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L'actualité du marketing du sport et plus particulièrement du basketball
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Vancouver Grizzlies practice court for sale 11 years after NBA franchise left for Memphis

Vancouver Grizzlies practice court for sale 11 years after NBA franchise left for Memphis | Ad Vitam Basketball | Scoop.it
Seller is asking for $13,000....
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McDonald's Becomes Official Restaurant Sponsor Of The NFL

McDonald's Becomes Official Restaurant Sponsor Of The NFL | Ad Vitam Basketball | Scoop.it
McDonald's and the NFL announced that the food chain would be the new official restaurant sponsor of the NFL and presenting sponsor of the 2013 Pro Bowl.
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Le match « Satisfait ou remboursé », l’envers du décor

Le match « Satisfait ou remboursé », l’envers du décor | Ad Vitam Basketball | Scoop.it
Vous l’avez surement suivi il y a 3 ou 4 jours, les Phoenix Suns ont annoncé, pour leur prochain match contre Dallas le 6 décembre, offrir une garantie sans précédent en NBA, Satisfait ou remboursé.
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How New Marketing Approaches Helped The NFL Achieve Triple-Digit Growth In Women's Apparel Sales - Forbes

How New Marketing Approaches Helped The NFL Achieve Triple-Digit Growth In Women's Apparel Sales - Forbes | Ad Vitam Basketball | Scoop.it
The NFL is aware of a key component driving its business:  Female fans.  In recent years, the league has seen women grow to become over 44 percent of its fan base, with 60 percent of females over the age of 12 identifying themselves as NFL fans.  ...
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Tony Parker de retour chez Quick avec les Tony Burgers – Tony Burger au bleu et Tony Burger Raclette

Tony Parker de retour chez Quick avec les Tony Burgers – Tony Burger au bleu et Tony Burger Raclette | Ad Vitam Basketball | Scoop.it
TweetIl y a pratiquement 1 an, Quick et Tony Parker lançaient le French Burger, concrétisation du partenariat signé entre la chaîne de restauration belge et le français né en Belgique.
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Mentally Ill NBA Player Uses Twitter to Slam Team's Treatment

Mentally Ill NBA Player Uses Twitter to Slam Team's Treatment | Ad Vitam Basketball | Scoop.it
NBA rookie Royce White, who suffers from an anxiety disorder, has been using Twitter to blast the Rockets over their handling of his situation.
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« Les rendez-vous de Bonal » l’initiative speed jobbing Pôle emploi récompensée

« Les rendez-vous de Bonal » l’initiative speed jobbing Pôle emploi récompensée | Ad Vitam Basketball | Scoop.it
TweetUn jury national composé de journalistes économiques a récompensé Pôle emploi, pilote de l’opération « les rendez-vous de Bonal ».
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The NFL Is Brainwashing Its Audience With Subliminal Messaging

The NFL Is Brainwashing Its Audience With Subliminal Messaging | Ad Vitam Basketball | Scoop.it
Watching football makes you a better person.
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adidas & NBA Team For BIG Jerseys On Christmas Day | CounterKicks

adidas & NBA Team For BIG Jerseys On Christmas Day | CounterKicks | Ad Vitam Basketball | Scoop.it
The jersey fires are stoked again.adidas and the NBA have team to celebrate 65 years of Christmas Day games with BIG Color uniforms that all 10...
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MSG Network Suffers NYK Ad Fails

MSG Network Suffers NYK Ad Fails | Ad Vitam Basketball | Scoop.it
MSG Network had to take down a few ads that caused quite the controversy around town recently. ESPN's Darren Rovell reports several posters with controversial claims were taken down after they garnered negative publicity...
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Jay Z et les Nets, une belle leçon de business

Jay Z et les Nets, une belle leçon de business | Ad Vitam Basketball | Scoop.it
En voyant se titre certains ont du se dire, pour reprendre une expression chère à nos amis américains, what’s the f*ck. Mais oui vous ne rêvez pas!
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Kia fait voyager Blake Griffin avec la KIA Optima 2013

Kia fait voyager Blake Griffin avec la KIA Optima 2013 | Ad Vitam Basketball | Scoop.it
Pour préparer le début de la saison de la NBA, Kia, partenaire du "Tip-Off" (le début de saison de la NBA), revient sur le devant de la scène avec 2 publicités avec Blake Griffin, son athlète ambassadeur, depuis ce dunk phénoménal lors du All-Star...
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David Stern To Retire After Delivering $12 Billion In Value To Owners - Forbes

