and affordable. So, the ideal goal is for us to connect with some physicians, primary care ideally, who are seeing lots of people every year, and to start recommending ThriveOn.

When will your product fully launch?

Late September.

 

 


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7 Ways Content Marketing is Like a Relay Race - Search Engine Watch

7 Ways Content Marketing is Like a Relay Race - Search Engine Watch | Addiction Treatment Marketing | Scoop.it
7 Ways Content Marketing is Like a Relay Race: @SEngineWatch The same preparation is required to execute effective content marketing. Successful content is born out of a well-planned strategy.
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In New Jersey, with $2 million from Knight, the Local News Lab launches to seek revenue models

In New Jersey, with $2 million from Knight, the Local News Lab launches to seek revenue models | Addiction Treatment Marketing | Scoop.it
Six pilot sites will serve as guinea pigs as the Local News Lab tries to locate solutions for a sustainable news ecosystem in New Jersey.
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#smart #news #funding #NJ
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Addiction Treatment Social Marketing in Healthcare

Addiction Treatment Social Marketing in Healthcare | Addiction Treatment Marketing | Scoop.it
"How Healthcare is Changing in Regards to Social Media and Mobile Platforms." Read More Here: http://bit.ly/1pirLPZ ________________________________ #infographic #addiction #recovery #marketing #thoughts #repin #healthcare
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Sweet infographic!
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The Agile Marketing Revolution - Marketing Land

The Agile Marketing Revolution - Marketing Land | Addiction Treatment Marketing | Scoop.it
Marketing Land The Agile Marketing Revolution Marketing Land Faster, cheaper, better — this is the mantra of the impossible demand. At least, we're told it's impossible to get all three.
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A Scientific Take on Viral Marketing - Entrepreneur.com

A Scientific Take on Viral Marketing - Entrepreneur.com | Addiction Treatment Marketing | Scoop.it
A Scientific Take on Viral Marketing @Entrepreneur Perhaps the most objective way to look at the practice of viral marketing is to examine the research of some highly intelligent folks who have dedicated years to deciphering the common elements of...
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3 Tips for Digital Marketing on a Budget - Entrepreneur

3 Tips for Digital Marketing on a Budget - Entrepreneur | Addiction Treatment Marketing | Scoop.it
3 Tips for Digital Marketing on a Budget Entrepreneur You've probably heard by now about the triumvirate of 21st century digital marketing: content, social media, and search-engine optimization (SEO).
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Pretty #useful #marketing tips here.
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5 Tools That Put Content Marketing Analysis on Autopilot - Entrepreneur

5 Tools That Put Content Marketing Analysis on Autopilot - Entrepreneur | Addiction Treatment Marketing | Scoop.it
@Entrepreneur 5 Tools That Put Content Marketing Analysis on Autopilot: Every good digital marketer knows content marketing is important, but measuring the effect of content is crucial.
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#solid #insights!
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Bottled water is the marketing trick of the century - The Week Magazine

Bottled water is the marketing trick of the century - The Week Magazine | Addiction Treatment Marketing | Scoop.it
The Week Magazine Bottled water is the marketing trick of the century The Week Magazine In the U.K., the market is worth £1.6 billion per year and Britons drink more bottled water than fruit juices or wines and spirits.
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The Shorty Awards - Honoring the best of social media

The Shorty Awards - Honoring the best of social media | Addiction Treatment Marketing | Scoop.it
The Shorty Awards honor the best content producers on social media: Twitter, Facebook, Tumblr, Instagram, Vine, Foursquare, Pinterest (Tonight at 18:00 EST the #ZNteam will be at the #shortyawards for Best Use of Social Media for #Healthcare
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Four Trends for Social Media in Healthcare in 2014 | Astute Solutions

Four Trends for Social Media in Healthcare in 2014 | Astute Solutions | Addiction Treatment Marketing | Scoop.it
How will #socialmedia affect #healthcare in 2014? Find out the top four ways from experts Bill Balderaz of Fathom and Dennis Schiraldi of Astute Solutions!
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Good piece for #drugrehab #marketing ideas here.
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Gaining Traction With Content Marketing: How To Build Personas - Marketing Land

Gaining Traction With Content Marketing: How To Build Personas - Marketing Land | Addiction Treatment Marketing | Scoop.it
Gaining Traction With Content Marketing: How To Build Personas Marketing Land Every year, the flood of content produced and distributed online only increases, making it harder and harder for any one brand to stand out.
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