Music veterans Russell Simmons and Steve Rifkind are partnering with the world's leading smartphone manufacturer to help develop new artists.
Jeremy Lockett's insight:
Russell Simmons' company "ADD52" and Samsung's "Milk Music" have partnered to find and sign new artists. This could be a very beneficial business move for all parties. Unnoticed artist will have the opportunity to share there music on ADD52 with the possibility of being noticed and signed to a major record label. Although this merger could be beneficial, there is also room for potential failure. There could be a conflict of interests between the two companies and the artist. This could result in there being altercation between all parties involved. I am looking forward to seeing these two companies be successful in this new business venture.
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