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Toute l'actualité du marketing du sport et plus particulièrement du basketball
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Nicolas Bourreau
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Scooped by Nicolas Bourreau onto Ad Vitam Basketball |
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New York City FC.
Nicolas Bourreau's insight:
Petit à petit, la MLS fait son nid et le soccer s'installe dans le paysage sportif d'Amérique du Nord. La preuve avec cet "expansion team" des New York FC créé et achetée par Manchester City et les New York Yankees pour $100 millions. Delete the scoop?
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Recently retired David Beckham is going to score big time with Manchester City and the New York Yankees bringing Major League Soccer to New York City for the 2015 season by buying an expansion team for $100 million.
Nicolas Bourreau's insight:
Beckham pourrait devenir propriétaire d'une franchise de MLS et réaliser une importante plus-value grâce aux clauses du contrat qu'il avait signé avec les LA Galaxy et la Major League Soccer. Delete the scoop?
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The Conference Finals are underway. Here is all the information you need for all NBA playoff tickets including average prices for each team.
Nicolas Bourreau's insight:
Les places à Miami sont 2 fois plus chères que dans n'importe quelle autre salle de ces Finales de conférence des Playoffs NBA 2013 Delete the scoop?
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Responding to the wishes of NBA Commissioner David Stern, the Maloof family completed the sale of the Sacramento Kings to a local group led by software magnate Vivek Ranadive, on a franchise valuation of $535 million, which will be a league record,...
Nicolas Bourreau's insight:
C'est une somme record, même pour une franchise NBA. Delete the scoop?
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Now that he's retired from basketball, Shaquille O'Neal wants to be a business superstar. And he's decided to get a Ph.D. in Organizational Leadership to prove it. He's been a student for several Delete the scoop?
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$17 million came from endorsements. Delete the scoop?
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Sports can be about more than just sports.
Nicolas Bourreau's insight:
Quand l'esprit fan s'exprime de cette manière, c'est tout le sport qui en sort grandi. De belles choses naissent dans les tribunes. Retenons avant tout cela. Delete the scoop?
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Vingt quatre heures après l'annonce par Chris Hansen d'une nouvelle offre supérieure de 75 millions de dollars pour acheter les Sacramento Kings, les frère
Nicolas Bourreau's insight:
Les propriétaires et la NBA auraient peut-être dû accepter dès le départ de voir la réalité de Sacramento en face et d'accepter ce déménagement qui en plus, devrait être intéressant en terme de business et de nostalgie. Delete the scoop?
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Kevin Durant of the Oklahoma City Thunder sells tickets, but variable and dynamic ticket pricing are also reasons for NBA's per-game revenue increase in 2012-13.
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Could a National Basketball Association team outside of New York or Los Angeles be worth 10 figures?
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Could a National Basketball Association team outside of New York or Los Angeles be worth nine figures?
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Jaguars are hoping if you look good, you’ll play good.
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Two solid veteran pickups in L.A. - the Clippers' Matt Barnes and the Lakers' Antawn Jamison - lead the charge.
Nicolas Bourreau's insight:
D'après Forbes, l'ailier des Los Angeles Clippers Matt Barnes serait la meilleure affaire en terme de salaire/production en NBA sur cette saison 2012-13. Delete the scoop?
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LeBron James The NBA's Final Four in 2012-13 are Miami, Indiana, San Antonio, and Memphis. Indeed, it has become the year of the small-markets.
Nicolas Bourreau's insight:
Bel exemple pour le sport français et européen que ce qui se passe en ce moment en NBA. Le dernier carré des Playoffs est composé d'équipes évoluant dans des "small markets". Un signe encourageant qui prouve que dans un contexte de sport business, tout le monde a sa place, tant que le travail et la cohérence stratégique sont présents. Delete the scoop?
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Microsoft's Xbox is partnering with the NFL to bring exclusive content to apps that tie the TV experience in with your fantasy league teams.
Nicolas Bourreau's insight:
Quand le digital s'installe toujours plus profondément dans la vie du fan de sport pour lui donner envie de rester toujours plus longtemps dans son canapé... Delete the scoop?
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If there was ever any question that sports are one of Twitter's hottest, most passion-inducing topics, this week should have put those doubts to rest. Delete the scoop?
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The second round of the NHL playoffs start tonight. Here is all the information you need for all NHL playoff tickets including average prices for each team. Delete the scoop?
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The iron is not going to be hotter for sports rights television deals. In a world where we DVR “Mad Men” and “Game of Thrones” to watch whenever our schedule suits us, sports remains appointment viewing — you will find out what happens if you wait.
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The defending National Basketball Association champions are also this week’s champions in terms of people talking about this, as sister page PageData pegged the Miami Heat’s PTAT for the week at 345,333, dwarfing the total of the second-place club,...
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While the Houston Rockets seek to overcome a winning deficit to the Oklahoma City Thunder, the NBA continues to seek significant increases in its viewership and merchandise sales numbers in China.
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Until this year, the Golden State Warriors had last made the NBA playoffs in 2007. It's a whole new online world now.
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Les franchises NBA ne sont pas toutes égales face à l'affluence dans leur salle, même en playoffs. La preuve avec les Hawks qui proposent des tickets à moitié prix.
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Despite being a lower seed, the Lakers are still a huge draw for the networks, as Game 1 of their series with the Spurs drew the highest opening weekend ratings in 10 years.
Nicolas Bourreau's insight:
La nostalgie fonctionne toujours à merveille dans le sport. Ici, la confrontation entre les Spurs et les Lakers n'a pas été préméditée par la NBA mais elle permet de réaliser de très bons scores d'audience. On se croirait revenu au début des années 2000. Delete the scoop?
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