David Stern To Retire After Delivering $12 Billion In Value To Owners - Forbes | Ad Vitam Basketball | Scoop.it
NBA teams were collectively worth $400 million when David Stern arrived in 1984. Today, the average team is worth more than $400 million.
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Texans Receiver Andre Johnson Spent $19,000 On Christmas Gifts For Kids In Child Protective Services Today

Texans Receiver Andre Johnson Spent $19,000 On Christmas Gifts For Kids In Child Protective Services Today | Ad Vitam Basketball | Scoop.it
12 kids got 80 seconds to grab as many toys as possible.
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Miami Heat's LeBron James named SI's Sportsman of the Year | SI.com

Miami Heat's LeBron James named SI's Sportsman of the Year | SI.com | Ad Vitam Basketball | Scoop.it
This story appears in the Dec. 10, 2012 issue of Sports Illustrated. Buy the digital version of the magazine here.
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Canal+ transforme Ibrahimovic, Mandanda, Gomis en Super-Héros Comics

Canal+ transforme Ibrahimovic, Mandanda, Gomis en Super-Héros Comics | Ad Vitam Basketball | Scoop.it
TweetLa fin d’année approche et le titre de « Champion d’automne » pointe déjà le bout de son nez. D’ici la fin du mois de décembre, les équipes en tête de la LIGUE 1 seront à l’honneur sur Canal+.
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NBA, CCTV to expand partnership |China |chinadaily.com.cn

NBA, CCTV to expand partnership |China |chinadaily.com.cn | Ad Vitam Basketball | Scoop.it
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NBA and YouTube Partner to Present NBA D-League Games Live on YouTube - Forbes

NBA and YouTube Partner to Present NBA D-League Games Live on YouTube - Forbes | Ad Vitam Basketball | Scoop.it
In 2005, the NBA became the first professional sports league to partner with YouTube.  Since 2005, 960 million videos have been viewed by fans on the NBA Channel on YouTube, making it YouTube's most popular sports channel.  Seeing this success, today...
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Sports Trolls Heap Ugly Abuse on NBA Star After Big Miss

Sports Trolls Heap Ugly Abuse on NBA Star After Big Miss | Ad Vitam Basketball | Scoop.it
In the latest example of sports trolls running amok on Twitter, Lakers "fans" brutally abused NBA star Pau Gasol after he missed a critical shot Tuesday.
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NBA Allows All-Star Game Voting Via Twitter and Facebook

NBA Allows All-Star Game Voting Via Twitter and Facebook | Ad Vitam Basketball | Scoop.it
NBA fans who want to get their favorite player into this season's All-Star game can for the first time cast votes through Twitter and Facebook.
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#1 Los Angeles Lakers - Kurt Badenhausen Jock Rich - Forbes

#1 Los Angeles Lakers - Kurt Badenhausen Jock Rich - Forbes | Ad Vitam Basketball | Scoop.it
Current value: $900 million1-year change: 40%Operating income: $24 million...
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The Most Marketable Players In The NBA

The Most Marketable Players In The NBA | Ad Vitam Basketball | Scoop.it
Lucrative money off the court....
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Shaquille O'Neal and Zale Corp. Unveil Branded Men's Jewelry Collection - Forbes

Shaquille O'Neal and Zale Corp. Unveil Branded Men's Jewelry Collection - Forbes | Ad Vitam Basketball | Scoop.it
Former NBA star Shaquille O’Neal has partnered with Zale Corp. to create and market a branded collection of men’s jewelry. that consists of a variety of men’s pendants, rings and bracelets.
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Miami Heat's Mike Miller Launches 'Let it Fly' Energy Drink Publicly - Forbes

Miami Heat's Mike Miller Launches 'Let it Fly' Energy Drink Publicly - Forbes | Ad Vitam Basketball | Scoop.it
Mike Miller || Credit: Miller/Let It Fly Energy Mike Miller is feeling good again. The 6-foot-8 NBA veteran is standing up straight and he’s got a little more pep in his step these days.
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The Panini Group Extends NBA Partnership with New Multiyear Exclusive Agreement

The Panini Group Extends NBA Partnership with New Multiyear Exclusive Agreement | Ad Vitam Basketball | Scoop.it
The National Basketball Association and the Panini Group -- the world’s largest sports and entertainment collectibles company -- today announced an extension of their partnership through a new mult...
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