ADD52 and Milk Music
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Russell Simmons ADD52 & Samsung Milk Music Will Release A Single Every Week

Russell Simmons ADD52 & Samsung Milk Music Will Release A Single Every Week | ADD52 and Milk Music | Scoop.it
Russell Simmons ADD52 & Samsung Milk Music Will Release A Single Every Week
Jeremy Lockett's insight:

ADD52 will release a single every week for a year for users to vote for their favorite unnoticed artists. The favorited artists will be singed to a  major record label.

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Russell Simmons and Steve Rifkind break new ground with All Def Digital

Russell Simmons and Steve Rifkind break new ground with All Def Digital | ADD52 and Milk Music | Scoop.it
theGRIO VIDEO - Earlier this year, Def Jam founder and philanthropist Russell Simmons partnered with his longtime friend Steve Rifkind to form All Def Digital...
Jeremy Lockett's insight:

Russell Simmons and Steve Rifkind partner on a platform to find, sign, and develop artist. This online platform is ADD52.com

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Russell Simmons' ADD52 Partners with Samsung's Milk Music to Develop New Artists (Exclusive)

Russell Simmons' ADD52 Partners with Samsung's Milk Music to Develop New Artists (Exclusive) | ADD52 and Milk Music | Scoop.it
Music veterans Russell Simmons and Steve Rifkind are partnering with the world's leading smartphone manufacturer to help develop new artists.
Jeremy Lockett's insight:

Russell Simmons' company "ADD52" and Samsung's "Milk Music" have partnered to find and sign new artists. This could be a very beneficial business move for all parties. Unnoticed artist will have the opportunity to share there music on ADD52 with the possibility of being noticed and signed to a major record label. Although this merger could be beneficial, there is also room for potential failure. There could be a conflict of interests between the two companies and the artist. This could result in there being altercation between all parties involved. I am looking forward to seeing these two companies be successful in this new business venture. 

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Q-Tip, Pusha T, Miguel & More Perform At ADD52 Launch [Photos]

Q-Tip, Pusha T, Miguel & More Perform At ADD52 Launch [Photos] | ADD52 and Milk Music | Scoop.it
Russell Simmons & Steve Rifkind launched ADD52 at a swanky event in Brooklyn, featuring performances by Pusha T, Miguel, & more. Here's some photos.
Jeremy Lockett's insight:

Recording artists perform at the Launch party for Russell Simmons and Steve Rifkind's ADD52, an online platform used for finding and developing unsigned artists.

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Russell Simmons’ digital label partners with Samsung | Complete Music Update

Russell Simmons’ digital label partners with Samsung | Complete Music Update | ADD52 and Milk Music | Scoop.it
Jeremy Lockett's insight:

Russell Simmons' speaks on using ADD52 in partnership with Milk Music to possibly "find the next Pharrell." The two companies will find and sign new recording artists on ADD52.com

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